Epic Fighting
Epic Fighting is a San Diego-based MMA promotion that hosts live combat sports events featuring up-and-coming fighters and sells branded merchandise through a Shopify-powered e-commerce store, serving California MMA fans and combat sports enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Epic Fighting does
Epic Fighting is a privately held mixed martial arts promotion headquartered in San Diego, California, operating as a single-brand regional MMA event company. The organization produces live fight events featuring up-and-coming MMA talent and sells tickets, branded merchandise, and livestream access to MMA fans and combat sports enthusiasts. As of the most recent event referenced (EPIC 66), the promotion maintains an ongoing live event cadence, indicating an established, if regionally scoped, operating rhythm.
The company's commercial operations rest on three revenue streams: live event ticket sales processed through a Purple Pass integration, branded merchandise sales operated through a Shopify-powered direct-to-consumer e-commerce storefront (offering four t-shirt variants priced $19.90-$29.90, manufactured in the USA), and recurring livestream access for remote viewers. The Shopify storefront supports an unusually broad array of international payment methods (e.g., JCB, UnionPay, Bancontact, Twint, BLIK), suggesting latent cross-border readiness despite the explicitly California-focused operating geography. Distribution and fan engagement are driven through organic social media presence across Facebook, Instagram, YouTube, TikTok, and Twitter, supplemented by an email newsletter for exclusive deals and early event access.
Epic Fighting operates as a micro-organization with approximately 7 employees and no disclosed external investors, parent company, subsidiaries, or institutional funding. The business is privately held and appears closely or founder-owned. The core technology stack is composed entirely of third-party SaaS platforms—Shopify for commerce and Purple Pass for ticketing—with no proprietary technology assets, patents, or disclosed AI/ML capabilities. The company's value proposition centers on premium event atmosphere ("classy and vibrant") and access to emerging fighters rather than marquee talent or media-scale broadcast distribution.
Epic Fighting firmographics
Firmographics- Name
- Epic Fighting
- Legal name
- Epic Fighting
- Website
- https://epicfighting.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Epic Fighting is a San Diego-based MMA promotion that hosts live combat sports events featuring up-and-coming fighters and sells branded merchandise through a Shopify-powered e-commerce store, serving California MMA fans and combat sports enthusiasts.
- Ownership category
- akta.pro rank
Epic Fighting industry classification
Industry- Product category
- Live Sports Entertainment & MMA Promotion
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional MMA Promotions (MPAKAHAB)
- akta.pro secondary industries
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC), Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)
Keywords
Where Epic Fighting is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Epic Fighting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Live Event Tickets: Revenue from selling tickets to live MMA events. The company hosts regular events such as EPIC 66, with tickets available through Purple Pass.
- Merchandise Sales: Direct-to-consumer sales of branded merchandise including t-shirts ($19.90-$29.90), sold through their Shopify-powered e-commerce store.
- Livestream Access: Revenue generated through livestreaming MMA events to viewers, providing exclusive access to live fight content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Black Bloody 'E' T-Shirt |
| Unit Pricing | Pay-as-you-go | Classic Logo T-Shirt |
| Unit Pricing | Pay-as-you-go | Patriotic USA T-Shirt |
| Unit Pricing | Pay-as-you-go | Red Bloody 'E' T-Shirt |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Epic Fighting product offering
Product offeringCore offering
Epic Fighting is a California-based Mixed Martial Arts promotion that produces and hosts live MMA fight events (such as EPIC 66) featuring up-and-coming fighters, with tickets sold via Purple Pass and remote viewing through online livestream access. The company also operates a Shopify-powered direct-to-consumer e-commerce storefront selling branded apparel, including the Black Bloody 'E' T-Shirt, Classic Logo T-Shirt, Patriotic USA T-Shirt, and Red Bloody 'E' T-Shirt.
Product overview
Epic Fighting is a California-based Mixed Martial Arts promotion company that operates as a unified single-brand offering. The company provides live MMA events showcasing up-and-coming fighters, along with an e-commerce merchandise operation selling branded apparel products. The product portfolio includes four distinct t-shirt variants (Black Bloody "E" T-Shirt, Classic Logo T-Shirt, Patriotic USA T-Shirt, and Red Bloody "E" T-Shirt), all manufactured in the USA using combed and ring-spun cotton. The merchandise is sold through their Shopify-powered online store, which also handles event ticket sales and livestream access.
Differentiator
Problem solved
Functional benefit
Products and services
- Epic Fighting Black Bloody "E" T-Shirt
Companies that use Epic Fighting
Customer profileSegments2 records
Ideal customer profiles2 records
Epic Fighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Epic Fighting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreEpic Fighting's e-commerce platform is powered by Shopify, enabling the company to provide online shopping services, payment processing, and order fulfillment for merchandise sales.
- Purple PasscorePurple Pass serves as the ticketing platform for Epic Fighting's live events, enabling ticket sales for MMA fight events such as EPIC 66.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Epic Fighting competitors and assessment
Company assessmentDirect peers
- Legacy Fighting Alliance (LFA): A leading U.S. regional MMA promotion known as a proving ground for UFC-bound talent. Most direct structural comparable to Epic Fighting in format, talent positioning, and regional event model.
- King of the Cage (KOTC): Long-running U.S. regional MMA promotion focusing on regional event series and amateur-to-pro pipeline. Operates at a similar scale and structure to Epic Fighting's event-driven model.
- Cage Warriors: A UK/European regional MMA promotion that has produced numerous UFC fighters. Comparable business model to Epic Fighting as a feeder league with live events, broadcast, and merchandise.
- Combate Global (formerly Combate Americas): A U.S./Latin American MMA promotion that cultivates emerging talent and runs frequent event cards. Most directly comparable to Epic Fighting in scale, regional focus, and fighter-development strategy.
Emerging players
- Brave Combat Federation: A Bahrain-based MMA promotion featuring emerging fighters and frequent event cards. Comparable to Epic Fighting in event-driven operations and tier-2 talent positioning.
- Invicta FC: A women's MMA promotion staging smaller event cards with tier-2 talent. Comparable to Epic Fighting in event-driven operations and ticket/livestream/merch revenue mix, though differing in fighter gender focus.
Broad incumbents
- ONE Championship: Asia-based MMA and combat sports promotion with significant global reach. Notable for cross-promotional talent pipelines and staging large-scale events, similar strategic goals to Epic Fighting at a much larger scale.
- UFC: The dominant global MMA promotion and the indirect competitive backdrop for every regional MMA operator. Epic Fighting operates in UFC's shadow but competes for the same pool of up-and-coming fighters and fan attention.
- PFL (Professional Fighters League): A major MMA promotion (which absorbed Bellator) operating globally with a season-based tournament format. PFL represents an alternative tier to UFC that competes for mid-tier talent Epic Fighting currently cultivates.
Regional players
- RIZIN Fighting Federation: Japan's premier MMA promotion with a flashy, event-driven presentation closely mirroring Epic Fighting's "classy and vibrant" atmosphere positioning. Regionally focused but thematically comparable in showmanship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Epic Fighting social profiles
Digital presenceEpic Fighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epic Fighting leadership team
Management profileNumber of profiles
Epic Fighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epic Fighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epic Fighting
What does Epic Fighting do?
Epic Fighting is a California-based Mixed Martial Arts promotion that produces and hosts live MMA fight events (such as EPIC 66) featuring up-and-coming fighters, with tickets sold via Purple Pass and remote viewing through online livestream access. The company also operates a Shopify-powered direct-to-consumer e-commerce storefront selling branded apparel, including the Black Bloody 'E' T-Shirt, Classic Logo T-Shirt, Patriotic USA T-Shirt, and Red Bloody 'E' T-Shirt.
Is Epic Fighting a public or private company?
Epic Fighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Epic Fighting founded?
Epic Fighting was founded in -1. It employs 1 to 10 people.
Where is Epic Fighting based?
Epic Fighting is headquartered in San Diego, United States, in the North America region.
How does Epic Fighting make money?
Three revenue lines are on record. Live Event Tickets are the primary driver. The others are merchandise Sales and livestream Access.
Who are Epic Fighting's main competitors?
Direct peers on record are Legacy Fighting Alliance (LFA), King of the Cage (KOTC), Cage Warriors and Combate Global (formerly Combate Americas). Emerging players are Brave Combat Federation and Invicta FC. Broad incumbents are ONE Championship, UFC and PFL (Professional Fighters League). RIZIN Fighting Federation is listed as a regional player.
Does Epic Fighting have an API?
No public API is recorded for Epic Fighting.
What industry is Epic Fighting in?
Epic Fighting's product category is Live Sports Entertainment & MMA Promotion. Its primary akta.pro industry code is MPAKAHAB, Professional MMA Promotions, with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 71121 and its SIC code is 7990.