Trm Pet

Name

Trm Pet

Legal name

TRM Pet Nutrition

Website

https://trmpet.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

TRM Pet Nutrition is an Ireland-based manufacturer of nutritional supplements and care products for dogs and cats, selling direct-to-consumer globally through a Shopify storefront and via a B2B wholesale/trade program from its 7,300m2 GMP+ certified facility in Newbridge.

Ownership category

akta.pro rank

Product category

Pet Nutritional Supplements

NAICS

Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG)

Keywords

• Pet nutritional supplements
• Joint health supplements
• Pet care products
• Animal health manufacturing
• Dog and cat vitamins

Headquarters

HQ city

Newbridge

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: TRM Pet Nutrition generates revenue through direct-to-consumer sales of pet nutritional supplements via their e-commerce platform. Products are sold as one-time purchases with various size options and subscription-ready formats. The company also serves B2B wholesale customers through their trade program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TRM Pet Nutrition develops, manufactures, and sells nutritional feed supplements and care products for dogs and cats across joint health, gut health, skin & coat, multivitamin, muscle support, and external care categories. Products are formulated and produced at a 7,300m2 EU-licensed, GMP+ accredited manufacturing facility in Newbridge, Ireland, and sold globally through a direct-to-consumer e-commerce site and a B2B wholesale/trade program.

Product overview

TRM Pet Nutrition offers a comprehensive range of premium nutritional feed supplements and care products for companion animals (cats and dogs). The portfolio spans six main product categories: joint health supplements (Stride Plus Liquid, Stride Plus Feline, Stride Advanced Liquid, Stride Powder, and Kurasyn Canine), gut health supplements (Caniclear, Canigest, Canigest Combi, and Furinaid Plus), skin and coat supplements (Omeglo), multivitamins (Multivit Complex and Multiplex Powder), muscle support (Myozol), and external care products (Chaminol Shampoo, Equizal, Fresh Pet Spray, and Prowarp Bandage). The company also offers a Puppy & Kitten Care Pack bundle. Products are manufactured in a 7300m2 EU-licensed facility in Newbridge, County Kildare, Ireland, and distributed globally.

Differentiator

Problem solved

Functional benefit

Brands

• TRM Pet: Primary brand for pet nutritional supplements including joint health, digestive support, skin & coat, and multivitamin products for cats and dogs.

Products and services

• Stride Plus Liquid Joint support supplement for dogs containing glucosamine, chondroitin, MSM, and hyaluronic acid for healthy joints and cartilage; designed for long-term mobility support.
• Stride Plus Feline Joint support supplement for cats for maintaining healthy cartilage and joints, suitable for long-term use.
• Stride Advanced Liquid Enhanced joint support supplement for dogs with EPA and DHA from marine algae oil, targeted at dogs with osteoarthritis or advanced mobility needs.
• Stride Powder Joint support powder for dogs providing bone and joint health maintenance in powdered form for easy administration.
• Kurasyn Canine Advanced joint support supplement for dogs featuring highly bioavailable curcumin (up to 85x standard turmeric absorption) combined with hyaluronic acid for joint function and comfort.
• Caniclear Intestinal hygiene and anal gland supplement for dogs with natural ingredients including pumpkin seed, psyllium husk, yeast, and diatomaceous earth to support digestive balance.
• Canigest Digestive support supplement for cats and dogs for healthy digestion and gut balance, useful for tummy upsets and general digestive tract wellbeing.
• Canigest Combi Advanced digestive support for cats and dogs containing probiotics, prebiotics, glutamine, kaolin, and pectin for intestinal balance and stool consistency.
• Furinaid Plus Urinary tract support supplement for cats, particularly beneficial for cats with Feline Idiopathic Cystitis or other urinary bladder issues where bladder lining support and stress involvement are factors.
• Omeglo Skin and coat supplement for cats and dogs providing essential fatty acids including omega-3 and omega-6 to support skin hydration, coat shine, and joint health.
• Multivit Complex Essential everyday multivitamin for dogs in liquid form providing a balanced blend of vitamins, minerals, and trace elements to support overall health, vitality, energy, and immune function.
• Multiplex Powder Comprehensive vitamin and mineral supplement in powder form for dogs and cats, designed to fill nutritional gaps and support growth, recovery, and daily wellness.
• Myozol Muscle and recovery support supplement for dogs with amino acids, electrolytes, and vitamins to support muscle function, recovery after exercise, and physical performance.
• Puppy & Kitten Care Pack Bundle product combining Omeglo and Multiplex Powder to provide digestive, immune, and developmental support for puppies and kittens.
• Chaminol Shampoo Cleansing and moisturising shampoo for dogs and cats promoting healthy, shiny coat and clean skin.
• Equizal Natural barrier cream for dogs and cats providing protective skin care with natural ingredients.
• Fresh Pet Spray Coat and odour freshening spray for dogs and cats for quick grooming and freshness.
• Prowarp Bandage Multi-functional support bandage for versatile support and dressing application for pets.

Quantifiable outcome

• High-absorption curcumin formulation (up to 85x standard turmeric absorption)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationTRM Pet Nutrition's e-commerce platform is powered by Shopify, which enables them to provide online shopping services, process payments, manage inventory, and fulfill orders globally. Shopify handles the technical infrastructure supporting the online store experience.
• Autism Assistance Dogs Ireland (AADI)minorStrategic or Co-development PartnerTRM Pet is proud to support Autism Assistance Dogs Ireland, an organization dedicated to transforming lives of children with autism and their families. TRM contributes to this noble cause as part of their commitment to animal health and community impact.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NaturVet: Established US-based pet supplement manufacturer with broad joint, skin, calming, and digestive lines distributed through pet specialty retail — comparable manufacturer-plus-multiple-category model.
• Pet Honesty: Fast-growing US DTC brand selling multi-category pet supplements (joint, skin, calming, dental) — comparable across categories, target customer, and direct-to-consumer motion, though more US-marketing heavy.
• YuMOVE (Lintbells): UK-headquartered pet supplement brand specializing in joint care (YuMOVE) and digestive/skin products — highly comparable in product mix, European origin, and DTC-plus-trade distribution model.
• VetIQ: Pet care brand offering nutritional supplements and wellness products for dogs and cats across joint, skin, dental and calming categories — matches TRM's category approach and mass-retail/online presence.
• Zesty Paws: Leading US DTC pet supplement brand covering joint, gut, skin, multivitamin, calming and immune categories — directly comparable in product breadth and Amazon/DTC channel strategy.
• Nutramax Laboratories: US-based maker of veterinary-recommended joint, digestive and skin supplements for dogs and cats (Cosequin, Dasuquin, Proviable) — the most direct US analog to TRM's joint/gut/wellness positioning, with comparable category breadth and vet-channel focus.

Emerging players

• Native Pet: Premium DTC pet supplement brand with clinically-positioned formulations for joint, gut and calming — comparable brand positioning and DTC-first strategy, though smaller and US-focused.
• Open Farm: Premium, sustainability-positioned pet nutrition brand with growing supplement and functional wellness adjacencies — adjacent peer sharing the premium, ethically-positioned brand playbook and DTC-plus-retail model.

Broad incumbents

• Virbac: Global animal health pharmaceutical and nutrition company with veterinary supplement and dermatology lines — overlaps in companion-animal health/wellness but operates at broader portfolio scale and through clinical channels.
• Vet's Best (Bayer/Mars): Veterinary-formulated pet wellness brand spanning supplements, skin/coat care and dental products in mass retail — comparable category range and consumer positioning, with the backing and shelf reach of a large owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TRMPetNutrition
• Instagraminstagram.com/trmpetnutrition
• TikToktiktok.com/@trmpetnutrition
• LinkedInlinkedin.com/company/trm-pet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trm Pet