What ENSKEDE RACKETHALL AB does

Enskede Rackethall AB operates a multi-sport racket facility of approximately 7,000 m² in Årsta, southern Stockholm, Sweden, serving roughly 1,000–1,100 visitors per day. Founded in 1985 and materially expanded in 2010, the company is jointly owned (50/50) by Enskede Lawn Tennis Klubb (ELTK) and Stockholms Badmintonförbund, embedding it within a community-sport ownership structure rather than a conventional commercial operator. The facility is one of Stockholm's largest indoor racket venues and offers 19 badminton courts, 5 hardcourt tennis courts, 2 clay courts (in a seasonal tent), 6 squash courts, 4 table tennis tables, plus pickleball, floorball, a gym, sauna, conference space, and an on-site sportshop and café.

The company has deployed PlayReplay's AI computer-vision line-calling system on its tennis courts and integrates with Swedish friskvård (health benefit) payment platforms Epassi, Benify, and Wellnet. Publicly posted pricing ranges from SEK 95 (30-minute squash) to SEK 355 (peak tennis) per court session, with gym visits priced at SEK 80–120 and annual gym memberships at SEK 1,850–3,200. The business generates revenue across court and facility rental (primary), standby and day-pass play, retail, cafeteria and lunch service, conference and corporate event rental, gym memberships, and friskvård portal payments.

Revenue is earned through a high-volume, multi-segment model spanning recreational players, competitive athletes and youth, seniors, and corporate clients, with extended operating hours and per-court, per-visit pricing rather than long-term enterprise contracts. There is no software, licensing, or recurring SaaS revenue; the AI deployment is a partner-provided technology used to enhance court utilization and player experience. The customer base is highly diversified across segments, day parts, and sports, with only one named corporate customer (Kakelspecialisten) disclosed in available materials.

Name

ENSKEDE RACKETHALL AB

Legal name

Enskede Rackethall AB

Website

https://enskederackethall.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Enskede Rackethall AB operates one of Stockholm's largest indoor multi-sport racket facilities (~7,000 m²) in Årsta, serving roughly 1,000 daily visitors with badminton, tennis, squash, pickleball, gym, retail, and conference services under a community-club ownership model.

Ownership category

akta.pro rank

Product category

Sports & Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Racket sports facility
• Badminton court rental
• Tennis court booking
• Squash court rental
• Sports hall services

Headquarters

HQ city

Årsta, Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Court & Facility Rental: Hourly or contract-based rental of badminton, tennis, squash, pickleball, and table tennis courts. Customers pay per session or commit to annual contracts (44 sessions/year) for guaranteed weekly slots. Prices vary by sport, time of day (daytime vs. evening), and day (weekday vs. weekend). Revenue from this stream is the primary income driver.
2. Standby & Day-Pass Play: Customers without contracts can play on unbooked courts at discounted standby rates, or purchase annual/period passes (1 month, 3 months, 6 months, 1 year) for gym or standby access. This captures casual and price-sensitive players.
3. Sportshop — Retail & Racket Services: Sale of rackets (tennis, badminton, squash, table tennis), shoes, balls, bags, clothing, and accessories. The shop also provides racket stringing (with 24-hour turnaround) and demo racket rental (100 kr/session, max 6x, credited on purchase). Club members receive 20% discount. Revenue is one-time transaction-based.
4. Cafeteria / Lunch Restaurant: Café serving daily lunch (Monday–Friday, 11:00–13:30), pies, salads, sandwiches, coffee, and pastries. A 'Play Lunch' discount (15 kr off food) incentivizes combining sport with dining. Take-away is also available. Seasonal closures apply (summer break, holidays).
5. Conference & Corporate Event Rental: A conference room for up to 15 persons is rented out with full AV equipment, optionally combined with racket sports activities and/or lunch. Corporate clients book team-building events, kick-offs, and AWs. Booked via email ([email protected]).
6. Gym Memberships: Gym access sold as annual, semi-annual, 3-month, or 1-month passes, or per-visit. Discounted rates for club players, contract players, students, and seniors. Gym equipment includes Life Fitness cardio, strength machines, and free weights. Age limit is 16 years; supervised access for younger children via PT sessions.
7. Healthcare / Friskvård Integration: The hall accepts friskvårdsbidrag (health/wellness benefit funds) via Epassi, Benify/Benifex, and Wellnet/Söderberg&Partner. Customers purchase court time, gym passes, or 'Value Cards' through these portals, which process employer-funded wellness benefits. The hall also sells a dedicated 'Värdekort Friskvård' product loaded with a lump sum for flexible redemption.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Enskede Rackethall operates one of Stockholm's largest multi-sport racket facilities (~7,000 m²), offering hourly and contract-based court rentals across badminton (19 courts), tennis (5 hardcourts + 2 clay), squash (6 courts), table tennis (4 tables), pickleball, racketlon, and floorball. Supplementary services include a fully-equipped gym, sportshop with racket stringing, cafeteria/lunch, conference room, sauna, and personal training.

Product overview

Enskede Rackethall is a multi-sport racket facility in Stockholm, Sweden, operated as a cooperative owned by Enskede Lawn Tennis Club and Stockholm Badminton Federation. The core offering centers on court rentals for badminton (19 courts), tennis (7 courts including 2 clay), squash (6 courts), table tennis (4 tables), pickleball, and racketlon, supplemented by a fully-equipped gym and sports shop. Additional services include a cafeteria/restaurant, conference facilities for up to 15 persons, health and wellness services (naprapathy, chiropractic, mental training, sauna), and personal training. The facility operates a Go Active-powered online and mobile booking platform (iOS/Android apps) for court reservations and membership management. A PlayReplay line-calling and analysis system was installed on tennis courts in 2025. All services qualify as approved friskvård (health benefit) activities with payment integration through Epassi, Benify, and Wellnet portals. Various club activities, group training, and youth summer camps are offered through affiliated clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Racket Sports Court Rental Hourly rental of badminton, tennis, squash, table tennis, pickleball, racketlon, and floorball courts for individuals and groups, including standby (drop-in) and annual contract bookings.
• Gym Memberships Access to a fitness facility equipped with Life Fitness cardio and strength equipment, sold as annual, semi-annual, 3-month, 1-month passes, clipping cards, or single visits.
• Sportshop (Retail & Racket Services) Retail sale of rackets, shoes, balls, clothing and accessories (brands include Babolat, Yonex, Wilson, Tecnifibre, Head, Dunlop, FZ Forza, Li-Ning, Victor, Björn Borg, Prince). Also provides racket stringing (24-hour turnaround) and demo racket rental.
• Cafeteria and Lunch Restaurant Café serving daily lunch (Monday–Friday, 11:00–13:30), pies, salads, sandwiches, coffee, and pastries. Includes a 'Play Lunch' discount (15 SEK off food) when combining sport with dining.
• Conference and Corporate Event Rental Rental of a conference room for up to 15 persons with full AV equipment, optionally combined with racket sports activities and lunch. Targeted at corporate clients for team-building, kick-offs, and conferences.
• Youth and Adult Sports Camps Multi-week summer and school-break camps for badminton (Spårvägen), tennis (ELTK), squash (Enskede Squash Club), and multi-sport programs, primarily for children and youth.
• PlayReplay AI Line-Calling System AI-powered line-calling and analytics system installed on all 5 hardcourt tennis courts. Provides real-time ball tracking, line-calling, point-by-point scoring, and serve speed measurement. Free for all court bookers.
• Health and Wellness Services On-site naprapathy, chiropractic, mental training (via MFT Sverige AB), and sauna services. Personal training and racket sport coaching are also available.
• Go Active Online Booking Platform Proprietary booking platform (Go Active) accessible via website and mobile app (iOS/Android, code 001232) for court reservations, standby play, contract management, and value card purchases.

Quantifiable outcome

• ~1,000 daily visitors across 6 racket sports + gym
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StigacoreGTM or Marketing Partner · 27 May 2024Stiga provides naming rights to the hall's table tennis group play, rebranded as 'ERH Pingis by STIGA'. Additionally, a commercial partnership offers Enskede Rackethall customers 15% discount on table tennis products in Stiga's physical store (Götgatan 105, Stockholm) and online store, using code 'enskede15'. Stiga's sponsorship strengthens the hall's pingis offering and group play brand.
• EpassiminorOthersEpassi is a Swedish employer-funded wellness benefit platform. Enskede Rackethall accepts Epassi payments at the on-site reception for court bookings and gym access. Customers use the Epassi app to pay or load funds onto a Värdekort Friskvård card.
• Benify / BenifexminorOthersBenify is a Swedish employee benefits platform. Customers order through Benify's portal; the hall receives confirmation and registers the order on the customer's card within 2–3 business days. Beloppet (funds) is redeemable for court bookings and gym passes online or on-site.
• Wellnet / Söderberg&PartnerminorOthersWellnet processes employer-funded wellness benefits. Same workflow as Benify: customer orders via the Wellnet portal, hall receives confirmation, and registers funds on the customer card within 2–3 business days. Funds redeemable for bookings and gym.
• PlayReplaycoreTechnology or IntegrationPlayReplay is an AI-powered line-calling and analytics system. Enskede Rackethall installed it on all five hardcourt tennis courts. The system uses cameras on net posts to track ball trajectory, call lines, measure serve speed, and provide match analytics — free for all court bookers. A pilot to extend PlayReplay to badminton is planned for 2025.
• MFT Sverige ABminorStrategic or Co-development PartnerMFT Sverige AB provides mental training services through Magnus Eliasson (psychologist, former world champion in racketlon, and private trainer). The hall partners with MFT for corporate development programs (konferens/team-building) and offers Magnus's mental training services to members via referral. Magnus Eliasson is featured as a personal trainer and racketlon coach at the facility.
• PT På Väg Sverige (Jill Khysing)minorOthersJill Khysing runs circle training (cirkelträning) sessions at the hall as a PT on the 'PT På Väg' platform. Sessions (5 Mondays, 11:30–12:00, 700 kr) are marketed through the hall's news channel. Jill also offers personal training at the gym for members.
• Bruce StudiosminorChannel Partner/ Reseller/ DistributorBruce Studios is a photo/video studio operating within the Enskede Rackethall facility (logo shown in partner section on website). Studio rental likely available for club members and external clients. Nature of partnership not further detailed.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Friskis & Svettis: Swedish nonprofit fitness association with multiple Stockholm locations. Comparable in its association-driven, community-led operating model and friskvårdsbidrag acceptance, but focuses on group exercise rather than racket sports.
• Korpen Svenska Motionsidrottsföreningen: Swedish nonprofit recreational sports association that organizes Korpen Stiga Open at Enskede. Operates similar racket and team sport leagues across Stockholm, addressing the same casual/organized amateur athlete customer.
• Stockholms Studenters IF (SSIF): Stockholm-based multi-sport student association offering gym, group classes and selected racket sports. Targets a similar urban Stockholm demographic with subscription-based facility access, though smaller in scale and less racket-focused than Enskede.
• Life Time Group Holdings: US operator of large-format athletic country clubs combining racquet sports, fitness, spa and family programming. Comparable in its premium multi-sport indoor facility concept and broad member services, though in a different geography.
• Nuffield Health: UK health and wellbeing operator combining fitness clubs with physiotherapy, clinical services and corporate wellness. Comparable in its multi-vertical (sport + health + corporate) operating model, though not racket-specific.
• David Lloyd Leisure: UK-based premium multi-sport health club chain combining racquet sports (tennis, squash, badminton, padel) with gym, swim, family amenities and F&B. Closest international analogue to Enskede's full-service racket hall positioning.
• Better (GLL): UK-based charitable social enterprise operating public leisure centres including sports halls, gyms, swimming and racquet courts. Similar community-led, multi-sport indoor facility model to Enskede though at municipal scale.

Broad incumbents

• Actic Group: Swedish-originated gym chain with strong presence across Sweden and the Nordics. Competes for gym memberships and corporate wellness (friskvård) in Stockholm, though without racket sports programming.
• Nordic Wellness: Swedish fitness chain operating 300+ gyms across Sweden, including Stockholm. Overlaps with Enskede's gym, group training and friskvårdsbidrag business, but lacks multi-racket-sport depth.
• SATS Group: Nordic fitness chain and the largest subscription-based gym operator in Scandinavia. While broader than a racket hall, SATS competes for Stockholm's recreational fitness and training spend and serves a similar consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnskedeRackethallOfficial
• Instagraminstagram.com/enskederackethall
• LinkedInlinkedin.com/company/enskede-rackethall-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENSKEDE RACKETHALL AB