What XEXYMIX does

XEXYMIX is a Seoul-headquartered, privately held activewear and athleisure brand that designs, markets, and sells performance and lifestyle apparel primarily through direct-to-consumer e-commerce. Its product portfolio spans women's and men's categories including leggings, sports bras, tops, joggers, shorts, outerwear, innerwear, and swimwear, organized by activity verticals such as Running (RX), Golf, Yoga, Fitness, and Swim. The company differentiates through proprietary or co-branded fabric technologies—most notably Creora PowerFit and Creora ActiFit (developed with Hyosung) used in its premium Black Label line—alongside Ice Feather cooling fabric, XELLA compression fabric, UV UPF 50+ protection, and water-repellent finishes. Pricing spans $14 to $248+ per unit, with a '2 FOR' bundle mechanic offering up to 70% discounts and a free-shipping threshold at $110.

The company operates a Shopify-powered storefront across en.xexymix.com, xexymix.hk, and xexymix.sg, with regional offices in Hong Kong and Singapore alongside its Seoul headquarters. Distribution is exclusively DTC, with no disclosed wholesale, retail, or enterprise channels. Marketing is digital-first, combining email/newsletter acquisition, a points-based RIVO loyalty program, an Instructor Benefits program targeting fitness professionals, and Shopify-native bottom-of-funnel conversion. The company is privately held with no disclosed funding rounds, revenue figures, or headcount data, and no AI/ML or data flywheel capabilities are referenced in the source material.

Name

XEXYMIX

Website

https://en.xexymix.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

XEXYMIX is a Seoul-based, privately held DTC activewear brand selling women's and men's performance and athleisure apparel across multi-market Shopify storefronts in Korea, Hong Kong, and Singapore.

Ownership category

akta.pro rank

Product category

Women's Athletic Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Performance Outerwear & Technical Apparel (CRAAAEAB), Running & Endurance Wear (CRAAAEAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Women's activewear
• Athletic apparel
• Performance leggings
• Sports bras
• Athleisure clothing

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of athletic apparel and accessories through e-commerce storefront. Products include leggings, tops, sports bras, shorts, outerwear, and accessories with unit-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

XEXYMIX designs, sources and sells its own brand of performance activewear and athleisure apparel (leggings, sports bras, tops, shorts, joggers, outerwear, innerwear, swimwear and golf/yoga/running-specific lines) directly to individual consumers through owned Shopify-powered e-commerce storefronts across global, Hong Kong and Singapore markets. The premium Black Label line uses Creora PowerFit and ActiFit fabric technologies, while signature collections feature UV Protection UPF 50+, Ice Feather cooling, water-repellent finishes and V-Up sculpting designs.

Product overview

XEXYMIX is an activewear and athleisure brand offering a comprehensive portfolio of fitness apparel and accessories. The brand architecture includes a premium Black Label collection (featuring 360N and 380N compression leggings with Creora technologies), the RX running sub-brand, and the XELLA Intension line. Core products span women's and men's categories including sports bras, leggings, joggers, shorts, tops, outerwear, and innerwear. Collections are organized by activity including Golf, Fitness, Yoga, and Swim, with signature fabric technologies like Ice Feather Light (cooling), V-Up 3D Plus (sculpting), and Comfort Fine (everyday comfort). The brand operates a loyalty program called RIVO and sells primarily through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Black Label: Premium line of activewear products featuring Creora PowerFit and Creora ActiFit fabric technologies, including leggings, sports bras, and tops.
• RX
• XELLA

Products and services

• Black Label Collection Premium line of activewear products featuring Creora PowerFit and Creora ActiFit fabric technologies, including signature high-compression leggings (300N, 360N, 380N) and sports bras for high-impact activities.
• RX Collection (Running) Performance running line for outdoor runners, featuring technical fabrics, high-tension materials, moisture-wicking properties, UPF 50+ UV protection and reflective elements for low-light visibility.
• XELLA Intension High-compression leggings and shorts line using Intension/XELLA fabric technology for muscle support and recovery during intense workouts.
• Sports Bras Sports bras available in multiple support levels including Power Support for high-impact activities and Daily Support for low-impact wear.
• Leggings High-performance leggings in 3.5\", 5\" and 8.5\" lengths and 300N/360N/380N compression levels, with V-Up 3D Plus sculpting options.
• Joggers Versatile jogger pants for workouts and casual wear, including cargo, fleece-lined and technical ventilation fits.
• Shorts Athletic shorts including bike shorts, running shorts, 2-in-1 shorts and swim shorts in various lengths and styles.
• Outerwear Windbreakers, puffer jackets, vests, hoodies and sherpa-lined jackets for layering during outdoor activities.
• Innerwear Everyday innerwear including panties, boxer briefs, bras and tank-style bras using comfort-focused materials such as Tencel and cloud rayon.
• Golf Collection Golf-specific apparel including skorts, polo shirts and UV-protective pieces with functional features such as ball pockets and D-rings.
• Yoga Collection Yoga-specific activewear featuring stretchy, breathable fabrics and seamless designs for flexibility and comfort during practice.
• Swimwear Collection Swimwear and water activity apparel including swimsuits, bikinis, water leggings and water shorts with quick-dry and water-resistant properties.
• Men's Activewear Men's activewear including tops (t-shirts, tank tops, hoodies) and bottoms (shorts, joggers, pants) designed for various fitness activities and casual use.
• Pocket Item Series Products featuring functional pocket designs across joggers, leggings, outerwear and cargo pants for practical everyday storage.
• RIVO Loyalty Program Brand loyalty program where members earn points through purchases, reviews, birthdays and social media follows, redeemable for discount coupons.

Quantifiable outcome

• UPF 50+ UV protection factor for outdoor activities
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Creora (Hyosung)coreTechnology or IntegrationCreora PowerFit and ActiFit fabric technologies are incorporated into the Black Label premium line. Creora is a leading global spandex/elastane brand from Hyosung, providing high-quality stretch fiber technology used in XEXYMIX performance apparel.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the XEXYMIX online storefronts (en.xexymix.com, xexymix.hk) with shopping cart, checkout, and inventory management capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdoor Voices:
• Gymshark: Gymshark is a global fitness apparel brand built on a pure DTC e-commerce model, with a strong social media and influencer-led marketing engine. XEXYMIX shares the DTC-first distribution strategy, activity-specific sub-brands, and target demographic of fitness enthusiasts shopping online.
• Vuori: Vuori is a premium performance and lifestyle activewear brand selling primarily DTC, known for versatile workout-to-everyday apparel and expanding into men's categories. XEXYMIX targets the same fitness-conscious consumer with comparable technical fabrics, lifestyle-to-workout positioning, and an emerging men's line.
• Alo Yoga: Alo Yoga is a premium women's activewear and lifestyle brand selling primarily DTC, with a strong focus on technical leggings, sculpting fabrics, and yoga/fitness product lines. XEXYMIX mirrors this direct-to-consumer premium model with comparable sub-brands (Black Label) and overlapping yoga/fitness product positioning.

Broad incumbents

• Lululemon: Lululemon is the global leader in premium women's and men's athletic apparel, operating through DTC and select wholesale. XEXYMIX competes in the same premium activewear/athleisure category with comparable price points and a similar focus on technical fabric innovation, compression leggings, and activity-specific merchandising.
• Athleta (Gap Inc.): Athleta is a women's athletic and athleisure brand operated by Gap Inc. across DTC and select retail, targeting a similar women's activewear customer with technical performance fabrics. XEXYMIX competes in the same women's premium performance athleisure category with overlapping leggings, sports bras, and lifestyle product lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/xexymix
• LinkedInlinkedin.com/company/xexymix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XEXYMIX