Eski

What Eski does

Eski (legally eskimosoup Ltd) is a UK-based creative media and campaign consultancy founded in 2005 and headquartered in Hessle, East Riding of Yorkshire. The firm specialises in co-produced social-impact campaigns, documentary filmmaking, and behaviour-change media for public sector and institutional clients — primarily the NHS, Home Office, local authorities, police forces, cancer alliances, universities, and select charities and socially focused enterprises. Its core offerings include long-running campaigns such as Not In Our Community (child exploitation prevention), Got Your Back (youth empowerment), Circle North (episodic drama for secondary schools), immersive VR interventions (the Power of Know VR Films series co-produced with Eon Media), and full-service campaign delivery spanning research, co-production, filmmaking, digital marketing, events, and evaluation.

The underlying capability combines creative filmmaking with a co-production methodology — sustained engagement with young people (via the Spark! Youth Advisory Board), community leaders, and subject specialists — to produce authentic content that drives measurable attitude and behaviour change rather than conventional public-health messaging. Notable technical components include over 40 co-produced films, VR experiences delivered via headset with guided discussion, and a portfolio of campaign IP used nationally. The company also produces commercial documentary work (e.g., the Renaissance: A Hull KR Story series, broadcast internationally on Sky Sports and Fox Sports Australia).

Eski generates revenue on a project-based, professional-services model commissioned directly by public-sector and institutional clients, with multi-year contracts and repeat engagements. Go-to-market is sales-led and trust-driven, leveraging international awards (Grand Prix at the Drum International Content Awards), 20+ years of delivery track record, and referrals from anchor clients such as South Yorkshire and Bassetlaw Cancer Alliance and Hull City Council. In December 2024, Eski merged with Storyboard to internalise production capability, and in 2025 it rebranded from eskimosoup to Eski, repositioning as a professional media and campaign consultancy. The firm operates with approximately 60 employees and is privately held under founder-CEO John Gilbert, with no institutional investment or public listing disclosed.

Name

Eski

Legal name

eskimosoup Ltd

Website

https://eski.media

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Eski is a UK-based creative media and campaign consultancy founded in 2005 that produces co-produced social-impact campaigns, documentary films, and VR behaviour-change interventions for public-sector clients including the NHS, Home Office, councils, police forces, and cancer alliances.

Ownership category

akta.pro rank

Product category

Social Impact Campaign Consultancy

NAICS

Public Relations Agencies (54182), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Cause, ESG & Sustainability Communications (MPAAADAL)

Keywords

• Social impact campaigns
• Campaign consultancy
• Creative filmmaking
• Behaviour change media
• Public sector communications

Headquarters

HQ city

Hessle, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Social Impact Campaigns and Consultancy: Eski generates revenue through commissioned social impact campaigns, consultancy services, and creative filmmaking projects for public sector clients, healthcare organizations, councils, police forces, and charities across Yorkshire and Humber.
2. Documentary and Film Production: Production of documentary series and branded content, such as the 'Renaissance: A Hull KR Story' documentary commissioned by Hull Kingston Rovers, representing a merger of media production with consultancy capabilities following the December 2024 merger with Storyboard.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eski is a creative media and campaign consultancy that designs and delivers social impact campaigns, films, documentaries, and virtual reality experiences for public sector clients in the UK. The firm co-produces content with young people and communities to drive measurable behavior change in health, community safety, and education. It also operates an Employer Hub online platform connecting job seekers with employers.

Product overview

Eski is a creative media and consultancy agency offering a portfolio of social impact campaigns, documentary filmmaking, and consultancy services. The company's offerings include long-running campaigns like Not In Our Community (child exploitation prevention) and Got Your Back (youth empowerment), episodic drama series such as Circle North, and project-based initiatives including VR films, cancer awareness campaigns, and health behavior change programs. They also provide the Employer Hub platform for cancer support resources and offer a free Social Impact Campaign Guide. Eski's model centers on co-production with communities, young people, and subject specialists to create media that drives measurable social change.

Differentiator

Problem solved

Functional benefit

Brands

• Spark!: Young Advisory Board identity and brand developed in collaboration with young advisors, focused on social issues that matter most to young people.

Products and services

• Social Impact Campaign Services End-to-end design and delivery of behavior change campaigns for public sector commissioners, covering strategy, creative concepting, film production, and evaluation. Used by NHS bodies, councils, police forces, and charities.
• Creative Filmmaking and Documentary Production Production of short films, branded content, and documentaries for public sector and cultural clients. Delivered by Storyboard, now part of Eski post-merger.
• Virtual Reality Experiences Design and production of VR interventions used as behavior change tools, including the Power of Know VR films. Targeted at public sector commissioners in health and community safety.
• Campaign Consultancy and Strategy Strategic campaign advisory services for organizations seeking to plan and deliver social impact communications, including guidance on co-production and evaluation.
• Employer Hub Online platform operated by Eski that connects job seekers with employers, supporting employability outcomes alongside its campaign work.

Quantifiable outcome

• 87% of people who smoke who saw the SESA campaign took action to quit
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StoryboardcoreStrategic or Co-development Partner · 1 December 2024Merger with Storyboard in December 2024 reaffirms Media as an internal core capability, expanding Eski's filmmaking and production expertise.
• South Yorkshire and Bassetlaw Cancer AlliancecoreStrategic or Co-development PartnerLong-standing client partnership driving the South Yorkshire Shows Up social movement campaign for cancer awareness and early detection.
• South East Smokefree Alliance (SESA)coreStrategic or Co-development PartnerPartnership with 18 local authorities represented by SESA to deliver the Quit Smoking Feel Happier campaign across South East England.
• Hull City Council Public Health DirectoratecoreStrategic or Co-development PartnerLong-standing partnership with Public Health Directorate to develop initiatives including the Low Ale Trail for alcohol harm reduction.
• Humberside Violence Prevention PartnershipcoreStrategic or Co-development PartnerPartnership with Humber Violence Prevention Partnership and Humberside Police to deliver Not In Our Community prevention resources.
• NHS South YorkshirecoreStrategic or Co-development PartnerPartnership with NHS South Yorkshire on the This Is Us neighbourhood programme and various health campaigns.
• Hull Kingston RoverscoreStrategic or Co-development PartnerFive-year documentary partnership producing social impact films and the Renaissance series documenting the club's historic season.
• Hudgell SolicitorsminorStrategic or Co-development PartnerPrevious partnership on documentary about Horizon Sub-Postmasters scandal before it became a national story.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• M&C Saatchi: Global creative network with public-sector and behaviour-change practices (M&C Saatchi Public Services). Comparable as a competitor when Eski bids for larger government behaviour-change frameworks, though Eski is far more specialised in co-produced social impact.
• Edelman UK: Global PR firm with a strong health and public-affairs practice in the UK. Competes for the same NHS, public-health, and government-communications briefs that Eski targets, particularly for higher-budget framework contracts.
• Ogilvy UK: Large global creative/PR network with a dedicated Behavioural Science Practice and significant public-sector work. Comparable at the framework-agreement level where Eski is increasingly competing for NHS, Home Office, and council contracts.
• Havas UK: Global communications group with health, public-sector, and purpose-led offerings (Havas Red, Havas Just). Competes for the same NHS, government, and charity briefs that drive Eski's growth path.
• Wunderman Thompson UK: Major creative, data and technology network with a long-standing public-sector and behaviour-change practice. Competes with Eski on framework bids and brings significantly greater scale and procurement leverage.

Direct peers

• Orange Door: UK creative agency working on health, social, and education campaigns for public-sector and charity clients. Comparable in size, mission orientation, and emphasis on campaigns that drive measurable behaviour change.
• Clarion Communications: UK PR and social-purpose communications agency with a strong public-sector and charity practice. Comparable to Eski in cause-based communications, health campaigns, and reliance on storytelling for behaviour change.
• Forster Communications: UK-based communications agency specialising in health, social purpose, and third-sector campaigns. Closely comparable to Eski in serving NHS, government and charity clients with behaviour-change and public-affairs communications, and similarly emphasises measurable outcomes.
• DDB Remedy: London-based creative health and social-marketing agency that designs behaviour-change campaigns for NHS, government, and charities. Comparable to Eski in target clients, campaign methodology, and emphasis on measurable health outcomes.

Emerging players

• Threepipe: Independent London agency with a purpose-driven practice supporting charities and social enterprises on integrated campaigns. Comparable in scale and ambition, though less focused on embedded public-sector co-production than Eski.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EskimediaUK
• LinkedInlinkedin.com/company/eskimedia
• InstagramInstagram.com/eskimediauk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eski