ECode
ECode is a privately held, Tampa-based digital marketing agency founded in 2017 that specializes in lead generation for SMB home-service companies (HVAC, plumbing, roofing, restoration, contractors), complemented by three proprietary SaaS platforms for field service management, insurance claims, and social scheduling.
- Company typePrivate
- Founded2017
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ECode does
ECode is a privately held, founder-owned digital marketing agency founded in 2017 and headquartered in Tampa and Riverview, Florida. The company focuses exclusively on home-service businesses — primarily HVAC, plumbing, roofing, restoration, and general contractors — delivering lead generation services including SEO, Google Ads management, local SEO and Google Business Profile optimization, website design, reputation and review management, email and SMS lead follow-up systems, CRM automation, landing page builds, and printing services. Target buyers are SMB owners of home-service companies, and ECode reports 15+ years of accumulated industry experience, 200+ campaigns launched, and a 94% client retention rate.
The product portfolio extends beyond agency services into three wholly-owned software platforms: ECode Social/Codie (a social media scheduling tool launched in 2019), ECode FX (a field service management platform with CRM, scheduling, and invoicing launched in 2021), and ECode Pro (an insurance claims management platform for carriers, TPAs, and adjusting firms launched in 2023). ECode maintains Certified Google Partner and Meta Business Partner status and operates Networking, Referral, and Industry/Technology partner programs to extend client acquisition.
The revenue model is a mix of monthly retainer marketing services (with separate ad-spend pass-through), project-based website design fees, recurring SaaS subscriptions from the three proprietary platforms, and one-time printing services. Pricing is largely quote-based; published guidance suggests $1,500-$3,000/month in recommended Google Ads spend, $1,500-$4,000/month for local SEO retainers, and $3,000-$20,000 for website builds plus $100-$500/month maintenance. Geographic reach is nationwide from the Tampa Bay base, with no disclosed headcount, revenue, or external funding.
ECode firmographics
Firmographics- Name
- ECode
- Legal name
- ECode
- Website
- https://epescode.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ECode is a privately held, Tampa-based digital marketing agency founded in 2017 that specializes in lead generation for SMB home-service companies (HVAC, plumbing, roofing, restoration, contractors), complemented by three proprietary SaaS platforms for field service management, insurance claims, and social scheduling.
- Ownership category
- akta.pro rank
Where ECode is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ECode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: ECode generates revenue through managed digital marketing services including SEO, Google Ads management, website design, local SEO, reputation management, email marketing, CRM automation, and landing page systems. Services are typically priced as monthly retainers with separate ad spend pass-throughs.
- SaaS Subscriptions: ECode FX (field service management) and ECode Pro (insurance claims management) are software-as-a-service platforms with recurring subscription revenue.
- Printing Services: Professional printing services for home service businesses including business cards, door hangers, yard signs, vehicle wraps, banners, branded apparel, and promotional products. Design services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Google Ads Management - starting budget recommendation |
| Subscription | Monthly | Local SEO Services |
| One time/ perpetual license | Monthly | Website Design |
| Subscription | Monthly | Marketing Automation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
ECode product offering
Product offeringCore offering
ECode is a digital marketing agency that generates leads for home service businesses (HVAC, plumbing, roofing, restoration, contractors) through managed SEO, Google Ads, local SEO, website design, reputation management, email/lead follow-up, and landing page systems. The agency also sells three proprietary SaaS platforms—ECode FX (field service management), ECode Pro (insurance claims management), and ECode Social/Codie (social media scheduling)—and offers branded printing services (cards, door hangers, yard signs, vehicle wraps).
Product overview
ECode is primarily a digital marketing agency specializing in home service companies (HVAC, plumbing, roofing, restoration, contractors). Its product portfolio includes three proprietary SaaS platforms: ECode FX (all-in-one field service management platform with CRM, scheduling, and invoicing capabilities), ECode Pro (insurance claims management platform for carriers, TPAs, and independent adjusting firms), and ECode Social/Codie (social media scheduling tool). These platforms complement ECode's core marketing services offering, which includes SEO, Google Ads management, website design, local SEO, reputation management, email/lead follow-up systems, CRM automation, landing page systems, and printing services.
Differentiator
Problem solved
Functional benefit
Products and services
- ECode Pro Enterprise-grade insurance claims management platform serving carriers, third-party administrators (TPAs), and independent adjusting firms with end-to-end claims workflow software.
- ECode FX All-in-one field service management platform for home service companies that includes CRM, scheduling, invoicing, and related operational features.
- ECode Social (Codie) Social media scheduling tool designed to help home service clients stay consistent across every channel without extra manual effort.
- Search Engine Optimization (SEO) Managed SEO service for home service companies covering keyword research and architecture, on-page optimization, local SEO, map pack signals, content that ranks and converts, technical SEO foundation, and monthly reporting on revenue metrics such as phone calls and form submissions.
- Google Ads & Paid Advertising Google Ads campaign management for home service businesses with call tracking, dedicated landing pages, and negative keyword management. Includes Microsoft Advertising/Bing Ads access through partnership. Recommended starting ad spend $1,500–$3,000 per month for competitive home service markets.
- Local SEO & Google Business Optimization Local SEO service including Google Business Profile optimization, citation building, NAP consistency across directories, and location-specific pages for map pack domination in target service areas.
- Website Design for Home Service Companies Custom website design for home service companies focused on conversion of visitors into phone calls and form submissions, built on WordPress and Shopify platforms. One-time costs typically $3,000–$20,000 plus optional monthly maintenance ($100–$500).
- Reputation & Review Management Automated review generation and reputation management system for home service businesses, including review request templates, multi-platform review building, and Google Business Profile management.
- Email & Lead Follow-Up Systems Automated email and text follow-up systems, lead nurture sequences, and review request automation integrated with CRM to improve web lead contact and conversion rates.
- Funnel & Landing Page Systems Conversion-optimized landing page systems built for home service paid traffic campaigns, designed to convert clicks into booked calls and form submissions.
- Printing Services Professional printing services for home service businesses including business cards, door hangers, yard signs, vehicle wraps, banners, branded apparel, and promotional products with design services included.
Quantifiable outcome
- Cost per qualified lead reduced by 72% ($240 to $68)
- +7 more outcomes
Companies that use ECode
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles2 records
ECode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ECode partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreCertified Google Partner with team trained and tested on Google Ads, Local Services Ads, and Google Business Profile. Campaigns built by certified partner with higher standards and performance expectations.
- Meta (Facebook/Instagram)coreMeta Business Partner with direct access to Meta support, beta features, and advanced targeting capabilities for Facebook and Instagram advertising targeting homeowners.
- Networking PartnersminorNetworking Partnership program for businesses seeking to grow and connect with specific audiences, gaining access to broader market and increased visibility powered by ECode platform.
- Referral PartnersminorReferral Partnership earning rewards for every successful referral sent to ECode. Partners connect businesses to ECode and earn incentives for every client that works with the company.
- Industry and Technology PartnersminorIndustry or Technology Partnership for companies with innovative tools and resources. ECode recommends partner products and services to clients, creating mutual growth and expanded reach within industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ECode competitors and assessment
Company assessmentDirect peers
- Hook Agency: Hook Agency is a digital marketing firm that builds SEO and lead generation systems specifically for home service contractors including HVAC, plumbing, roofing, and restoration. Directly comparable to ECode in vertical specialization, service offering (SEO + Google Ads + websites), and contractor SMB customer focus.
- Blue Corona (now Cypress): Blue Corona was a digital marketing agency specializing in home services (HVAC, plumbing, electrical, roofing) with proprietary analytics and lead-tracking technology. Now operating as Cypress Home Solutions, it competes head-to-head with ECode in vertical-specialized marketing services for contractors.
- Modernize: Modernize is a home services marketing platform that connects homeowners with contractors (HVAC, roofing, windows, solar) via SEO-driven lead generation. Comparable to ECode in serving the same vertical customers with marketing-as-lead-gen models, though Modernize operates a marketplace rather than agency retainer model.
- Scorpion: Scorpion is a leading digital marketing agency dedicated exclusively to home service businesses (HVAC, plumbing, electrical, roofing), offering SEO, paid advertising, websites, and customer communication tools. Closest direct competitor to ECode given matching vertical focus, SMB customer base, and integrated marketing-plus-tech service model.
Broad incumbents
- Jobber: Jobber is a field service management SaaS for home service SMBs (plumbing, HVAC, landscaping, cleaning) with CRM, scheduling, and invoicing capabilities. Comparable to ECode FX as a competing vertical SaaS serving the same small-to-mid contractor market segment.
- ServiceTitan: ServiceTitan is the dominant enterprise field service management platform for home service contractors, offering scheduling, dispatch, marketing, and customer experience tools. Comparable to ECode FX as a much larger incumbent SaaS competitor in the same vertical with established carrier integrations.
- Housecall Pro: Housecall Pro is a leading SaaS field service management platform serving home service SMBs (plumbing, HVAC, electrical, cleaning) with scheduling, invoicing, and CRM features. Directly comparable to ECode FX as a competing vertical SaaS product targeting the same customer base.
- WebFX: WebFX is a large full-service digital marketing agency with hundreds of employees offering SEO, PPC, web design, and CRO across many verticals including home services. Comparable as a broader incumbent competing for the same SMB contractor marketing budgets, but without ECode's exclusive vertical focus.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, web design, and social media marketing with a dedicated home services practice. Comparable to ECode in delivering integrated marketing services to home service SMBs, though Thrive operates across many verticals.
Emerging players
- RotoID: RotoID is a digital marketing platform focused on contractors and home service businesses offering website, SEO, and lead generation services. Comparable to ECode in vertical specialization and SMB contractor customer base, though smaller scale and more productized offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ECode social profiles
Digital presenceECode financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECode leadership team
Management profileNumber of profiles
ECode subsidiaries and ownership
Company hierarchySubsidiaries3 records
ECode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECode
What does ECode do?
ECode is a digital marketing agency that generates leads for home service businesses (HVAC, plumbing, roofing, restoration, contractors) through managed SEO, Google Ads, local SEO, website design, reputation management, email/lead follow-up, and landing page systems. The agency also sells three proprietary SaaS platforms—ECode FX (field service management), ECode Pro (insurance claims management), and ECode Social/Codie (social media scheduling)—and offers branded printing services (cards, door hangers, yard signs, vehicle wraps).
Is ECode a public or private company?
ECode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECode founded?
ECode was founded in 2017. It employs 1 to 10 people.
Where is ECode based?
ECode is headquartered in Tampa, United States, in the North America region.
How does ECode make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are saaS Subscriptions and printing Services.
Who are ECode's main competitors?
Direct peers on record are Hook Agency, Blue Corona (now Cypress), Modernize and Scorpion. Broad incumbents are Jobber, ServiceTitan, Housecall Pro, WebFX and Thrive Internet Marketing Agency. RotoID is listed as an emerging player.
Does ECode have an API?
No public API is recorded for ECode.