Skynamo
Skynamo is a mobile-first, cloud-based B2B sales operations platform that unifies field sales, inside sales, customer self-service, and ordering for manufacturers, wholesalers, and distributors. It offers offline capability, 700+ ERP integrations, and AI-powered analytics via Radar AI.
- Company typePrivate
- Founded2012
- HeadquartersStellenbosch, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Skynamo does
Skynamo is a mobile-first, cloud-based B2B sales operations platform built for manufacturers, wholesalers, distributors, and importers. Founded in May 2012 in Stellenbosch, South Africa (originally as Honeybee, rebranded May 2018), the platform unifies field sales, inside sales, customer self-service, retail execution, and ordering into a single system of record. Core products include the Skynamo Field Sales App (offline-capable order capture, GPS route planning, visit tracking on iOS and Android), Skynamo Catalogue App (digital product catalog), B2B Trade Portal (customer self-service ordering), Skynamo Analytics (reporting dashboards), and Skynamo Radar AI (predictive customer risk scoring and RFM analytics). The architecture is differentiated by deep, bi-directional ERP integrations (700+ successful deployments with Sage, Acumatica, SAP Business One, Microsoft Business Central, Syspro, Xero, and others), support for on-prem and legacy ERPs without forced cloud migration, and B2B-native features such as customer-specific pricing, bulk orders, multi-currency, and multi-language support.
The company operates a sales-led, enterprise-focused go-to-market with direct field sales, a 'Talk to Sales' and 'Book a Demo' motion on its website, and dedicated Customer Success Managers for guided onboarding. Pricing is quote-based and not publicly disclosed, delivered via monthly and annual subscription tiers. The platform is ISO 27001:2013 certified, GDPR and POPIA compliant, and serves nearly 1,000 manufacturers, wholesalers, and distributors across Sub-Saharan Africa, the UK, and the US, processing approximately $70 million in monthly order value across 500,000+ monthly customer visits and 130,000 monthly order captures. Following a $30 million Series A from Five Elms Capital in January 2020, Skynamo was acquired by UK-based Klipboard in March 2026, integrating its field sales capabilities with Klipboard's vertically focused ERP portfolio serving 55,000+ global customers. Skynamo continues to operate under its established brand with retained leadership and continued investment in product and AI development.
Skynamo firmographics
Firmographics- Name
- Skynamo
- Legal name
- Skynamo (Pty) Ltd
- Website
- https://skynamo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Skynamo is a mobile-first, cloud-based B2B sales operations platform that unifies field sales, inside sales, customer self-service, and ordering for manufacturers, wholesalers, and distributors. It offers offline capability, 700+ ERP integrations, and AI-powered analytics via Radar AI.
- Ownership category
- akta.pro rank
Skynamo industry classification
Industry- Product category
- Sales Performance Management Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Skynamo is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Skynamo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Skynamo operates as a subscription-based SaaS platform with a named Customer Success Manager for guided onboarding. Pricing tiers exist for different team sizes and feature sets including core Field Sales App, Radar AI, and Trade Portal modules. The company offers monthly, annual, and multi-year billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core platform subscription with guided onboarding |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Skynamo product offering
Product offeringCore offering
Skynamo is a unified B2B sales operations platform that connects field sales, inside sales, customer self-service, retail execution, and ordering in one mobile-first, offline-capable system built specifically for manufacturers, wholesalers, distributors, and importers. It includes a field sales mobile app for order capture and route planning, a B2B trade portal for customer self-service, digital catalogues, analytics dashboards, and AI-powered insights via Radar AI, all integrated with leading ERP systems through bi-directional sync.
Product overview
Skynamo offers a unified sales operations platform with a modular architecture comprising a core platform (Skynamo Unified Sales Operations Platform) and interconnected products including the Skynamo Field Sales App (mobile-first CRM for field reps), Skynamo Catalogue App (digital product catalogue), B2B Trade Portal (customer self-service), Skynamo Analytics (reporting), and Skynamo Radar AI (AI-powered insights). Additional modules include Field Sales App for ERP Go (integration), Order AI (automated order conversion), and Skynamo Academy (training). The platform also exposes public APIs (Reporting API, Integrations API) for developer access and custom integrations. mSeller is an acquired brand within the portfolio. All products are built for B2B manufacturers, wholesalers, distributors, and importers, with offline-capable, mobile-first design and deep ERP integration capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- mSeller: A mobile field sales app for iOS devices, offered as a separate product with its own terms of use.
Products and services
- Skynamo Unified Sales Operations Platform The core unified B2B sales operations platform connecting field sales, inside sales, customer self-service, retail execution, and ordering into one system. Built for manufacturers, wholesalers, distributors, and importers with offline-capable, mobile-first architecture.
- Skynamo Field Sales App Mobile-first sales rep app enabling field teams to capture orders, plan routes, manage tasks, access customer history, and submit orders even offline. Includes GPS tracking, call reports, and real-time visibility for managers.
- Skynamo Catalogue App Digital product catalogue app providing full-colour product information and availability that sales reps can share with customers on mobile devices, turning conversations into confirmed orders.
- B2B Trade Portal Customer self-service portal allowing B2B customers to place repeat orders anytime, check order status and history, reducing dependence on sales rep contact for routine transactions.
- Skynamo Analytics Reporting and analytics module providing automated field sales reports, real-time dashboards, and performance insights for managers.
- Skynamo Radar AI AI-powered analytics module that turns sales data into intelligence and insights, providing customer risk scoring, RFM analysis, team targets, and forward-looking performance indicators embedded in workflows.
- Order AI AI feature that automatically converts WhatsApp messages, PDFs, and spreadsheets into structured orders without manual retyping, streamlining order capture from various communication channels.
- Field Sales App for ERP Go Specialized integration module connecting Skynamo Field Sales App with ERP Go (formerly IQ Retail), creating a continuous sales and operations flow between frontline execution and back-office control.
- mSeller Mobile field sales app for iPhone and iPad covering SOP integration, user management, and day-to-day sales operations. Mentioned as part of Skynamo's product portfolio with separate terms of use.
- Skynamo Academy Self-paced online learning platform and training resource providing interactive videos, tips and tricks tutorials, and quizzes for onboarding and ongoing education.
- Skynamo Reporting API Public API enabling access and analysis of Skynamo data using external BI tools, with setup guides for Power BI, Postman, and Swagger.
- Skynamo Integrations API API allowing third parties to access Skynamo client data after receiving an API key from the Skynamo Services Team, enabling custom integrations.
Quantifiable outcome
- Up to 20% revenue increase in the first year of use
- +7 more outcomes
Companies that use Skynamo
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Skynamo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability6 records
Feature9 records
Skynamo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KlipboardcoreKlipboard, a cloud-based business management software provider and global provider of vertically focused ERP and business management solutions, acquired Skynamo in March 2026. The acquisition strengthens Klipboard's position in Sub-Saharan Africa and globally, complementing its existing ERP and business management solutions with Skynamo's award-winning field sales capabilities. Skynamo continues operating under its established brand with sustained investment in product development, innovation, and customer support.
- SagecoreSkynamo integrates with a broad range of Sage products globally including Sage Accounting, Sage Intacct, Sage X3, Sage 300 Cloud, Sage 200 Evolution (SA), Sage 200 (UK), Sage 100 (US), Sage 50cloud Pastel (SA), Sage 50 Accounts (UK), and Sage 50 (US). Skynamo was awarded Sage Top ISV Partner of the Year for Africa and Middle East in 2019. The partnership enables real-time data sync between Skynamo's field sales app and Sage's accounting/ERP systems.
- AcumaticacoreSkynamo joined Acumatica's Independent Software Vendor (ISV) network in January 2018, enabling customers to bridge the gap between field sales reps and Acumatica's cloud ERP. The partnership allows reps to check customer and product data and submit orders directly from the field.
- Microsoft (Dynamics 365)coreSkynamo partnered with Microsoft to bring Microsoft Dynamics 365 integration to field sales teams. This strategic partnership gives sales reps improved order accuracy and shorter order fulfillment times for manufacturers and distributors using Microsoft Dynamics 365 as their ERP.
- ERP Go (formerly IQ Retail)coreSkynamo integrates with ERP Go (formerly IQ Retail), connecting frontline execution with back-office control. Orders captured in Skynamo flow directly into ERP Go for processing, stock control, fulfillment, and financial management. ERP Go is a Klipboard product.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
Skynamo competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly is a field sales and retail execution app for CPG manufacturers, wholesalers, and distributors. It directly competes with Skynamo in mobile-first B2B field-sales workflows, including order capture, visit tracking, and merchandising audits.
- StayinFront: StayinFront provides cloud-based field force automation and CRM solutions for the consumer goods industry. It is a direct peer with comparable field-sales, retail execution, and analytics capabilities aimed at manufacturers and distributors.
- Badger Maps: Badger Maps is a route-planning and field-sales mapping app for outside sales reps. While narrower (routing-focused), it competes for the same field-sales productivity budget that Skynamo targets.
- SPOTIO: SPOTIO is a field-sales management platform for outside sales teams, with lead tracking, route planning, and CRM features. It targets similar SMB and mid-market B2B field-sales use cases as Skynamo.
- AFS CRM (Advanced Field Solutions): AFS provides field-sales CRM and route-accounting software for distributors and wholesalers. It directly overlaps Skynamo's customer base of distributors needing order capture, inventory, and pricing management in the field.
Broad incumbents
- Salesforce Sales Cloud: Salesforce Sales Cloud is the dominant CRM with mobile, AI (Einstein), and partner-built field-sales applications. It competes with Skynamo at the enterprise end and through its AppExchange ecosystem, but is a broad platform rather than a B2B-field-sales specialist.
- Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 Sales is an enterprise CRM with mobile and ERP integration capabilities. It is already a strategic integration partner of Skynamo but competes at the high end for the same B2B sales-ops budget.
- HubSpot Sales Hub: HubSpot Sales Hub is a leading SMB-focused sales CRM with transparent pricing and a PLG motion. It competes with Skynamo primarily at the SMB end of the market where pricing transparency and ease of self-serve adoption matter most.
- Pipedrive: Pipedrive is a sales pipeline management CRM popular with SMBs. While lighter on field-sales-specific features than Skynamo, it competes for the same B2B sales-manager budget.
Emerging players
- MapMyCustomers: MapMyCustomers is a smaller field-sales mapping and CRM tool for outside reps. It competes at the low end of the field-sales productivity category, overlapping with Skynamo's SMB customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Skynamo social profiles
Digital presenceSkynamo compliance and trust
Trust signalCompliance3 records
Skynamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skynamo leadership team
Management profileNumber of profiles
Profiles8 records
Skynamo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Skynamo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skynamo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skynamo
What does Skynamo do?
Skynamo is a unified B2B sales operations platform that connects field sales, inside sales, customer self-service, retail execution, and ordering in one mobile-first, offline-capable system built specifically for manufacturers, wholesalers, distributors, and importers. It includes a field sales mobile app for order capture and route planning, a B2B trade portal for customer self-service, digital catalogues, analytics dashboards, and AI-powered insights via Radar AI, all integrated with leading ERP systems through bi-directional sync.
Is Skynamo a public or private company?
Skynamo is a private company. It is classified as corporate owned and is currently acquired.
When was Skynamo founded?
Skynamo was founded in 2012. It employs 51 to 100 people.
Where is Skynamo based?
Skynamo is headquartered in Stellenbosch, South Africa, in the Africa region.
How does Skynamo make money?
One revenue line is on record: saaS Platform Subscription.
Who are Skynamo's main competitors?
Direct peers on record are Repsly, StayinFront, Badger Maps, SPOTIO and AFS CRM (Advanced Field Solutions). Broad incumbents are Salesforce Sales Cloud, Microsoft Dynamics 365 Sales, HubSpot Sales Hub and Pipedrive. MapMyCustomers is listed as an emerging player.
Does Skynamo have an API?
Yes. Skynamo offers a Reporting API for accessing and analysing Skynamo data, with setup guides for Power BI, Postman, and Swagger. The Skynamo Integrations API allows third parties to access the API and access client data after receiving an API key from the Skynamo Services Team. A Public API was launched as a productised integration making it easier for customers to integrate their ERP systems. Developer documentation is at apidocs.skynamo.com.
What industry is Skynamo in?
Skynamo's product category is Sales Performance Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541511.