Equity Through Action
- Company typePrivate
- Founded-
- HeadquartersRockville, Seattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Equity Through Action firmographics
Firmographics- Name
- Equity Through Action
- Legal name
- Equity Through Action
- Website
- https://equitythroughaction.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Equity Through Action industry classification
Industry- Product category
- Diversity, Equity, and Inclusion (DEI) Consulting Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Stakeholder, Communication & Change Management (EDABAHAF)
- akta.pro secondary industry
- Leadership, Character Education & Values Development (EDAMAIAG)
Keywords
Where Equity Through Action is headquartered
LocationHeadquarters
- HQ city
- Rockville, Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Equity Through Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Services - Training & Workshops: Interactive training workshops delivered to organizations covering topics such as Active Allyship, Emotional Intelligence, Project Management, and Addressing Conflict. Delivered virtually or in-person with customizable content tailored to client needs.
- Executive & Leadership Coaching: One-on-one and group coaching services including Skills-Focused Coaching (communication, time management, team facilitation), Goal-Focused Coaching (building plans, accountability, decisive action), and Transformational Coaching (mindset shifts, breaking old patterns, purpose-driven leadership). Customized to individual and organizational goals.
- Retreat Facilitation: Curated team retreats ranging from full-day sessions to overnight Advances that help teams align around values, tackle hard conversations, and return to work re-energized. Includes workplace assessments and action planning.
- Workplace Assessments & Audits: Through workplace audits, interviews, and surveys, identifying hidden barriers and growth opportunities and co-creating a roadmap for change.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Equity Through Action product offering
Product offeringCore offering
Equity Through Action is a professional services firm that delivers JEDI (Justice, Equity, Diversity, and Inclusion) training, executive and team coaching, and curated retreats to organizations. Its services are offered both virtually and in-person and are customized to each client's needs, ranging from interactive workshops on topics such as active allyship, emotional intelligence, project management, and conflict, to one-on-one/group coaching and workplace assessments that identify barriers and build roadmaps for sustainable culture change.
Product overview
Equity Through Action offers a unified professional development platform combining training, coaching, and retreats to help organizations build equitable workplace cultures. The core offerings include interactive training services, multiple coaching modalities (Skills-Focused, Goal-Focused, and Transformational), skill building workshops (Active Allyship, Emotional Intelligence, Project Management, Addressing Conflict), curated team retreats, workplace assessments and audits, and coaching & mentorship programs. These services are delivered through customizable workshops, one-on-one and group coaching sessions, and immersive retreat experiences, all grounded in JEDI (Justice, Equity, Diversity, and Inclusion) principles. The company also provides free resources including a Diversity Celebration Calendar, Info Guide, Coaching Guide, and Workshop Catalogue to support ongoing workplace equity initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Services Interactive training programs delivered virtually or in-person that give teams essential workplace skills, boost overall performance, and identify obstacles hindering productivity. Cover topics such as Active Allyship, Emotional Intelligence, Project Management, and Addressing Conflict. Targeted at organizations seeking JEDI-aligned professional development.
- Coaching Services Customized one-on-one and group coaching programs including Skills-Focused Coaching (communication, time management, team facilitation), Goal-Focused Coaching (building plans, accountability, decisive action), and Transformational Coaching (mindset shifts, breaking old patterns, purpose-driven leadership). Designed to help leaders develop inclusive leadership mindsets, communication, and decision-making. Customized to individual and organizational goals.
- Retreats & Team Facilitation Curated team retreats ranging from full-day sessions to overnight Advances that help teams align around values, tackle hard conversations, and return to work re-energized. Includes workplace assessments and action planning. Delivered virtually or in-person.
- Workplace Assessments & Audits Through workplace audits, interviews, and surveys, identifies hidden barriers and growth opportunities and co-creates a roadmap for change. Targeted at organizations seeking to align practices, policies, and actions with equity principles.
Companies that use Equity Through Action
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Equity Through Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equity Through Action partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Goldman SachsminorKelly Leonard, Senior Leadership & Brand Strategy Coach at Equity Through Action, serves as a coach with Goldman Sachs. This appears to be a personal coaching engagement rather than a formal corporate partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Equity Through Action competitors and assessment
Company assessmentBroad incumbents
- Center for Creative Leadership: Established leadership development research and training provider — overlaps with Equity Through Action's executive coaching and leadership workshops but at institutional scale with standardized programs.
- BetterUp: Enterprise coaching platform with DEI and inclusive-leadership content — overlaps with Equity Through Action's executive coaching stream but at much larger scale and with a tech-enabled delivery model.
- Korn Ferry: Global organizational consulting firm with a dedicated DEI and leadership development practice — competes for the same enterprise HR and leadership development budgets but as part of a much broader portfolio.
- Catalyst: Long-established DEI research, advisory, and consulting organization serving enterprise buyers — comparable mission and buyer base but with much deeper institutional brand and global reach.
Emerging players
- Kanarys: DEI data, benchmarking, and consulting platform — overlaps with Equity Through Action's workplace assessments and audit services, but adds a software/data layer the subject firm does not have.
- LifeLabs Learning: Management and leadership training provider delivering workshops and coaching to mid-market and enterprise teams — directly comparable workshop catalog and customer segment, with a slightly more productized curriculum.
Direct peers
- The Winters Group: DEI advisory and training firm serving mid-market and enterprise clients with customized culture and inclusion work — matches Equity Through Action's horizontal JEDI consulting and workshop-led GTM.
- ReadySet: DEI consulting and coaching firm offering customized leadership and team development engagements to enterprise clients — same boutique custom-engagement model as Equity Through Action.
- Paradigm Strategy: DEI strategy and training consultancy working with enterprise leaders on culture change, inclusive leadership, and team alignment — directly comparable custom training and coaching offering.
- Avenir Group: Boutique DEI consulting firm offering customized strategy, training, and coaching to enterprise clients — directly comparable service mix, customer profile, and boutique scale to Equity Through Action.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Equity Through Action social profiles
Digital presenceEquity Through Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equity Through Action leadership team
Management profileNumber of profiles
Profiles7 records
Equity Through Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equity Through Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equity Through Action
What does Equity Through Action do?
Equity Through Action is a professional services firm that delivers JEDI (Justice, Equity, Diversity, and Inclusion) training, executive and team coaching, and curated retreats to organizations. Its services are offered both virtually and in-person and are customized to each client's needs, ranging from interactive workshops on topics such as active allyship, emotional intelligence, project management, and conflict, to one-on-one/group coaching and workplace assessments that identify barriers and build roadmaps for sustainable culture change.
Is Equity Through Action a public or private company?
Equity Through Action is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equity Through Action founded?
Equity Through Action was founded in -1. It employs 1 to 10 people.
Where is Equity Through Action based?
Equity Through Action is headquartered in Rockville, Seattle, United States, in the North America region.
How does Equity Through Action make money?
Four revenue lines are on record. Professional Services - Training & Workshops are the primary driver. The others are executive & Leadership Coaching, retreat Facilitation and workplace Assessments & Audits.
Who are Equity Through Action's main competitors?
Broad incumbents on record are Center for Creative Leadership, BetterUp, Korn Ferry and Catalyst. Emerging players are Kanarys and LifeLabs Learning. Direct peers are The Winters Group, ReadySet, Paradigm Strategy and Avenir Group.
Does Equity Through Action have an API?
No public API is recorded for Equity Through Action.
What industry is Equity Through Action in?
Equity Through Action's product category is Diversity, Equity, and Inclusion (DEI) Consulting Services. Its primary akta.pro industry code is EDABAHAF, Stakeholder, Communication & Change Management, with a secondary code of EDAMAIAG, Leadership, Character Education & Values Development. Its NAICS code is 611430 and its SIC code is 8742.