Entermission
Entermission (Entermission VR Global) operates and licenses VR escape room venues in Australia, running hands-free, multisensory VR escape experiences across 28 game titles for corporate groups, private parties, and friends/family. Founded in 2017, the founder-owned company also offers online escape rooms and franchise opportunities globally.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Entermission does
Entermission (legal entity: Entermission VR Global) is a privately held, founder-owned operator and licensor of VR escape room entertainment venues, headquartered in Levittown, Pennsylvania with operational presence in Australia. Founded in 2017 by Christal Ho — who also owns the Escape Hunt master franchise for Australia & New Zealand — the company runs direct-to-consumer venues in Melbourne, Sydney, and Burwood, and lists a Dubai contact. Its core product is a catalog of 28 themed VR escape room titles (e.g., Space Station VR, Chernobyl VR, Jungle Quest VR, House of Fears, Alice VR) delivered through HTC VIVE headsets with proprietary Leap Motion-based hands-free tracking and a multisensory environmental stack including Buttkicker LFE haptics, wind generators, heat effects, and Olorama scent generators. The system supports both free-roam (12+) and seated formats and accommodates 6 players in 170 sq ft, a meaningful unit-economic advantage over traditional VR setups requiring 400 sq ft for 4 players.
The business operates two revenue channels: per-session bookings at owned venues, and a franchise/licensing model for global expansion (no franchisees are documented in the input data). It also offers online escape room experiences for remote groups. Customers include corporate teams (team-building and events), private celebration groups (birthdays, bachelor/bachelorette parties), friends and family, and individual VR enthusiasts. Pricing is not publicly disclosed and is structured as pay-as-you-go per session. Marketing is driven by content (blog, social media) and industry trade press visibility, with notable features in InterGame Magazine, Vending Times, VR Cue, VR Focus, and Replay Magazine in 2019. The company is bootstrapped with 7 employees and no disclosed funding, acquisitions, or institutional investors.
Entermission firmographics
Firmographics- Name
- Entermission
- Legal name
- Entermission VR Global
- Website
- https://enterthemission.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Entermission (Entermission VR Global) operates and licenses VR escape room venues in Australia, running hands-free, multisensory VR escape experiences across 28 game titles for corporate groups, private parties, and friends/family. Founded in 2017, the founder-owned company also offers online escape rooms and franchise opportunities globally.
- Ownership category
- akta.pro rank
Entermission industry classification
Industry- Product category
- VR Escape Room Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Platforms (BPAMAKAG), VR/AR Game Publishing & Distribution (MPAFABAK), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Entermission is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Entermission business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- VR Escape Room Session Bookings: Customers pay per session to play VR escape room games at Entermission venues. Sessions accommodate groups of up to 6 players and are booked for specific time slots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard group sessions for friends, family, and corporate teams |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Entermission product offering
Product offeringCore offering
Entermission operates physical virtual reality escape room venues where groups of up to six players book per-session experiences across 28 themed VR games. Sessions combine proprietary hands-free or controller-based VR gameplay with multisensory effects (wind, heat, haptics, scents), and the company also sells franchise and licensing rights for entrepreneurs to open Entermission-branded VR escape room venues globally.
Product overview
Entermission is a VR escape room entertainment company offering immersive virtual reality escape experiences. Their core product is a portfolio of VR escape room games (28 titles available) where players are transported to themed virtual environments to solve puzzles and complete missions. The company provides two interaction modes: hand-tracking (using Leap Motion technology) and controller-based gameplay. They operate physical venues in Melbourne, Sydney, and Burwood, Australia, with a Dubai location. Their product ecosystem also includes online escape room experiences for remote play and premium VR gaming hardware for potential franchisees. Key game titles include Dragon Towers VR, Space Station VR, Chernobyl VR, Alice VR, Jungle Quest VR, Sanctum VR, and LaserBots VR, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- VR Escape Room Games
Quantifiable outcome
- 6 players can play simultaneously in 170 sq ft compared to 4 players in 400 sq ft for traditional VR setups
Companies that use Entermission
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Entermission technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Entermission partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Escape Hunt Australia & New ZealandcoreChristal Ho (Entermission founder) owns and operates the Escape Hunt master franchise for Australia & New Zealand since 2014. Escape Hunt is the largest escape room business in the world with nearly 50 locations across 27 countries, listed on the London Stock Exchange. Supports 6 franchised branches in Melbourne, Brisbane, Gold Coast, Perth, Adelaide, and Auckland.
- Wild Goose EscapesminorPartner in the Biggest Online Escape Room Giveaway campaign, participating alongside other escape room brands including Wild Goose Escapes, Fox in a Box Chicago, Hourglass Escapes, and others.
- Fox in a Box ChicagominorPartner in the Biggest Online Escape Room Giveaway campaign, participating alongside other escape room brands.
- Hourglass EscapesminorPartner in the Biggest Online Escape Room Giveaway campaign.
- GamescapeminorPartner in the Biggest Online Escape Room Giveaway campaign.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Entermission competitors and assessment
Company assessmentDirect peers
- The VOID: Historically a leading location-based hyper-reality VR entertainment operator; same fundamental product category (premium in-venue VR experiences for groups), useful as a historical benchmark for scale and unit economics.
- Sandbox VR: Operates premium full-body VR venues globally with social multiplayer experiences, closely matching Entermission's direct-to-consumer VR arena model and target customer (friends, families, corporate groups).
- Two Bit Circus: Operates micro-amusement parks combining VR, AR, and other immersive tech; comparable in offering location-based immersive entertainment to groups and corporate clients.
- Immotion Group: Publicly traded (LON: IMI) provider of out-of-home VR experiences through owned and licensed venues; comparable business model combining VR content, hardware rigs, and venue/partner deployment.
- Zero Latency: Global free-roam multiplayer VR entertainment company with a franchise/license model; competes head-to-head with Entermission's multiplayer VR escape room experience and franchise distribution.
- Escape Hunt: Global escape room franchise operator (LSE-listed) that Entermission's founder already masters the ANZ franchise for; directly comparable in escape room gameplay, franchising, and group/corporate use cases.
- Hologate: Provides compact multiplayer VR attractions to FECs, arcades, and cinemas; comparable VR attraction hardware/software offering and target venue operator buyer, especially for franchisees.
Emerging players
- Vertigo Arcade / Synthesis VR: Provides VR arcade management software and content distribution to out-of-home VR operators; comparable as an enabling platform for VR venue operators and franchisees.
- AREA15: Immersive entertainment district featuring VR, AR, and other attractions; comparable in curating group/corporate immersive experiences and providing a B2B/B2C venue for VR content partners.
- SPIN (Social Entertainment): Social entertainment venues (ping-pong clubs) targeting similar group/corporate/casual outing occasions; comparable in DTC venue experience model and target demographic even though the core activity differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Entermission social profiles
Digital presenceEntermission financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entermission leadership team
Management profileNumber of profiles
Profiles1 record
Entermission funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entermission M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entermission
What does Entermission do?
Entermission operates physical virtual reality escape room venues where groups of up to six players book per-session experiences across 28 themed VR games. Sessions combine proprietary hands-free or controller-based VR gameplay with multisensory effects (wind, heat, haptics, scents), and the company also sells franchise and licensing rights for entrepreneurs to open Entermission-branded VR escape room venues globally.
Is Entermission a public or private company?
Entermission is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entermission founded?
Entermission was founded in 2017. It employs 1 to 10 people.
Where is Entermission based?
Entermission is headquartered in Melbourne, Australia, in the Oceania region.
How does Entermission make money?
One revenue line is on record: VR Escape Room Session Bookings.
Who are Entermission's main competitors?
Direct peers on record are The VOID, Sandbox VR, Two Bit Circus, Immotion Group, Zero Latency, Escape Hunt and Hologate. Emerging players are Vertigo Arcade / Synthesis VR, AREA15 and SPIN (Social Entertainment).
Does Entermission have an API?
No public API is recorded for Entermission.
What industry is Entermission in?
Entermission's product category is VR Escape Room Entertainment. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 7131 and its SIC code is 7900.