Haart
- Company typePrivate
- Founded1989
- HeadquartersNewport, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Haart firmographics
Firmographics- Name
- Haart
- Legal name
- Spicerhaart Estate Agents Limited
- Website
- https://haart.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Haart industry classification
Industry- Product category
- Real Estate Agency
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Haart is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Haart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating property sales transactions. The company offers a 'no fee until sold' model, indicating performance-based fee structure.
- Lettings and Rental Services: Revenue from letting and managing rental properties for landlords, including fully managed, let only, and rent collect services.
- Financial Services (Just Mortgages): Introduction fees from mortgage referral services through Just Mortgages partnership.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Haart product offering
Product offeringCore offering
Haart is a UK estate agency and lettings company that facilitates residential property sales, rentals, and valuations for consumers. It operates an extensive branch network across England and Wales, supported by a proprietary social media advertising tool (FLINK), and introduces customers to mortgage advisory services via its Just Mortgages partnership.
Product overview
Haart is an estate agency and lettings company operating as part of the Spicerhaart Group, offering a comprehensive property services platform. The core offering revolves around property buying, selling, and letting services, supported by their proprietary FLINK technology tool for social media advertising. Additional services include mortgage advisory through Just Mortgages partnership, property valuations, and training programmes via the haart Academy. The company operates across multiple UK branches and advertises properties through Rightmove and OnTheMarket portals.
Differentiator
Problem solved
Functional benefit
Brands
- FLINK: Exclusive social media advertising technology tool that matches property features with buyer preferences to generate clicks, viewings, and offers.
- showcase
Products and services
- Property Sales Services Estate agency services for buying and selling residential properties, including valuations, marketing, viewings, and negotiating offers. Offered to individual home buyers and sellers.
- Property Lettings Services Residential lettings services for landlords and tenants, including tenant finding, rent collection, and property management (fully managed, let only, and rent collect options).
- Property Valuation Property valuation services for sellers and buyers to determine the market value of residential properties.
- Just Mortgages (Mortgage Introductions) Mortgage advisory and brokering services introduced to customers through partnership with Just Mortgages Direct Limited, an appointed representative of The Openwork Partnership, FCA-authorised.
- Property Alerts Online registration service allowing buyers and renters to receive alerts about new and off-market properties matching their criteria, providing early access to listings.
Companies that use Haart
Customer profileSegments3 records
Ideal customer profiles4 records
Haart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature1 record
Haart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Just Mortgagescorehaart introduces customers to Just Mortgages for mortgage and financial services. Just Mortgages is a trading name of Just Mortgages Direct Limited, an appointed representative of The Openwork Partnership, authorised and regulated by the Financial Conduct Authority.
- Rightmove Group LimitedcoreProperty portal integration for online property advertising and listings.
- OnTheMarket (Agents' Mutual Limited)coreProperty portal integration for online property advertising and listings.
- Ministry of Defence Career Transition Partnership (CTP)minorPartnership providing access to recruitment events, training courses and resettlement events for ex-service personnel recruitment.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Haart competitors and assessment
Company assessmentDirect peers
- Foxtons: London-centric residential sales and lettings agent. Comparable to haart's London and South-East operations on commission-based sales/lettings model and premium-fee positioning versus hybrid competitors.
- Connells Group: UK's largest estate agency and lettings group with a national multi-brand branch network. Directly comparable to haart/Spicerhaart on scale, residential sales and lettings, and mortgage referral economics.
- Hunters Property Group: UK-focused estate agency group with a national franchised branch network. Comparable to haart's branch-based sales and lettings model across multiple UK regions and on cross-sell to financial services partners.
- LSL Property Services: UK-listed property services group operating estate agency brands (Your Move, Reeds Rains, Marsh & Parsons) plus surveying and financial services. Comparable to haart on multi-brand branch strategy and cross-sell into mortgages.
- Countrywide: Large UK estate agency group (now owned by Connells). Operates a multi-brand residential sales, lettings and mortgage platform that directly competes with haart on instruction share across multiple UK regions.
Emerging players
- Purplebricks: UK online/hybrid estate agent offering fixed-fee sales packages. Direct competitor on the seller-instruction side and the primary pricing-pressure reference point for traditional branch-based agents like haart.
- Yopa: UK online/hybrid estate agent with a local-agent overlay. Competes with haart directly for seller instructions on price, and is part of the same structural shift forcing traditional agents to defend fee levels.
Broad incumbents
- Knight Frank: Global real estate consultancy with established UK residential sales and lettings operations. Comparable to haart on UK residential agency activity, particularly in London and the South East, and on premium-fee service positioning.
- Savills: Global real estate services firm with a significant UK residential sales and lettings operation. Comparable on UK prime-residential brokerage services and on cross-sell into mortgage and advisory products.
Others
- Openwork (Just Mortgages parent): UK mortgage and financial services network whose subsidiary Just Mortgages is haart's referral partner. Comparable as the upstream counterparty in haart's mortgage revenue stream and as a benchmark for UK mortgage distribution economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Haart social profiles
Digital presenceHaart compliance and trust
Trust signalCompliance6 records
Haart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haart leadership team
Management profileNumber of profiles
Profiles3 records
Haart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haart
What does Haart do?
Haart is a UK estate agency and lettings company that facilitates residential property sales, rentals, and valuations for consumers. It operates an extensive branch network across England and Wales, supported by a proprietary social media advertising tool (FLINK), and introduces customers to mortgage advisory services via its Just Mortgages partnership.
Is Haart a public or private company?
Haart is a private company. It is classified as unknown and is currently operating.
When was Haart founded?
Haart was founded in 1989. It employs 1,001 to 5,000 people.
Where is Haart based?
Haart is headquartered in Newport, United Kingdom, in the Europe region.
How does Haart make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings and Rental Services and financial Services (Just Mortgages).
Who are Haart's main competitors?
Direct peers on record are Foxtons, Connells Group, Hunters Property Group, LSL Property Services and Countrywide. Emerging players are Purplebricks and Yopa. Broad incumbents are Knight Frank and Savills. Openwork (Just Mortgages parent) is listed as an others.
Does Haart have an API?
No public API is recorded for Haart.
What industry is Haart in?
Haart's product category is Real Estate Agency. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.