Hcor Academy

What Hcor Academy does

Hcor Academy is the medical and healthcare education arm of Hcor Hospital (Hospital do Coração), operated by the non-profit Associação Beneficente Síria - Hcor in São Paulo, Brazil. Rebranded in 2024 from Instituto de Ensino Hcor, the institution delivers a multi-format portfolio including in-person courses at an advanced realistic simulation center, online and hybrid courses, medical residency programs, medical improvement (fellowship) programs, postgraduate degrees in partnership with ARTMED and PUC-PR, and observational immersion programs (Experiência Hcor). It is an official American Heart Association International Training Center authorized to deliver ACLS, PALS, BLS, FCCS, and PICC certifications, and has trained over 50,000 students cumulatively.

The business monetizes through per-course enrollment fees (R$197 to R$3,500 per course), annual or semi-annual subscriptions for residency and enhancement programs (around R$1,651 to R$3,302 per year), in-company corporate training delivered at client healthcare organizations, and partner-distributed postgraduate degrees. Distribution combines a direct e-commerce storefront at ensino.hcor.com.br, an institutional/B2B sales motion, and channel partnerships with universities and professional associations such as ASBAI and AMIB. Marketing relies on owned digital channels (website, Facebook, Instagram, LinkedIn, YouTube), email newsletters, SEO, a webinar program running since 2020, and the broader AHA training center network spanning 36+ Brazilian centers with active expansion into Portugal, Angola, and Ecuador.

The operating footprint is lean, with 12 listed employees supporting a diversified course catalog. AI is used only for internal process automation rather than as a product differentiator, and the competitive moat rests primarily on the Hcor Hospital brand association, AHA credentialing exclusivity, the realistic simulation infrastructure, and access to active clinicians as instructors.

Name

Hcor Academy

Legal name

Associação Beneficente Síria - Hcor

Website

https://ensino.hcor.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hcor Academy is the non-profit medical education arm of Hcor Hospital in São Paulo, Brazil, offering AHA-certified courses, postgraduate programs, residencies, and simulation-based training to physicians, nurses, students, and healthcare institutions.

Ownership category

akta.pro rank

Product category

Medical Education & Healthcare Training Services

NAICS

Colleges, Universities, and Professional Schools (61131), Technical and Trade Schools (6115), Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH)

Keywords

• Medical education services
• Healthcare certification training
• Advanced life support courses
• Medical residency programs
• Clinical simulation training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Course Enrollment Fees: Individual course fees for ACLS, PALS, BLS, and other certification courses. Courses are priced per enrollment with installment payment options available.
2. Postgraduate Programs: Partnership-based postgraduate degree programs with ARTMED and PUC-PR, including both clinical and healthcare management tracks
3. In-Company Training: Customized corporate training programs delivered at client organizations for ACLS, PALS, BLS, FCCS, PICC and other certifications
4. Residency and Enhancement Programs: Annual/semiannual fees for medical residency and professional enhancement programs in specialized cardiology and healthcare areas

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hcor Academy is the medical and health education arm of Hcor Hospital, offering AHA-certified advanced life support courses (ACLS, PALS, BLS), specialized simulation courses, medical residency programs, medical improvement/fellowship programs, postgraduate degrees in partnership with ARTMED and PUC-PR, and observational Experiência Hcor immersion programs. Courses are delivered in-person at an advanced realistic simulation center, online (EAD), or in hybrid formats, targeting healthcare professionals and medical students seeking certification, specialization, and career advancement.

Product overview

Hcor Academy is a comprehensive medical and health education platform formerly known as Instituto de Ensino Hcor. It offers a multi-format portfolio including in-person courses (Cursos Presenciais), online courses (EAD), residency programs (Programas de Residência), medical improvement/fellowship programs (Aprimoramento Médico), postgraduate degrees in partnership with ARTMED and PUC-PR, and Experiência Hcor observational programs. The platform is an official American Heart Association (AHA) training center offering certifications like ACLS and PALS, and maintains an advanced simulation center for realistic training scenarios.

Differentiator

Problem solved

Functional benefit

Brands

• Experiência Hcor: Immersive observation program allowing medical students, residents, and healthcare professionals to experience clinical routines at Hcor hospital
• American Heart Association (AHA) Training Center

Products and services

• Cursos Presenciais (In-Person Courses)
• Cursos Online (EAD - Distance Learning Courses)
• Programas de Residências (Medical Residency Programs)
• Aprimoramento Médico (Medical Improvement/Fellowship Programs)
• Pós-Graduação (Postgraduate Programs)
• Experiência Hcor (Observational Experience Programs)
• ACLS (Advanced Cardiovascular Life Support) Course
• PALS (Pediatric Advanced Life Support) Course
• SIMVAD (Simulação em Via Aérea Difícil - Difficult Airway Simulation)
• Salva-Corações Primeiros Socorros com RCP e DEA (First Aid and CPR with AED)
• Como se Tornar um Profissional de Tecnologia em Saúde (Health Technology Professional Course)
• Curso de Gestão em Psicologia Hospitalar (Hospital Psychology Management Course)

Quantifiable outcome

• NPS exceeds 95%, demonstrating exceptional student satisfaction and recommendation rates
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Heart Association (AHA)coreStrategic or Co-development PartnerHcor Academy is an official AHA training center in Brazil, authorized to deliver ACLS, PALS, BLS, and other American Heart Association certification courses. The partnership includes access to official AHA materials, instructor certification, and recognition as one of the leading AHA training centers internationally.
• ARTMEDcoreStrategic or Co-development PartnerPartnership with ARTMED for postgraduate programs including both clinical and healthcare management tracks. ARTMED provides academic credentialing and course development support for the postgraduate portfolio launched as part of Hcor Academy's expanded offerings.
• PUC-PR (Pontifícia Universidade Católica do Paraná)coreStrategic or Co-development PartnerAcademic partnership with PUC-PR for postgraduate degree programs in both clinical and healthcare management areas. Students receive credentials from the university while benefiting from Hcor Academy's practical training infrastructure and clinical expertise.
• ASBAI (Associação Brasileira de Alergia e Imunologia)minorGTM or Marketing PartnerProfessional association partnership for promoting relevant and exclusive courses for improving emergency care and professional practice in allergy and immunology areas.
• AMIB (Associação de Medicina Intensiva Brasileira)minorGTM or Marketing PartnerPartnership with Brazilian Intensive Care Medicine Association for joint course development and professional certification in critical care areas.
• Universidade do ArizonaminorStrategic or Co-development PartnerInternational academic partnership for promoting relevant courses and professional development opportunities in collaboration with the University of Arizona.
• AHA Training Center Network (Brazil, Portugal, Angola, Ecuador)minorChannel Partner/ Reseller/ DistributorHcor Academy has participated actively in implementing new AHA training centers throughout Brazil and internationally in Portugal, Angola, and Ecuador, supporting the expansion of AHA training standards across Portuguese and Spanish-speaking regions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Laerdal Medical: Global leader in medical simulation equipment and training solutions used in ACLS, PALS, and BLS programs. Comparable as an incumbent providing the simulation infrastructure and curricula underpinning Hcor Academy's simulation center.
• American Heart Association (AHA) Training Network: Owner of the ACLS/PALS/BLS certification framework that Hcor Academy delivers. Comparable as the broader certification ecosystem in which Hcor operates as an authorized ITC.

Others

• Mentice: Provider of endovascular and interventional procedure simulation solutions used in advanced clinical training. Adjacent peer supplying simulation infrastructure in overlapping cardiovascular and procedural training niches.

Emerging players

• HealthStream: US-based healthcare workforce training and education platform serving hospitals and clinicians. Comparable as a competitor pursuing scalable online healthcare certification and continuing education offerings.

Direct peers

• Faculdade de Medicina da Universidade de São Paulo (FMUSP): Top Brazilian medical school offering residencies, postgraduate programs, and continuing education. Comparable through overlapping medical residency, postgraduate, and faculty-driven continuing medical education offerings.
• Instituto Israelita de Ensino e Pesquisa (IIEP) - Hospital Albert Einstein: Educational arm of Hospital Israelita Albert Einstein in São Paulo, offering residency, postgraduate, and continuing medical education. Directly comparable as another Brazilian non-profit hospital-backed medical education provider competing for the same physician and nurse audience.
• AACD: Brazilian non-profit association offering rehabilitation-focused healthcare education and certification. Comparable as a Brazilian non-profit delivering specialized medical training programs to healthcare professionals.
• INSIMED: Brazilian medical simulation and continuing education provider specializing in realistic clinical training for healthcare professionals. Comparable through shared focus on simulation-based ACLS/PALS-style training and physician/nurse audience.
• Instituto Sírio-Libanês de Ensino e Pesquisa: Educational and research institute of Hospital Sírio-Libanês, providing postgraduate courses, residencies, and continuing medical education. Closely comparable in structure, mission, and target learner profile to Hcor Academy.

Regional players

• Hospital Italiano de Buenos Aires - Departamento de Docencia e Investigación: Latin American hospital with established teaching and continuing education programs in Argentina. Comparable as a hospital-backed medical education provider serving Spanish-speaking healthcare professionals in the same region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9lrQaDZQSA9QATe0q8kCRw
• Facebookfacebook.com/HcorAcademy
• LinkedInlinkedin.com/school/hcor-academy
• Instagraminstagram.com/hcoracademy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hcor Academy