Hôtel de Pavie

What Hôtel de Pavie does

H\u00f4tel de Pavie is a privately-held five-star luxury hotel located at 5 Place du Clocher in the medieval village of Saint-\u00c9milion, France (Nouvelle-Aquitaine), operating under the legal entity SAS PLAISANCE (SIRET 31975602900017). The property is owned and operated by the Perse family, who acquired it in 2001 and also control Château Pavie (Premier Grand Cru Classé A since 2012) and Château Pavie Decesse. The hotel comprises 22 rooms and suites distributed across three interconnected historic buildings — Maison du Clocher (9 rooms, Alberto Pinto design), Maison de Village (8 rooms, English romantic style, connected via a glass elevator carved into rock), and Maison des Suites (5 suites in an 18th-century former trading house, added 2022) — together with the satellite Château Pavie Decesse event venue (112m² reception room, up to 60 guests, 3 km from the main property). Core operations center on luxury accommodation, a two-Michelin-starred fine-dining restaurant (La Table de Pavie by Yannick Alléno, 700-reference wine list), the wine bar and bistro L'Envers du D\u00e9cor (500+ wine references, acquired by the Perse family in February 2017), and curated wine-tourism packages that bundle stays with private Château Pavie Heritage visits and wine tastings.

The underlying business is a vertically-integrated luxury hospitality and wine-tourism platform anchored by three integrated revenue streams: accommodation (rooms and packages priced from ~€650/night for the Discovery Package up to €2,650/night for the Pavie Experience, plus a €2,200 two-night Prestige Offer), gastronomy (Michelin-star restaurant covers and casual bistro), and group events (three venues ranging from an 8-person private lounge to a 60-person reception room). The technology stack is conventional for the segment: Synxis-powered direct booking engine, GDS distribution (Sabre WB43030, Amadeus WBBODW32, Galileo WB54469, Worldspan WBSW32), TheFork restaurant reservations, Secretbox for gift boxes, Cendyn CMS, Google Analytics, and Facebook Pixel. Distribution is diversified across the hotel's own direct site, the Relais & Châteaux global platform, travel trade GDS, and a Pro Access portal for travel professionals.

The customer mix is diversified across high-net-worth leisure travelers (wine and gastronomy enthusiasts, affluent couples and families, cultural/heritage visitors) and a smaller corporate/MICE segment served through three event venues. Pricing is seasonal and room-category-dependent, with packages non-cumulative with other offers and the Michelin restaurant closed Sunday-Monday. Go-to-market is sales-led, leveraging Michelin Guide editorial exposure and Relais & Châteaux brand affiliation to attract luxury travelers globally, while bookings are executed via direct website, GDS, and the dedicated corporate proposal channel. The stated share capital of €9,561,732 for SAS PLAISANCE indicates a substantial privately-held operating entity consistent with the scale of operations described.

Name

Hôtel de Pavie

Legal name

SAS PLAISANCE

Website

https://hoteldepavie.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

H\u00f4tel de Pavie is a privately-held five-star Relais & Châteaux luxury hotel in the UNESCO medieval village of Saint-\u00c9milion, France, comprising 22 rooms/suites across three historic buildings and offering a two-Michelin-starred restaurant, a wine bar, curated wine-tourism packages, and event venues serving high-net-worth leisure and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Wine tourism experiences
• Luxury event venues
• Gourmet culinary services

Headquarters

HQ city

Saint-Émilion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Five-star room and suite rentals across three historic properties (Maison du Clocher, Maison de Village, Maison des Suites). Room categories range from Superior to Prestige Suite. Check-in from 16:00, check-out by noon. Pet-friendly rooms available with €20/day supplement.
2. Fine Dining – La Table de Pavie: Two-Michelin-starred restaurant (La Table de Pavie by Yannick Alléno) open for lunch Wednesday–Thursday and dinner Wednesday–Saturday, closed Sunday–Monday all day. Wine list of 700+ references. Chef's menu in 5 courses with wine pairings. Lunch from 12:00 (last order 13:15), dinner from 19:30 (last order 20:45). Dress code enforced.
3. Bistro L'Envers du Décor: Market cuisine wine bar (first in Saint-Emilion, opened 1987; acquired by Perse family 2017) open 7 days a week for lunch and dinner. Over 500 wine references and wine-by-the-glass selections. Casual dining adjacent to the Collegiate Church.
4. Wine Tourism Experiences & Packages: Curated packages including Discovery Package (overnight stay + 5-course dinner with wine pairings), Pavie Experience (overnight + Michelin dinner + Château Pavie Heritage private visit + wine tastings), Treasures of Saint-Emilion (overnight + gourmet restaurant + underground monuments tour + vineyard visit), and Prestige Offer (2 nights + both dining venues + wine tasting).
5. Meeting & Events Venues: Three event venues: Private Lounge (40m², up to 8 guests, Maison du Clocher), Meeting Room (42m², up to 20 guests, Maison des Suites), and Château Pavie Decesse (112m² reception room + 18m² entrance hall, up to 60 guests, 3km from main hotel). Catering by La Table de Pavie.
6. Gift Boxes & Retail: Gift boxes (coffrets cadeaux) sold via Secretbox platform, offering curated experiences at the hotel and restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hôtel de Pavie operates a 5-star luxury wine hotel comprising 22 rooms and suites across three interconnected historic buildings (Bell Tower House, Village House, and Suite House) in the heart of the UNESCO-listed medieval village of Saint-Émilion, France. The property operates La Table de Pavie, a two-Michelin-starred gourmet restaurant led by chef Yannick Alléno, and L'Envers du Décor, a historic wine bar and bistro. It sells curated stay-and-dine packages combining luxury accommodation, Michelin-starred dining, and private Château Pavie vineyard experiences.

Product overview

Hôtel de Pavie is a 5-star Relais & Châteaux luxury wine hotel in Saint-Émilion, France, comprising 22 rooms and suites across three historic buildings: the Bell Tower House (Maison du Clocher, 9 rooms), Village House (Maison de Village, 8 rooms), and Suite House (Maison des Suites, 5 suites added in 2022). The property features La Table de Pavie, a two-Michelin-starred restaurant by chef Yannick Alléno, plus L'Envers du Décor wine bar and bistro. Guests can purchase curated stay-and-dine packages including the Discovery Package, Pavie Experience (€2,650/night), Treasures of Saint-Émilion (€1,275/night), and Prestige Offer (€2,200/2 nights). The hotel also offers meeting facilities, Château Pavie vineyard experiences, and concierge services including valet parking and EV charging. Distribution is via Synxis booking engine, TheFork restaurant reservations, and GDS systems (Sabre, Amadeus, Galileo, Worldspan).

Differentiator

Problem solved

Functional benefit

Brands

• La Table de Pavie: Two-Michelin-starred gourmet restaurant by Chef Yannick Alléno
• L'Envers du Décor

Products and services

• Bell Tower House (Maison du Clocher) Accommodation Luxury 5-star accommodation in the main building next to the famous monolithic bell tower of Saint-Émilion, featuring 9 elegantly decorated rooms and suites in a contemporary style with views of the medieval village.
• Village House (Maison de Village) Accommodation Luxury 5-star accommodation in a historic Roman-tiled house offering 8 rooms and suites decorated in English romantic style, located a 1-minute walk from the main building and connected via a glass elevator carved into rock.
• Suite House (Maison des Suites) Accommodation Luxury accommodation in an 18th-century former trading house offering 5 guest rooms decorated in a warm contemporary style, located a 2-minute walk from the main reception.
• La Table de Pavie Restaurant Two-Michelin-starred gourmet restaurant under chef Yannick Alléno, featuring refined modern cuisine with a 5-course chef's menu paired with a 700-reference wine list, open for lunch (Wed–Thu) and dinner (Wed–Sat) with a strict dress code.
• L'Envers du Décor Wine Bar & Bistro Historic market cuisine wine bar and bistro in Saint-Émilion, offering 500+ wine references and wine-by-the-glass selections, open 7 days a week for lunch and dinner with a shaded terrace adjacent to the Collegiate Church.
• Discovery Package One-night stay-and-dine package in a refined double room including French breakfast and a 5-course dinner at La Table de Pavie with wine pairings (3 glasses), mineral water, and hot beverages.
• Pavie Experience Package Premium one-night package including accommodation, gastronomic dinner at La Table de Pavie with Yannick Alléno/Executive Chef Sébastien Faramond, Prestige Champagne, Pavie Selection wines, and a private Heritage vineyard visit to Château Pavie.
• Treasures of Saint-Émilion Package Overnight package in a Deluxe double room including French breakfast, Champagne aperitif, and the Arômes de Pavie menu at La Table de Pavie, with guided visits to Saint-Émilion's underground monuments and a local winery.
• Prestige Offer Package Two-night stay-and-dine package in a Deluxe double room including gourmet breakfasts, a Saint-Émilion winery visit with tasting, dinner at La Table de Pavie on the first night, and dinner at L'Envers du Décor bistro on the second night.
• Meeting & Private Event Venues Luxury meeting and private event facilities including a 40m² private lounge (up to 8 guests), a 42m² meeting room (up to 20 guests) with video projector and flat-screen TV, and the Château Pavie Decesse venue (up to 60 guests), all with bespoke Michelin-starred catering.
• Château Pavie Private Vineyard Experiences Private guided tours and tastings at Château Pavie (Premier Grand Cru Classé A, 37 hectares) offered to hotel guests at preferential rates, with Classic, Iconic, and Evolution tour options.
• Hôtel de Pavie Gift Boxes Curated gift boxes (coffrets cadeaux) sold through the Secretbox platform, offering gifting options for hotel stays, dining experiences, and curated packages at the hotel and restaurant.

Quantifiable outcome

• Two Michelin stars at La Table de Pavie restaurant, placing it among the top restaurants in Bordeaux/Southwest France region.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Yannick Alléno (Chef)coreStrategic or Co-development Partner · 1 September 2020Michelin-starred chef Yannick Alléno partnered with Perse Latitudes (the parent entity) in September 2020 to lead the gastronomic vision at La Table de Pavie. Alléno's Cuisine Moderne technique (fermentation, sauces, extractions) defines the culinary identity. He is supported by Executive Chef Sébastien Faramond. The stated goal is to achieve three Michelin stars — currently no 3-star establishment exists in Gironde.
• L'Envers du Décor (Wine Bar)minorStrategic or Co-development Partner · 1 February 2017L'Envers du Décor is the first historic wine bar in Saint-Émilion in Gironde, opened in February 1987. It was acquired by the Perse family (owners of Château Pavie) in February 2017. The establishment offers market cuisine 7 days/week and a 500+ wine reference list stored in a 19th-century underground stone quarry. It is included in the Prestige Offer package alongside La Table de Pavie.
• Relais & ChâteauxcoreChannel Partner/ Reseller/ DistributorHôtel de Pavie is an active member of the Relais & Châteaux collection of luxury boutique hotels and restaurants. The partnership provides global distribution through the Relais & Châteaux website and booking platform, global brand visibility, and referrals from the collection's worldwide audience of luxury travelers. The hotel's logo appears alongside the Relais & Châteaux logo throughout the site.
• Château Pavie (Perse Family)coreStrategic or Co-development PartnerChâteau Pavie is owned by the Perse family since 1998. The property is a Premier Grand Cru Classé A (2012) and its 37-hectare vineyard provides the wine experience anchor for Hôtel de Pavie's guests. Private Heritage vineyard visits, wine tastings (including exclusive older vintages like Château Pavie 2010), and wine pairings at La Table de Pavie are all sourced from Château Pavie. This vertical integration is a core differentiator.
• Alberto Pinto (Interior Architect)minorStrategic or Co-development PartnerRenowned interior architect Alberto Pinto designed the decoration of 9 rooms in the Maison du Clocher (Bell Tower House). Known for mastery of both historical styles and contemporary creations, Pinto balanced respect for the ancient stones with modern taste, treating the hotel as a private interior. His work includes custom velvet wallpaper, French cabinetmaker Moissonnier patinas, and precious wood parquet geometries.
• The Fork (Restaurant Reservations)minorChannel Partner/ Reseller/ DistributorThe Fork (LaFourchette) widget is integrated into the hotel website for booking tables at La Table de Pavie. Available in English, Spanish, and French language versions, driving incremental restaurant covers from The Fork's user base.
• GDS Distribution Partners (Sabre, Amadeus, Galileo, Worldspan)minorChannel Partner/ Reseller/ DistributorHotel is distributed globally through the GDS systems Sabre (WB43030), Amadeus (WBBODW32), Galileo/Apollo (WB54469), and Worldspan (WBSW32), ensuring visibility to travel agents, tour operators, and corporate travel platforms worldwide.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hôtel de Crillon (Rosewood): Iconic Parisian palace hotel with heritage positioning and Michelin-starred dining (L'Écrin, Brasserie d'Aumont). Comparable in luxury prestige and 5-star heritage setting though operating at much larger scale in an urban luxury market.
• Hôtel & Ryads Barrière Le Normandy Deauville: Luxury palace-scale hotel in Normandy under the Barrière group. Comparable in 5-star French luxury positioning though larger and broader portfolio; serves overlapping HNW leisure demand.

Direct peers

• Château Cordeillan-Bages: Luxury Relais & Châteaux hotel with a 2-Michelin-star restaurant (formerly Thierry Marx, now Julien Bradès) in the Bordeaux Médoc, offering oenotourism packages similar to Hôtel de Pavie. Direct competitor in the French luxury wine-hotel category with Michelin dining.
• Domaine des Hauts de Loire: 2-Michelin-star Relais & Châteaux property in the Loire Valley with private wine and gastronomy focus. Comparable model: small Relais & Châteaux estate hotel with Michelin-starred dining and curated regional experiences.
• Domaine des Etangs: Relais & Châteaux luxury hotel in Charente with a 1-Michelin-star restaurant, comparable in intimate scale, heritage setting, and curated gastronomy positioning—similar high-end leisure target audience.
• Les Sources de Caudalíe: Bordeaux wine-themed luxury hotel and spa within Château Smith Haut Lafitte estate (Pessac-Léognan), offering vineyard-adjacent stays with Michelin-listed dining. Highly comparable model: small luxury hotel anchored by a major Bordeaux wine estate.
• Château de la Chèvre d'Or: Relais & Châteaux 5-star heritage luxury hotel in Èze with 2-Michelin-star restaurant (hostellerie portion). Closest analog in terms of small-scale heritage luxury + Michelin-starred dining within a protected historical village.
• Hostellerie de Levernois: 5-star Relais & Châteaux hotel and Michelin-starred restaurant in Burgundy. Directly comparable small-scale French luxury heritage property with Michelin gastronomy.
• La Maison d'Estournel: Boutique Relais & Châteaux wine hotel in the Médoc adjacent to Château Cos d'Estournel, with private vineyard experiences. Closely mirrors Hôtel de Pavie's vertical integration of lodging and premier estate experiences.

Regional players

• Auberge du Soleil: Relais & Châteaux luxury wine country resort in Napa Valley with Michelin-starred dining and vineyard experiences. Highly comparable business model (luxury + gastronomy + wine) though operating in the U.S. market rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteldepavie
• LinkedInlinkedin.com/company/hotel-de-pavie
• Instagraminstagram.com/hoteldepavie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel de Pavie