ESPRIT DE SERVICE FRANCE

What ESPRIT DE SERVICE FRANCE does

Esprit de Service France is a French non-profit association (association loi 1901) founded in 2014/2015 and headquartered in Paris, dedicated to promoting service excellence across French organizations. The association develops and disseminates a proprietary management framework (Modèle Esprit de Service, built on 12 components), an ISO 23592-aligned certification (Label Excellence Services, co-created with AFNOR Certification and Virage Qualité), and a portfolio of knowledge products including an annual Barometer (2020-2024), white papers, working groups, and the award-winning free MOOC 'Réussir l'accueil et le service en France' (launched 2019; refreshed in 2024 with One Business School; recognized as 'MOOC of the Year 2020'). Membership spans large French and multinational enterprises (Air France, Disneyland Paris, Crédit Agricole, GRDF, BPCE, Generali, Vinci, Veolia, Orange), public institutions (Château de Versailles, CNOSF), non-profits (Croix-Rouge, Banques Alimentaires), and SMEs (Champagne Pierre Pinard).

The association generates revenue primarily through annual membership dues from organizational adherents and convention/event attendance fees, supplemented by certification-related services tied to the Label Excellence Services. Pricing is not publicly disclosed; members enroll via direct outreach and peer referrals. The organization is lean — operated by a team of 5 employees led by President Maryse Juranville — and leverages a broader partner ecosystem including France Qualité (strategic partnership, December 2025), ADEME (ecological transition working group, January 2023), Talk4 (barometer analytics), and Learning Tribes (MOOC platform). Go-to-market is community-led, anchored on 2-3 conventions per year at prestigious Parisian venues (Cercle de l'Union Interalliée, Château de Versailles, Maison de la RATP), supported by webinars, a podcast series launched March 2025, professional press coverage, and LinkedIn/YouTube content distribution.

Name

ESPRIT DE SERVICE FRANCE

Legal name

Esprit de Service France

Website

https://espritdeservicefrance.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Esprit de Service France is a Paris-based non-profit association (founded 2014/2015, 5 employees) that promotes service excellence across French organizations through a proprietary management model, an ISO 23592-aligned certification label, an annual barometer, an award-winning MOOC, and conventions, webinars, and working groups for a cross-sector membership base.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

International/Transnational Accreditation & Recognition Bodies (EDADACAG)

Keywords

• Service excellence association
• Customer experience certification
• Professional membership association
• Management training services
• Service culture consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: Organizations pay membership dues to join Esprit de Service France. The association prominently features an 'Adhérez à l'association' (Become a member) call-to-action, with member logos displayed on its website. Members include large enterprises (Air France, Disneyland Paris, Crédit Agricole, GRDF, BPCE, Generali, Vinci, Veolia, Orange) and smaller organizations (Champagne Pierre Pinard).
2. Convention and event attendance fees: The association organizes conventions (numbered events, e.g., 24th convention in November 2025) and webinars. While some content is publicly accessible, member-only resources include barometer access and certain event replays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Esprit de Service France is a French non-profit professional association that promotes service excellence among organizations through annual membership, the ISO 23592-based Label Excellence Services certification, the free MOOC "Réussir l'accueil et le service en France", twice-yearly conventions, webinars, an annual cross-sector Barometer, thematic working groups, and co-constructed white papers. Its proprietary Modèle Esprit de Service, built on twelve key components, underpins all member deliverables and the certification framework.

Product overview

Esprit de Service France is a professional association (not a tech company) that promotes service excellence in French organizations. Its portfolio is structured around both direct service offerings and a certification label: the Label Excellence Services (certification recognizing organizational maturity in customer experience, built on the ISO 23592 standard and the proprietary Modèle Esprit de Service©); a free MOOC titled 'Réussir l'accueil et le service en France' for training frontline staff; regular in-person Conventions featuring expert speakers; online Webinars with replay access; an annual Baromètre ESF survey; co-constructed Publications (white papers and books); and thematic Working Groups. These offerings are membership-gated in part, with the MOOC and some content freely accessible. No AI-powered product, public API, or developer integrations exist.

Differentiator

Problem solved

Functional benefit

Brands

• Label Excellence Services: A service excellence certification label proposed by Esprit de Service France in partnership with Virage Qualité, recognizing successful customer experience and excellence delivered by collaborators for customer satisfaction. Based on ISO 23592 standard and the Esprit de Service France model.
• Le Lab
• MOOC Esprit de Service France

Products and services

• Label Excellence Services Service excellence certification recognizing organizations that deliver exceptional customer experience. Offered in partnership with Virage Qualité, based on the Esprit de Service France model and ISO 23592 standard. Evaluates maturity across four criteria: client vision, excellence vision, collaborator experience, and experience measurement/piloting.
• MOOC « Réussir l'accueil et le service en France » Free online training course (Massive Open Online Course) teaching excellence in customer reception and service in France. Open to anyone, recognized as 'Meilleur MOOC conçu par une Entreprise/organisation' at MOOC of the Year 2020.
• Conventions Esprit de Service France Regular in-person events (numbered sequentially, reaching the 24th convention on 6 November 2025) featuring expert speakers, panels and roundtables on customer culture, service excellence, management, ecological transition and commercial relations. Held at prestigious Parisian venues.
• Webinars Esprit de Service France
• Baromètres annuels ESF
• Le Modèle Esprit de Service
• Publications (Livres blancs et ouvrages)
• Groupes de travail ESF (Le Lab)
• Série de podcasts « Esprit de Service » Podcast series launched March 2025 featuring expert perspectives on customer relations, commercial relations, ecological transition, AI, management, engagement and purpose. Published bi-monthly across Apple Podcast, Spotify, Deezer and Castbox.

Quantifiable outcome

• Majda Vincent (Sodexo CHRO) reported: -6% absenteeism, -11% resignation rate, +11 points on engagement score over 2.5 years using the LEC (Leadership, Empathie, Collectif) program aligned with ESF principles.
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• France QualitécoreStrategic or Co-development Partner · 1 December 2025France Qualité and Esprit de Service France signed a formal partnership agreement in December 2025 to combine operational performance and relational excellence. A joint webinaire was held on 29 January 2026. The partnership aims to transform client and collaborator experiences and, by extension, organizational structures.
• Virage QualitécoreStrategic or Co-development PartnerVirage Qualité co-develops and co-promotes the Label Excellence Services with Esprit de Service France. Ollivier Flayol from Virage Qualité co-presents the label at conventions. Virage Qualité is credited as the label's co-creator alongside ESF.
• ADEME (Agence de la Transition Écologique)coreStrategic or Co-development PartnerADEME partnered with ESF in January 2023 to launch a working group on ecological transition and service quality. Nadia Boeglin (ADEME) led a webinar on 17 November 2022 on ecological transition toward a sobriety economy. ADEME is also a co-constructor of the MOOC 'Comprendre la transition écologique et réinventer l'entreprise'.
• Learning Tribes / Endless ProjectscoreTechnology or IntegrationLearning Tribes (via Endless Projects) provided the technology platform for the MOOC 'Réussir l'accueil et le service en France' at campus-espritdeservicefrance.fr. Learning Tribes handled the technical deployment and hosting of the free online course.
• Talk4coreStrategic or Co-development PartnerTalk4 serves as the analytical partner for ESF's annual barometer. Talk4 classifies and analyzes raw survey data to extract trends and identify the most illustrative verbatims from hundreds of contributors. Talk4 also supported the 'Jeunes et le service' survey (1,500+ contributors, 9,600+ ideas).
• One Business SchoolcoreStrategic or Co-development PartnerOne Business School (led by Alban Miconnet) partnered with ESF to update the MOOC 'Réussir l'accueil et le service en France' to a 2024 version of 4×15 minutes, targeting young people with an accurate and positive image of the service sector.
• HULT EF Corporate Education (formerly Education First)minorOthersEducation First (now HULT EF Corporate Education) partnered with ESF to offer a free online English level test as part of ESF's MOOC offerings. In 2020, Education First merged with Hult Ashridge to form HULT EF Corporate Education.
• ESCP EuropeminorStrategic or Co-development PartnerESCP Europe is listed as a partner organization of Esprit de Service France. Bertrand Moigeon (ESCP) animates convention roundtables. The school co-hosted the 'Art et Service' event with ESF and Communication-Qualité.
• CNOSF (Comité National Olympique et Sportif Français)minorOthersDenis Masseglia (President of Honour, CNOSF) has enabled ESF to hold conventions and mobilize around Paris 2024. CNOSF participated in MOOC co-construction. Denis Masseglia appeared on ESF podcasts on the 2024 Olympics. CNOSF is listed as a partner organization on the ESF website.
• CRT Paris Region (Comité Régional du Tourisme)minorOthersCRT Paris Region is listed as a member/partner of Esprit de Service France. Pierre Aziza (CRT) hosted ESF events at the Château de Versailles. CRT participated in the MOOC co-construction as a tourism stakeholder.
• AFNOR CertificationcoreStrategic or Co-development PartnerAFNOR Certification co-created the Label Excellence de Service with Esprit de Service France. Lucie Ganzin of AFNOR Certification was a key figure in the label's creation alongside Raphael Colas (former Secretary General, ESF). The label is based on ISO 23592.
• Cazals & PartnersminorOthersCazals & Partners partnered with ESF to co-produce the 'Stratégie data' MOOC alongside the 'Évaluer son niveau d'anglais' MOOC.
• DCF (Directeurs Commerciaux de France)minorOthersDCF partnered with ESF in 2022 to distribute a commercial survey to more than 1,000 sales professionals, supporting the 'Voyage au cœur de la relation commerciale' white paper research.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Customer Institute: International training and certification body focused on customer experience leadership. Comparable to ESF as a niche CX training/certification provider serving similar enterprise audiences with a practitioner certification program.
• AFNOR Certification: France's leading certification body, co-creator of the Label Excellence Services alongside ESF. Comparable as a French certification organization whose standards and labels drive service quality recognition.
• France Qualité: French association promoting quality and operational excellence across organizations, recently signed a December 2025 formal partnership with ESF. Highly comparable as a French member association offering events, working groups, and quality frameworks.
• Association Française de la Relation Client (AFRC): France's principal professional association for customer relationship management, with similar membership-driven structure, CX advocacy, events, and training programs. Directly comparable as a French member-association ecosystem targeting customer experience and service quality.
• CXPA (Customer Experience Professionals Association): Global membership association for CX professionals, offering certification (CCXP), training, and community. Comparable to ESF in mission (advancing customer experience practice) and model (membership + certification + content).
• Virage Qualité: French quality consultancy that co-develops and co-promotes the Label Excellence Services with ESF. Directly comparable as a partner in service excellence certification delivery in France.

Regional players

• Qualitel: French association certifying housing quality and comfort, sharing the French association + certification model. Comparable structurally (member-funded, certification-driven, French-only) but operating in a different vertical.

Others

• Bain & Company (Net Promoter System): Originator of the Net Promoter System and major CX consultancy. Adjacent ecosystem participant rather than direct competitor — methodology provider and consultant in the same customer-excellence domain ESF addresses via frameworks and certification.

Broad incumbents

• ISO (International Organization for Standardization): Publisher of ISO 23592, the international standard on which the Label Excellence Services is built. Broad incumbent providing the underlying standards framework that ESF's certification references.
• Medef (Mouvement des Entreprises de France): Largest French employer federation; broadly comparable as a French membership-based business association that convenes enterprises around shared interests, though its scope is political/economic rather than service-excellence specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGYR1riF5CEWhyDypbWjSXg
• LinkedInlinkedin.com/company/esprit-de-service-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESPRIT DE SERVICE FRANCE