Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH

Name

Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH

Legal name

Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH

Website

https://erdinger.de

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wheat Beer Brewing

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Regional & National Breweries (THAFALAD), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Wheat beer brewing
• Bavarian beer specialties
• Hefeweizen production
• Alcohol-free beer
• Brewery operations

Headquarters

HQ city

Erding, Bavaria

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Product Sales: ERDINGER generates the majority of its revenue from selling its portfolio of wheat beer specialty products through multiple channels: retail (Getränkemärkte, supermarkets), gastronomy (restaurants, beer gardens, bars, festivals), and direct-to-consumer e-commerce via the ERDINGER Fanshop. The product range spans 14+ beer varieties including alcoholic and alcohol-free options, in bottles, cans, and possibly kegs.
2. ERDINGER Fanshop E-commerce: The online Fanshop sells beer (including exclusive and limited-edition bottles), branded merchandise, glassware, fan apparel, and accessories with Germany-wide delivery. This direct channel contributes revenue and strengthens brand loyalty.
3. Gastronomy & Hospitality: The company operates on-site hospitality at its headquarters in Erding, including a hotel and gaststätte (restaurant/tavern) at the Stammhaus (main building), as well as a Besucherzentrum (visitor centre) at the brewery. These facilities generate revenue from food, beverage, and accommodation.
4. Brewery Tours: ERDINGER offers paid brewery tours (Brauereibesichtigung) at its production site, providing an experiential revenue stream and brand-building vehicle. Free brewery tours are offered to Fanclub members after one year of membership.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Privatbrauerei ERDINGER Weißbräu is a traditional Bavarian wheat beer brewery producing a portfolio of 14+ wheat beer specialties under the ERDINGER Weißbier, ERDINGER Alkoholfrei, and ERDINGER Brauhaus brands. All beers are brewed strictly according to the Bavarian Beer Purity Law (Bayerisches Reinheitsgebot) using a proprietary in-house yeast strain and spring water from two company-owned 160-metre deep wells. Products are distributed via German retail (Getränkemarkt, supermarkets), gastronomy (with dedicated Schanktechnik / draft technology services), international export to 66+ countries, and direct-to-consumer e-commerce through the ERDINGER Fanshop.

Product overview

Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH is a traditional Bavarian wheat beer brewery offering a portfolio of 14 distinct beer products across three main brands: ERDINGER Weißbier (core wheat beer line), ERDINGER Alkoholfrei (alcohol-free variants including Zitrone and Grapefruit flavors), and ERDINGER Brauhaus (traditional lagers and shandy products). The product line spans from flagship hefeweizen and crystal-clear wheat beer to dark wheat beer, bock beer, light beer, and seasonal varieties (Schneeweisse and Festweisse). Beyond beer products, ERDINGER operates supporting services including the ERDINGER Fanclub loyalty program (55,000+ members from 66+ countries), an e-commerce Fanshop, mobile Fanclub App, and experiential offerings like brewery tours, beer pong tournaments, and the annual ERDINGER Meister-Cup amateur football sponsorship event.

Differentiator

Problem solved

Functional benefit

Brands

• ERDINGER Weißbier: Core wheat beer brand of the brewery, featuring the flagship hefeweizen.
• ERDINGER Alkoholfrei
• ERDINGER Brauhaus

Products and services

• ERDINGER Weißbier
• ERDINGER Alkoholfrei
• ERDINGER Alkoholfrei Zitrone
• ERDINGER Alkoholfrei Grapefruit
• ERDINGER Urweisse
• ERDINGER Dunkel
• ERDINGER Kristall
• ERDINGER Pikantus
• ERDINGER Leicht
• ERDINGER Schneeweisse
• ERDINGER Festweisse
• Brauhaus Helles
• Brauhaus Helles Alkoholfrei
• Brauhaus NaturRadler
• ERDINGER Fanclub Membership
• ERDINGER Fan App
• Brewery Tours (Brauereiführung)
• ERDINGER Fanshop

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Bayerischer Fußball-Verband (BFV)flagshipStrategic or Co-development Partner · 1 January 2026The BFV is the official co-organiser of the ERDINGER Meister-Cup, a premier amateur football championship in Bavaria. 60 teams (36 men, 24 women) compete annually. ERDINGER provides sponsorship, prizes, beer, and exclusive glasses to all participating clubs. The BFV handles tournament organisation and logistics. This partnership is a flagship brand activation for ERDINGER, targeting football clubs and fans across Bavaria.
• Württembergischer Fußballverband (WFV)flagshipStrategic or Co-development Partner · 1 January 2026The WFV is the official co-organiser of the ERDINGER Meister-Cup in Württemberg, parallel to the BFV partnership in Bavaria. 60 teams (36 men, 24 women) compete annually. ERDINGER provides sponsorship, prizes, beer, and exclusive glasses. The WFV manages tournament operations. This partnership extends ERDINGER's regional sports sponsorship footprint across two major German football confederations.
• PAYONE GmbHminorOthersPAYONE GmbH (a company of the Sparkassen-Finanzgruppe) processes credit card payments for the ERDINGER Fanshop e-commerce platform. PAYONE handles payment transaction processing and settlement for online purchases on the company's website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bayerische Staatsbrauerei Weihenstephan: Weihenstephan, often cited as the world's oldest brewery, produces a flagship Hefe Weissbier alongside a broader range. Directly comparable in wheat beer quality positioning, heritage-driven brand, and export presence.
• Paulaner Brauerei Gruppe: Paulaner is one of ERDINGER's closest direct competitors in the Bavarian wheat beer category, headquartered in Munich and operating a similarly broad portfolio spanning Hefeweissbier, alcohol-free variants, and on-premise gastronomy. The two brands compete head-to-head in German retail, gastronomy, and international export markets.
• Schneider Weisse Brauhaus: Schneider Weisse is a traditional Bavarian wheat beer specialist brewery, the last family-owned wheat beer brewery in Munich. Direct competitor in the authentic Bavarian wheat beer segment with comparable craft heritage positioning and on-premise gastronomy presence.
• Spaten-Franziskaner-Bräu (AB InBev): Franziskaner is a major Munich wheat beer brand owned by AB InBev, directly competing with ERDINGER in German retail and gastronomy. The corporate parent (AB InBev) provides scale distribution and capital that ERDINGER lacks.

Broad incumbents

• Krombacher Brauerei: Krombacher is one of Germany's largest privately-held breweries (family-owned), with leading pilsner market share and a broad portfolio. While not a wheat beer specialist, it competes for overall German beer share of wallet and is similarly family/foundation-owned.
• Heineken N.V. Heineken is a global brewing incumbent with broad international distribution. While less concentrated in wheat beer, it competes for German on-premise accounts and international shelf space where ERDINGER exports.
• Bitburger Braugruppe: Bitburger is a major German regional brewery group (pilsner-focused), competing for on-premise and retail accounts. Comparable in scale, multi-channel distribution, and German-market breadth but in a different beer style.
• Anheuser-Busch InBev (Beck's, Corona): AB InBev is the world's largest brewer, owning Beck's, Corona, Franziskaner, and others. It competes in the German market both directly (via Franziskaner wheat beer) and broadly (Beck's), and dwarfs ERDINGER in capital, export infrastructure, and marketing scale.
• Warsteiner Brauerei: Warsteiner is a major German privately-held regional brewery with international export presence. Comparable in private ownership structure and German-centric distribution, but focused on pilsner rather than wheat beer.

Regional players

• Veltins Brauerei: Veltins is a German regional brewery primarily serving North Rhine-Westphalia, competing in retail and gastronomy. Less of a direct wheat beer competitor, but competes in the broader German beer market for share of throat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/erdinger-wei%C3%9Fbr%C3%A4u

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privatbrauerei ERDINGER Weißbräu Werner Brombach GmbH