EQUINE PRODUCTS UK LTD

What EQUINE PRODUCTS UK LTD does

Equine Products UK Ltd is a Newcastle upon Tyne-based equine and pet nutritional supplement company that has manufactured and supplied its own product range since 1981. The company operates a dual model: it produces its own equine supplement brand covering feed balancers, gut health, electrolytes, calmers, joint and mobility support, and grooming tools, and it holds exclusive UK distribution rights for the TRM Equine range and the companion TRM Pet range for dogs and cats. Manufacturing takes place at a GMP+ and EU-approved facility under a HACCP quality plan, with raw materials tested through an FEI-accredited laboratory for active ingredients, heavy metals, and dioxins.

The business reaches end customers through three go-to-market channels: a direct-to-consumer e-commerce storefront with free shipping over £50, a UK-wide network of authorized stockists (equestrian centers, country stores, farm suppliers, and saddleries), and an active event presence at major horse trials. Product pricing is unit-based, with supplements priced between roughly £13 and £123 and ancillary branded apparel sold alongside. Customers include leisure and professional horse owners, elite competitors, professional trainers, and pet owners, with brand endorsements from high-profile riders including Willie Mullins, Austin O'Connor, and Caroline Powell reinforcing credibility in the equestrian community.

Since 2023, Equine Products UK Ltd has operated as a subsidiary of Belgian Equine Care Group, founded by Dr Tom Mariën and Frederik Bruyninx, which integrates the UK business with veterinary hospitals and equine healthcare partners to deepen clinical credibility and broaden international reach. The team comprises approximately 10-15 employees including a Managing Director, Financial Controller, in-house registered nutritionist, regional sales representatives covering all of the UK, and dedicated TRM Equine and TRM Pet account managers.

Name

EQUINE PRODUCTS UK LTD

Legal name

Equine Products UK Ltd

Website

https://equineproducts-ukltd.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Equine Products UK Ltd manufactures and distributes equine and pet nutritional supplements from Newcastle upon Tyne, supplying its own 45-year-old brand alongside exclusive UK rights to TRM Equine and TRM Pet ranges through DTC, stockists, and equestrian events.

Ownership category

akta.pro rank

Product category

Equine and Pet Nutritional Supplements

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

akta.pro secondary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

Keywords

• Equine nutritional supplements
• Pet joint supplements
• Horse feed balancers
• Equine calmer supplements
• Animal health supplements

Headquarters

HQ city

Unit 8 Gateway West, Newburn Riverside, Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Own Brand Supplements: Sale of proprietary Equine Products UK supplement range including joint health, digestion, recovery, condition and wellbeing products. One-time purchase model.
2. TRM Equine Products Distribution: Distribution of TRM (The Randle Medal) equine supplement range including airways, breeding, bone support, calmers, digestive health, electrolytes, hoof care, mobility, muscle support, and performance products.
3. TRM Pet Products Distribution: Distribution of TRM Pet range including joint supplements, digestive health, skin and coat, multivitamins, and muscle development products for dogs and cats.
4. Branded Merchandise: Sale of branded apparel and accessories including gilets, hoodies, polos, hats, saddle pads, travel sheets, and horse veils.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

EQUINE PRODUCTS UK LTD manufactures and distributes its own-brand equine nutritional supplements (feed balancers, electrolytes, calmers, joint care, digestive health, grooming tools) and branded apparel from Newcastle upon Tyne. The company is also the exclusive UK distributor for the TRM Equine range (joints, digestive, calmers, hoof care, electrolytes, performance) and TRM Pet range (joint, digestive, skin and coat, multivitamins for dogs and cats). All products are manufactured at a GMP+ and EU-approved facility following a HACCP quality plan, with raw materials tested through an FEI-accredited laboratory.

Product overview

EQUINE PRODUCTS UK LTD is an equine and pet supplement company operating as both a manufacturer of its own brand products and a distributor of TRM Equine and TRM Pet ranges. The company offers a unified product portfolio comprising three main pillars: (1) Own-brand Equine Products UK supplements including feed balancers (Selenavite E), gut/digestive health products (Transvite Excel, Gastro Mag), electrolytes (Restore-Lyte), calmers (Cool It, Relax Coolant), joint/mobility supplements (Flexivite HA, No More Bute), respiratory support (Breeze-Up), and grooming tools (Tiger's Tongue); (2) TRM Equine distributed products covering joints (Kurasyn 360X, Stride), digestive health (GNF Pellets, Curragh Carron Oil), calmers (Good As Gold), hoof care (Hoofmaker), electrolytes, and performance supplements; and (3) TRM Pet products for dogs and cats including joint supplements (Stride Plus, Kurasyn Canine), digestive health (Canigest), skin & coat (Omeglo), and multivitamins. The company also sells branded apparel and accessories. All products are manufactured at GMP+ and EU-approved facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Selenavite E Powder Own-brand vitamin and mineral feed balancer powder supplement for horses, marketed as The Ultimate Feed Balancer.
• Transvite Excel Own-brand gut balancer supplement for horses, marketed as The Ultimate Gut Balancer.
• Cool It Powder Own-brand calmer supplement in powder form for horses.
• Restore-Lyte Powder Own-brand electrolyte powder supplement for horses to support hydration and recovery.
• Flexivite HA Own-brand fast-acting joint supplement for horses containing hyaluronic acid.
• Relax Coolant Own-brand cooling gel product for horses to support calmness.
• Gastro Mag Own-brand digestive health supplement for horses.
• No More Bute Own-brand highly bioavailable turmeric supplement for joint and muscle support in horses.
• Tiger's Tongue Own-brand grooming tool that removes dirt from horses without water.
• TRM Kurasyn 360X Distributed TRM-branded joint supplement for horses.
• TRM GNF Pellets Distributed TRM-branded digestive health supplement in pellet form for horses.
• TRM Good As Gold Distributed TRM-branded calming supplement for horses.
• TRM Hoofmaker Distributed TRM-branded hoof supplement in pellet, sachet and powder forms for healthy hoof growth in horses.
• TRM Pet Stride Plus Distributed TRM-branded joint supplement for dogs and cats.
• TRM Pet Canigest Distributed TRM-branded digestive health supplement for dogs.
• TRM Pet Kurasyn Canine Distributed TRM-branded joint supplement specifically formulated for dogs.

Quantifiable outcome

• Trusted by professionals at elite competition level including Olympic-level riders
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Equine Care GroupcoreOthers · 1 January 2023Parent company acquisition in 2023. Equine Care Group, founded by Dr Tom Mariën and Frederik Bruyninx, brings together veterinary hospitals, specialists and healthcare partners with a shared aim of improving the health, performance and wellbeing of horses. The acquisition expanded international reach and strengthened connection with leading expertise in equine health and veterinary care.
• TRM (The Randle Medal) - EquinecoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for TRM Equine product range including airways, breeding, bone support, calmers, digestive health, electrolytes, hoof care, mobility, muscle support, and performance supplements. TRM is a leading equine health brand.
• TRM PetcoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for TRM Pet product range including joint supplements (Stride Plus, Kurasyn Canine), digestive health (Canigest), skin and coat (Omeglo), multivitamins, and muscle development products for dogs and cats.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Trilanco: UK equine products distributor and wholesaler supplying multiple supplement brands to retailers. Overlaps with Equine Products UK's stockist distribution network and competes indirectly as a multi-brand aggregator.
• Kentucky Equine Research: Global equine nutrition research and supplement company operating across multiple geographies. A broader incumbent with scientific positioning and international reach that competes at the premium end of the equine nutrition market.
• Dodson & Horrell: Long-established UK equine feed and supplement brand (now part of Mars Horsecare). Offers a broader feed-plus-supplement portfolio and competes with Equine Products UK across multiple stockist categories.
• Spillers (Mars Horsecare): Major UK equine feed brand under Mars Horsecare, offering feed plus supplement lines. Competes broadly in stockist channels and benefits from Mars' marketing scale that Equine Products UK cannot match.

Direct peers

• Cavalor: Belgian equine nutrition brand (part of Versele-Laga group) offering premium supplements, feed, and care products. Direct peer across European markets with comparable professional rider endorsements and quality positioning.
• Blue Chip Feed: UK equine supplement and balancer brand targeting leisure and competition riders with joint, hoof, and calming formulations. Overlaps with Equine Products UK in DTC marketing, stockist distribution, and rider endorsements.
• Science Supplements: UK equine nutrition company backed by veterinary research, offering joint, gastric, calming, and respiratory supplements. Comparable in scientific positioning, professional rider endorsements, and DTC-plus-retail distribution.
• Equine America: UK equine supplement brand offering joint, digestive, hoof, and performance supplements via DTC and stockist channels. Closely overlaps Equine Products UK in product range, target customers, and go-to-market model.
• NAF (Natural Animal Feeds): UK-based equine supplement manufacturer with a comparable product portfolio covering joints, digestion, calmers, hoof care, and electrolytes. NAF is the most direct head-to-head competitor in the UK equine supplement retail and DTC market.
• Horse First: Irish/UK equine supplement specialist focused on calming, joint, and performance products. Comparable niche positioning and direct competitor in the leisure-to-professional rider segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/equineprodsuk
• YouTubeyoutube.com/@equineproductsuk1810
• Facebookfacebook.com/EquineProductsUk
• Instagraminstagram.com/equineproductsukltd
• TikToktiktok.com/@equineproductsukltd
• Pinterestuk.pinterest.com/equine_products
• LinkedInlinkedin.com/company/equine-products-u-k-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUINE PRODUCTS UK LTD