Equisport

What Equisport does

Equisport was a US-based equine insurance agency that specialized in providing horse insurance coverage for horse owners, trainers, and equestrian facilities. The company operated as a niche broker in the equine insurance market, distributing coverage through relationships with insurance carriers for its target customer segments.

In 2024, Equisport was acquired by Marshall+Sterling, a national independent insurance agency regularly recognized among the top 50 privately held insurance brokers in the United States. The acquisition was part of a multi-agency transaction that also included The EMO Agency, Excalibur Insurance, Ingram Insurance Agency, and Broadstone Equine Insurance, making Marshall+Sterling a nationwide leader in equine insurance. Following the acquisition, Equisport ceased to operate as an independent entity and its offerings were integrated into Marshall+Sterling's equine insurance division.

The combined equine division now offers equine mortality insurance, farm and ranch insurance, equine liability insurance, and pet insurance programs, distributed through quote-based pricing via Marshall+Sterling's website ([email protected], (844) 320-8060). No proprietary technology platform, AI capabilities, mobile applications, or APIs are disclosed; the business model relies on human risk advisors working with multiple A-rated insurers to deliver personalized coverage. No revenue, headcount, or premium volume figures are publicly available.

Name

Equisport

Legal name

Equisport

Website

https://equisportagency.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Equisport was a US-based equine insurance agency that provided horse insurance coverage for horse owners, trainers, and equestrian facilities. It was acquired in 2024 by Marshall+Sterling alongside four other equine insurance agencies and now operates as a sub-brand within Marshall+Sterling's nationwide equine insurance division.

Ownership category

akta.pro rank

Product category

Equine Insurance

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

Keywords

• Equine insurance
• Horse insurance
• Mortality insurance
• Farm ranch insurance
• Equine liability

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Equisport is an equine insurance agency providing horse insurance coverage for horse owners, trainers, and equestrian facilities. Its offerings include equine mortality insurance, farm and ranch insurance, and equine liability insurance, with personalized plans delivered through Marshall+Sterling's nationwide platform following the acquisition.

Product overview

Equisport was an equine insurance agency that has been acquired by Marshall+Sterling. As a standalone entity, Equisport specialized in providing horse insurance products. Following the acquisition, Equisport operates as part of Marshall+Sterling's equine insurance division, which offers a comprehensive portfolio of insurance products including equine mortality insurance, farm and ranch insurance, equine liability insurance, and pet insurance programs. The acquired brands (Equisport, The EMO Agency, Excalibur Insurance, Ingram Insurance Agency, and Broadstone Equine Insurance) have been integrated into Marshall+Sterling's nationwide equine insurance offerings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marshall+SterlingflagshipStrategic or Co-development Partner · 1 January 2024Equisport was acquired by Marshall+Sterling along with other leading equine insurance agencies including The EMO Agency, Excalibur Insurance, Ingram Insurance Agency, and Broadstone Equine Insurance. This acquisition expanded Marshall+Sterling's equine insurance capabilities nationwide, making it a leader in the equine insurance industry.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ingram Insurance Agency: Equine insurance agency co-acquired with Equisport by Marshall+Sterling; serves horse owners, trainers, and farms with mortality and farm/ranch coverage, making it a direct parallel specialty competitor.
• American Equine Insurance Services: Independent equine insurance agency offering mortality, major medical, and liability coverage to horse owners and trainers — a directly comparable specialty agency competing in the same niche.
• The EMO Agency: Specialty equine insurance agency co-acquired with Equisport by Marshall+Sterling; directly comparable in products (mortality, liability, farm) and customer segments (equestrian professionals and owners).
• Excalibur Insurance (Equine): Equine-focused insurance agency co-acquired with Equisport by Marshall+Sterling; competes in the same equine mortality and liability specialty with similar carrier relationships.
• Hallmark Equine Insurance Agency: Independent equine insurance agency representing multiple carriers and offering horse mortality, liability, and farm coverages to the same equestrian customer base as Equisport.
• Broadstone Equine Insurance: Equine insurance agency co-acquired with Equisport by Marshall+Sterling; offers horse mortality, liability, and farm/ranch coverage to the same horse owner, trainer, and facility customer base.

Broad incumbents

• RPS Insurance Brokerage (Equine Division): Specialty-focused wholesale brokerage with an equine practice; competes with Marshall+Sterling's equine division for equine agency placements and carrier access.
• Markel Insurance: Large specialty insurer with a well-known equine insurance program; operates broadly across many specialty lines but offers directly overlapping equine mortality, major medical, and liability coverage.
• Brown & Riding Insurance Services: Specialty wholesale insurance broker with equine expertise; competes with Marshall+Sterling's equine division for placement of equine risks across retail agents.
• Arthur J. Gallagher (Equine Practice): Top global insurance broker with a specialty equine practice offering mortality, liability, and farm coverages; competes for the same high-net-worth horse owner and equestrian facility accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/equisport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equisport