Equestrian Employers Association

What Equestrian Employers Association does

The Equestrian Employers Association (EEA) is a UK-based membership association that supports equestrian employers with HR, employment law compliance, and safety documentation. Its legal entity is The British Grooms and Equestrian Employers Group (Registered Company Number 6146625), headquartered in Malmesbury, operating with a team of approximately 6 employees. The organization was established in 2017 as a spin-off from the British Grooms Association (founded 2007) to focus specifically on the employer side of the equestrian workforce.

The EEA's core products are online document-creation tools — most notably the Contract Creator, Scottish Contract Creator, and Staff Handbook Creator — which allow members to generate legally drafted employment contracts, staff handbooks, risk assessments, and livery contracts tailored to UK employment law and equestrian-specific working conditions. The platform has produced over 5,600 contracts, 2,000 handbooks, 1,800 risk assessments, and 1,500 livery contracts to date. The technology is templated document-construction rather than AI-driven generation. The organization is institutionally embedded in the UK equestrian ecosystem through a 2018 Memorandum of Agreement with the British Equestrian Federation (BEF) and endorsements from Olympic-level ambassadors.

The business model is subscription-based membership at £49.50 per year, generating an estimated ~£84,150 in core annual revenue from approximately 1,700 members. Ancillary revenue comes from job board advertising for non-members and a payroll partnership commission. The organization also received Sport England funding. Customers are highly fragmented SMB equestrian employers — livery yards, riding schools, and competition yards — across the UK, with no apparent enterprise anchor accounts.

Name

Equestrian Employers Association

Legal name

The British Grooms and Equestrian Employers Group

Website

https://equestrianemployers.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Equestrian Employers Association is a UK membership association that provides equestrian employers with on-line tools to generate compliant employment contracts, staff handbooks, risk assessments, and livery contracts, serving approximately 1,700 livery yards, riding schools, and competition yards for £49.50/year.

Ownership category

akta.pro rank

Product category

Equestrian Industry HR Services

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAEADAI

Training, Stables & Equine Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

Keywords

• Equestrian HR services
• Employment contract templates
• Horse industry compliance
• Workplace safety tools
• Payroll service partnership

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Subscriptions: Annual membership fee providing access to all online toolkit tools, resources, legal helpline, pension & payroll services, job board advertising, and other member benefits. Membership is for 12 months with annual Direct Debit payment.
2. Job Board Advertising: Non-members pay for job advertisements on the EEA Job Board (£10 for 2 weeks, £15 for a month). Members receive unlimited free adverts as part of membership benefit.
3. Partnered Payroll Services Commission: Partnership with Feather Payroll for pension and payroll services. EEA members receive discounted rates (£22/month or £260/year) compared to non-member rates (£21/month or £216/year). Revenue derived from partnership arrangements rather than direct fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Equestrian Employers Association sells annual membership to a cloud-based digital toolkit that lets equestrian employers generate legally compliant employment contracts, staff handbooks, risk assessments, health and safety manuals, livery contracts and interview templates tailored to UK equine workplaces. Membership at £49.50 per year additionally includes a legal helpline hosted by Wright Hassall LLP, discounted payroll and pension services through the Feather Payroll partnership, free job board advertising, and access to the Code of Good Employment certification programme.

Product overview

The Equestrian Employers Association (EEA) operates as a membership-based platform providing equestrian employers with a comprehensive toolkit for legal compliance and HR management. The core product is the EEA Toolkit, which includes multiple interconnected online document creation tools: the Contract Creator (for employment contracts), Risk Assessment Creator, Staff Handbook Creator, Health & Safety Manual Creator, Livery Contract Creator, and Interview Creator. These tools are designed to work together, allowing employers to create and manage all essential employment documentation from contracts to safety policies. Membership includes additional services such as the Pension & Payroll outsourcing, Legal Helpline, Job Board access, Business Hub guidance, and the Code of Good Employment certification. The EEA also provides the Grooms Minds mental health resource in partnership with Racing Welfare. Priced at £49.50 per year, the platform serves equestrian employers ranging from family yards to Olympic medallists.

Differentiator

Problem solved

Functional benefit

Products and services

• EEA Annual Membership Annual subscription membership priced at £49.50 per year that gives equestrian employers full access to the EEA Toolkit of online document creators, legal helpline, free job board adverts, partner discounts, monthly newsletters and the Code of Good Employment.
• EEA Contract Creator Five-stage online tool that creates bespoke, legally compliant written employment contracts for equestrian staff, including apprentice options and English, Welsh, Scottish and Northern Irish templates. Used by members to produce more than 5,600 contracts.
• EEA Staff Handbook Creator Online tool that generates staff handbooks with all required policies auto-included plus equestrian-specific policies, with company branding capability. Used by members to produce more than 2,000 handbooks.
• EEA Risk Assessment Creator

Quantifiable outcome

• Over 5,600 employment contracts created by EEA members using the Contract Creator
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered minor, core and regional.

• ZoetisminorGTM or Marketing Partner · 16 March 2026One of EEA's official sponsors as of March 2026.
• British Equestrian Federation (BEF)coreStrategic or Co-development Partner · 15 November 2018Memorandum of Agreement signed November 2018. BEF Council members commit to adopt principles of good employment, promoting the initiative across all equestrian disciplines including British Dressage, British Eventing, British Showjumping, BHS, ABRS, Pony Club, World Horse Welfare, Horsescotland, and RDA.
• Quick PickminorGTM or Marketing Partner · 18 October 2018Official partner providing innovative products for muck picking and yard cleaning. Cross-promotion of EEA membership to Quick Pick customers.
• Baileys Horse FeedsminorGTM or Marketing Partner · 11 July 2018Three-year feed partnership announced July 2018. Plans to develop e-learning module on feed management and equine nutrition for members.
• ClippersharpminorGTM or Marketing Partner · 20 June 2018Smart grooming range partner providing professional clipper products to EEA members.
• SomèhminorGTM or Marketing Partner · 8 June 2018Newest sponsor joining EEA's portfolio of supporters.
• Equitop Myoplast (Boehringer Ingelheim)minorGTM or Marketing Partner · 30 May 2018Equine supplement sponsor widening support of the equestrian industry. Joint supplement products available to members.
• Racing WelfarecoreStrategic or Co-development Partner · 14 May 2018Collaboration on Grooms Minds mental health project. Racing Welfare opened its support helpline to grooms affected by Liverpool International Horse Show fire and provides ongoing 24/7 telephone support service.
• HorseScotlandregionalStrategic or Co-development Partner · 4 April 2018Supported the launch of the Scottish Contract Creator template. Advocates for correct employment practices in the Scottish equestrian industry.
• MagicBrushminorGTM or Marketing Partner · 23 March 2018Limited edition branded BGA MagicBrush Set launched. Partnership provides revenue share on product sales to members.
• Renwick & SonsminorGTM or Marketing Partner · 6 February 2018Premium grooming tools partner. British designed & handcrafted grooming kits promoted to EEA/BGA members.
• Treehouse Sporting ColoursminorGTM or Marketing Partner · 1 January 2018Award-winning equestrian product sponsor. Members receive 10% discount on AeroChill Cooling Rug and other products.
• Wright Hassall LLPcoreImplementation/ SI/ Consulting PartnerLegal services partner hosting the EEA Legal Helpline for members. Provides free initial consultations and discounted rates for further legal services. Documents are professionally written by leading equine law specialists.
• Feather PayrollcoreChannel Partner/ Reseller/ DistributorPayroll services partner providing PAYE registration, salary calculations, payslips, HMRC submissions, pension calculations, maternity pay, sick pay, and P45/P34/P60 processing. EEA members receive discounted rates.
• Bedmax ShavingsminorGTM or Marketing PartnerHorse bedding sponsor providing member discounts on premium shavings products.
• NAFminorGTM or Marketing PartnerEquine supplement and healthcare product sponsor offering member discounts.
• Westgate LabsminorGTM or Marketing PartnerWorm egg count and parasite control sponsor providing member discounts.
• British Horse Society (BHS)coreStrategic or Co-development PartnerBHS supports Grooms Minds mental health initiative and has developed the Equine Excellence Pathway with dedicated Groom career track. Industry body partnership for workforce development.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Horsescotland: Scottish equestrian body that partnered with EEA on the Scottish Contract Creator template. Comparable as a regional equestrian membership organization and partner in promoting good employment practices in Scotland.
• US Equestrian Federation: US national governing body for equestrian sport, providing member services and competition rules. Comparable as a national equestrian membership organization but operating in a different geographic market than EEA.

Broad incumbents

• WorkNest: UK provider of HR, employment law, and health & safety services for SMBs. Comparable as a broader-incumbent HR services platform with a similar mission of helping employers navigate compliance, though not equestrian-specific.
• BrightHR: UK HR and employment law platform serving SMBs across industries. Comparable as a digital HR tooling provider but operating as a broad incumbent rather than the equestrian-specific niche player EEA occupies.
• British Horse Society (BHS): The largest UK equestrian membership organization with a much broader remit (welfare, access, education, certification). BHS works alongside EEA on workforce initiatives (Grooms Minds, Equine Excellence Pathway) and represents a broader-incumbent peer in overlapping equestrian membership.
• Lantra: UK sector skills council covering agriculture, horticulture, and equine industries. Comparable as a sector-specific employer-focused training and standards body, though with a broader agricultural scope than EEA's employer-only equestrian focus.
• British Equestrian Federation (BEF): UK national governing body for equestrian sport that signed a Memorandum of Agreement backing the EEA Code of Good Employment. BEF is a broader incumbent partner that promotes EEA to its member bodies across dressage, showjumping, eventing, and other disciplines.
• The Pony Club: Long-established UK equestrian membership organization with a youth focus. While primarily a youth development organization, it shares the equestrian membership model and partnership with EEA's broader industry initiatives.

Direct peers

• British Grooms Association (BGA): Sister organization operating under the same parent entity (The British Grooms and Equestrian Employers Group) and founded by Lucy Katan. BGA serves grooms while EEA serves employers, but they share community, content, and physical infrastructure within the UK equestrian industry.
• Association of British Riding Schools (ABRS): UK membership organization for riding schools that provides standards, training, and certification. Comparable to EEA as a vertical-specific association serving equestrian employers with a focus on compliance and best practice within the industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/EquestrianEmployers
• Facebookfacebook.com/EquestrianEmployers
• LinkedInlinkedin.com/company/equestrian-employers-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equestrian Employers Association