eRoute2market (Pty) Ltd
eRoute2Market is a South African B2B SaaS provider of route-to-market data analytics and distribution management solutions, serving FMCG manufacturers and retailers with sell-in/sell-out reporting, ordering platforms, and field sales consulting.
- Company typePrivate
- Founded2009
- HeadquartersBedfordview, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What eRoute2market (Pty) Ltd does
eRoute2Market (Pty) Ltd is a South African private company founded in 2009 and headquartered in Bedfordview, Johannesburg, that provides route-to-market data analytics and distribution management solutions for FMCG manufacturers and retailers. The company addresses a specific pain point: manufacturers' inability to access, understand, and utilize point-of-sale and distributor data to make informed business decisions. Its core value proposition is providing "always on" sales data through an online reporting portal that measures sales into store versus sales out of store, tracks channel and category performance, monitors promotional ROI, and identifies rebate revenue losses from non-nominated route-to-market sourcing.
The company offers a five-product suite. The core eRoute2Market platform is an online reporting portal with channel/category analysis, store/SKU detail, and promotional ROI tracking. It is complemented by four modular offerings: stock.IT, an agnostic online ordering platform connecting stores, distributors, and suppliers via EDI; move.IT, an analytics portal measuring sell-in vs. sell-out with demand forecasting; eat.IT, a mobile application for field sales and brand activation teams; and gap.IT, a field sales force and consulting service for in-store audits and brand/category/channel strategy. The technology stack is built around structured sales data (channel, category, SKU, store-level) with integration/interoperability as a core design principle via EDI and direct accounting system connectivity.
The business model is a hybrid of subscription-based SaaS (core analytics portal), transaction-fee-based ordering platform (stock.IT), and professional services (field force deployment and consulting). The company employs approximately 5 people and operates exclusively in South Africa, with a focused go-to-market targeting manufacturers and retailers across FMCG, Automotive, Pharmaceutical, Wine & Spirits, and Manufacturing sectors. The sales motion is consultative and enterprise-oriented, requiring prospects to request demonstrations. Pricing is not publicly disclosed, and the company appears to be self-funded with no external investment rounds disclosed.
eRoute2market (Pty) Ltd firmographics
Firmographics- Name
- eRoute2market (Pty) Ltd
- Legal name
- eRoute2Market (Pty) Ltd
- Website
- https://eroute2market.co.za
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eRoute2Market is a South African B2B SaaS provider of route-to-market data analytics and distribution management solutions, serving FMCG manufacturers and retailers with sell-in/sell-out reporting, ordering platforms, and field sales consulting.
- Ownership category
- akta.pro rank
eRoute2market (Pty) Ltd industry classification
Industry- Product category
- Retail Execution and Route-to-Market Analytics
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where eRoute2market (Pty) Ltd is headquartered
LocationHeadquarters
- HQ city
- Bedfordview
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
eRoute2market (Pty) Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Analytics & Reporting Platform: SaaS-based data analytics and reporting portal providing 'always on' sales data access to manufacturers and retailers. Subscription model enabling clients to track channel/category analysis, store/SKU trends, promo performance, and rebate accuracy on a daily basis.
- Ordering System Platform: stock.IT ordering platform serving as an agnostic marketplace connecting stores with distributors and suppliers. Revenue generated through platform usage, order processing, and integration services.
- Sales Force & Consulting Services: Field sales force deployment and strategic consulting services including brand strategy, category strategy, and channel strategy. Professional services model with dedicated teams for in-store audits, asset verification, and brand distribution expansion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
eRoute2market (Pty) Ltd product offering
Product offeringCore offering
eRoute2Market provides a SaaS-based sales data analytics and reporting portal that accurately measures sales into store via nominated external distributors, delivering actionable insights for FMCG manufacturers and retailers across HORECA, Petroleum, Speciality Channels, Emerging Markets, and bottom-end trade. The suite is complemented by stock.IT (multi-supplier online ordering), move.IT (sales-in vs sales-out analytics), eat.IT (mobile sales and brand activation), and gap.IT (field sales force and consulting services).
Product overview
eRoute2Market (Pty) Ltd offers a suite of five integrated software solutions and services for manufacturers and retailers focused on route-to-market distribution. The core platform — eRoute2Market — provides live online reporting and analytics across channels, categories, stores, and SKUs. It is complemented by four modular products: stock.IT is an agnostic multi-supplier/distributor online ordering platform with EDI connectivity; move.IT is a sales-in-versus-sales-out analytics and demand-forecasting portal; eat.IT is a mobile application for field sales and brand activation teams; and gap.IT is a field sales force and consulting service for in-store audits, asset verification, and strategic channel advice. Together, the suite is designed to give manufacturers line of sight of their products through the distribution chain, from store-level sales data through to consumer buying behaviour.
Differentiator
Problem solved
Functional benefit
Brands
- eRoute2Market: Data analytics tool and online reporting portal for channel and category analysis, store and SKU detail, and daily trend tracking.
- stock.IT
- move.IT
- gap.IT
- eat.IT
Products and services
- eRoute2Market (Core Platform) Online reporting portal providing live channel and category analysis, store and SKU-level detail, promotional ROI tracking, and rebate accuracy monitoring for FMCG manufacturers and retailers.
- stock.IT Agnostic online ordering platform allowing stores to place orders across multiple suppliers and distributors in a single interface, with EDI integration, stock-level visibility, alternate product selection during shortages, and credit limit notifications.
- move.IT Online reporting portal measuring sales INTO store versus sales OUT of store (tillpoint/scan data), with consumer buying trend analysis, demand forecasting, and rebate revenue tracking across channels, geographies, and SKUs.
- eat.IT Mobile application for sales people and brand ambassadors tracking sales activity, historical orders, distributor stock availability, and in-store asset verification, with a Brand Activation Module including audit questionnaires and photograph capture.
- gap.IT Field sales force and consulting service providing in-store audits, asset verification, category insights, and strategic consulting on brand, category, and channel strategy, with the option of a dedicated measured and monitored sales force.
Quantifiable outcome
- Better data-driven decisions through 'always on' sales data
- +3 more outcomes
Companies that use eRoute2market (Pty) Ltd
Customer profileSegments4 records
Ideal customer profiles3 records
eRoute2market (Pty) Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
eRoute2market (Pty) Ltd partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
eRoute2market (Pty) Ltd competitors and assessment
Company assessmentBroad incumbents
- RELEX Solutions: Supply chain and retail planning platform offering demand forecasting, replenishment, and inventory optimisation for retailers and manufacturers. Comparable to eRoute2Market's move.IT forecasting and stock.IT ordering/inventory functionality, though more focused on supply-chain than sales analytics.
- Circana (formerly IRI): Major retail and CPG analytics provider offering point-of-sale data, sales-in/sales-out measurement, and demand forecasting. Closely comparable in the route-to-market analytics and channel/category analysis that eRoute2Market delivers.
- Blue Yonder: End-to-end supply chain platform with demand planning, replenishment, and order management capabilities. Comparable to eRoute2Market on the distribution/order side (stock.IT) and forecasting side (move.IT), though aimed at much larger enterprise customers.
- SymphonyAI Retail CPG: Enterprise AI platform for retail and CPG covering demand forecasting, category management, and trade promotion optimization. Comparable because it targets the same manufacturer/retailer analytics use cases as eRoute2Market with broader AI/ML capabilities.
- Algonomy (formerly Manthan / RichRelevance): Retail analytics and personalisation vendor covering demand forecasting, category planning, and merchandising analytics for retailers and brands. Comparable as a category analytics platform serving manufacturers and retailers in similar verticals to eRoute2Market.
- NielsenIQ: Global leader in FMCG/retail measurement and analytics. Highly comparable as it provides sales-in/sales-out analytics, route-to-market data, and category insights to manufacturers — the exact use cases eRoute2Market serves, but at global scale across many more markets.
Others
- BizProspex / Route-to-Market consultancies (e.g., ERM, Mason & Carter): Route-to-market and distribution strategy consulting firms serving FMCG clients. Comparable to gap.IT's strategic consulting component (brand/category/channel strategy), though they typically deliver manual advisory rather than SaaS analytics.
Emerging players
- Trade Promo Management (TPM) — AFS / AFS Analytics: Trade promotion management and retail analytics vendors offering promo ROI, rebate tracking, and category analytics. Comparable to eRoute2Market's promo analysis and rebate accuracy features, but typically aimed at mid-market customers.
Regional players
- Spire Research and Consulting: Asia-focused market research and analytics firm covering FMCG, retail, and emerging-market channels. Comparable to eRoute2Market in its emerging-markets focus and FMCG/retail analytics specialisation, though it primarily serves Asia rather than Africa.
Direct peers
- Skynamo: South African field sales execution and route-to-market mobile platform for manufacturers' reps and distributors. Direct comparable to eRoute2Market's eat.IT and gap.IT mobile field-sales components, with overlapping customer base in South African FMCG distribution.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
eRoute2market (Pty) Ltd social profiles
Digital presenceeRoute2market (Pty) Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
eRoute2market (Pty) Ltd leadership team
Management profileNumber of profiles
eRoute2market (Pty) Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eRoute2market (Pty) Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eRoute2market (Pty) Ltd
What does eRoute2market (Pty) Ltd do?
eRoute2Market provides a SaaS-based sales data analytics and reporting portal that accurately measures sales into store via nominated external distributors, delivering actionable insights for FMCG manufacturers and retailers across HORECA, Petroleum, Speciality Channels, Emerging Markets, and bottom-end trade. The suite is complemented by stock.IT (multi-supplier online ordering), move.IT (sales-in vs sales-out analytics), eat.IT (mobile sales and brand activation), and gap.IT (field sales force and consulting services).
Is eRoute2market (Pty) Ltd a public or private company?
eRoute2market (Pty) Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eRoute2market (Pty) Ltd founded?
eRoute2market (Pty) Ltd was founded in 2009. It employs 1 to 10 people.
Where is eRoute2market (Pty) Ltd based?
eRoute2market (Pty) Ltd is headquartered in Bedfordview, South Africa, in the Africa region.
How does eRoute2market (Pty) Ltd make money?
Three revenue lines are on record. Data Analytics & Reporting Platform is the primary driver. The others are ordering System Platform and sales Force & Consulting Services.
Who are eRoute2market (Pty) Ltd's main competitors?
Broad incumbents on record are RELEX Solutions, Circana (formerly IRI), Blue Yonder, SymphonyAI Retail CPG, Algonomy (formerly Manthan / RichRelevance) and NielsenIQ. BizProspex / Route-to-Market consultancies (e.g., ERM, Mason & Carter) is listed as an others. Trade Promo Management (TPM) — AFS / AFS Analytics is listed as an emerging player. Spire Research and Consulting is listed as a regional player. Skynamo is listed as a direct peer.
Does eRoute2market (Pty) Ltd have an API?
No public API is recorded for eRoute2market (Pty) Ltd.
What industry is eRoute2market (Pty) Ltd in?
eRoute2market (Pty) Ltd's product category is Retail Execution and Route-to-Market Analytics. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office).