erhard-sport-belgium

What erhard-sport-belgium does

ERHARD Sport GmbH is a German sports equipment distributor and e-commerce retailer founded in 1996, headquartered in Altbach, Germany. The company sells professional gymnastics apparatus, ball-sport equipment, play and recreational gear, freerun/parkour products, and storage solutions under a House of Brands strategy that bundles its own ERHARD® line with sister brands Janssen-Fritsen, Schelde Sports, SPIETH Gymnastics, Just For Kids, and the Athletic Skills Model (ASM) methodology. Products span individual consumables priced at roughly €9–€20 up to large installations (basketball courts, climbing courses) priced at €4,500–€10,000+, with B2B volume discounts available via 'Rabatt-sets'. The company holds ISO 9001 and ISO 14001 certifications, and equipment is built to safety standards such as NEN-EN 15312.

The business operates primarily as a sales and distribution entity within the Abeo Group, a diversified sports-equipment conglomerate. Erhard serves three customer segments — schools and educational institutions (primary), sports clubs and associations, and individual consumers/home training — through an owned German-language e-commerce web shop with self-service accounts, quote requests, and PayPal, Apple Pay, and credit-card payment processing. Phone and email sales support is offered Monday–Friday 8:30–17:00. Geographic focus is the DACH region (Germany-domiciled).

Revenue mechanics are driven by one-time product sales (B2B wholesale and B2C retail) with no subscription or recurring-software layer. The company maintains a small lean headcount of approximately six employees, indicating that warehousing, category management, and group-level operations are largely centralized at Abeo rather than within Erhard itself. Recent product activity includes the launch of the Urban Court Slammer Flex basketball hoop system and the proprietary SmartClips and SmartGoals modular equipment lines. No revenue, funding, M&A, or executive data was disclosed.

Name

erhard-sport-belgium

Legal name

ERHARD Sport GmbH

Website

https://erhard-sport.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ERHARD Sport GmbH is a German sports equipment distributor (founded 1996) selling gymnastics apparatus, ball-sport gear, and play equipment to schools, sports clubs, and individual consumers through an e-commerce web shop, operating as part of the Abeo Group's House of Brands portfolio.

Ownership category

akta.pro rank

Product category

Sports Equipment

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Professional gymnastics equipment
• Ball sports gear
• Children's play equipment
• Freerun parkour equipment
• Sports facility installation

Headquarters

HQ city

Altbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sporting Goods and Equipment Sales: One-time product sales of professional gymnastics equipment, sports accessories, balls, goals, training materials, and play equipment. B2B wholesale pricing model with volume/discount sets available. Products range from individual items (€10-20) to large installations (€5,000-10,000+).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Erhard Sport is a German sports-equipment distributor that sells professional gymnastics apparatus (turngeräte), ball sports equipment (balls, goals, nets), children's play equipment, freerun/parkour gear, and storage/transport solutions through its own e-commerce web shop. It serves schools, sports clubs, and individual consumers across the DACH region with one-time product sales and quote-based pricing for large installations, distributing its own ERHARD® brand alongside partner brands Janssen-Fritsen, Schelde Sports, SPIETH Gymnastics, and Just For Kids under the Abeo Group umbrella.

Product overview

Erhard Sport is a comprehensive sports equipment company offering professional gymnastics apparatus, sports accessories, play equipment, and gymnastics equipment. The product portfolio includes professional gymnastics apparatus (turngeräte), a wide range of sport accessories for various ball sports, children's play equipment, freerun/parkour equipment, and their proprietary ERHARD Sport branded goals and sports equipment. The company also distributes products from partner brands including Janssen-Fritsen, Schelde Sports, SPIETH Gymnastics, Spieth, ASM, Just for Kids, and others. Products are sold through their e-commerce platform with features like 'Preistipp' (price tip) and 'Erhard's Wahl' (Erhard's choice) labels highlighting recommended items.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Gymnastics Equipment (Gymnastikgeräte)
• Sport Accessories (Sportzubehör)
• Children's Play Equipment (Spielzubehör)
• Turngeräte (Artistic Gymnastics Apparatus)
• Freerun Equipment
• Urban Court Slammer Flex Basketballkorb
• Storage and Transport Equipment (Aufbewahrung)
• Children's Gymnastics Equipment (Kinderturngeräte)
• Climbing Equipment (Klettergeräte)
• ASM (Athletic Skills Model) Equipment Line
• ERHARD Sport Branded Goals
• SOCCERENA Soccer Arena Equipment
• SmartClips Configuration System
• SmartGoals Adaptive Goal Systems

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Janssen-FritsencoreStrategic or Co-development PartnerDutch specialist in sports equipment and gymnastics apparatus. Erhard Sport operates under the same parent company and shares distribution, branding, and web infrastructure (janssen-fritsen.nl media assets). Part of the House of Brands strategy offering comprehensive sports equipment portfolio.
• Schelde SportscoreStrategic or Co-development PartnerSports equipment manufacturer specializing in ball and team sports equipment, including the Super SAM 325 PRO Backstop basketball system (worldwide standard). Distributed through Erhard Sport as part of House of Brands.
• SPIETH GymnasticscoreStrategic or Co-development PartnerGymnastics equipment specialist offering products and equipment for gymnasiums. Distributed through Erhard Sport as part of House of Brands strategy.
• Just For KidsminorStrategic or Co-development PartnerHigh-quality brand for kindergarten materials and children's sports equipment. Distributed through Erhard Sport platform.
• Abeo GroupcoreOthersParent company of Erhard Sport. Abeo is a global sports equipment group combining multiple specialist brands including Janssen-Fritsen, Schelde Sports, SPIETH Gymnastics, and Erhard Sport under one umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global sporting goods retailer with a strong German footprint. Competes across much of Erhard's catalog, particularly balls, goals, and basic gymnastics gear, at lower price points.
• Intersport: Global sporting goods retail cooperative with extensive German store coverage. Overlaps with Erhard across general sports equipment categories, especially balls and team sports gear.
• Hammer Sport: German sports and fitness equipment brand offering broader fitness and sporting goods lines. Overlaps with Erhard in school and club equipment but with a wider fitness focus.
• Kettler: Established German sporting goods and leisure equipment manufacturer/retailer. Comparable in the school and club channel with broader product portfolio across fitness, table tennis, and outdoor.

Emerging players

• Playparc: German provider of play and movement equipment for schools and public spaces. Comparable in the children's play and movement equipment segment of Erhard's portfolio.
• Winther Sport: German manufacturer/distributor of educational gymnastics and physical education equipment. Direct overlap with Erhard's school PE equipment lines.

Direct peers

• Schelde Sports: Sister brand under Abeo Group focused on ball and team sports equipment including the Super SAM 325 PRO Backstop. Overlaps directly with Erhard's team sports and ball categories.
• Janssen-Fritsen: Dutch sister brand under Abeo Group specializing in gymnastics apparatus and sports equipment. Operates as a parallel distribution platform for the same product categories Erhard sells in Germany.
• Sport-Thieme: Major German sporting goods retailer specializing in equipment for schools, clubs, and therapy. Closest direct competitor in Erhard's core B2B school/club channel with comparable catalog breadth.
• SPIETH Gymnastics: Gymnastics equipment specialist within the Abeo Group portfolio, offering competition-grade apparatus. Directly comparable as a gymnastics-focused brand distributed alongside Erhard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/erhard-sport-belgium

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about erhard-sport-belgium