EQUINE PARTNERSHIP PROGRAM

What EQUINE PARTNERSHIP PROGRAM does

EQUINE PARTNERSHIP PROGRAM is listed in firmographic data as a US non-profit based in Elizabeth, Colorado with 5 employees, but the actual operating website (equinetherapyco.com) presents an entirely different business: a Thai-language online lottery betting platform branded as "ปังปัง116 (Pang Pang 116)" that serves the Thailand/Southeast Asia market. The platform aggregates six lottery formats — Thai government lottery, Lao lottery, Hanoi lottery, Malaysian lottery, stock lottery, and Yi Gi lottery — and exposes them through a web platform, an Android app, and an iOS app, with 24/7 draw coverage across multiple daily time windows. Customers register directly (with registration routed through partner haylink.co), deposit and withdraw funds, place bets, view real-time results, and consume number-prediction content.

The underlying technology is a standard web-based lottery betting product with mobile app wrappers; no proprietary algorithms, AI components, patents, or technical integrations are disclosed. The product surface also includes a content/blog layer publishing Thai-language lottery prediction articles and result-analysis posts, plus a promotion module featuring new-member bonuses and free-credit offers. The business model is transactional, charging a take-rate/commission on each wager (advertised at 95 baht return per 1 baht bet), with revenue generated from lottery betting transactions and customer acquisition driven by content marketing and promotional campaigns targeting Thai lottery enthusiasts.

The go-to-market is purely direct-to-consumer and self-serve, with no agent middleman, no enterprise sales motion, and no B2B channel. Markets served are limited to a single Southeast Asian country (Thailand) per disclosed operating geographies, and there is no evidence of regulatory licensing or compliance certifications — a material concern given that online lottery operations face significant legal restrictions in Thailand. Ownership, investor, and management details are entirely absent from the source material, and the company lists no funding rounds, no parent company, and no management team.

Name

EQUINE PARTNERSHIP PROGRAM

Legal name

equinetherapyco.com

Website

https://equinetherapyco.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

EQUINE PARTNERSHIP PROGRAM operates an online lottery betting platform branded ปังปัง116 (Pang Pang 116), aggregating six lottery types for Thai consumers via web and mobile apps on a transaction-fee model.

Ownership category

akta.pro rank

Product category

Online Lottery Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Online lottery betting
• Lottery wagering platform
• Mobile gaming apps
• Lottery results tracking
• Thai lottery market

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Lottery betting transactions: Revenue generated from lottery betting transactions. The platform charges a commission or spread on lottery wagers placed by users across various lottery types.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ปังปัง116 (Pang Pang 116) is an online lottery betting platform that aggregates six lottery types — Thai government lottery, Lao lottery, Hanoi lottery, Malaysian lottery, stock lottery, and Yi Gi lottery — into a single 24/7 self-serve wagering service accessible via web and mobile apps. The platform enables individual users to place bets, view real-time lottery results, and access number analysis content, generating revenue through commissions or spreads on each wager (advertised at 95 baht payout per 1 baht wagered). User registration is handled through a third-party redirect (haylink.co), with deposit and withdrawal functionality integrated into the platform.

Product overview

ปังปัง116 (Pang Pang 116) is an online lottery platform that aggregates multiple lottery types including government lottery, Lao lottery, Hanoi lottery, Malaysian lottery, stock lottery, and Yi Gi lottery. The platform provides 24-hour access to lottery betting services, real-time result tracking, and lottery number recommendations. The service is accessible via web platform and mobile applications for Android and iOS devices.

Differentiator

Problem solved

Functional benefit

Products and services

• ปังปัง116 (Pang Pang 116) Online Lottery Platform
• ปังปัง116 Mobile App (Android)
• ปังปัง116 Mobile App (iOS)
• Government Lottery (หวยรัฐบาล)
• Lao Lottery (หวยลาว)
• Hanoi Lottery (หวยฮานอย)
• Malaysian Lottery (หวยมาเลย์)
• Stock Lottery (หวยหุ้น)
• Yi Gi Lottery (หวยยี่กี)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• haylink.cominorOthersRegistration redirect service used for user sign-up flow. The platform redirects to haylink.co for member registration with tracking variables.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Huay.com: Thailand-focused online lottery information and betting platform. Comparable as a regional player operating in the same Thai lottery information and wagering niche that Pang Pang 116 targets.

Broad incumbents

• 1xBet: Large international online betting operator with extensive lottery and casino offerings across emerging markets. Comparable as a broad incumbent that competes for the same pool of Asian online lottery bettors.
• SBOBET: Asia-headquartered online betting operator offering sports, casino, and lottery-style products at global scale. Comparable as a broader incumbent in the same Asian online gambling category that surrounds Pang Pang 116's niche.
• Bet365: Global online gambling incumbent offering sports betting, casino, and lottery-style products. Comparable as a broad incumbent setting the pricing and product benchmarks in online gambling that Pang Pang 116 competes against.

Direct peers

• Lottoland: Operates an online lottery platform that aggregates multiple international lottery draws for cross-border betting. Highly comparable to Pang Pang 116's model of offering government and foreign lottery markets through a single digital interface.
• UFABET: Thailand-focused online gambling platform offering betting on lottery, sports, and casino games with Thai-language UI. Direct peer given identical Thai-market target customer and similar multi-product gambling aggregation.
• GCLUB: Long-running online casino and lottery platform serving Thai-speaking users. Comparable because it aggregates multiple gambling verticals for the same Thai customer base and is accessed via Thai-language interface.
• Lottery.com: Digital lottery platform offering online ticket purchasing and result tracking across multiple US and international lottery games. Comparable to Pang Pang 116 in its mobile-first, multi-lottery aggregation approach.
• TheLotter: Online platform that lets users place bets on official lottery draws from multiple countries. Comparable to Pang Pang 116 in its multi-lottery aggregation and take-rate economics on cross-border lottery wagering.
• M8BET: Asian online gambling platform offering sports betting and lottery games to Thai and Southeast Asian users. Comparable as a direct peer given overlapping customer geography and similar multi-product gambling offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equine-partnership-program

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUINE PARTNERSHIP PROGRAM