15gifts Ltd
15gifts Ltd, operating as Humara, is a UK-based SaaS company that provides a hyper-specialized conversational AI sales agent for telecommunications operators, deployed at major carriers including Vodafone, Verizon, O2, and EE.
- Company typePrivate
- Founded2010
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 15gifts Ltd does
15gifts Ltd, trading as Humara, is a UK-based enterprise SaaS company that builds a hyper-specialized AI sales agent for telecommunications operators. Founded in 2010 and headquartered in Crawley, West Sussex, the company has spent 15 years focused exclusively on the telco vertical, evolving from a customer experience management platform into a conversational AI agent ("Humara") that autonomously guides end customers through complex handset, fiber, channel, contract, package, and plan purchases within operators' digital self-service journeys. The agent combines autonomous multi-step sales execution, natural language processing tuned for sales psychology (mapping buyers across logic, emotion, and impulsivity), and a recommendation engine trained on 15 years of accumulated telco sales interactions and customer dialogue.
Humara is delivered as a single-product enterprise SaaS solution to large telecom operators, with named deployments at Vodafone, Verizon, Virgin Media O2, EE, Three, Spectrum, and Tesco Mobile. The company cites outcomes including 20–40x ROI, 35% incremental sales uplift, 30% attachment-rate improvement, a 61.4% conversion uplift in the EE case study, and 80,000 users assisted per month at O2. Go-to-market is consultative enterprise field sales with a 30-minute demo as the primary conversion mechanism; revenue is recurring subscription-based with contract values implied by enterprise telco deployments. The company is privately held and received its first institutional investment from FPE Capital in December 2022, with a follow-on growth round in February 2023, both earmarked for international expansion and product development across the UK, US, and European telco markets.
15gifts Ltd firmographics
Firmographics- Name
- 15gifts Ltd
- Legal name
- 15gifts Ltd
- Website
- https://15gifts.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 15gifts Ltd, operating as Humara, is a UK-based SaaS company that provides a hyper-specialized conversational AI sales agent for telecommunications operators, deployed at major carriers including Vodafone, Verizon, O2, and EE.
- Ownership category
- akta.pro rank
15gifts Ltd industry classification
Industry- Product category
- AI Sales Agent Software (Telco)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where 15gifts Ltd is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
15gifts Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (implied): Customer Experience Management SaaS providing AI sales agent capabilities on a subscription basis. The company serves large enterprise Telco operators and charges for access to its AI platform, likely on a per-seat or outcome-based model given the enterprise nature of deployments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
15gifts Ltd product offering
Product offeringCore offering
Humara (formerly 15gifts) is a hyper-specialised conversational AI sales agent that telecommunications operators embed into their digital sales journeys to recommend handsets, fiber, channels, contracts, packages and plans. It autonomously guides prospects through a consultative buying journey, simplifying product complexity to reduce drop-off, drive incremental sales and attachment rates, and surface conversation-level insights for the operator. The platform is offered as enterprise SaaS to major Telco brands across the UK, US and Europe.
Product overview
15gifts Ltd operates as a single-product company offering Humara, a hyper-specialised AI Sales Agent specifically designed for Telco operators. The product is a unified conversational AI solution that combines autonomous sales capabilities, natural language processing, and personalised recommendation engine functionality. Humara is marketed under the trading name 'Humara' (T/A Humara, registered in England and Wales as 15gifts Ltd, Company Number: 07039525). The offering is positioned as a turnkey solution for telecom operators seeking to improve digital conversion rates, elevate customer experience, and reduce sales costs through AI-powered self-service sales interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Humara A hyper-specialised conversational AI sales agent for the telecommunications industry that transforms digital conversion by optimising the online sales journey. Humara simplifies purchase complexity to combat drop-off, delivers human-like conversational experiences, recommends handsets/fiber/channels/contracts/packages/plans, drives incremental sales and attachment rates, and provides conversation-level analytics — all autonomously within the operator's self-service digital journey. It is sold to enterprise Telco operators in the UK, US and Europe (including Verizon, Vodafone, O2, EE, Three, Spectrum and Tesco Mobile).
Quantifiable outcome
- 20-40x Return on Investment
- +4 more outcomes
Companies that use 15gifts Ltd
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
15gifts Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
15gifts Ltd partnerships and signals
Strategic signalScale indicators7 records
Expansion highlights5 records
15gifts Ltd competitors and assessment
Company assessmentDirect peers
- Cognigy: Enterprise conversational and agentic AI platform for customer service automation. Cognigy competes in the same enterprise AI-agent category as Humara, with comparable autonomous-agent technology applied to customer-facing journeys.
- Kore.ai: Enterprise AI agent platform for customer experience and sales use cases. Kore.ai's conversational AI agents directly overlap with Humara's autonomous sales agent capabilities in design and target buyer.
- Amelia (Amelia AI): Enterprise conversational AI platform with autonomous virtual agents for sales and service. Amelia competes in the same AI-agent category serving enterprise customer interactions.
Broad incumbents
- LivePerson: Large incumbent in enterprise conversational AI and messaging for customer engagement. Overlaps with Humara's AI-driven digital journey optimization but serves many verticals beyond Telco.
- Intercom: Broad customer service and AI agent platform (Fin AI) for digital-first businesses. Same autonomous agent category as Humara but with a much wider customer base beyond Telco.
- Ada: AI agent platform purpose-built for customer service automation. Functionally comparable to Humara as an autonomous customer-facing agent, though Ada serves multiple verticals rather than specializing in Telco.
Emerging players
- 11x.ai: AI sales agent platform automating outbound prospecting and pipeline generation. Comparable to Humara as an AI-driven autonomous sales agent, but focused on SDR use cases rather than Telco digital sales conversion.
- Artisan (Aura): AI sales agent 'Ava' automating outbound sales workflows. Overlaps with Humara's AI-agent concept and sales use case, targeting a different vertical and buyer profile.
Others
- CSG International: Large telecom software and customer experience platform vendor. Operates adjacent to Humara in Telco digital journeys but as an established infrastructure/suite vendor rather than a specialized AI sales agent.
- Amdocs: Major telecom software and services provider covering BSS/OSS and digital customer management. Adjacent to Humara in Telco digital sales transformation but at a much broader, incumbency scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
15gifts Ltd social profiles
Digital presence15gifts Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
15gifts Ltd leadership team
Management profileNumber of profiles
15gifts Ltd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
15gifts Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 15gifts Ltd
What does 15gifts Ltd do?
Humara (formerly 15gifts) is a hyper-specialised conversational AI sales agent that telecommunications operators embed into their digital sales journeys to recommend handsets, fiber, channels, contracts, packages and plans. It autonomously guides prospects through a consultative buying journey, simplifying product complexity to reduce drop-off, drive incremental sales and attachment rates, and surface conversation-level insights for the operator. The platform is offered as enterprise SaaS to major Telco brands across the UK, US and Europe.
Is 15gifts Ltd a public or private company?
15gifts Ltd is a private company. It is classified as private equity controlled and is currently operating.
When was 15gifts Ltd founded?
15gifts Ltd was founded in 2010. It employs 11 to 50 people.
Where is 15gifts Ltd based?
15gifts Ltd is headquartered in Brighton, United Kingdom, in the Europe region.
How does 15gifts Ltd make money?
One revenue line is on record: saaS Subscription (implied).
Who are 15gifts Ltd's main competitors?
Direct peers on record are Cognigy, Kore.ai and Amelia (Amelia AI). Broad incumbents are LivePerson, Intercom and Ada. Emerging players are 11x.ai and Artisan (Aura). Others are CSG International and Amdocs.
Does 15gifts Ltd have an API?
No public API is recorded for 15gifts Ltd.
What industry is 15gifts Ltd in?
15gifts Ltd's product category is AI Sales Agent Software (Telco). Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5182 and its SIC code is 7372.