Sua Redação

What Sua Redação does

Sua Redação (doing business as Sua Redação Escolas) is a Brazilian educational technology company founded in 2020 by Luciana Rugoni, a master's degree holder in Linguistics from UFSCar and specialist in vestibular essay writing, together with co-founder William Guimarães, an electrical engineer from Escola Politécnica da Universidade de São Paulo (Poli-USP). The company provides specialized essay correction and evaluation services to Brazilian schools, serving primarily Ensino Médio (high school) institutions preparing students for the ENEM national exam and vestibular university entrance exams, with secondary segments in Ensino Fundamental II (middle school) and pré-vestibular (exam prep) courses.

The core product, Sua Redação Escolas, is a digital platform hosted at escolas.suaredacao.com.br that accepts both typed and handwritten essay submissions and applies a proprietary 3-stage correction methodology: (1) detailed total and per-criterion grades aligned to official exam rubrics, (2) criterion-by-criterion narrative feedback on strengths and improvement areas, and (3) inline text observations directly on the essay body. All corrections are performed by human specialists — no AI is used — with a turnaround of up to 5 business days. The platform also delivers performance analytics dashboards (essay counts, average scores, performance charts, individual and class-level tracking, downloadable grades for school bulletins), white-label branding customization for schools, a weekly updated theme database aligned with major vestibulares, and continuous teacher training programs.

Sua Redação operates on a usage-based revenue model, selling essay correction credits directly to schools on a pay-as-you-go basis with no mandatory annual contracts. Schools contact the company via WhatsApp and email for custom quotes. Go-to-market is sales-led B2B, with direct outreach to school coordinators and pedagogical directors, personalized demos, and onboarding support. The company is headquartered in Piracicaba, São Paulo, Brazil, is founder-owned and bootstrapped with no external funding disclosed, operates with approximately 6 employees, claims LGPD data protection compliance, and currently serves a small disclosed customer base that includes the school 'Liceu' and at least one unnamed institution referenced via a pedagogical coordinator testimonial.

Name

Sua Redação

Legal name

Sua Redação

Website

https://escolas.suaredacao.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sua Redação is a Brazilian edtech company that provides specialized 100% human essay correction and evaluation services to schools preparing students for ENEM and vestibular exams, via its SaaS platform Sua Redação Escolas.

Ownership category

akta.pro rank

Product category

Educational Essay Correction Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFADAL

Portfolio, Performance & Rubric-Based Assessment Platforms

Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

SECONDARYEDADAIAM

Research, Evaluation & Program Effectiveness Reporting

Education/Education Administration, Accreditation & Policy/Education Data, Reporting & Accountability Systems

Keywords

• Essay correction services
• School edtech platform
• ENEM preparation
• Vestibular writing assessment
• Educational writing evaluation

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Essay Correction Credits: Schools purchase credits for essay corrections on a pay-as-you-go basis. No annual contract required. Schools define the number of credits they wish to purchase and can use them flexibly throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sua Redação provides a digital platform ("Sua Redação Escolas") that delivers specialized essay correction and evaluation services to Brazilian schools. Essays—submitted typed or handwritten—are corrected by human specialists using a 3-stage methodology (total grade, per-criterion feedback, and inline text observations) that follows official ENEM and vestibular grading rubrics, with corrections returned within up to 5 business days. The platform also includes performance analytics dashboards, a weekly updated theme library, white-label branding for schools, and continuous teacher training and pedagogical support.

Product overview

Sua Redação offers a single unified platform called Sua Redação Escolas, which provides specialized essay correction and evaluation services exclusively using human correction (no AI). The platform serves schools through a 3-stage correction method, digital submission infrastructure, detailed performance reporting, and continuous teacher training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sua Redação Escolas A digital platform sold to Brazilian schools (Ensino Médio, Ensino Fundamental II, and pré-vestibular courses) that delivers specialized essay correction and evaluation services through human specialist correctors. Schools submit typed or handwritten essays, receive total scores and per-criterion feedback aligned with official ENEM and vestibular rubrics, inline text observations, and access performance analytics dashboards with downloadable bulletins, plus bundled continuous teacher training and white-label branding.

Quantifiable outcome

• Students achieve average ENEM score of 900+
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pitágoras (Kroton/Cogna): Large Brazilian K-12 and pre-vestibular school network owned by Cogna Educação, with internal essay correction and pedagogical support capabilities. Represents the bundled-incumbent threat to standalone services like Sua Redação.
• Yduqs ( Estácio / Ibmec / IDOMED): Major Brazilian education group with presence across higher education and pre-vestibular preparation, including digital learning assets. Comparable scale and capacity to bundle essay correction within broader student preparation services.
• Me Salva!: Brazilian EdTech platform providing video lessons, exercises, and ENEM/vestibular preparation content, including writing skills. Overlaps with Sua Redação on essay preparation for high school and pre-vestibular segments.
• Descomplica: One of Brazil's largest online education platforms covering ENEM, vestibulares, and K-12 subjects, with its own essay preparation and correction features. Competes with Sua Redação at the school and pre-vestibular level as part of a broader offering.
• Curso Anglo: Traditional and well-known pre-vestibular course operator in São Paulo with strong essay correction capabilities and teacher training programs. Comparable to Sua Redação's pedagogical rigor and rubric-based correction methodology.
• Estratégia Vestibulares: Large Brazilian online pre-vestibular and ENEM preparation platform with extensive materials, simulations, and correction-style services. Comparable target audience (pre-vestibular students) and overlapping essay preparation value proposition.
• Eleva Educação: Brazilian K-12 school group operating multiple brands (Eleva, pH, Eduall, Multieducação) with significant ENEM preparation offerings. Comparable buyer profile (private K-12 schools) to Sua Redação's school customers.

Direct peers

• Imaginie: Brazilian EdTech focused on essay correction and writing skill development for vestibular preparation, serving both B2C students and B2B school channels. Closely comparable offering and target customer to Sua Redação Escolas.
• Redação Online: One of the most well-known online essay correction services in Brazil, offering rubric-based correction and feedback to students and schools. Direct competitor to Sua Redação in the school-focused essay correction category.

Others

• Hotmart: Brazilian EdTech and digital products platform enabling creators to sell courses and educational content, including essay preparation products. Adjacent ecosystem participant relevant to Brazilian EdTech distribution and content monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/suaredacao
• Instagraminstagram.com/suaredacao_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sua Redação