What EO Group does

EO Group is a UK-based private technology and eCommerce company operating in the business supplies sector, structured as a three-division group. The first division is a direct eCommerce business that sells office and business supplies to end-business customers through two distinct brands: Euroffice (established 1999, one of the largest UK online office supplies retailers with over 35,000 products online and access to 100,000+ through supplier networks, serving thousands of UK business customers) and UK Office Direct (a price-conscious eCommerce brand acquired in 2011, targeting price-sensitive SMB customers with high operational automation). The second division is a reseller network supported by technology and services, operated through Office Power — a dealer platform licensing the proprietary eCommerce stack to 70+ independent UK office supplies dealers, each of which receives a fully branded website, admin system, CRM, multi-layered pricing tools, marketing tools, and dedicated support services. The third division is a software company, represented by CTRL Commerce (launched 2025), a pure SaaS ERP-integrated B2B Sales and CRM eCommerce platform targeting larger distributors, manufacturers, wholesalers and buying groups across multiple verticals.

The underlying technology is a custom-built, Microsoft-focussed B2B eCommerce platform written from scratch over multiple years, comprising over 1.3 million lines of code and engineered using Agile, Kanban, Scrum and SAFe methodologies. The platform runs on redundant cloud infrastructure, supports 80+ businesses and 160 web applications, and operates with a DevOps culture of extensive automation: 601 codebase changes per month on average, 4,449 automated tests per software release, and multiple code deployments per week. Functional modules include CRM with predictive customer-value scoring, dynamic multi-layered pricing, a Specials Sourcing Platform with Preferred Suppliers List, full EDI integrations, RMA/RGA management, PowerConnect email marketing (launched 2025), the Power House community platform, and Power Marketplace (launched 2026), a two-sided B2B platform connecting vendors and resellers.

EO Group generates revenue through three streams: direct online sales of office supplies (transactional revenue from Euroffice and UK Office Direct), platform licensing (recurring SaaS-style revenue from Office Power and CTRL Commerce to dealer and distributor partners), and dealer support services bundled with platform partnerships. The company is privately held and backed by Darwin Private Equity since 2010; group sales grew from £18M to over £50M under the prior CEO (2007–2024), and the company has been led since 2024 by co-CEOs Richard Sinclair and Nick Wilson, with John Browett (former Apple Retail VP) as Chairman. The group is headquartered in London with main operations in Redhill, UK.

Name

EO Group

Legal name

EO Group

Website

https://eo-group.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

EO Group is a UK-based B2B technology and eCommerce company in the business supplies sector, operating direct eCommerce brands (Euroffice, UK Office Direct) and licensing its proprietary eCommerce platform (Office Power, CTRL Commerce) to 80+ dealer partners and distributors across multiple verticals.

Ownership category

akta.pro rank

Product category

B2B eCommerce Software & Services

NAICS

Custom Computer Programming Services (541511), Office Equipment Merchant Wholesalers (42342)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• B2B eCommerce platform
• Office supplies software
• Dealer network solutions
• SaaS eCommerce platform
• Multi-channel commerce software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Direct eCommerce Sales (Euroffice, UK Office Direct): Euroffice and UK Office Direct generate revenue through direct online sales of office and business supplies to business customers. Euroffice has over 35,000 products online and access to 100,000+ through supplier networks. UK Office Direct targets price-sensitive SMB customers with a focus on efficiency and automation.
2. Platform Licensing (Office Power, CTRL Commerce): Office Power and CTRL Commerce license the proprietary eCommerce platform to dealer partners. Partners gain access to the full technology suite (CRM, pricing tools, order processing, marketing) combined with support services. The platform is used by over 80 businesses including own brands and licensed third parties.
3. Dealer Support Services: Commercial analysis, trading and marketing support, operational support, and customer service support provided alongside the technology platform to dealer partners. Services are provided as part of the platform partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

EO Group operates as a B2B eCommerce technology and services group in the business supplies sector, combining direct online office supplies retail (Euroffice, UK Office Direct) with proprietary platform licensing to dealer partners (Office Power) and SaaS eCommerce software for larger distributors and manufacturers (CTRL Commerce). The group's core asset is a custom-built Microsoft-focussed B2B eCommerce platform developed from scratch over more than two decades, supporting over 80 partner businesses and 160 web applications across CRM, order processing, financial management, multi-layered dynamic pricing, and marketing.

Product overview

EO Group is a disruptive technology and services company in the business supplies sector with three divisions: a direct business unit trading online, a reseller network supported with technology and services, and a software company building its proprietary eCommerce platform. The core product is a bespoke Microsoft-focused eCommerce platform built from scratch for the business supplies industry, supporting over 80 businesses and 160 web applications. The main brands are Office Power (technology platform with CRM, marketing tools, specials sourcing, and support services for dealers), Euroffice (established B2B eCommerce business with 35,000+ products), UK Office Direct (price-conscious eCommerce brand), and CTRL Commerce (cloud-based SaaS B2B Sales/CRM eCommerce platform for distributors and manufacturers). Additional offerings include Power House community platform, Power Marketplace (two-sided B2B reseller platform), and PowerConnect email marketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Office Power: Technology platform combined with dedicated support services designed to support business supplies companies to grow their businesses. Includes customer management, order processing, financial management, multi-layered pricing and marketing tools.
• Euroffice
• UK Office Direct
• CTRL Commerce

Products and services

• Office Power A bespoke technology platform combined with dedicated support services designed to support office supplies dealer businesses. Provides full customer management, order processing, financial management, multi-layered pricing, and marketing tools with real-time monitoring and business insights. Service is for UK independent office supplies dealers who receive a fully branded website and admin system, plus commercial analysis, trading, marketing, operational, and customer service support.
• Euroffice One of the largest UK eCommerce businesses for office and business supplies, established in 1999. Services thousands of UK business customers with over 35,000 products online and access to 100,000+ products through established supplier networks. Direct-to-business eCommerce retailer.
• UK Office Direct A price-conscious eCommerce brand targeting price-savvy shoppers. Operates with high efficiency and automation, offering fast and effective online purchasing of office products with minimal human intervention.
• CTRL Commerce A B2B eCommerce Digital Operations Platform and SaaS solution for growing businesses. A fully managed platform disrupting traditional ERP markets through high automation, segmentation, and personalisation with a central real-time data lake and flexible modern architecture. ERP-integrated; designed for distributors, manufacturers, and wholesalers operating across multiple verticals.
• Power Marketplace A fully managed two-sided B2B platform connecting vendors and resellers across multiple verticals. Manages technology, data, pricing, customer service, and fulfilment workflows. Removes operational complexity for modern reseller ecosystems.
• PowerConnect PowerConnect is Office Power's email marketing platform designed to help partners drive engagement, optimise campaigns, and unlock greater commercial value through targeted email automation and customer communication.
• Power House An online social learning and community platform for sharing training, learning plans, resources, articles, videos, webinars and user-generated content among dealer partners. Originally designed for Office Power dealer partners and opened to all industry dealers during the COVID-19 pandemic.

Quantifiable outcome

• Orders processed: 1,801,343 orders through the platform in the last 5 years
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Nice Guys Office SuppliesminorChannel Partner/ Reseller/ Distributor · 1 January 2019Nice Guys Office Supplies is an Office Power dealer partner that uses the CRM tools and platform to sell more effectively, target customers, manage sales team workload, and focus on high-value customers. They provided a testimonial on the platform's superior customer data visibility.
• John Browett (Board Member / Chairman)coreOthers · 1 January 2018John Browett, former Global VP of Apple Retail and CEO of Dixons, Dunelm and Tesco.com, joined the EO Group board in 2018 as Chairman. His appointment followed EO Group's acquisition of Eurostat and was intended to help develop ambitious growth plans and investigate new routes for leveraging its award-winning technology.
• 15GiftsminorOthers · 1 January 2018Simon Drakeford, CEO of EO Group, also serves as Chairman of 15Gifts — a tech company providing an intelligent decision engine using advanced machine learning and proven UX techniques. This represents Simon's personal board involvement rather than an EO Group partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lyreco: Major European B2B office and workplace supplies distributor with operations across multiple countries including the UK. Comparable business model combining direct distribution and digital procurement platforms for business customers.
• Shopify (B2B / Shopify Plus): Largest independent B2B eCommerce SaaS platform globally, offering enterprise-tier commerce functionality. Competes indirectly with CTRL Commerce for the larger distributor/manufacturer customer segment EO Group is targeting.
• Adobe Commerce (Magento): Enterprise B2B/B2C eCommerce platform from Adobe with strong customisation, ERP integration, and multi-vertical reach. Competes broadly with CTRL Commerce for larger distributors and manufacturers requiring ERP-integrated B2B platforms.
• Amazon Business: Amazon's B2B procurement platform serving UK businesses with office supplies and broad workplace products. Significant competitive pressure on both Euroffice's direct eCommerce and on independent dealers that EO Group's platform serves.

Emerging players

• Optimizely (B2B Commerce): B2B/B2C commerce SaaS platform with strong personalisation, content, and ERP integration capabilities. Comparable to CTRL Commerce in targeting mid-market and enterprise distributors/manufacturers with composable commerce architectures.

Others

• BigCommerce:

Direct peers

• Bluefish Office Products: UK office supplies dealer previously founded/led by Mark Heath, who is now Managing Director of EO Group's Office Power division. Closely comparable in operating model and customer base within UK office supplies.
• Staples UK: Major UK B2B office supplies retailer offering stationery, furniture, and workplace products online. Direct competitor to Euroffice in serving thousands of UK business customers with comparable product range and direct-to-business eCommerce model.
• Spicers: UK office supplies wholesaler and distributor serving independent dealers — overlapping distribution-side relationship with EO Group's dealer network. Spicers has even awarded EO Group/Office Power a "Brilliant Partner Award," evidencing the operational linkage.
• Viking (Office Depot): One of the largest UK office supplies eCommerce and direct-mail businesses, owned by Office Depot. Competes directly with Euroffice and UK Office Direct in UK B2B office supplies and operates its own proprietary eCommerce platform serving business customers with comparable product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eo-group

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EO Group