Zerodrytime

What Zerodrytime does

ZeroDryTime Limited is a UK-based, privately-held facility services company founded in 2008 and headquartered at Cobalt Business Exchange, Newcastle upon Tyne. The company's core product is a proprietary low-moisture dry carpet cleaning method that uses specialist absorbent sponges, professional machines, and proprietary cleaning compounds to lift dirt, stains, allergens, and odours from carpet fibres without saturating the backing or underlay. This method, supported by an included free stain-guard treatment and a 25%-moisture upholstery foam, eliminates the typical 6-12 hour drying window associated with traditional steam cleaning and is positioned as safe for children, pets, and allergy sufferers. Beyond the flagship dry carpet cleaning service, the portfolio extends to upholstery and mattress cleaning, hard floor cleaning and restoration across wood, tile, stone, vinyl, and LVT, and in-home leather restoration and recolouring.

The company operates a franchise go-to-market model with 50+ independent local operators delivering services across the UK, covering Scotland, Northern Ireland, Wales, London, and all major English regions. Customers request quotes through a postcode-based website form or by calling regional or national numbers, with jobs routed to the nearest local operator. The company monetises through per-job professional cleaning fees (typically £30-£60 per room, £150-£250 for a 3-bedroom house, and £200-£400 for deep cleans with stain removal), franchise fees and royalties from operators, and a recurring-revenue Carpet Club subscription programme that provides scheduled weekly, monthly, or six-monthly maintenance for homes and commercial premises.

ZeroDryTime serves two primary customer segments: residential homeowners seeking safe, fast-drying cleaning with minimal household disruption, and commercial businesses (offices, retail, hospitality, healthcare) that require flexible scheduling around operating hours. The brand is anchored by a 4.9/5 rating from 2,500+ Google reviews, an 18-year operating history, a 100% satisfaction guarantee with free re-clean or full refund, and £5M public liability insurance. Operations are supported by a partnership with Rug Quarter for specialist rug cleaning and National Carpet Cleaners Association (NCCA) membership across the operator network.

Name

Zerodrytime

Legal name

ZeroDryTime Limited

Website

https://zerodrytime.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ZeroDryTime is a UK-based franchise cleaning company that delivers proprietary low-moisture carpet, upholstery, hard floor, and leather cleaning services through 50+ independent local operators to residential and commercial customers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional Cleaning Services: One-time and recurring professional cleaning services for carpets, upholstery, hard floors, and leather. Services include dry carpet cleaning, upholstery cleaning, hard floor cleaning, leather restoration, and commercial cleaning. Customers pay per job based on room size and service type.
2. Carpet Club Membership: Carpet Club is a customised planned maintenance programme offering regular professional cleaning services on a scheduled basis (weekly, monthly, or six-monthly). Provides recurring revenue through ongoing maintenance contracts for homes and businesses.
3. Franchise Opportunities: ZeroDryTime offers franchise opportunities for individuals to run their own ZeroDryTime territory, generating franchise fees and ongoing royalties from franchisee operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ZeroDryTime is a UK franchise network providing professional low-moisture "dry" carpet, upholstery, hard floor, and leather cleaning services delivered in customers' homes and commercial premises. Services use a proprietary dry cleaning method that eliminates drying time, allowing immediate use of cleaned rooms. Revenue is generated per-job through franchise operators, with additional recurring revenue from the Carpet Club maintenance programme and franchise fees from new territory operators.

Product overview

ZeroDryTime is a UK-based professional cleaning franchise network offering a portfolio of low-moisture, eco-friendly cleaning services. The core offering consists of four main services: Dry Carpet Cleaning (the flagship service), Upholstery Cleaning, Hard Floor Cleaning, and Leather Restoration and Recolouring. These are complemented by Commercial Cleaning for business clients and a Carpet Club planned maintenance programme. The business operates through a franchise model with independent local operators across the UK. All services are characterised by rapid drying times and the company's proprietary dry/low-moisture cleaning method.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Carpet Cleaning

Quantifiable outcome

• 4.9/5 average customer rating from 2,500+ Google reviews
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Rug QuarterminorStrategic or Co-development PartnerRug Quarter is identified as ZeroDryTime's trusted rug-cleaning partner. The partnership provides specialist rug cleaning services complementing ZeroDryTime's main carpet, upholstery, and hard floor cleaning offerings.
• National Carpet Cleaners Association (NCCA)coreOthersZeroDryTime operators are members of the NCCA, demonstrating professional standards and industry recognition. Membership indicates adherence to industry best practices and professional cleaning standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChemDry: Global carpet and upholstery cleaning franchise with low-moisture cleaning methods and a large UK operator footprint. Most directly comparable competitor to ZeroDryTime, using a similar franchise GTM and differentiated cleaning chemistry.
• Heaven's Best Carpet Cleaning: US-founded carpet and upholstery cleaning franchise using a low-moisture process and operating territory-based franchisees. Closely comparable technology narrative and franchise model, primarily North American but expanding internationally.

Emerging players

• Molly Maid: UK residential cleaning franchise network offering regular domestic cleaning on a recurring basis. Comparable franchise model and direct-to-consumer GTM, but focused on housekeeping rather than specialist deep cleaning.
• Fantastic Services: UK-based multi-service cleaning platform offering carpet and upholstery cleaning alongside many other home services. Comparable end-customer base and on-demand booking, but operates via employed cleaners rather than a franchise model.

Broad incumbents

• COIT Cleaning & Restoration Services: Established carpet, upholstery, drapery and restoration cleaning franchise with both residential and commercial services. Comparable service breadth, including specialty items like rugs and tiles, but broader restoration focus.
• Stanley Steemer: Large, established US carpet, upholstery, and tile cleaning franchise network with national brand recognition. Comparable franchise structure and service mix, but uses primarily hot water extraction rather than low-moisture methods.
• Rainbow International: Carpet cleaning and restoration franchise network operating across multiple geographies, owned by Neighborly. Comparable franchise GTM with both residential and commercial restoration services, but heavier emphasis on disaster restoration than ZeroDryTime.
• ServiceMaster Clean: Established commercial and residential cleaning franchise network with carpet cleaning as one of many service lines. Comparable franchise model with broader janitorial focus, less specialist on carpet cleaning technology.

Others

• National Carpet Cleaners Association (NCCA): UK industry association for professional carpet, upholstery, and hard floor cleaners of which ZeroDryTime operators are members. Not a competitor, but the key industry body that defines professional standards and signals credibility in the UK market.

Regional players

• Cleaning Express: UK domestic and commercial cleaning services provider offering carpet cleaning among a broader service mix. Comparable in customer overlap but operates as a directly-employed service rather than franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zerodrytimeuk
• Facebookfacebook.com/zerodrytimefranchise
• LinkedInlinkedin.com/company/zerodrytime-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zerodrytime