What Erdem İç Giyim does

Erdem İç Giyim is a Turkish vertically integrated underwear and homewear manufacturer founded in 1979 and headquartered in Istanbul, operating under the legal name Erdem Çamaşırları Sanayi ve Ticaret Anonim Şirketi. The company produces men's, women's, and children's underwear, pajamas, tracksuits, leggings, corsets, and thermal underwear, plus adjacent accessories and home textiles, using in-house seamless knitting technology and premium fabrics (combed cotton, bamboo fiber, micro modal) at its Avcılar Firuzkőy factory, which has a stated capacity of 65–70 tons of fabric per month and 400,000 units per month; all production is Oeko-Tex certified.

The company runs a hybrid go-to-market: direct-to-consumer via its own e-commerce platform (erdemicgiyim.com, offered in Turkish and English with USD pricing) and two physical retail stores in Istanbul (a factory outlet in Avcılar and a store in Eminönü Yeşildirek), combined with a wholesale distribution network reaching approximately 3,500 sales points across Turkey and supported by a dedicated wholesale office in Fatih. It also manufactures private-label/OEM underwear for foreign companies, providing a B2B export channel. The business model is unit-pricing retail and wholesale with promotional campaigns (e.g., 2nd item for 1 TL, free shipping above 2,000 TL).

Customer segments are mass-market and horizontal, spanning men, women, and children across everyday basics, thermal wear, and shaping garments. The company has built out a multi-brand portfolio including the main Erdem line, fashion-focused WEWEUS, premium Deluxe Limited, home textiles label ÇetHome, and material-specific Bambu and Micro Modal collections. The firm is privately held with no disclosed institutional investors, funding rounds, M&A activity, or leadership changes in the input data.

Name

Erdem İç Giyim

Legal name

Erdem Çamaşırları Sanayi ve Ticaret Anonim Şirketi

Website

https://erdemcamasir.com.tr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Erdem İç Giyim is a Turkish vertically integrated underwear and homewear manufacturer founded in 1979, producing men's, women's, and children's basics and sleepwear at its Istanbul factory and selling through e-commerce, two retail stores, and 3,500 wholesale points across Turkey.

Ownership category

akta.pro rank

Product category

Underwear and Sleepwear Manufacturing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Underwear, Lingerie & Hosiery Cut & Sew (IMAOAEAG)

Keywords

• Men's underwear manufacturing
• Women's sleepwear apparel
• Thermal base layers
• Seamless shapewear production
• Children's innerwear

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Direct Sales: The company operates its own online store (erdemicgiyim.com) selling directly to consumers domestically and internationally, offering products across all categories with pricing in USD.
2. Retail Store Sales: Sales through two physical stores in Istanbul: a factory sales store in Avcılar and a retail store in Eminönü Yeşildirek.
3. Wholesale Distribution: Products distributed through approximately 3,500 sales points across Turkey via wholesale channel, including dedicated wholesale office in Fatih, Istanbul.
4. International Manufacturing: The company conducts production for foreign companies, manufacturing private-label or OEM underwear and apparel products for international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Erdem İç Giyim manufactures and sells men's, women's, and children's underwear, sleepwear, thermal underwear, and shapewear from a vertically integrated factory in Avcılar Firuzköy, Istanbul, producing roughly 400,000 finished units per month. The company sells these products through its own e-commerce storefront (erdemicgiyim.com), two owned retail stores in Istanbul, and a wholesale network of about 3,500 sales points across Turkey, while also conducting OEM/private-label production for foreign apparel brands.

Product overview

Erdem İç Giyim is a Turkish underwear and sleepwear manufacturer and retailer offering a comprehensive product portfolio across men's, women's, and children's categories. The core product lines include underwear (tank tops, panties, bras, boxers, briefs), pajamas and tracksuits, leggings, corsets, and thermal underwear. The company operates sub-brands including the WEWEUS fashion accessories brand, Deluxe Limited premium collection, bamboo fiber collection (Bambu), and Micro Modal collection. Products are manufactured in the company's Avcılar factory using Oeko-Tex certified materials including combed cotton, bamboo, micro modal, and seamless knitting technologies. Additional offerings include socks, home textiles, kitchen goods, and clearance items through their outlet section. The company serves the Turkish domestic market through 3,500 retail points and their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• WEWEUS: Sub-brand offering women's and men's underwear, socks, and accessories including visors, hair clips, and pens.
• Deluxe Limited
• ÇetHome

Products and services

• Men's, women's, and children's underwear Core everyday underwear range for men, women, and children, manufactured at the Avcılar Firuzköy factory using Oeko-Tex-certified cotton, bamboo, and micro modal yarns. Targeted at Turkish consumers and wholesale retailers nationwide.
• Sleepwear and homewear Sleepwear and homewear garments for men, women, and children, produced at the company's integrated Istanbul facility and sold through its own stores, e-commerce, and wholesale network.
• Thermal underwear Thermal base-layer underwear for cold-weather wear, manufactured from the company's Oeko-Tex-certified materials and distributed via retail, e-commerce, and wholesale channels across Turkey.
• Seamless shapewear Seamless shapewear leveraging proprietary seamless knitting technology, targeted at consumers and wholesale buyers seeking shaping and body-contour innerwear.
• WEWEUS sub-brand innerwear

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hanesbrands: Global basic apparel and innerwear manufacturer (Hanes, Champion, Maidenform). Directly comparable in the underwear and basics segment, with established manufacturing scale, and competing for the same mass-market innerwear consumer that Erdem serves in Turkey.
• Intimissimi: Italian intimate apparel and loungewear brand with global retail presence. Comparable in women's underwear, shapewear, and homewear, with a similar premium-tier product philosophy to Erdem's Deluxe Limited and Bambu lines.
• Triumph International: Global intimate apparel and underwear manufacturer with presence across Europe, the Middle East, and beyond. Comparable in core product category (underwear, bras, shapewear) and as a manufacturing-led intimate-apparel brand, but at much larger scale and broader geographic reach.
• Calzedonia: International intimate apparel, hosiery, and beachwear retailer with proprietary manufacturing and a fast-growing store network. Comparable in hosiery, shapewear, and women's innerwear categories, and relevant as a benchmark for branded intimate apparel retail expansion.
• Mavi: Iconic Turkish apparel brand with denim-led assortment and broader casualwear. Comparable as a heritage Turkish apparel brand with strong domestic distribution and growing international presence, though its core product mix is more outerwear than intimate apparel.

Direct peers

• Koton: Turkish apparel brand and retailer offering women's, men's, and children's clothing through a large store fleet and online channel. Comparable in mid-market positioning, broad family apparel assortment, and Turkish D2C plus wholesale distribution.
• DeFacto: Turkish apparel brand operating a large domestic and international store network across men's, women's, and children's categories. Comparable as a vertically driven Turkish apparel brand with broad assortment and growing international footprint.
• LC Waikiki: Turkish-origin apparel retailer with extensive domestic store network and basic apparel assortment including underwear and homewear. Competes with Erdem for the same Turkish mass-market value shopper and serves as a benchmark for Turkish domestic apparel scale.
• Panço: Major Turkish underwear and hosiery manufacturer and brand, with broad men's, women's, and children's ranges sold across Turkish wholesale and retail. Directly comparable in product category, domestic distribution model, and target consumer to Erdem İç Giyim.

Regional players

• Sarar: Established Turkish apparel manufacturer and retailer focused on men's formalwear and shirts with selective women's lines. Comparable as a long-established Turkish apparel manufacturer with in-house production and domestic multi-channel distribution, though more weighted to formalwear than innerwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erdemicgiyimofficial
• Instagraminstagram.com/erdemicgiyim
• LinkedInlinkedin.com/company/erdem-i%CC%87%C3%A7-giyim

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erdem İç Giyim