Enjogo

What Enjogo does

Enjogo, legally Talent Invigoration and Sports Management Pvt. Limited and headquartered in Ghitorni, Delhi, operates what the company describes as India's first full-stack sports learning platform. It combines a mobile application (available on Google Play and Apple App Store) with a network of physical training centers operated under the Bhaichung Bhutia Football Schools (BBFS) sub-brand. The platform targets children and youth aged 5 to 18 as primary end-users (with parents acting as paying customers), while also positioning for adult users aged up to 50. Core platform mechanics include online workouts, progress tracking across technical, tactical, physical, mental, and social parameters, enJogo Skill Points (eSP) rewards, and weekly competitive leagues across 10 tiers with promotion and relegation.

The product surface spans five subscription tiers: Free (limited access), Pro (unlimited in-app workouts), Master (live online training plus in-app workouts), Legend (on-field training at academies plus in-app workouts), and Residential Academy (full campus including CBSE/ICSE schooling and hostel). A free football trial booking system captures leads across multiple Indian cities, with kit and merchandise sold as one-time add-ons. The application uses a hybrid architecture combining digital content delivery with on-field session tracking tied to a parent-facing dashboard and weekly league competition mechanics.

Commercially, Enjogo runs a B2C consumer subscription model under freemium entry conditions, with revenue concentrated in Indian households. Distribution is mobile-app-led for content and a physical academy network for higher tiers, supported by event-driven trial recruitment. The company currently discloses a headcount of approximately 10 employees, no external funding, and provides no audited revenue or financial metrics.

Name

Enjogo

Legal name

Talent Invigoration and Sports Management Pvt. Limited

Website

https://enjogo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Enjogo operates India's first full-stack sports learning platform, combining a mobile app for online football workouts with on-field training under the Bhaichung Bhutia Football Schools sub-brand. It serves children aged 5-18, with parents as paying customers, via tiered subscriptions from freemium through residential academy.

Ownership category

akta.pro rank

Product category

Youth Football Training & Sports Coaching

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Interactive Learning Games & Gamified Courseware (EDAGALAL), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Football training platform
• Youth sports academy
• Sports learning app
• Football skill tracking
• Residential sports academy

Headquarters

HQ city

Delhi (Ghitorni)

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model offering different levels of access: Free (limited access), Pro (unlimited in-app workouts), Master (virtual academy with live online training), Legend (non-residential academy with on-field training), and Residential Academy (full campus experience with CBSE/ICSE schooling and hostel). Recurring subscription revenue with 3, 6, and 12-month plans.
2. Kit and Merchandise Sales: One-time fees for sports kits and equipment. Kit fees are non-refundable once issued.
3. Trial Registration: Free trial sessions to recruit new subscribers. Registration fees of INR 0 with cash payment at venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Enjogo delivers a hybrid football (and broader sports) learning platform that combines online workout content delivered through a mobile application with on-field training at physical Bhaichung Bhutia Football Schools academies across India. Subscribers access tiered programs ranging from self-serve in-app workouts to a fully residential academy combining football coaching with CBSE/ICSE schooling and hostel accommodation, supported by a gamified skill points (eSP) rewards system and weekly competitive leagues across ten tiers.

Product overview

Enjogo operates as a unified sports learning platform combining mobile applications (Android and iOS) with physical training programs. The core enJogo app provides online/offline workout tracking, progress monitoring, and gamified league competition. It integrates with Bhaichung Bhutia Football Schools (BBFS) as the primary sub-brand, offering tiered subscription plans ranging from Free (limited access) through Pro (unlimited online workouts), Master (virtual academy with live sessions), Legend (non-residential academy with on-field training), and Residential Academy (full campus with schooling and hostel). The platform rewards user engagement through enJogo Skill Points (eSP) tracked across five parameters, and hosts a competitive league system with over 15,000 users competing across ten tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• enJogo Mobile App Platform India's first full-stack sports learning mobile platform that provides online/offline football training content, progress tracking, eSP skill points, and ten-tier competitive leagues for users aged 5 to 50, available on Google Play and Apple App Store.
• Bhaichung Bhutia Football Schools (BBFS) On-Field Training Program Physical youth football training program operated by Talent Invigoration & Sports Management Pvt Ltd, offering on-field coaching at a network of academies across India, football trials, and structured coaching pathways connected to the enJogo platform under the Bhaichung Bhutia brand.
• Residential Academy Program Full-campus residential program providing in-person football training, CBSE/ICSE academic education, hostel accommodation, and access to in-app workouts; designed for children pursuing intensive football development alongside formal schooling.

Quantifiable outcome

• Two out of three Indian children are physically unfit - addressing this through accessible sports training
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bhaichung BhutiacoreStrategic or Co-development PartnerLegendary Indian footballer and former national team captain. His name and brand are used for Bhaichung Bhutia Football Schools. Provides celebrity endorsement and credibility to the football training programs. The partnership leverages his expertise in football development and his reputation to attract students.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoachUp: US-based marketplace and platform connecting athletes with private sports coaches across multiple sports. Comparable two-sided model connecting young players/parents with paid football training, plus online training content.
• EduSports: Indian school-based physical education and sports curriculum provider. Comparable target market (parents/children in India), structured sports training delivery, and tiered service model (in-school vs. academy).
• Reliance Foundation Young Champs: Reliance Foundation's elite youth football academy in India, focused on residential football training for ages 8-18. Direct competitor in the residential football training space targeting Indian youth, with similar celebrity-grade brand backing.
• Sportz Village: India-focused youth sports education platform operating multi-sport programs in schools and through standalone centers. Enjogo's BBFS and Sportz Village both target Indian children aged 5-18 with structured sports curricula and physical training infrastructure.
• HomeCourt: AI-powered basketball training app with gamified skill tracking and progress dashboards. Directly comparable to enJogo's mobile-first gamified sports learning approach with skill progression and competitive leagues.
• DribbleUp: US-based soccer training app with skill-tracking, gamification, and content subscriptions for youth players. Comparable digital-first PLG sports training model with measured skill progression and gamified engagement.

Broad incumbents

• Hudl: Sports performance technology company providing video analysis, coaching tools, and team/athlete performance tracking. Comparable technology-layer for enJogo's mobile workout tracking and progress dashboard features.
• IMG Academy: Global elite sports training institution offering residential academies and digital training for youth athletes. Comparable full-stack residential training model similar to Enjogo's Residential Academy tier, but globally established and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enjogo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjogo