ENVIE MAINE

What ENVIE MAINE does

ENVIE Maine (Association ENVIE RéEmploi MAINE, SIREN 378 961 973) is a French social enterprise founded in 1990 and headquartered in Allonnes (Le Mans), operating as an 'Ensemblier d'Insertion' across the Sarthe, Mayenne, and Orne departments of western France. The organization combines circular-economy activities — primarily refurbishment of electrical appliances and electronics, and reuse of building materials — with work-integration programs for people facing employment barriers; as of 2023 it employs approximately 220 collaborators, of which roughly 180 are in insertion pathways. It is affiliated with the national Fédération Envie network of 52 insertion companies.

The core product offering consists of GEM-certified refurbished household appliances (large and small), televisions, computers, smartphones, and bicycles, sold through two physical retail stores with a 24-month commercial warranty. Adjacent activities include a QualiRépar-labeled repair service (with €10-€45 repair bonuses), the ReBâtir matériauthèque for reclaimed building materials (launched September 2023), furniture manufactured from recycled wood via partner La Machinerie, and the ENVI'Taminée canteen opened in late 2022. Underlying technology is labor-intensive refurbishment, repair diagnostics, window-frame dismantling for VALOBAT, and material sorting — there is no proprietary software, AI, or platform IP disclosed.

The revenue model mixes unit-priced retail sales (e.g., €249 built-in oven, €199 49" TV, €689 American refrigerator), professional services (waste collection, logistics, corporate bicycle maintenance, deconstruction), B2G/B2B contracts (MMA Insurance, Le Mans Métropole Habitat), and public grants (€689K raised in 2021-2022 from Le Mans Métropole, Région Pays de la Loire, France Relance, Département de la Sarthe, and France Active, alongside €4M in bank debt for the new headquarters). The customer base is dominated by low-income and eco-conscious retail consumers (~60% low-income), with a smaller construction-professionals segment served via ReBâtir. Distribution is community-led: physical stores, organic social (Facebook, Instagram, LinkedIn, YouTube), local press, and word-of-mouth through insertion partnerships.

Name

ENVIE MAINE

Legal name

Association ENVIE RéEmploi MAINE

Website

https://envie-maine.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

ENVIE Maine is a French social enterprise founded in 1990 that refurbishes and resells household appliances and electronics while running work-integration programs, serving low-income and eco-conscious consumers across Sarthe, Mayenne, and Orne via retail stores and the ReBâtir building-materials reuse platform.

Ownership category

akta.pro rank

Product category

Refurbished Electronics & Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Appliance Repair and Maintenance (811412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Appliances (3630)

akta.pro primary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

akta.pro secondary industries

Reuse & Resale / Recommerce Operations (EUAIANAC), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Reclaimed Materials & Fixtures Retail (Cabinetry, Sinks, Faucets) (CRAIANAI), Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• Refurbished appliances
• Appliance repair services
• Building materials reuse
• Circular economy retail
• Work insertion enterprise

Headquarters

HQ city

Allonnes (Le Mans)

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Sale of Refurbished Appliances: Retail sale of refurbished and guaranteed electrical appliances (large appliances, small appliances, televisions, computers, smartphones, bicycles). Products are renovated by insertion employees and sold with warranties. Revenue generated from point-of-sale transactions.
2. Repair and Troubleshooting Services: Repair services for household appliances and bicycles, including the QualiRépar repair bonus scheme. Professional logistics, collection, and transport services for businesses.
3. Building Materials Reuse (ReBâtir): Material library platform collecting, sorting, and reselling second-hand building materials. Includes deconstruction services for window frames and construction waste management.
4. Furniture and Objects from Recycled Wood: Manufacturing and sale of furniture and objects made from recycled wood by insertion employees.
5. Catering Services (ENVI'Taminée): Café and restaurant services offering homemade soups, galettes, pastries, and crepes, operated by insertion employees during winter months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ENVIE MAINE sells refurbished and guaranteed household appliances (large appliances, small appliances, televisions, computers, smartphones, bicycles, wine cellars) through two physical retail stores, complemented by the ReBâtir building materials reuse platform, furniture made from recycled wood, repair services under the QualiRépar label, and professional waste-management/logistics services for businesses and local authorities. All activities are operated by employees in insertion pathways as part of its work-integration social mission.

Product overview

ENVIE Maine is a social enterprise operating as an 'Ensemblier d'Insertion' that combines professional integration services with circular economy activities. The core offering consists of refurbished and guaranteed second-hand appliances and electronics, including large household appliances (refrigerators, washing machines, ovens), small appliances, computers, televisions, smartphones, and bicycles. These products are renovated by employees in insertion programs and sold with commercial warranties. The company operates physical retail stores in Allonnes (Sarthe) and Laval (Mayenne), along with specialized sub-brands: ReBâtir for building material reuse, and ENVI'Taminée for the on-site canteen. Professional services include waste collection, logistics, and building maintenance. The business model supports insertion into employment while promoting environmental sustainability through reuse and recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Gros Électroménager Rénové (Refurbished Large Appliances)

Quantifiable outcome

• 74% positive exit rate for insertion employees (employment or training after program completion)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, minor and major.

• VALOBATcoreOthers · 1 January 2023Eco-organization for construction materials. ENVIE MAINE is a service provider for VALOBAT, specifically for window frame dismantling activities.
• Les Moutons UrbainsminorStrategic or Co-development Partner · 1 January 2023Partnership for eco-grazing services. Five Ouessant sheep from Les Moutons Urbains provide grounds maintenance at ENVIE 72 headquarters.
• Fédération EnviecoreStrategic or Co-development Partner · 1 January 2023National federation of Envie network (52 insertion companies). Provides training programs including TSPE (Technicienne Spécialisée en Produits Électroménagers) certification. Coordinates network-wide advocacy, including the 2025 legal action against Ecosystem.
• EcosystemcoreOthers · 15 December 2022Eco-organization for waste electrical and electronic equipment (WEEE). Ecosystem runs the QualiRépar repair bonus scheme and WEEE logistics contracts. ENVIE 53 is a labeled QualiRépar repairer. Note: In April 2025, Envie network companies (Rennes, Angers, Nantes, Niort, Mulhouse) were excluded from Ecosystem's WEEE logistics contract, threatening 1,000+ jobs.
• EcologiccoreOthers · 15 December 2022Eco-organization participating in the QualiRépar repair bonus scheme alongside Ecosystem. Provides repair bonus reimbursements to labeled repairers.
• Le Mans MétropolemajorOthers · 1 January 2022Local government authority providing €200,000 in grants for new headquarters construction. Also employer of former insertion employees and potential client for professional services.
• Région Pays de la LoiremajorOthers · 1 January 2022Regional government providing €150,000 in grants for new headquarters construction. Supporter of ReBâtir initiative through ADEME call for projects.
• ADEMEmajorOthers · 1 January 2022Environmental development and energy management agency. Supported ReBâtir as winner of an ADEME call for projects for building materials reuse initiative.
• France RelanceminorOthers · 1 January 2022French government recovery plan providing €284,000 in grants for new headquarters construction.
• Département de la SartheminorOthers · 1 January 2022Departmental government providing €5,000 in grants for new headquarters construction.
• La MachinerieminorStrategic or Co-development Partner · 1 January 2022Insertion workshop providing woodworking and furniture manufacturing. ENVIE MAINE's insertion employees manufactured store fixtures (checkout counters, oven display walls) for the new retail store.
• La Cravate Solidaire Le MansminorStrategic or Co-development Partner · 1 January 2022Social enterprise providing professional clothing for job interviews. Participated in ESS roundtable with ENVIE MAINE during Mois de l'ESS 2022.
• Carbur'PeraminorStrategic or Co-development Partner · 1 January 2022Local social enterprise. Participated in ESS roundtable with ENVIE MAINE during Mois de l'ESS 2022.
• GEIQ BTPminorStrategic or Co-development Partner · 1 January 2022Group of companies for integrated hiring in construction. Participated in ESS roundtable with ENVIE MAINE during Mois de l'ESS 2022.
• GEIQ 3M MultisectorielminorStrategic or Co-development Partner · 1 January 2022Multisectoral group of companies for integrated hiring. Participated in ESS roundtable with ENVIE MAINE during Mois de l'ESS 2022.
• Fondation ANAISminorStrategic or Co-development Partner · 1 January 2022Foundation providing support services. Participated in ESS roundtable with ENVIE MAINE during Mois de l'ESS 2022.
• LA TRIBU CWminorStrategic or Co-development Partner · 1 January 2022Local social enterprise. Participated in ESS roundtable with ENVIE MAINE during Mois de l'ESS 2022.
• MMAminorOthersInsurance company for whom ENVIE MAINE provided ReBâtir reuse and waste management services on a construction project.
• Le Mans Métropole HabitatminorOthersPublic housing authority that donated materials (including cast-iron radiators) from former caserne de Pontlieue to ReBâtir for reuse.
• Groupe GruauminorOthersManufacturing company that hired former insertion employee Cédric as a CDD carpenter fitter.
• Intersport NIVAULT / Intersport Château-GontierminorOthersSports retail chain that hired former insertion employee Jean-Noël as CDI technician and cycle seller.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fédération Envie: National federation of which ENVIE MAINE is one of 52 member insertion companies. Provides shared training (TSPE certification), brand, and advocacy; ENVIE MAINE operates as a regional chapter under this umbrella.
• Le Bon Coin: France's largest C2C second-hand marketplace covering appliances, furniture, electronics and bicycles. Competes for the same end-consumer demand for affordable pre-owned goods, but does not perform refurbishment or warranty-backed resale.

Direct peers

• Emmaüs: National French social-enterprise federation collecting, refurbishing and reselling second-hand goods (furniture, appliances, electronics) through insertion-style workforce. Closely comparable mission, operating model, and customer base to ENVIE MAINE.
• Cycle Up: French platform for reuse of construction materials, focused on deconstruction inventory and professional buyers. Closely comparable to ENVIE MAINE's ReBâtir matériauthèque activity in the AGEC-driven building-materials reuse segment.
• Atelier Sans Frontières: Insertion-by-economic-activity enterprise refurbishing and reselling computers and IT equipment to associations and businesses. Mirrors ENVIE MAINE's employment-integration model and refurbishment workflow, primarily in the IT segment.
• Recommerce: French refurbisher and reseller of pre-owned smartphones, tablets and laptops. Overlaps directly with ENVIE MAINE's smartphone and computer refurbishment line, though Recommerce operates at greater scale via B2B carrier trade-in channels.
• Murfy: French specialist in household appliance repair with at-home service. Direct overlap with ENVIE MAINE's appliance repair and QualiRépar-labeled offering, and similarly benefits from regulatory tailwinds on repair bonuses.
• Back Market: Marketplace for refurbished consumer electronics (smartphones, laptops, appliances). Direct competitor for the same eco-conscious consumer segment that buys from ENVIE MAINE, though operating an asset-light marketplace model rather than owned refurbishment workshops.

Others

• Ecosystem: French eco-organization responsible for WEEE collection logistics and operator of the QualiRépar repair-bonus scheme. Not a competitor but a critical upstream partner and counterparty in ENVIE MAINE's appliance value chain.
• TooGoodToGo: Anti-waste marketplace selling surplus food and consumer goods. Thematically aligned with circular-economy positioning that ENVIE MAINE uses as a marketing differentiator, but operates a different model and category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjaVeM_K7QVMaI5BCewHnXw
• Facebookfacebook.com/Enviemaine7253
• LinkedInlinkedin.com/company/envie-maine
• Instagraminstagram.com/envie_maine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENVIE MAINE