The Enneagram Group

What The Enneagram Group does

The Enneagram Group, founded in 2017 and headquartered in Chicago, is a small privately-held personality assessment and coaching firm built around the Enneagram framework — a system describing nine personality types with distinct motivations, worldviews, and habitual patterns. The company offers a proprietary online assessment test (priced at $20 per individual) developed over more than a decade with three evaluation points for accuracy, complemented by a facilitator-mediated Client Portal for organizational use, gift card vouchers for gifting, and a free educational content library covering all nine types. Its higher-value offering is enterprise Enneagram-based leadership coaching and team workshops delivered by a team of six certified practitioners (founder Debbie Burditt, co-director Michael Norton, and coaches Karen Radtke, Matt Chapman, Sierra Larson, and William Reed), serving executives and teams including Fortune 200 companies.

The business operates a hybrid go-to-market model: product-led growth via self-service individual tests purchased directly through enneagram.is, combined with enterprise field sales targeting corporate leaders, plus a B2B2C channel through trained facilitators who distribute voucher codes to their corporate clients. Revenue streams include one-time individual test fees, professional services revenue from corporate training and executive coaching engagements, and gift card sales. The team holds certifications from the Palmer/Daniels Enneagram Professional Training Program and the Narrative Enneagram school, positioning the firm as a credentialed boutique in the personality assessment market.

The company has not raised institutional capital and shows no evidence of acquisitions, patents, or AI/ML technology development. Its competitive position rests on practitioner credentials, a decade-refined proprietary assessment, accumulated enterprise relationships, and content-driven organic search traffic. Geographic footprint spans Chicago, London, and the San Francisco Bay Area, supporting delivery across North America and Europe.

Name

The Enneagram Group

Legal name

The Enneagram Group

Website

https://enneagram.is

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Enneagram Group is a Chicago-based personality assessment firm offering a proprietary $20 online Enneagram test and enterprise leadership coaching for executives and teams, including Fortune 200 clients, delivered by six certified practitioners across the US and UK.

Ownership category

akta.pro rank

Product category

Personality Assessment and Professional Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)

Keywords

• Personality assessment
• Enneagram training
• Executive coaching
• Leadership development
• Team workshops

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Enneagram Test: One-time payment of $20 for individuals to take the online Enneagram type assessment. After payment, users receive access to complete the test and receive their results.
2. Corporate Training & Coaching: Enterprise engagement with Fortune 200 companies and executives, providing leadership coaching, team workshops, and organizational Enneagram training programs.
3. Gift Cards/Vouchers: Prepaid gift cards and voucher codes that can be redeemed for Enneagram tests, functioning as B2B2C channel for corporate gifting programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Enneagram Group provides Enneagram personality assessment tests and related coaching and training services. Individuals can purchase a $20 online test that identifies their core Enneagram type, while organizations engage the company for leadership coaching, team workshops, and corporate Enneagram training delivered by a network of certified facilitators. The company also publishes educational content describing the nine Enneagram types and their motivational structures.

Product overview

The Enneagram Group offers a personality assessment platform centered on the Enneagram system. The primary product is the Individual Test ($20), an online assessment available directly to consumers, complemented by the Client Portal for organizations working with trained facilitators. Supporting offerings include Gift Cards/Vouchers for test access, the 9 Types Overview educational resource, Coaching Services through certified practitioners, and Events for deeper engagement. The platform uses an online questionnaire format with algorithmic scoring to determine personality type.

Differentiator

Problem solved

Functional benefit

Products and services

• Enneagram Individual Test An online personality assessment test that identifies an individual's core Enneagram type from nine profiles. It uses three evaluation points to provide accurate results, costs $20 per test, and includes a detailed individualized report on how the person scored and what it means for their personality type. The product is sold directly to individual consumers via the company's website.
• Client Portal A facilitated version of the Enneagram assessment accessed via the client portal, designed for use alongside trained facilitators. Organizations receive codes to distribute to participants, enabling certified facilitators to walk corporate clients through the typing process and verify results.
• Gift Cards/Vouchers Prepaid gift cards and voucher codes that can be redeemed for Enneagram tests. They function as a B2B2C distribution channel, allowing corporate clients and individuals to purchase tests as gifts for others.
• Coaching Services Leadership, team, and executive coaching services delivered by the company's certified Enneagram practitioners. Engagements cover personal transformation, leadership development, and team dynamics for corporate clients and high-level individuals.
• Events and Workshops Workshops, talks, and other structured events for individuals and corporate groups to deepen their understanding of the Enneagram system. Events are offered both publicly and as corporate engagements.

Quantifiable outcome

• Test developed and honed over 10+ years with three evaluation points for accuracy
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Insights Discovery: Global provider of personality-based learning solutions (Insights Discovery) used for leadership development, team building, and communication. Broad incumbent in the corporate personality/team effectiveness space with a wider geographic and product footprint than The Enneagram Group.
• Center for Applications of Psychological Type (CAPT): Non-profit organization promoting Jungian type theory (MBTI) through training, certification, and assessment distribution. Broad incumbent in the personality-type training ecosystem with comparable educational/training service offerings to The Enneagram Group.
• TTI Success Insights: Provider of DISC and other behavioral assessments used globally for talent management, leadership development, and team coaching. Broad incumbent in the corporate behavioral assessment market with comparable use cases to Enneagram-based coaching.
• Hogan Assessments: Long-established provider of personality assessments used for leadership selection, development, and executive coaching across Fortune 500 organizations. Broad incumbent in the corporate personality/behavioral assessment space, competing for the same enterprise L&D budget as The Enneagram Group.
• Predictive Index: Behavioral assessment platform (PI Behavioral Assessment) widely used for talent optimization, team alignment, and leadership development in mid-market and enterprise. Broad incumbent offering similar functional value (personality insights for teams and leaders) with broader enterprise integrations.

Emerging players

• Truity: Online platform offering a range of personality assessments (Enneagram, Big Five, MBTI, DISC) directly to consumers and professionals. Emerging player with partial overlap — overlaps on Enneagram specifically but competes more broadly across multiple personality frameworks with a digital-first model.
• Berens Capability Suite / Lumina Learning: Provider of personality and leadership development tools (Lumina Spark, Lumina Leader) for executive coaching and team development. Emerging player with a similar niche focus on personality-based leadership insights for coaches and enterprise clients.

Direct peers

• The Enneagram Institute: The most established Enneagram organization globally, offering RHETI personality assessments, training, and certification programs. Direct peer to The Enneagram Group in the Enneagram-based personality assessment and training category, with a deeper institutional footprint and broader certification reach.
• Integrative Enneagram (IEQ9): Organization offering the IEQ9 Enneagram assessment and certification programs for coaches and corporate practitioners. Direct peer to The Enneagram Group in the Enneagram assessment and certification ecosystem serving professional coaches and enterprise clients.
• Integrative Enneagram Solutions: Corporate Enneagram training and certification provider serving leadership teams and organizations. Direct peer to The Enneagram Group in delivering Enneagram-based coaching, team workshops, and certification to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-enneagram-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Enneagram Group