ENVERS DU DECOR

What ENVERS DU DECOR does

L'Envers du Décor is a privately held fine dining restaurant and historic wine bar located at 9 rue du Clocher in the heart of the Saint-Émilion village, France. Founded in 1987 by François des Ligneris as the first historic wine bar in Saint-Émilion, the restaurant was acquired in February 2017 by the Perse family—a wine estate holding family that owns Château Pavie (Premier Grand Cru Classé "A"), Hôtel de Pavie (5-star Relais & Châteaux), and La Table de Pavie (2-star Michelin). The restaurant operates on a direct-to-consumer table-service model, open 7 days a week for lunch (12h-14h) and dinner (19h-21h30), with à la carte pricing ranging from €13.50 starters to €105 main courses (T-bone for two) plus 500+ wine references stored in a 19th-century underground stone quarry. Market cuisine is prepared by Chef Bertrand Bordenave using seasonal local products, with signature dishes including Côte de bœuf, Épaule d'agneau, and Soufflé au Grand Marnier; house-made pastries and bread are produced in-house. The dining experience is anchored by a garden terrace adjoining the Collegiate Church walls, distinct from the village's pedestrian bustle.

The revenue model is transaction-based: in-restaurant dining, wine bar sales (by the glass and bottle), and private event/group reservations via dedicated email and phone channels. Distribution is single-site, with no delivery or takeaway; channels are reservations by phone, email, walk-in, and a bilingual French/English website. Distribution is concentrated on wine tourists, culinary enthusiasts, and local Saint-Émilion residents. The firm reports only 5 employees, consistent with a small single-site operation that is part of a larger family-owned hospitality and wine estate ecosystem.

From a technology perspective, the restaurant operates with no proprietary technology, no mobile app, no public API, and no disclosed integrations. The digital presence is limited to a WordPress website, Facebook, and Instagram. Differentiation rests on heritage (1987 founding), physical location (UNESCO wine village center), wine program depth (500+ labels, historic cellar), culinary staff (Chef Bordenave), and Perse family ownership rather than technology. There are no funding rounds, no AI/ML capability, and no patented assets. Strategic positioning is therefore that of a heritage hospitality asset within a wine estate conglomerate, with revenues and growth not publicly disclosed.

Name

ENVERS DU DECOR

Legal name

L'Envers du Décor

Website

https://envers-dudecor.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Envers du Décor is a 1987-founded fine dining restaurant and historic wine bar in Saint-Émilion, France, owned by the Perse family since 2017. It serves seasonal market cuisine and 500+ wines to wine tourists and local patrons via a single-site, 7-day à la carte model.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Wine Bars (THAFAEAF), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining restaurant
• Wine bar
• French gastronomy
• Wine selection
• Saint-Émilion hospitality

Headquarters

HQ city

Saint-Émilion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Restaurant dining: Traditional table-service restaurant offering market cuisine with seasonal French dishes. Revenue from food sales, including à la carte menu items ranging from starters (9-28€) to main courses (26-105€) and desserts (9-12€).
2. Wine bar and wine sales: First historic wine bar in Saint-Émilion with over 500 wine references from Bordeaux and major wine regions. Offers wines by the glass and bottle. Wines stored in 19th-century underground stone quarry.
3. Private events and group reservations: Accepts group reservations for private dining events, with dedicated contact channels for group and agency bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

L'Envers du Décor is a fine dining restaurant and historic wine bar in Saint-Émilion offering seasonal market cuisine prepared by chef Bertrand Bordenave, paired with a selection of more than 500 wines. The establishment occupies a heritage building dating from 1620 and features indoor dining rooms, a 17th-century vaulted cellar used for wine tastings, and a garden terrace overlooking the collegiate church walls. It is open seven days a week for lunch and dinner and accepts private event and group reservations.

Product overview

ENVERS DU DECOR operates as a dual-concept hospitality establishment comprising Saint-Émilion's first historic wine bar (founded 1987) and a fine dining restaurant, both managed under the Perse family since February 2017. The product portfolio consists of the Wine Bar L'Envers du Décor (offering over 500 wine references from Bordeaux and world vineyards, stored in a 19th-century underground quarry), the Restaurant L'Envers du Décor (serving Bertrand Bordenave's seasonal market cuisine, open 7 days a week for lunch and dinner), and the Garden Terrace (an outdoor dining space along the Collegiate Church walls). The business also cross-promotes affiliated Perse family wine estates (Château Pavie, Monbousquet, Pavie-Decesse, Bellevue-Mondotte, Clos Lunelles, Esprit de Pavie), Hôtel de Pavie, and La Table de Pavie through its digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Envers du Décor Restaurant
• L'Envers du Décor Wine Bar

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Perse Family (Château Pavie, Hôtel de Pavie, La Table de Pavie)flagshipOthers · 1 February 2017The restaurant was acquired in February 2017 by the Perse family, who also own Château Pavie (1er Grand Cru Classé A), Hôtel de Pavie (5-star Relais Châteaux), and La Table de Pavie (2-star Michelin). The Perse family has been present in Saint-Émilion since 1993 and developed an ecosystem of wine estates and hospitality properties sharing the same commitment to quality.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Hôtel de Pavie: 5-star Relais Châteaux hotel in Saint-Émilion owned by the Perse family. Comparable as an adjacent Perse ecosystem property within the same village that influences the demand environment and guest flow for L'Envers du Décor.

Direct peers

• Le Bistrot du Sommelier: Paris bistro focused on French cuisine with an exceptional wine list curated by sommelier expertise. Comparable as a wine-driven dining concept with premium by-the-glass offerings and seasonal market cooking.
• Le Gabriel: Gastronomic restaurant at the Hôtel de la Presse in central Bordeaux offering contemporary market cuisine. Comparable Bordeaux-region fine dining competitor reliant on regional and wine-tourist demand.
• Le Logis de la Cadène: 1-Michelin-starred restaurant in the heart of Saint-Émilion serving market-driven cuisine in a heritage village setting. Closest same-village fine dining competitor with similar culinary positioning and tourist clientele.
• L'Hostellerie de Plaisance: Hotel restaurant in Saint-Émilion offering refined cuisine with views over the vineyard region. Comparable as a destination fine dining venue tied to wine tourism and a heritage village location.
• La Table de Pavie: Fine dining restaurant within Hôtel de Pavie in Saint-Émilion, owned by the same Perse family and holding 2 Michelin stars. Most directly comparable given shared ownership, identical village location, and overlapping fine-dining wine-paired positioning.
• Le Pressoir d'Argent: 2-Michelin-starred gastronomic restaurant at the InterContinental Bordeaux. Comparable as a Bordeaux-region fine dining destination with a strong wine list and premium pricing aimed at wine-tourist and business clientele.
• La Cave Augé: Historic Paris wine retailer/bar founded in 1850 with an extensive cellar and on-premise tasting offering. Comparable as a heritage wine-focused venue leveraging an irreplicable wine library and in-person experience.
• Willi's Wine Bar: Iconic Paris wine bar with an extensive by-the-glass list and seasonal bistro menu. Comparable as a historic, wine-centric destination venue combining curated wine program with casual fine dining.
• Le Bordeaux (Gordon Ramsay): Fine dining restaurant at the InterContinental Bordeaux led by Gordon Ramsay, focused on seasonal cuisine and Bordeaux wines. Comparable destination dining concept serving wine-region visitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lEnversDecor
• Instagraminstagram.com/restaurant_enversdudecor
• LinkedInlinkedin.com/company/envers-du-decor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENVERS DU DECOR