En Root
En Root is a South London plant-based Indian fusion restaurant brand founded in 2016, operating four venues plus a food truck, with catering services, a proprietary Raja Bonnet hot sauce line, and an e-commerce subscription business.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What En Root does
En Root is a privately held, bootstrapped plant-based Indian fusion cuisine brand founded in February 2016 by Harsh and Nish in South London. The company operates four physical venues — Clapham (flagship and headquarters with central kitchen for sauce production and mobile catering), Peckham (flagship café-by-day, bar-by-night), Brixton Ritzy (collaboration kitchen with Picturehouse Cinema), and Railway Tavern (permanent pub kitchen residency) — alongside a mobile food truck and catering operation. Its core technology is plant-based Indian fusion cuisine preparation drawing on Gujarati heritage and South London culinary influences, with a proprietary Raja Bonnet hot sauce formula (Scotch Bonnet, Kesar Mango, Gujarati spices) bottled under its own brand since December 2017.
The business generates revenue across four streams: (1) restaurant operations including dine-in, takeaway, and delivery via goodeats.io; (2) catering services for corporate events, weddings, festivals (Field Day, Love Saves the Day, One Love), and film productions; (3) direct-to-consumer e-commerce sales of Raja Bonnet sauces (£6–£18), Cranberry Jam (£6), and branded merchandise including boiler suits (£45–£50 for bundles); and (4) the Saucescription subscription service delivering Raja trio sauces monthly, bi-monthly, or quarterly at £15 per delivery. Named enterprise clients include Gorillaz (private catering), WeWork Paddington (corporate venue), Brixton Ritzy Cinema, Railway Tavern, and film production caterers, while primary consumer segments are health-conscious individuals and event organisers in the London market.
Marketing is anchored on earned media (Vogue UK, Condé Nast Traveller, Time Out, Time Magazine, The London Standard), Instagram-led content, and South London community word-of-mouth. Raja Bonnet sauces are also distributed via specialty stockists (Brixton Wholefoods, Hop Burns Black, Moxons Fresh Fish, Stir Coffee, Yogarise London). The company has grown organically from a single Herne Hill shop in 2016 to four venues plus nationwide e-commerce, with 9 employees and no disclosed external funding or institutional investors.
En Root firmographics
Firmographics- Name
- En Root
- Legal name
- En Root
- Website
- https://enrootldn.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- En Root is a South London plant-based Indian fusion restaurant brand founded in 2016, operating four venues plus a food truck, with catering services, a proprietary Raja Bonnet hot sauce line, and an e-commerce subscription business.
- Ownership category
- akta.pro rank
Where En Root is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
En Root business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant Operations: Dine-in, takeaway, and delivery services from owned restaurant locations. Four venues: Clapham (HQ), Peckham (Flagship), Brixton Ritzy (cinema partnership), and Railway Tavern (pub partnership).
- Catering Services: Private and corporate catering for events ranging from community markets to weddings, corporate functions, festivals, and film productions. Menu includes starters, mains, desserts, and beverages.
- Product Sales (Sauces & Merchandise): Direct e-commerce sales of Raja Bonnet hot sauce products (Original, Lime & Ginger Kicker, Fyah Fyah), Raja Bonnet Cranberry Jam, saucescription subscriptions, and branded merchandise (En Root Boiler Suits in various colours).
- Saucescription Subscription: Recurring subscription service delivering Raja trio hot sauces monthly (£15/month), bi-monthly (£15/2 months), or quarterly (£15/3 months).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Raja Bonnet Sauce - single bottle |
| Subscription | Monthly | RAJA TRIO - Monthly Saucescription |
| Subscription | Pay-as-you-go | RAJA TRIO - Bi-monthly Saucescription |
| Subscription | Pay-as-you-go | RAJA TRIO - Quarterly Saucescription |
| Unit Pricing | Pay-as-you-go | Raja Bonnet Cranberry Jam |
| Unit Pricing | Pay-as-you-go | En Root Boiler Suit - Standalone |
| Unit Pricing | Pay-as-you-go | En Root Boiler Suit & Raja Bonnet Sauce Bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
En Root product offering
Product offeringCore offering
En Root operates plant-based Indian fusion cuisine restaurants across four South London venues (Clapham, Peckham, Brixton Ritzy cinema partnership, Railway Tavern pub partnership), offering dine-in, takeaway, and delivery. The company also runs a catering division for events, a mobile food truck, and an e-commerce shop selling its proprietary Raja Bonnet Scotch Bonnet hot sauce line, a seasonal Cranberry Jam, a saucescription subscription, and branded merchandise.
Product overview
En Root is a Plant-Based Indian Fusion Cuisine business operating restaurant locations in South London (Clapham, Peckham, Brixton Ritzy, Railway Tavern) alongside a catering division and e-commerce shop. The core offering centers on Indian-spiced plant-powered dishes. The product portfolio includes the flagship restaurant and catering services, the Raja Bonnet Sauce line (Original, Lime & Ginger Kicker, Fyah Fyah) with subscription delivery options, seasonal Raja Bonnet Cranberry Jam, and branded merchandise including En Root Boiler Suits and bundles combining apparel with sauces.
Differentiator
Problem solved
Functional benefit
Brands
- Raja Bonnet Sauce: Scotch Bonnet Indian Fusion hot sauce product line. Includes Original, Lime & Ginger Kicker, and Fyah Fyah variants. Also available as subscription service (Saucescription) and a seasonal Cranberry Jam variant.
Products and services
- En Root Restaurant Dining Plant-based Indian fusion restaurant dining across four South London locations (Clapham HQ, Peckham Flagship, Brixton Ritzy cinema partnership, Railway Tavern pub partnership), offering dine-in service with menu items including Pakora Burger, Shawarma Para-Taco, Buddha Bowl, Shroom Rogan Josh, and Mango Lassi Cheesecake.
- En Root Catering Services Catering services for events ranging from community markets to corporate functions, weddings, festivals, and film productions. Vegetation Indian fusion menu options with starters, mains, desserts, and beverages accommodating dietary requirements including gluten-free, dairy-free, and refined sugar-free with no preservatives or additives.
- Raja Bonnet Sauce Proprietary Scotch Bonnet Indian Fusion hot sauce made with fresh Scotch Bonnet chillies, Kesar Mango, and Gujarati spices. Available in Lime & Ginger Kicker (4% heat), Original (8% heat), and Fyah Fyah (16% heat) varieties, priced £6.00–£18.00 depending on size and flavour selection.
- RAJA TRIO Saucescription Recurring subscription service delivering fresh Raja Trio hot sauces at £15.00 per delivery, available on monthly, bi-monthly, or quarterly cadences.
- Raja Bonnet Cranberry Jam Seasonal festive hot jam (260g) featuring Scotch Bonnet heat balanced with cranberry sweetness, priced at £6.00. Limited edition product listed on the En Root online shop.
- En Root Boiler Suit Limited edition branded boiler suit priced at £50.00, available in Raja Red and Ganja Green colours in Medium, Large, and Extra Large sizes. Casual fit cult classic apparel.
- En Root Boiler Suit & Raja Bonnet Sauce Bundle Bundled package combining an En Root Boiler Suit (choice of Raja Red or Ganja Green colour and size) with a bottle of Raja Bonnet Sauce in Original, Lime & Ginger, or Fyah Fyah flavour, priced £45.00–£46.00.
Quantifiable outcome
- Multiple venue formats from café to cinema to pub partnerships
- +1 more outcomes
Companies that use En Root
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
En Root technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
En Root partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Railway Taverncore2nd collaboration kitchen - now PERMANENT residency. Pub-a-Grub style partnership in iconic South London pub celebrating community, music & live sport. Exclusive pub-friendly menu with more naughty offerings, weekend brunch and Sunday roast. Match made in heaven with like-minded team. Serves 7 days a week, 3pm-9:30pm weekdays, 12pm-9:30pm weekends.
- Brixton Ritzy (Picturehouse Cinema)coreEn Root's 1st collaboration kitchen takeover at UK's (& possibly world's) first vegan cinema. Exclusive menu and monthly 'Beats 'n' Roots' night upstairs (last Thursday of month). Serves 7 days a week, 12-9pm. Brought great brand awareness and local love in heart of Brixton. Two-year anniversary celebrated November 2024.
- Various Festival and Event OrganisersminorMobile catering partnerships at events including Field Day, Love Saves the Day, One Love festivals, and markets (Portobello, Richmond, Greenwich, Canopy, Surrey, Brixton). Food truck active beyond 7th season serving at events, music festivals, film production and private parties.
- Ashby's, Brixton Wholefoods, Hop Burns Black, and other retailersminorRetail distribution partners for Raja Bonnet Sauce products including specialty food shops, wholefood stores, and independent retailers across South London.
Scale indicators3 records
Recent moves12 records
Expansion highlights5 records
En Root competitors and assessment
Company assessmentBroad incumbents
- Dishoom: Multi-site London (and now UK-wide) Indian restaurant chain with cult brand status. Comparable as a broad incumbent in the London Indian cuisine category where En Root also competes, though Dishoom is far larger, non-vegan, and offers a different regional Indian concept.
- Wagamama: UK-wide Asian-inspired noodle restaurant chain with extensive UK and international footprint. Comparable as a broad incumbent offering plant-based menu options within a wider Asian-cuisine portfolio, though operating at vastly larger scale than En Root.
- Honest Burgers: UK-wide independent burger chain with locations across London and the UK. Comparable as a broad incumbent UK independent restaurant group with multiple London sites and similar brand/community positioning to En Root, though serving meat-forward menus rather than plant-based.
- Itsu: UK-wide Asian-inspired food chain combining dine-in and grocery products, with a strong health/plant-based positioning. Comparable as a broad incumbent competing for the same health-conscious London lunch/dinner occasion, with a much larger retail and DTC product infrastructure than En Root.
Direct peers
- Hoppers: London-based restaurant group (JKS) specialising in Sri Lankan and South Indian cuisine with sites in Soho and Marylebone. Comparable to En Root as a London specialist South Asian restaurant brand targeting similar diners seeking authentic, flavour-forward Asian food.
- Mildreds: Long-established London vegetarian/vegan restaurant group with multiple sites, offering plant-based menus inspired by global cuisines. Comparable to En Root as a multi-location London plant-based dining brand, though with broader pan-Asian/Mediterranean menus rather than Indian fusion.
- Neat Burger: Plant-based QSR chain with London locations, backed by high-profile investors including Lewis Hamilton. Comparable to En Root in the London plant-based food space, though positioned as fast-food rather than full-service and lacking En Root's Indian-fusion cuisine focus.
- The Gate: London-based vegetarian and vegan restaurant with locations in Marylebone, Islington, and Hammersmith. Directly comparable to En Root as a multi-site plant-based restaurant targeting similar London diners with globally-inspired menus.
Emerging players
- By Chloe: US-originated plant-based fast-casual restaurant concept offering globally-inspired vegan menus. Comparable to En Root in its plant-based positioning and casual-dining format, though primarily US-focused with limited UK presence.
- Temple of Seitan: London-based vegan junk-food restaurant brand offering plant-based fried chicken and burgers. Comparable as a London plant-based QSR-adjacent concept competing for vegan/plant-based diners, though with a junk-food positioning rather than En Root's healthier Indian-fusion angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
En Root social profiles
Digital presenceEn Root financial estimates
Financial estimateRevenue estimate
Valuation estimate
En Root leadership team
Management profileNumber of profiles
Profiles2 records
En Root funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
En Root M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about En Root
What does En Root do?
En Root operates plant-based Indian fusion cuisine restaurants across four South London venues (Clapham, Peckham, Brixton Ritzy cinema partnership, Railway Tavern pub partnership), offering dine-in, takeaway, and delivery. The company also runs a catering division for events, a mobile food truck, and an e-commerce shop selling its proprietary Raja Bonnet Scotch Bonnet hot sauce line, a seasonal Cranberry Jam, a saucescription subscription, and branded merchandise.
Is En Root a public or private company?
En Root is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was En Root founded?
En Root was founded in 2016. It employs 1 to 10 people.
Where is En Root based?
En Root is headquartered in London, United Kingdom, in the Europe region.
How does En Root make money?
Four revenue lines are on record. Restaurant Operations are the primary driver. The others are catering Services, product Sales (Sauces & Merchandise) and saucescription Subscription.
Who are En Root's main competitors?
Broad incumbents on record are Dishoom, Wagamama, Honest Burgers and Itsu. Direct peers are Hoppers, Mildreds, Neat Burger and The Gate. Emerging players are By Chloe and Temple of Seitan.
Does En Root have an API?
No public API is recorded for En Root.