Enviro Clean Group Ltd

What Enviro Clean Group Ltd does

Enviro Clean Group Ltd is a UK-based professional carpet and upholstery cleaning company operating a franchise network across the UK and Ireland. Founded by Mark Brown on 4 February 2016 in Chester, England, the company launched a franchise model in November 2019 and today operates more than 70 mobile service vans and 80+ franchise owners organised by exclusive postcode territories, completing approximately 30,000 jobs per year for over 100,000 cumulative customers. Its service portfolio comprises six core categories: residential carpet cleaning, upholstery and sofa cleaning, specialist leather sofa cleaning, rug cleaning, mattress cleaning, and commercial carpet cleaning, supplemented by Enviro Guard stain protection and end-of-tenancy treatments as add-ons.

The company's core cleaning method is hot water extraction (steam cleaning) executed through a documented six-step process — pre-treatment, targeted stain treatment, sanitisation, antibacterial deodorising, neutralising and extraction, and accelerated drying via Dri-Pods. Service differentiation rests on a set of proprietary, in-house-developed chemical products (including the Enviro Guard stain protector and a leather sofa cleaning line) that are supplied exclusively to franchisees, plus the operational footprint of the mobile van fleet. Brand credibility is evidenced by 1,600+ five-star Trustpilot reviews and three 2023 industry awards (Prestige Awards, SME UK, British Cleaners Association finalist).

Enviro Clean earns revenue through three principal channels: transactional one-time residential cleaning jobs at quote-based pricing; recurring commercial maintenance contracts with named accounts in hospitality (Hilton, Holiday Inn, Greene King, Saga Cruises), retail (Tesla, Watches of Switzerland, Aldi), real estate (Redrow Homes), and government (Ministry of Justice, multiple city councils); and franchise setup fees, royalties, and proprietary chemical sales to franchise owners. The company sits within the EPiC Brands Holdings Ltd portfolio, with its head office located in Brentwood, Essex.

Name

Enviro Clean Group Ltd

Legal name

Enviro Clean Group LTD

Website

https://enviro-clean.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Enviro Clean Group Ltd is a UK and Ireland franchise network operating 70+ mobile vans and 80+ franchise owners delivering professional carpet, upholstery, rug, mattress, and commercial cleaning services to residential customers and enterprise clients.

Ownership category

akta.pro rank

Product category

Carpet and Upholstery Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740)

akta.pro primary industry

Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

akta.pro secondary industry

Upholstery Cleaning (Sofas, Chairs, Cushions) (HSAJAJAC)

Keywords

• Carpet cleaning services
• Upholstery cleaning services
• Commercial carpet cleaning
• Leather sofa cleaning
• Carpet cleaning franchise

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Professional Carpet Cleaning Services: One-time professional carpet cleaning services for residential and commercial customers. Pricing is quote-based, varies by carpet size, condition, and service requirements. Revenue is transactional per job.
2. Upholstery and Sofa Cleaning: Professional sofa cleaning services completed in approximately 2-3 hours per job. Includes leather sofa cleaning, general upholstery cleaning, and stain removal treatments.
3. Rug and Mattress Cleaning: Specialist cleaning services for various rug types (Persian, Oriental, antique, handmade) and mattress deep cleaning targeting allergens, bacteria, and stains.
4. Stain Protection Treatment: Application of Enviro Guard stain protector as an add-on service to carpet, rug, and upholstery cleaning to extend fabric life and resist future stains.
5. Commercial Maintenance Contracts: Regular scheduled commercial carpet cleaning contracts for businesses such as hotels, councils, and schools, providing recurring revenue through ongoing service agreements.
6. Franchise Fees and Licensing: Revenue generated from franchise recruitment, including setup fees, training, equipment packages, and exclusive territory licensing for franchise owners. Potential earnings of up to £65,000 in year one.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Enviro Clean Group Ltd delivers professional carpet, upholstery, sofa, rug, mattress, and leather cleaning services to residential and commercial customers across the UK and Ireland. The company sells both one-off cleaning jobs and recurring commercial maintenance contracts, while also generating franchise licensing revenue through exclusive postcode territories awarded to franchise owners who operate a 70+ mobile van fleet under the Enviro Clean brand.

Product overview

Enviro Clean Group Ltd is a UK-based professional cleaning services company operating as a franchise network. The company offers a unified service portfolio centred on carpet and upholstery cleaning, with six core services: Carpet Cleaning, Upholstery/Sofa Cleaning, Leather Sofa Cleaning, Rug Cleaning, Mattress Cleaning, and Commercial Carpet Cleaning. These services are supported by add-on offerings including Enviro Guard Stain Protection (a proprietary stain guard treatment) and End of Tenancy Carpet Cleaning. The company operates a franchise model, providing business owners with exclusive territories, branded chemicals, equipment, training, and marketing support. With over 70 vans on the road and 80+ franchise owners, the network delivers approximately 30,000 jobs annually across the UK, Ireland, and Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Professional deep carpet cleaning service using hot water extraction and steam cleaning methods to remove dirt, bacteria, allergens, stains, and odours from residential and commercial carpets, including pre-treatment, stain removal, sanitisation, and fast drying.
• Upholstery and Sofa Cleaning Professional sofa and upholstery cleaning service using fabric-safe steam cleaning and advanced extraction methods to remove dirt, body oils, pet hair, allergens, and everyday grime from sofas, armchairs, and dining chairs, typically completed in 2-3 hours.
• Leather Sofa Cleaning Specialist leather furniture cleaning service using proprietary Enviro Clean leather cleaning products to shampoo and condition leather sofas and chairs, remove dirt, prevent cracking and drying, and enhance natural shine and comfort.
• Rug Cleaning Professional rug cleaning service for Persian, Oriental, antique, handmade, wool, shaggy, and high pile rugs using tailored cleaning solutions that preserve delicate fibres and vibrant colours while removing stubborn stains and embedded dirt.
• Mattress Cleaning Professional mattress deep cleaning service that penetrates mattress layers to remove allergens, bacteria, dust mites, urine stains, blood stains, sweat, and body oils, using specialised enzyme treatments and professional-grade solutions for complete sanitisation.
• Commercial Carpet Cleaning Commercial carpet cleaning services for hotels, restaurants, retail stores, offices, schools, government facilities, cruise ships, and golf clubs, using powerful commercial-grade steam cleaners and flexible scheduling including 24/7 availability for emergency callouts and recurring maintenance contracts.
• Enviro Guard Stain Protection Exclusive proprietary stain guard treatment that creates an invisible, durable shield on carpet, rug, and upholstery fibres to resist oil- and water-based spills, preventing stains from penetrating and making everyday stains easier to remove.
• End of Tenancy Carpet Cleaning Specialist end of tenancy carpet cleaning service using advanced steam cleaning and hot water extraction to meet lease and rental requirements, removing dirt, stains, allergens, and odours to help tenants secure full bond deposits.
• Enviro Clean Franchise Opportunity Franchise business opportunity offering exclusive UK postcode territories, training, machinery, equipment, and proprietary cleaning chemicals, with head office managing job scheduling and marketing support, and a stated potential earnings of up to £65,000 in year one.

Quantifiable outcome

• Carpets typically dry within 2-3 hours after professional cleaning using Dri-Pods technology
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• EPiC Brands Holdings LtdcoreOthersEPiC Brands Holdings Ltd is the parent company of Enviro Clean Group Ltd. Enviro Clean operates as part of the EPiC Brands portfolio of companies. The parent company structure provides strategic oversight and branding support for the cleaning franchise network.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Bark.com: UK-based services marketplace that aggregates local carpet and upholstery cleaning providers; an indirect competitor that can divert customer demand from branded operators like Enviro Clean.
• Cleanology: UK commercial cleaning contractor with a focus on eco-friendly and sustainable cleaning; competes for commercial carpet cleaning contracts in shared verticals such as hospitality and corporate.

Broad incumbents

• Stanley Steemer: Large US-headquartered carpet and upholstery cleaning franchise with deep cleaning technology; comparable in service model and uses similar proprietary cleaning methods.
• ServiceMaster Clean: Large UK and international franchise network offering commercial and residential cleaning including carpet care; broader portfolio but overlapping carpet cleaning offering.
• Molly Maid: Established UK domestic cleaning franchise network; while primarily focused on general housekeeping, it speaks to the same franchise-driven home services customer base.

Regional players

• GreenEarth Cleaning: Eco-friendly dry cleaning franchise with UK presence; operates in textile cleaning with a sustainability angle that parallels Enviro Clean's eco-friendly positioning but is US-rooted.

Direct peers

• Fantastic Services: UK cleaning platform offering carpet, upholstery, and end-of-tenancy cleaning among a broad home services portfolio; overlaps with Enviro Clean on residential carpet cleaning customers.
• Pro-Cleen: UK commercial and residential cleaning company providing carpet and upholstery cleaning services; comparable in service mix and customer base to Enviro Clean.
• Chem-Dry: Global carpet and upholstery cleaning franchise using proprietary hot carbonating extraction; direct competitor to Enviro Clean in the branded carpet cleaning franchise category.
• ZeroDry Time: UK-based carpet and upholstery cleaning franchise offering low-moisture cleaning methods; competes with Enviro Clean for franchisees and end-customers across the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/envirocleanltd?lang=en-GB
• YouTubeyoutube.com/channel/UCFXpUTsf7wbSC2mQ6iXS4zw
• Facebookfacebook.com/envirocleancarpetcleaninguk
• LinkedInlinkedin.com/company/envirocleanuk
• Instagraminstagram.com/envirocleanuk?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• TikToktiktok.com/@enviroclean

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enviro Clean Group Ltd