Just For Kids Pediatric Dentistry

What Just For Kids Pediatric Dentistry does

Just For Kids Pediatric Dentistry is a private pediatric dental practice operating two offices in Southern Maine — at 300 Technology Way in Scarborough and 4 D Commons Avenue in Windham — serving children from infancy through adolescence, including those with special healthcare needs. The firmographics file states a headcount of 1–10, though the practice currently fields four board-certified pediatric dentists supported by clinical and administrative staff. The practice was established in 2001 when Dr. Mike McCoy, a board-certified pediatric dentist with specialty training from the University of Kentucky, joined the group; it has since grown through the sequential addition of Dr. Kristin Lawson (2014), Dr. Christine El Masri (2022), Dr. Veena Vaidyanathan Kahn (2023), and Dr. Michelene Haught (2024). All dentists hold American Board of Pediatric Dentistry certification and American Academy of Pediatric Dentistry membership, completed at least two years of postdoctoral specialty training, and treat a comprehensive service mix including preventive care (cleanings, sealants, fluoride, digital radiography), restorative procedures (fillings, crowns, pulpotomies, Silver Diamine Fluoride, extractions), interceptive orthodontics, infant tongue-tie assessment, custom mouthguards, sedation dentistry (nitrous oxide and IV deep sedation via Pediatric Dental Anesthesia Associates), hospital dentistry under general anesthesia at Maine Medical Center's Scarborough Surgery Center and Bramhall Campus, and emergency dental care.

The practice's technology stack centers on the Solea CO₂ laser system, which replaces the dental drill or scalpel for the vast majority of procedures and enables virtually anesthesia-free, blood-free, suture-free treatments — a primary differentiator addressing pediatric dental anxiety. Supporting technology includes digital radiography (80% less radiation than film), nitrous oxide and IV sedation protocols, and operating-room access at Maine Medical Center for complex cases. Business operations are supported by WeaveBillPay for patient billing and CareCredit for patient financing.

The revenue model is fee-for-service clinical dentistry paid at the point of service, with insurance billing handled as a courtesy. The practice accepts all dental insurances, is in-network with Delta Dental, accepts MaineCare (Medicaid), and offers CareCredit and major credit cards. No pricing is publicly disclosed. Go-to-market is direct-to-consumer via two physical locations, augmented by educational blog content, school and preschool outreach (pre-K through first grade), community events, Google reviews prominently featured on the website, and referral channels from satisfied families, preschools, and healthcare providers. The practice is organized as a Professional Association (Just For Kids Pediatric Dentistry, P.A.) domiciled in Maine, with no disclosed private equity, venture capital, or institutional ownership — operating as an independent, physician-owned entity under Dr. McCoy's long-tenured leadership.

Name

Just For Kids Pediatric Dentistry

Legal name

Just For Kids Pediatric Dentistry, P.A.

Website

https://justforkidspediatricdentistry.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Just For Kids Pediatric Dentistry is a private, two-office pediatric dental practice in Southern Maine (Scarborough and Windham) serving children from infancy through adolescence with preventive, restorative, sedation, hospital, laser, and orthodontic dental services delivered by four board-certified pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Orthodontics (HLABABAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dentistry services
• Children's dental care
• Preventive dental care
• Sedation dentistry
• Restorative dental procedures

Headquarters

HQ city

Scarborough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental procedures including preventive care (cleanings, sealants, fluoride treatments), restorative procedures (fillings, crowns, pulp treatment, extractions), sedation dentistry, hospital dentistry, interceptive orthodontics, and emergency dental care. Accepts all dental insurances and is in-network with Delta Dental.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Just For Kids Pediatric Dentistry provides comprehensive dental care to children from infancy through adolescence across two offices in Southern Maine (Scarborough and Windham). Its service portfolio spans preventive dentistry (cleanings, sealants, fluoride, digital X-rays), restorative procedures (fillings, crowns, pulpotomies, extractions, Silver Diamine Fluoride), Solea laser dentistry, sedation and hospital dentistry, interceptive orthodontics, emergency dental care, and special needs dental accommodation.

Product overview

Just For Kids Pediatric Dentistry is a specialized pediatric dental practice operating two offices in Southern Maine (Scarborough and Windham). The practice offers a comprehensive range of pediatric dental services through several interconnected service lines: preventive dentistry (cleanings, sealants, fluoride treatments, digital X-rays), restorative procedures (fillings, crowns, pulpotomies, SDF treatment), sedation and hospital dentistry, Solea laser dentistry for virtually pain-free procedures, interceptive orthodontics, emergency dental care, infant care with tongue-tie assessment, and special needs dental care. The practice is led by four board-certified pediatric dentists and accepts all dental insurances including being in-network with Delta Dental.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Comprehensive preventive dental care for children including professional cleanings, fluoride treatments, dental sealants, routine examinations, oral hygiene education, custom mouthguards, and digital radiography with 80% less radiation than traditional X-rays.
• Digital X-Rays Digital radiograph imaging service producing instantaneous, precise images including bitewing, panoramic, and PA/occlusal X-rays, emitting 80% less radiation than traditional X-rays for diagnosing cavities, jaw pathology, and evaluating growth and development in children.
• Restorative Procedures Restorative dental treatments for children including stainless steel and zirconia crowns, composite white fillings, pulpotomies, tooth extractions, and Silver Diamine Fluoride (SDF) treatment that stops cavity progression in 70–90% of treated teeth.
• Sedation Dentistry Mild sedation using nitrous oxide (laughing gas) for longer or invasive procedures, plus deep sedation dentistry in collaboration with Pediatric Dental Anesthesia Associates using IV sedation for pediatric patients with special needs or extensive treatment requirements.
• Hospital Dentistry Hospital-based dental treatment under general anesthesia at Maine Medical Center's Scarborough Surgery Center or Bramhall Campus for pediatric patients with complicated medical histories or extensive treatment needs.
• Solea Laser Dentistry Advanced dental laser treatment that replaces the drill or scalpel for the vast majority of procedures, providing virtually pain-free, blood-free care without needles, numbness, or sutures for pediatric patients.
• Interceptive Orthodontics Early orthodontic intervention beginning at age seven, including space maintenance, jaw expansion, habit elimination, and correction of crossbites and crowding to reduce future orthodontic treatment time for children.
• Pediatric Dental Emergencies Emergency dental care for children including treatment for broken or chipped teeth, knocked-out permanent teeth, bleeding after baby tooth loss, toothaches, and oral injuries.
• Infant Care and Tongue-Tie Treatment Specialized dental care for infants including gum cleaning, first tooth care, guidance on thumb sucking and pacifier habits, and assessment of tethered oral tissue (tongue, lip, or cheek ties).
• Special Needs Dental Care Accommodating dental care for children with special healthcare needs, with trained staff providing a comfortable environment, personalized treatment planning, and accommodation of sensory issues, developmental challenges, and individualized needs.
• Custom Mouthguards Custom-fitted athletic mouthguards fabricated by pediatric dentists to protect children's teeth, lips, cheeks, and gums during sports activities.

Quantifiable outcome

• Solea laser eliminates need for anesthesia in nearly every patient
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Maine Children's Cancer ProgramminorGTM or Marketing Partner · 27 April 2022Community partnership for the 2nd year running to support children and families in Maine. The practice participated in a raffle to raise funds and awareness for the program, demonstrating community commitment.
• Pediatric Dental Anesthesia AssociatescoreStrategic or Co-development PartnerCollaboration for in-office deep sedation services using intravenous (IV) sedation for patients with special needs or extensive treatment needs. Enables completion of dental treatment while patients sleep. Deep sedation procedures comply with American Academy of Pediatric Dentistry guidelines.
• Maine Medical CentercoreStrategic or Co-development PartnerHospital privileges at Maine Medical Center for patients requiring advanced treatment needs. Performs hospital dentistry at Scarborough Surgery Center or Bramhall Campus for children with complicated medical histories or extensive treatment needs requiring general anesthesia.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the United States, supporting thousands of dentists across general and specialty practices including pediatric offerings. Represents the scaled, PE-backed counterpart against which an independent pediatric group like Just For Kids competes for talent and market share.
• MB2 Dental Solutions: Dental partnership organization supporting several hundred affiliated practices across multiple specialties including pediatric dentistry. Comparable as an alternative growth and support model that an independent pediatric practice like Just For Kids could either partner with or compete against.
• North American Dental Group: Dental support organization supporting affiliated general and specialty practices including pediatric services across the Midwest and Eastern U.S. Functions as a broader incumbent whose scale, capital, and managed-care leverage create indirect competitive pressure on independent pediatric groups.
• Imagen Dental Partners: Dental partnership organization supporting multi-specialty practices across the U.S., including pediatric-focused offices. Represents the kind of consolidated, capital-backed partnership model that increasingly competes with independent pediatric practices for acquisition candidates and market share.
• Mortenson Dental Partners: Large dental support organization affiliated with practices across multiple states, supporting general and specialty dentistry including pediatric services. Comparable as a broad incumbent whose national footprint and PE backing illustrate the scale advantage that consolidated operators hold over independent 2-office pediatric practices.
• 42 North Dental: Dental support organization headquartered in New England supporting multi-specialty affiliated practices across the Northeast. Geographically proximate to Southern Maine and therefore a particularly relevant incumbent competitor for patient flow and clinical talent in the regional pediatric dental market.

Direct peers

• Children's Dental Health: Multi-location pediatric dental group operating more than a dozen offices across Pennsylvania and New Jersey, offering preventive, restorative, sedation, and orthodontic services exclusively to children and adolescents — a closely comparable operating model to Just For Kids Pediatric Dentistry's two-office Southern Maine practice.
• Snodgrass-King Pediatric Dental Associates: Multi-location pediatric dental group serving the Nashville and Middle Tennessee markets with offices in Spring Hill, Franklin, and Mt. Juliet. The practice mirrors Just For Kids' specialty-only, multi-doctor, multi-office model for pediatric preventive, restorative, and sedation dentistry.
• Big Grins Pediatric Dentistry: Pediatric dental group with multiple offices in Indiana, focused exclusively on children and adolescents. Comparable service mix (preventive, restorative, sedation, special needs) and similar multi-doctor office footprint, though larger in scale than Just For Kids' two offices.
• Dentistry for Children: Multi-location pediatric dental practice headquartered in Texas with offices across several states, providing the same comprehensive pediatric dental service line — preventive care, restorative procedures, sedation, and orthodontics — to children and special-needs patients in an outpatient office setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JustForKidsDentistry
• LinkedInlinkedin.com/company/just-for-kids-pediatric-dentistry-p.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just For Kids Pediatric Dentistry