Equity Estate Agents

What Equity Estate Agents does

Equity Estate Agents is an independent UK estate agency operating in Enfield and North London, trading under Assured Property Services Limited (Companies House registration 06745355). Founded in 2003 by a Managing Director described as a lifelong Enfield resident, the company runs two physical high-street branches: a Hertford Road head office at 213-217 Hertford Road (EN3 5JH) and a newer Enfield Town branch at 64 Church Street (EN2 6AX). With a headcount of 9 employees, the firm has cumulatively sold over 3,000 properties and arranged over 2,000 tenancies, and currently lists 65 properties for sale and 29 properties for rent on its website. The company holds 331 Google reviews with an EXCELLENT rating.

The service portfolio centres on residential property sales and lettings, supplemented by property valuations, an in-house mortgage advisory introduction service, conveyancing referrals, commercial property sales and lettings, and landlord services spanning three tiers (Let Only at 8.4% inc VAT, Let & Rent Collection at 10.8% inc VAT, and Fully Managed at 13.2% inc VAT) plus a Guaranteed Rent product with a £300 setup fee. Core technology is Reapit, a third-party property management and CRM platform used for listings and database management, complemented by distribution through Rightmove, Zoopla, and PrimeLocation, plus social media, professional photography, and high-visibility window displays. A Property Auctions service was announced for 2025 but had not launched at the time of data capture.

Revenue is generated through a mix of transaction fees on sales, recurring monthly management fees on managed lettings, setup/inventory fees, compliance certificate charges, and referral income from mortgage and conveyancing partners. The firm is privately held with no external institutional investors, no funding rounds, and no parent company; regulatory standing is maintained through memberships in The Property Ombudsman, Deposit Protection Service, UKALA, NRLA, the UKALA Total Loss Client Money Protection scheme, and ICO registration.

Name

Equity Estate Agents

Legal name

Assured Property Services Limited

Website

https://equityestateagents.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Equity Estate Agents is an independent UK estate agency in Enfield, trading as Assured Property Services Limited, providing residential sales, lettings, property management, valuations, mortgage introductions, and conveyancing referrals to home buyers, sellers, landlords, and tenants in North London since 2003.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential estate agency
• Property lettings
• Property management
• Property valuations
• Landlord services

Headquarters

HQ city

Enfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Sales Commission: Commission-based fees charged to sellers for successful property transactions. Fee tiers vary by service package (Let Only, Rent Collection, Fully Managed).
2. Lettings and Property Management: Ongoing management fees for landlords including tenant finding, rent collection, and full property management services. Commission rates of 8.4% (Let Only), 10.8% (Let & Rent Collection), and 13.2% (Fully Managed) inc VAT.
3. Guaranteed Rent: We lease your property from you for a period of time and then sub-let the property to sub-tenants. We guarantee to pay your rent every month even if the sub-tenant pays late or defaults.
4. Mortgage Advisory Services: In-house independent mortgage broker connecting clients with suitable mortgage products. Introduction service to FCA-authorised mortgage advisers.
5. Conveyancing Referrals: Referral partnerships with trusted solicitors for property transactions. Company facilitates connections between clients and recommended conveyancing specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Equity Estate Agents is an independent estate agency that sells, lets, and manages residential properties in Enfield and surrounding North London areas from two high-street branches. It bundles core estate agency services (sales, lettings, valuations) with tiered landlord packages (Let Only, Rent Collection, Fully Managed), Guaranteed Rent leasing, in-house mortgage advisory referrals, and conveyancing referrals.

Product overview

Equity Estate Agents operates as a traditional independent estate agency offering a comprehensive property services portfolio. The core offering comprises residential property sales/buying assistance and rental lettings services, supplemented by property valuation, mortgage advisory, conveyancing referral, commercial property, and landlord management services. The company was founded in 2003 and serves the Enfield area with two physical branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales & Buying Services Estate agency service assisting buyers and sellers with residential property transactions in the Enfield area. Includes property search, market appraisals, accompanied viewings, negotiation, and sales progression through to completion.
• Property Lettings & Rentals Rental property matching service connecting tenants with available rental properties in Enfield. Includes property listings, viewings, tenant referencing, tenancy agreements, and deposit registration with the Deposit Protection Service.
• Property Valuations Expert property valuation service for both sales and rental purposes, providing market appraisals based on comparable sales data, local Enfield market expertise, and an online instant valuation tool.
• Mortgage Advisory Services In-house independent mortgage broker connecting clients with FCA-authorised mortgage advisers. Covers first-time buyer, residential, buy-to-let, HMO, remortgage, and adverse credit mortgages.
• Conveyancing Services Referral service to recommended solicitors specialising in property transactions, including sales, purchases, remortgages, and ownership transfers.
• Commercial Property Services Commercial property sales and lettings for retail spaces, office buildings, industrial units, hospitality venues, and land development opportunities.
• Landlord Services Tiered landlord packages: Let Only (8.4% inc VAT, advertising and tenant finding), Rent Collection (10.8% inc VAT, adds monthly statements, deposit registration, inventory), Fully Managed (13.2% inc VAT, adds biannual visits, maintenance, dedicated team), plus Guaranteed Rent (firm leases the property and pays fixed monthly rent regardless of tenant status, £300 setup fee).

Quantifiable outcome

• Over 3,000 properties sold in Enfield since 2003
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Property Ombudsman (TPO)coreOthersMembership in The Property Ombudsman ensures adherence to highest standards of professionalism and transparency. Provides independent dispute resolution for complaints.
• Deposit Protection Service (DPS)coreOthersOfficial tenancy deposit protection scheme ensuring tenant deposits are legally protected and held in a government-approved scheme.
• National Residential Landlords Association (NRLA)minorOthersTrade association membership providing support, advice, and advocacy for landlords.
• UK Association of Letting Agents (UKALA)minorOthersTrade body membership ensuring compliance with industry standards for letting agents.
• Client Money Protection (CMP)coreOthersClient Money Protection scheme through UKALA Total Loss CMP Scheme. Protects client money held by the agent.
• Information Commissioner's Office (ICO)minorOthersData protection registration ensuring compliance with UK GDPR and Data Protection Act 2018.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Winkworth: London-headquartered franchised estate agency specializing in residential sales and lettings across prime and suburban London. Comparable as a London residential sales/lettings brand with branch-based distribution serving similar customer segments.
• Douglas & Gordon: Independent London estate agency with branches across central and north London, providing sales, lettings, and management. Comparable as a high-street independent competing in the same London residential market with similar service mix.
• Foxtons: London-focused estate agency offering residential sales, lettings, and property management with multi-branch presence. Highly comparable as a London-centric sales-and-lettings agency competing for similar buyers, sellers, and landlords, though at significantly larger scale.
• Barnard Marcus: London-area residential estate agency (part of the Sequence/Connells network) offering sales, lettings, and auctions across Greater London. Comparable as a London residential agency competing in the same submarkets with overlapping services including auctions.
• haart: Large UK estate agency brand with significant London and South East branch coverage, providing sales, lettings, and mortgage services. Comparable as a multi-branch residential agency competing for landlords and sellers with bundled mortgage referrals.
• Kinleigh Folkard & Hayward (KFH): London independent estate agency offering residential sales, lettings, and property management across multiple boroughs. Directly comparable as a local-expertise-driven London residential agency serving overlapping buyer, seller, and landlord segments.
• Hunters Property Group: UK franchised estate agency with branches across Greater London and the South East, offering residential sales, lettings, and management. Comparable as a multi-branch independent-style agency competing for Enfield-adjacent landlords and sellers with similar service tiers.

Emerging players

• Purplebricks / Strike: UK online/hybrid estate agency offering fixed-fee sales and lettings packages. Comparable as a competing residential agency model targeting the same Enfield-area sellers and landlords, but via a digital-first, lower-fixed-fee proposition.

Broad incumbents

• Savills: Global real estate services firm with substantial UK residential sales, lettings, and valuation operations. Comparable as a residential services provider in overlapping London submarkets, but operates at much larger scale and with broader advisory and commercial offerings.
• Connells Group / Countrywide: UK's largest estate agency network with hundreds of branches including London-area brands. Comparable as a residential sales/lettings competitor with national scale, bundled mortgage services, and the capacity to undercut independents on marketing spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/equityenfield
• Facebookfacebook.com/EquityEstateAgents
• LinkedInlinkedin.com/company/equity-estate-agents

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Estate Agents