POPOL - épicerie fine

What POPOL - épicerie fine does

POPOL - épicerie fine (legal name: Épicerie Popol) is a privately-held French artisanal specialty food producer and retailer headquartered in Saint-Cyr-sur-Mer, Var, Provence-Alpes-Côte d'Azur. The company operates a three-channel go-to-market: (i) a direct-to-consumer e-commerce storefront on PrestaShop shipping worldwide to approximately 20 European countries, (ii) a physical retail boutique named 'Epicerie Popol Les Lecques' at 52 avenue du port in Saint-Cyr-sur-Mer, and (iii) a B2B corporate-gift sales motion targeting companies, local governments, and associations with dedicated annual catalogs and engraving/personalization services.

The product portfolio spans 600+ SKUs across 11 categories — vinegars (including proprietary fruit-pulp vinegars), extra virgin olive oils, eight varieties of mustards, specialty salts and peppers, syrups, jams and spreads, wines from Bandol and Côtes de Provence AOP, craft beers, Marseille soaps, and curated gift boxes. The offering combines an in-house private-label brand, 'L'Artisan Popol — Recettes concoctées en Provence', with a curated portfolio of regional Provençal partner brands including Domaine Gueissard, Domaine La Miquelette, La Corvette, Léonard Parli, Maison Navarrete, Madame Dusse, Azais Polito, and Distillerie et Domaines de Provence. Pricing is unit-based: individual SKUs range from €3-€35, gift boxes €19-€29, with free shipping in France over €90.

The company employs 8 people, has no disclosed external investors or parent entity, and shows no M&A, funding, or leadership-change activity in the available record. Marketing channels are limited to Instagram (@epiceriefinepopol), an email newsletter with a €5 acquisition incentive, and B2B professional catalogs. The underlying technology is a standard PrestaShop storefront with no AI/ML capabilities, no public API, and no app presence.

Name

POPOL - épicerie fine

Legal name

Épicerie Popol

Website

https://epiceriepopol.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

POPOL - épicerie fine is a French artisanal Provençal specialty food producer and retailer operating a PrestaShop e-commerce storefront, a physical boutique in Saint-Cyr-sur-Mer, and a B2B corporate-gift service. It sells 600+ SKUs including its own 'L'Artisan Popol' brand to consumers and businesses across ~20 European countries.

Ownership category

akta.pro rank

Product category

Artisanal Specialty Foods

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Artisanal grocery
• Provençal specialties
• Gourmet gift boxes
• Olive oil vinegar
• Corporate gifts

Headquarters

HQ city

Saint-Cyr-Sur-Mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of artisanal Provençal food products directly to consumers worldwide through their e-commerce platform.
2. B2B Corporate Gifts: Corporate gift box sales to businesses, local governments, and associations with customization options including engraving and personalized packaging.
3. Retail Store Sales: In-store sales at their physical boutique in Saint-Cyr-Sur-Mer, France.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

POPOL - épicerie fine is a French artisanal fine grocery (épicerie fine) that retails over 600 Provençal specialty products across categories such as vinegars, olive oils, mustards, condiments, specialty salts and peppers, jams, syrups, wines, craft beers, Marseille soaps, and curated gift boxes. The company sells through its own e-commerce platform with international shipping, a physical boutique in Saint-Cyr-Sur-Mer, and a B2B corporate gift service offering customization (engraving, personalized packaging) for employee gifts, holiday gifts, and event gifting.

Product overview

POPOL - épicerie fine is a French artisan grocery specializing in Provençal specialties with a portfolio of over 600+ products across 11 main categories. The offering comprises their own L'Artisan Popol brand (manufactured in the Var region with Provençal recipes), complemented by curated partner brands including wines (Domaine Gueissard, Domaine La Miquelette), craft beers (Madame Dusse), artisan biscuits (Maison Navarrete), traditional calissons (Léonard Parli), and Marseille soaps (La Corvette). Core products include vinegars (especially fruit pulp vinegars in stackable bottles), extra virgin olive oils, flavored mustards (8 varieties), specialty salts and peppers, syrups (11 flavors), jams and spreads, and curated gift boxes. The company operates both an e-commerce platform and a physical boutique in Saint-Cyr-sur-Mer.

Differentiator

Problem solved

Functional benefit

Brands

• L'artisan Popol Recettes concoctées en Provence: Own artisanal brand for condiments, vinegars, mustards, and specialty products made in Provence

Products and services

• Vinegars (Vinaigres) Range of vinegars including stackable 250ml square bottles, vinegar cream, prestige vinegars, and fruit pulp vinegars (raspberry, mango, tomato pepper). Sold to gourmet consumers and used in B2B gift boxes.
• Olive Oils (Huiles d'Olive) Extra virgin olive oils including stackable 250ml bottles and flavored/aromatic oils in jerry cans. Targeted at gourmet home cooks and gift purchasers.
• Savory Appetizers (Apéritifs Salés) Stewed preparations, olives, prepared foods, confit garlic, salted biscuits and almonds, and terrines for apéritif service.
• Soups (Soupes) Assorted soup offerings sold via e-commerce and physical store.
• Sauces and Condiments (Sauces et Condiments) Sauces, mustards (8 varieties including tradition, old-fashioned, basil, cèpes, fig-orange-pignon, Espelette pepper, grape must, summer truffle), coulis, confits, onion confits, and chutneys.
• Specialty Salts and Peppers (Sels et Poivres) Specialty salts (basil, Persian blue, Himalayan diamond, Provence herbs) and peppers (Kampot black, Madagascar, Penja white, Sarawak, Szechuan red/green, Timut, Voatsiperifery wild).
• Sweet Pantry (Épicerie Sucrée) Jams, honeys, spreads (hazelnut & milk, hazelnut & cacao, pistachio), biscuits, and sweet treats including candied fruits and calissons from Aix.
• Beverages and Wines (Boissons et Vins) Syrups (11 flavors), wines from Provence (Côtes de Provence, Bandol, Cassis AOP), craft beers (IPA, blonde, rousse, blanche from Madame Dusse), and Champagne.
• Home and Wellness (Maison & Bien être) Insulated bottles and Marseille soap products from La Corvette including cubes, soap bars, liquid soaps, and bar soaps in various scents (olive, lavender, orange blossom, verbena-lemon, almond, biscuit).
• Gift Boxes (Coffrets & Cadeaux) Curated gift sets ranging €19-€29 including truffle collection, Espelette pepper selection, 3-vinegar discovery set, salt and pepper collection, gourmet fine grocery box, and BIO discovery box. Available for individual gift purchases and B2B corporate gifting.
• B2B Corporate Gift Service Tailored corporate gift solution for companies, local governments, and associations, covering employee gifts, holiday gifts, and event gifting. Includes dedicated professional catalog, bulk ordering, and customization services such as engraving and personalized packaging.
• L'Artisan Popol Own-Brand Products In-house artisan brand 'Recettes concoctées en Provence' producing vinegars, olive oils, mustards, sauces, condiments, syrups, compotes, and gift boxes with proprietary Provençal recipes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Azais PolitominorOthersCurated brand carried in the Epicerie Popol catalog, offering artisanal food products from this Provençal producer.
• Distillerie et domaines de ProvenceminorOthersRegional spirits and agricultural products producer whose products are featured in the Epicerie Popol selection.
• Domaine GueissardminorOthersProvençal winery producing Côtes de Provence and Bandol wines, carried in Epicerie Popol's beverages section.
• Domaine La MiqueletteminorOthersFamily-owned 18-hectare vineyard in Bandol and Côtes de Provence appellations, whose wines are sold through Epicerie Popol.
• La CorvetteminorOthersHistoric Marseille soap factory since 1894, producing traditional Savon de Marseille with natural ingredients, carried in the Maison & Bien-être section.
• Léonard ParliminorOthersOldest calisson factory in Aix-en-Provence since 1874, offering traditional calissons and nougat specialties sold through Epicerie Popol.
• Les CanaillesminorOthersArtisanal food producer whose products are included in the curated Epicerie Popol catalog.
• Madame DusseminorOthersArtisanal brewery in Le Beausset producing IPA, blonde, rousse, and blanche beers, available through Epicerie Popol's beverages section.
• Maison NavarreteminorOthersArtisanal biscuit manufacturer located in Les Lecques, Provence, producing BIO-certified traditional biscuits including canistrelli, navettes, and croquants, featured in the sweets section.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Le Comptoir des Cévennes: French artisanal gourmet retailer specializing in Provençal and Cévennes specialty foods with online and boutique presence. Directly comparable regional artisanal model with similar product categories and gift box positioning.
• Oliviers & Co: French specialty food retailer specializing in premium olive oils, vinegars, and condiments with both e-commerce and physical boutique presence. Highly comparable to Popol's core olive oil and vinegar assortment and own-brand condiment strategy.

Broad incumbents

• Fauchon: Iconic French luxury gourmet food brand with boutiques, online presence, and gift boxes. Comparable in the special occasion/corporate gifting model and French specialty food positioning, at much larger scale.
• Maille (Unilever): Historic French mustard and condiment brand with a flagship boutique and online store. Comparable in the mustard/vinegar category but operates at corporate scale rather than artisanal niche.
• La Grande Épicerie de Paris (LVMH): Iconic Parisian gourmet food hall operated by LVMH selling premium French specialty foods across multiple categories. Comparable assortment breadth and target customer (gift-buying gourmets) but at much larger scale and luxury positioning.

Regional players

• Terre de Bougnats: French regional artisanal food retailer focused on Auvergne specialties. Comparable artisanal regional retailer model with similar e-commerce + boutique structure, though anchored in a different French region.

Emerging players

• Le Petit Ballon: French wine subscription and online gourmet retailer with curated artisanal producer focus. Comparable DTC model targeting French gourmet enthusiasts with curated regional producers, though focused on wine rather than broader grocery.
• La Belle Vie: French premium online grocery delivery service specializing in curated specialty foods. Comparable e-commerce DTC model targeting gourmet consumers, though broader in assortment than Popol's artisanal focus.

Others

• Not So French: Online French gourmet food retailer specializing in regional artisan products with international shipping. Adjacent comparable for cross-border e-commerce of Provençal/regional French specialty foods targeting international consumers.
• Azais Polito: Provençal artisanal food producer already carried by Popol as a partner brand. Supplier/ecosystem participant rather than direct competitor, but reflective of the same regional gourmet supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/epiceriefinepopol
• LinkedInlinkedin.com/company/epiceriepopol

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POPOL - épicerie fine