Neat Burger
Neat Burger is a London-based plant-based fast-food restaurant chain founded in 2019, serving health- and sustainability-conscious consumers through company-owned locations in the UK and previously the US. The company is backed by celebrity investors Lewis Hamilton and Leonardo DiCaprio.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Neat Burger does
Neat Burger is a London-headquartered plant-based fast-food restaurant chain founded in 2019. The company operates company-owned restaurants serving plant-based burgers and adjacent menu items, targeting health-conscious and sustainability-motivated consumers rather than exclusively vegan/vegetarian demographics. Its distribution model is direct-to-consumer through physical restaurant locations, with the first US restaurant opening in Nolita, New York City in May 2023. The company also has plans to launch branded supermarket and retail products in the US and UK markets, signaling an intended second revenue stream beyond dine-in and takeaway restaurant sales. Neat Burger is privately held and backed by high-profile investors including Formula 1 champion Lewis Hamilton (also listed as a co-founder), Oscar-winning environmental activist Leonardo DiCaprio (strategic investor from April 2022), and B-Flexion (lead investor in the $18M Series B closed in October 2022). Total disclosed funding across 2021-2023 rounds aggregates to roughly $55M.
The company's underlying technology is fundamentally culinary rather than software: a plant-based menu and food-service operating model, with no proprietary platform, app, API, or AI component disclosed in available sources. Headcount is reported at 51-100 employees. Co-founders include Zack Bishti and Tommaso Chiabra alongside Lewis Hamilton. Revenue is not publicly disclosed; the only quantitative operating metric provided is 20% like-for-like sales growth in London restaurants during a record Q1 period. The Nolita NYC location reportedly outperformed internal expectations to become the company's best-performing global store, though more recent reporting (February 2026) indicates US store closures amid broader plant-based sector pressure from rising production costs and consumer price sensitivity.
From a go-to-market perspective, Neat Burger pursues a single-segment horizontal strategy targeting plant-based-curious mainstream consumers rather than enterprise or B2B customers. Its commercial differentiation rests on celebrity-backed brand credibility around sustainability, urban flagship locations in London and (previously) New York, and a stated intention to extend into grocery retail distribution. The company competes in a capital-intensive, scale-sensitive category where it faces structural disadvantages relative to larger plant-based incumbents and traditional QSR players expanding plant-based menus.
Neat Burger firmographics
Firmographics- Name
- Neat Burger
- Legal name
- Neat Burger
- Website
- https://neat-burger.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Neat Burger is a London-based plant-based fast-food restaurant chain founded in 2019, serving health- and sustainability-conscious consumers through company-owned locations in the UK and previously the US. The company is backed by celebrity investors Lewis Hamilton and Leonardo DiCaprio.
- Ownership category
- akta.pro rank
Neat Burger industry classification
Industry- Product category
- Plant-based Quick Service Restaurant
- NAICS
- Special Food Services (7223)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Burger QSR (THAFAAAA)
Keywords
Where Neat Burger is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Neat Burger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Restaurant/Food Service Sales: The company operates plant-based fast-food restaurants generating revenue from food sales at their restaurant locations.
- Supermarket/Retail Products: Plans to launch supermarket products in the US and UK markets, indicating a retail/grocery distribution revenue stream.
Go-to-market motion1 record
Distribution channels2 records
Neat Burger product offering
Product offeringCore offering
Neat Burger operates a chain of plant-based fast food restaurants serving burgers and related menu items as alternatives to traditional meat-based fast food. The company runs company-owned storefronts in London and New York and plans to expand into branded retail products distributed through supermarkets in the US and UK.
Product overview
Neat Burger is a plant-based food group and restaurant chain that offers plant-based burger and food products. The company operates restaurants serving plant-based alternatives to traditional fast food, with locations in London (UK) and expanded to New York City in 2023. The company also plans to expand into supermarket products in the US and UK markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-based burger restaurant menu
- Neat Burger supermarket / retail products (planned)
Companies that use Neat Burger
Customer profileSegments1 record
Ideal customer profiles1 record
Neat Burger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Neat Burger partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Neat Burger competitors and assessment
Company assessmentDirect peers
- Veggie Grill: US plant-based fast-casual restaurant chain serving burgers, sandwiches, and bowls. Direct competitor to Neat Burger in the plant-based QSR/fast-casual category with similar mainstream consumer targeting and sustainability positioning.
- By Chloe: Plant-based fast-casual chain known for vegan burgers and bowls. Comparable to Neat Burger in plant-forward menu, urban store footprint, and sustainability-led brand positioning targeting health-conscious mainstream consumers.
- PLNT Burger: Plant-based burger concept developed by celebrity chef Spike Mendelsohn in partnership with Whole Foods Market. Direct competitor in plant-based burger QSR with similar retail-channel and chef-credibility positioning to Neat Burger.
- BurgerFi: Premium better-burger QSR chain focused on natural and quality ingredients. Comparable to Neat Burger on premium burger positioning, urban store format, and commitment to non-conventional ingredients (antibiotic-free, plant-based options).
Broad incumbents
- Shake Shack: Premium burger QSR with public market profile and global expansion. Comparable to Neat Burger on better-burger positioning and urban flagship strategy, though Shake Shack operates at vastly larger scale with omnivore menu and broader brand recognition.
- Sweetgreen: Public fast-casual chain with sustainability and health-forward brand positioning. Comparable to Neat Burger on mission-driven positioning, urban footprint, and tech-enabled restaurant operations, though Sweetgreen focuses on salads rather than burgers.
- CAVA Group: Public fast-casual Mediterranean chain with strong sustainability and ingredient-quality positioning. Comparable to Neat Burger on mission-driven premium positioning, urban store footprint, and target demographic, though CAVA operates at much larger scale and is omnivore rather than plant-based.
Emerging players
- Beyond Meat: Public plant-based protein manufacturer and brand. Comparable to Neat Burger as a fellow plant-based brand with mainstream consumer targeting and restaurant-retail dual distribution; relationship is partly supplier-adjacent (Burger King Impossible rival) and partly competitive at the brand level.
- Impossible Foods: Plant-based protein company supplying Burger King, White Castle, and others. Adjacent to Neat Burger as the underlying supplier to many incumbent QSR plant-based menus, creating both supplier-dependence and category-competition dynamics for Neat Burger.
- MrBeast Burger: Celebrity-driven virtual burger brand distributed through ghost kitchens. Comparable to Neat Burger on leveraging a high-profile founder/celebrity for customer acquisition and on burger-focused positioning, though the delivery-only model avoids restaurant capex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Neat Burger social profiles
Digital presenceNeat Burger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neat Burger leadership team
Management profileNumber of profiles
Profiles3 records
Neat Burger funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neat Burger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neat Burger
What does Neat Burger do?
Neat Burger operates a chain of plant-based fast food restaurants serving burgers and related menu items as alternatives to traditional meat-based fast food. The company runs company-owned storefronts in London and New York and plans to expand into branded retail products distributed through supermarkets in the US and UK.
Is Neat Burger a public or private company?
Neat Burger is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neat Burger founded?
Neat Burger was founded in 2019. It employs 51 to 100 people.
Where is Neat Burger based?
Neat Burger is headquartered in London, United Kingdom, in the Europe region.
How does Neat Burger make money?
Two revenue lines are on record. Restaurant/Food Service Sales are the primary driver. The others are supermarket/Retail Products.
Who are Neat Burger's main competitors?
Direct peers on record are Veggie Grill, By Chloe, PLNT Burger and BurgerFi. Broad incumbents are Shake Shack, Sweetgreen and CAVA Group. Emerging players are Beyond Meat, Impossible Foods and MrBeast Burger.
Does Neat Burger have an API?
No public API is recorded for Neat Burger.
What industry is Neat Burger in?
Neat Burger's product category is Plant-based Quick Service Restaurant. Its primary akta.pro industry code is THAFAAAA, Burger QSR. Its NAICS code is 7223 and its SIC code is 2000.