Ecuador Premium Brands EPB S.A.
Ecuador Premium Brands EPB S.A. (EPB) is a Quito-based, privately held importer and national distributor of premium wines and spirits in Ecuador, holding exclusive import rights for brands such as Zuccardi, Errazuriz, Tempos Vega Sicilia, Campari, and Ruffino across South America, Europe, and the U.S.
- Company typePrivate
- Founded2018
- HeadquartersQuito, Pichincha, Ecuador
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ecuador Premium Brands EPB S.A. does
Ecuador Premium Brands EPB S.A. (trading as EPB Vinos y Licores) is a Quito-based importer and national distributor of premium wines and spirits in Ecuador. The company was spun off from Virumec S.A. in September 2018, with the predecessor entity dating to 1995. EPB holds exclusive import rights in Ecuador for a portfolio of internationally recognized brands spanning Argentina (Zuccardi, Santa Julia, Estancia Mendoza, Novecento, Malamado), Chile (Errazuriz, Caliterra), Spain (Tempos Vega Sicilia, CVNE, Faustino Rivero Ulecia), Italy (Riccadonna, Ruffino, Cinzano, Frangelico), the United States (Barefoot, Boone's, Skyy Vodka), Scotland (Catto's, MacArthur's, Henkes), the Netherlands (Lucas Bols), Cuba (Ron Cubanero), Colombia (Bucanero), and Ecuador (Pájaro Azul), as well as Campari Group brands including Campari, Aperol, and Wild Turkey. The portfolio ranges in price from approximately $5 per bottle (e.g., Santa Sofía Cabernet Sauvignon) to approximately $192 per bottle (Imperial Gran Reserva Rioja), spanning standard to super-premium tiers.
The company monetizes via unit-priced retail sales through a direct-to-consumer e-commerce platform (tienda.epbvinosylicores.com) built on WordPress and integrated with PlacetoPay for payment processing, complemented by physical point-of-sale at its Quito headquarters and Guayaquil commercial office, a national sales force in major Ecuadorian cities, and a WhatsApp-based sales channel. Distribution covers mainland Ecuador with same-day flash delivery in Quito and Guayaquil and 2–3 business day delivery elsewhere (excluding Galápagos). Supporting modules include an event calculator for bulk-quantity planning, a 70+ recipe cocktail library, a wine education blog, and an event gallery. Primary customers are individual Ecuadorian consumers of legal drinking age seeking premium imported brands; secondary customers include event organizers, caterers, restaurants, bars, and hotels procuring for events and on-premise consumption.
EPB is privately held with no disclosed institutional investors, parent company, or external capital, and operates with a lean headcount of 16 employees. The company has no proprietary technology platform beyond the WordPress storefront and standard payment and security integrations (PlacetoPay, GeoTrust SSL, McAfee Secure). Its competitive differentiation rests on the exclusivity of its brand portfolio, the breadth of its national distribution, and owned educational content authored by credentialed sommeliers.
Ecuador Premium Brands EPB S.A. firmographics
Firmographics- Name
- Ecuador Premium Brands EPB S.A.
- Legal name
- Ecuador Premium Brands EPB S.A.
- Website
- https://epbvinosylicores.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ecuador Premium Brands EPB S.A. (EPB) is a Quito-based, privately held importer and national distributor of premium wines and spirits in Ecuador, holding exclusive import rights for brands such as Zuccardi, Errazuriz, Tempos Vega Sicilia, Campari, and Ruffino across South America, Europe, and the U.S.
- Ownership category
- akta.pro rank
Ecuador Premium Brands EPB S.A. industry classification
Industry- Product category
- Premium Wine and Spirits Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Ecuador Premium Brands EPB S.A. is headquartered
LocationHeadquarters
- HQ city
- Quito, Pichincha
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Ecuador Premium Brands EPB S.A. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales of Imported Wines and Spirits: EPB generates revenue through direct retail sales of imported premium wines and spirits via its e-commerce platform and physical offices. Customers browse, select, and purchase products online (with credit card, debit, and digital payment options via PlacetoPay) or at physical locations. The company also offers a bulk event calculator tool for large orders, suggesting B2C and potentially B2B (events, hospitality) sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing per bottle/unit across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ecuador Premium Brands EPB S.A. product offering
Product offeringCore offering
Ecuador Premium Brands imports and distributes premium wines, sparkling wines, and spirits in Ecuador, selling international brands through its own online store and physical offices in Quito and Guayaquil. It also supports bulk orders for events and hospitality through direct sales, an event quantity calculator, nationwide delivery, and selected same-day service.
Product overview
Ecuador Premium Brands EPB S.A. is an importer and distributor of premium wines and liquors in Ecuador. The company's core product is its e-commerce platform (Tienda Online) where customers can browse and purchase wines and liquors from internationally recognized brands. Supporting modules include an Event Calculator for determining bottle quantities at events, a Cocktail Recipes section with preparation instructions, a Blog for wine and gastronomy content, and a Gallery showcasing event participation. The company imports and distributes wine brands (TemposVegaSicilia, Riccadonna, FaustinoRivero, Cvne, DonPascual, Barefoot, Boones, Toro, Estancia Mendoza, SantaJulia, Zuccardi, Caliterra, Ruffino, Errazuriz, Santa Sofía, Marqués de la Espada, among others) and liquor brands (Campari, Aperol, Skyy Vodka, Bols, Cinzano, Frangelico, Ron Cubanero, Wild Turkey, among others).
Differentiator
Problem solved
Functional benefit
Products and services
- Imported wine and sparkling-wine portfolio Portfolio of imported premium wines and sparkling wines offered to Ecuadorian consumers and event or hospitality buyers for personal use, gifting, social occasions, or volume orders. The portfolio includes Tempos Vega Sicilia, Riccadonna, Faustino Rivero Ulecia, CVNE, Don Pascual, Barefoot, Boone's, Estancia Mendoza, Novecento, Malamado, Santa Julia, Zuccardi, Caliterra, Ruffino, Errazuriz, Santa Sofía, Marqués de la Espada, and Vega Sicilia.
- Imported spirits portfolio Portfolio of imported premium spirits offered to Ecuadorian consumers and event or hospitality buyers for personal use, gifting, social occasions, or volume orders. The portfolio includes Campari, Aperol, Skyy Vodka, Catto's, Lucas Bols, Cinzano, Henkes Gin, Frangelico, Ron Cubanero, Wild Turkey, MacArthur's, Pájaro Azul, and Bucanero.
Companies that use Ecuador Premium Brands EPB S.A.
Customer profileSegments2 records
Ideal customer profiles2 records
Ecuador Premium Brands EPB S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Ecuador Premium Brands EPB S.A. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PlacetoPay (EGM Ingeniería Sin Fronteras S.A.S.)corePlacetoPay is the electronic payment platform used by EPB to process all online transactions on its e-commerce store. It supports payments via major credit and debit cards (Visa, MasterCard, Diners, Discover, AMEX) and complies with PCI DSS security standards, SSL encryption, and McAfee Secure monitoring. PlacetoPay is operated by Colombian company EGM Ingeniería Sin Fronteras S.A.S.
- Various International Wineries and Spirit Distillers (Exclusive Import Relationships)coreEPB serves as the exclusive importer and distributor in Ecuador for numerous international wine and spirits brands, including Zuccardi (Argentina), Santa Julia (Argentina), Don Pascual (Uruguay), Barefoot (USA), CVNE (Spain), Faustino Rivero Ulecia (Spain), Vega Sicilia/Tempos Vega Sicilia (Spain), Riccadonna (Italy), Ruffino (Italy), Errazuriz (Chile), Caliterra (Chile), Estancia Mendoza (Argentina), Novecento (Argentina), Malamado (Argentina), Boone's (USA), Campari Group brands (Campari, Aperol, Wild Turkey), Lucas Bols (Netherlands), Frangelico (Italy), Skyy Vodka (USA), Ron Cubanero (Cuba), Catto's (Scotland), MacArthur's (Scotland), Cinzano (Italy), Henkes Gin (Scotland), Pájaro Azul (Ecuador), and Bucanero (Colombia).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ecuador Premium Brands EPB S.A. competitors and assessment
Company assessmentBroad incumbents
- Concha y Toro: Chilean wine major with global distribution and brands such as Casillero del Diablo. Comparable incumbent peer because its export-driven multi-country distribution model sets pricing and channel dynamics for premium wine importers like EPB across the Andean region.
- Campari Group: Global spirits group whose brands (Campari, Aperol, Wild Turkey, Skyy Vodka, Cinzano) EPB distributes exclusively in Ecuador. Comparable incumbent whose distributor strategy decisions materially affect EPB's portfolio composition and continuity.
- Rémy Cointreau: French premium spirits group (Rémy Martin, Cointreau, LOUIS XIII). Comparable incumbent peer with selective distributor policies in Latin America that influence exclusivity structures similar to those underpinning EPB's business.
- Pernod Ricard: Global premium wines and spirits group with multi-country distribution networks in Latin America. Comparable as a large incumbent whose brands EPB competes with in on-trade channels and whose route-to-market decisions could affect EPB's exclusive import agreements.
- Diageo: World's largest premium spirits company with established LatAm distribution. Relevant incumbent peer because Diageo's preferred distributor model in Ecuador competes with independent importers like EPB for shelf space, on-premise listings, and exclusivity negotiations.
- Moët Hennessy (LVMH): LVMH's wines & spirits division encompassing Hennessy, Moët & Chandon, Veuve Clicquot, and Estates & Wines. Comparable incumbent because its premium portfolio and selective distributor policy directly shape the competitive landscape EPB operates in across Latin America.
- Treasury Wine Estates: Global wine company (Penfolds, Beringer, Sterling). Comparable incumbent peer whose multi-country route-to-market decisions and premium brand allocations affect independent specialty importers like EPB.
Others
- Total Wine & More: Large specialty wine and spirits retailer combining deep SKU breadth with omnichannel retail. Comparable as a benchmark for EPB's DTC e-commerce plus showroom model, though geographically outside Ecuador.
- Wine.com: Largest U.S. specialty wine e-commerce retailer. Comparable as an adjacent reference for EPB's owned-storefront, premium-positioned wine DTC model.
Regional players
- Grupo Peñaflor: Argentina's largest wine producer and exporter (Trapiche, Zuccardi portfolio investments, Michel Torino). Comparable regional peer because it operates at the intersection of producer and importer/distributor in South American markets similar to EPB's geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Ecuador Premium Brands EPB S.A. social profiles
Digital presenceEcuador Premium Brands EPB S.A. compliance and trust
Trust signalCompliance1 record
Ecuador Premium Brands EPB S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecuador Premium Brands EPB S.A. leadership team
Management profileNumber of profiles
Profiles2 records
Ecuador Premium Brands EPB S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecuador Premium Brands EPB S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecuador Premium Brands EPB S.A.
What does Ecuador Premium Brands EPB S.A. do?
Ecuador Premium Brands imports and distributes premium wines, sparkling wines, and spirits in Ecuador, selling international brands through its own online store and physical offices in Quito and Guayaquil. It also supports bulk orders for events and hospitality through direct sales, an event quantity calculator, nationwide delivery, and selected same-day service.
Is Ecuador Premium Brands EPB S.A. a public or private company?
Ecuador Premium Brands EPB S.A. is a private company. It is classified as unknown and is currently operating.
When was Ecuador Premium Brands EPB S.A. founded?
Ecuador Premium Brands EPB S.A. was founded in 2018. It employs 11 to 50 people.
Where is Ecuador Premium Brands EPB S.A. based?
Ecuador Premium Brands EPB S.A. is headquartered in Quito, Pichincha, Ecuador, in the Latin America region.
How does Ecuador Premium Brands EPB S.A. make money?
One revenue line is on record: retail Sales of Imported Wines and Spirits.
Who are Ecuador Premium Brands EPB S.A.'s main competitors?
Broad incumbents on record are Concha y Toro, Campari Group, Rémy Cointreau, Pernod Ricard, Diageo, Moët Hennessy (LVMH) and Treasury Wine Estates. Others are Total Wine & More and Wine.com. Grupo Peñaflor is listed as a regional player.
Does Ecuador Premium Brands EPB S.A. have an API?
No public API is recorded for Ecuador Premium Brands EPB S.A..
What industry is Ecuador Premium Brands EPB S.A. in?
Ecuador Premium Brands EPB S.A.'s product category is Premium Wine and Spirits Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 424820 and its SIC code is 5180.