YMCA of Eastern Ontario

Name

YMCA of Eastern Ontario

Legal name

YMCA of Eastern Ontario

Website

https://eo.ymca.ca

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness services
• Licensed childcare programs
• Youth development programs
• Aquatic recreation services
• Nonprofit community services

Headquarters

HQ city

Brockville

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly membership fees providing all-inclusive access to fitness centres, pools, gyms, and group fitness classes at Brockville, Kingston, and KECC facilities. Membership categories include Family, Adult, Senior, Teen, and Youth plans.
2. Childcare Services: Licensed childcare programs for toddlers and preschoolers, school-age care, and summer camp programs. Fees based on licensed childcare spaces.
3. Donations and Fundraising: Annual Inspire the Future campaign raising funds for financial assistance programs, Send a Kid to Camp campaign, general donations. Includes event-based fundraising (Golf Tournament, Pickleball Tournament, Fire Truck Pull).
4. Government Grants and Funding: Provincial funding through Community Sport and Recreation Infrastructure Fund ($222,202 for changeroom renovations), Ontario Trillium Foundation grants ($29,800 for Karate program, $127,500 for facility upgrades), and government-supported childcare programs.
5. Personal Training: One-on-one personal training sessions sold in packages of 1, 5, or 10 one-hour sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

YMCA of Eastern Ontario operates a portfolio of community recreation and human services aimed at individuals, families, and children across eastern Ontario. Its core offerings include fitness and gym memberships, aquatic programs and swim lessons, licensed childcare and daycare, summer and day camps, youth leadership and development programs, and broader community outreach programs. The organization runs these services out of physical facilities (headquartered in Brockville, Ontario) and functions as a registered charity finance through memberships, programs, donations, and grants.

Product overview

The YMCA of Eastern Ontario operates as a multi-service charity offering a comprehensive suite of health, fitness, childcare, and community support programs across multiple facilities in Brockville, Kingston, and surrounding areas. The core offerings include fitness and aquatic facilities with all-inclusive membership access, licensed childcare services (Ontario's largest non-profit provider), summer camps, youth recreation programs, and specialized initiatives such as Total Life Care for chronic conditions, Karate, and Back on Track student support programs. Community impact programs include the Hearthstone Housing initiative, Work Hard Eat Well food security program, and Student Impact high school credit program. The organization provides financial assistance to ensure accessibility regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA Child Care: Childcare services provided at multiple locations across Eastern Ontario
• Work Hard Eat Well (WHEW)
• Total Life Care
• Hearthstone Housing
• YMCA at Home
• YCamp
• Back on Track
• Inspire the Future
• Student Impact Program
• Y Communities Thrive

Products and services

• YMCA Fitness Memberships Individual, family, and household memberships granting access to YMCA fitness facilities, group fitness classes, and general recreation amenities for adults and families in eastern Ontario.
• Aquatics and Swim Lessons Swim lessons, lane swimming, and aquatic programs for children, youth, and adults delivered at YMCA of Eastern Ontario aquatic facilities.
• Licensed Childcare and Daycare Licensed childcare and daycare services for infants, toddlers, and preschool-aged children delivered at YMCA-operated early learning centres in eastern Ontario.
• Summer and Day Camps Seasonal summer camps and school day-off camps for children and youth, providing structured recreation, outdoor activities, and skill-building experiences.
• Youth Development and Leadership Programs Structured youth leadership, personal development, and engagement programs for school-age children and adolescents aimed at building life skills and community involvement.
• Community Programs and Outreach Community-based programs and outreach services for residents of eastern Ontario, including services targeted at vulnerable populations, often subsidized through donations and government grants.

Quantifiable outcome

• 25% of members receive financial assistance
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• United Way Leeds & GrenvillecoreStrategic or Co-development Partner · 14 August 2025Annual co-host of Gord Brown Memorial Golf Tournament raising funds for community programs. Partnership supports local social services and community programs funded by United Way Leeds & Grenville. The 2025 tournament raised $277,000 - the highest in event history.
• Brockville Rowing ClubcoreStrategic or Co-development Partner · 24 April 2025New partnership to deliver four weeks of full-day summer camp programs for both new and experienced rowers. YMCA provides operational expertise while Brockville Rowing Club contributes rowing facilities and instruction. Campers gain access to YMCA's financial assistance program.
• Catholic District School Board of Eastern OntariocoreStrategic or Co-development PartnerPartnership to deliver Back on Track program (alternative to suspension) serving students from six schools in grades 7-12. Program helps students reflect on challenges, build autonomy, and set positive goals with 78% success rate.
• United Counties of Leeds and GrenvillecoreStrategic or Co-development PartnerPartnership to open new childcare centre at 400 Stone Street N, Gananoque providing 39 licensed childcare spaces for toddlers and preschoolers.
• Town of GananoquecoreStrategic or Co-development PartnerMunicipal partnership for childcare centre development in Gananoque, expanding access to quality, affordable licensed childcare in the community.
• CaraCo Development CorporationcoreStrategic or Co-development PartnerPartnership for Hearthstone Housing program providing culturally sensitive housing supports. CaraCo provides property development expertise for housing units addressing critical community housing needs.
• Tipi MozacoreStrategic or Co-development PartnerUrban First Nation, Métis and Inuit housing provider partnership for Hearthstone Housing program. Provides culturally sensitive housing supports for Indigenous individuals and families in Kingston area. Program expanded to 7 units in 2025.
• McDonald's (Kingston and Gananoque locations)coreGTM or Marketing PartnerMcHappy Day partnership raising funds for YMCA programs. 2025 McHappy Day raised $36,087 to send kids to camp. McDonald's provides venue, staff support, and fundraising platform for annual campaign.
• Brockville HyundaicoreGTM or Marketing PartnerAnnual Toys for Joy partnership providing toys and food donations for families in need during holiday season. Reached 350+ families in 2024. Brockville Hyundai leads collection efforts while YMCA assists with distribution.
• Limestone District School BoardminorStrategic or Co-development PartnerPartnership for Student Impact Program and Back on Track program serving students who would benefit from alternative educational supports.
• Algonquin and Lakeshore Catholic District School BoardminorStrategic or Co-development PartnerPartnership for Back on Track program expansion in Kingston, serving students from September 2025.
• RNJ YouthminorStrategic or Co-development PartnerPartnership to launch after-school Teen Program at Gananoque Library, creating safe engaging space for teens.
• City of KingstonminorStrategic or Co-development PartnerPartnership for Work Hard Eat Well Christmas Dinner event and access to City facilities (Artillery Park, Kingston East Community Centre, Invista Centre) for YMCA members.
• Kinsmen Club of KingstonminorGTM or Marketing PartnerVolunteer support and partnership for Work Hard Eat Well Christmas Dinner serving 200+ local families.
• Brockville Police ServiceminorStrategic or Co-development PartnerYouth in Policing Initiative providing staff support for Teen Night programs, supporting safe youth spaces.

Scale indicators18 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• YMCA Ottawa: Closest regional peer operating multi-facility YMCA in Ottawa region with similar fitness, childcare, and community programs. Same Canadian YMCA federation structure, comparable non-profit membership model, and overlapping youth/community programming.
• YMCA Toronto: Larger Canadian YMCA association offering fitness memberships, licensed childcare, and community programs in the Greater Toronto Area. Direct operational model comparison with similar Ontario regulatory environment and funding sources.
• Boys & Girls Clubs of Canada: National federation of community-based youth organizations offering after-school programs, recreation, and youth development services across Canada. Comparable non-profit membership model with similar funding mix (government grants + donations + fees).
• Boys & Girls Club of Kingston & Area: Local non-profit youth organization serving Kingston and Eastern Ontario with similar mission around youth development, community programming, and member-based services. Direct local peer competing for community grants and donor support.
• JCC (Jewish Community Centre) Toronto: Canadian JCC operates multi-service community recreation facilities with fitness memberships, childcare, camps, and community programs - same multi-revenue model as YMCA of Eastern Ontario with similar non-profit mission-driven positioning.

Broad incumbents

• YMCA Canada: National federation coordinating 40+ YMCA associations across Canada including YMCA of Eastern Ontario. Provides shared platforms (YMCA at Home, YCamp) and brand standards governing local association operations.
• GoodLife Fitness: Canada's largest commercial fitness chain with locations across Ontario including Kingston. Directly competes for adult fitness memberships but lacks YMCA's childcare, camps, and community programming breadth.

Regional players

• City of Kingston Recreation Services: Municipal recreation department operating pools, arenas, and community programs in Kingston including Artillery Park and Invista Centre where YMCA partners. Direct overlap on aquatic and recreational programming in shared geography.

Others

• ParticipACTION: National non-profit promoting physical activity and sport participation in Canada. Adjacent organization sharing public-health alignment and government/foundation funding sources with YMCA of Eastern Ontario's recreation mission.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YMCAEasternON
• YouTubeyoutube.com/channel/UCCeQlk9NQeLaNN4_gn3NOdg
• Facebookfacebook.com/YMCAEasternON
• Instagraminstagram.com/ymcaofeasternontario
• LinkedInlinkedin.com/company/brockville-and-area-ymca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Eastern Ontario