ESP/Environmentally Safe Products & Procedures

What ESP/Environmentally Safe Products & Procedures does

ESP Sales (Environmentally Safe Products & Procedures) is a privately-held e-commerce distributor founded in 1997 and headquartered at 434 Roberson Lane, San Jose, California. The company sells environmentally safe, bio-based cleaning, sealing, polishing, and restoration products for natural stone (marble, granite, limestone, travertine), tile, glass, and stainless steel. It operates as a multi-brand platform distributing more than 30 product lines from partner manufacturers, including Better Bio Solutions, MB Stone Care, Stone Pro, Faber, Diamond Vantage, Dr. Fred's Innovative Solutions, MORE Surface Care, Bonstone, and D/2 Biological Solution. The founder, David Bonasera, operates under the personal brand "Dave The Marble Guy" and holds certifications including CTC, CSI, IICRC, and MSI.

The business model centers on direct-to-consumer and B2B online sales through espsales.net, supplemented by phone-based expert consultation (408-441-1407). Products are sold as one-time purchases at unit prices ranging from $4.59 for small accessories to $714.44 for complete restoration kits, with volume pricing for pint, quart, gallon, and multi-pound sizes and 30-day free returns. Customer segments are professional stone restoration contractors and stone fabricators as primary users, with homeowners and DIY consumers as a secondary segment. Industry credibility is supported by Natural Stone Institute membership and SurpHaces endorsement.

Beyond core product distribution, the company offers complementary resources including a Stain Care PRO mobile and web application (provided through the Dr. Fred's partnership), an SDS documentation library, eLearning course promotion, and educational video content distributed via YouTube and social channels. The company maintains no institutional investors, no parent company, no disclosed subsidiaries, and no disclosed funding history, operating as a founder-owned specialty distributor with 1-10 employees.

Name

ESP/Environmentally Safe Products & Procedures

Legal name

ESP Sales

Website

https://espsales.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

ESP Sales is a privately-held, San Jose-based e-commerce distributor founded in 1997 that sells over 30 brands of environmentally safe, professional-grade stone care and restoration products, serving stone restoration contractors, fabricators, and homeowners across the United States.

Ownership category

akta.pro rank

Product category

Specialty Stone Care & Restoration Products

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Stone Sealing, Impregnation & Stain Protection (HSAEAOAB)

akta.pro secondary industry

Tile & Stone Deep Cleaning & Stain Removal (Efflorescence, Mold/Mildew) (HSAGAGAJ)

Keywords

• Stone care products
• Natural stone restoration
• Environmentally safe cleaners
• Professional stone polishing
• Marble and granite care

Headquarters

HQ city

San Jose, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer and B2B online sales of professional-grade stone care, cleaning, sealing, polishing, and restoration products through their e-commerce website. Products are sold as one-time purchases with various volume options.
2. Wholesale/Distribution: Distribution of branded products from partner manufacturers including Better Bio, MB Stone Care, Stone Pro, Faber, Diamond Vantage, and others to stone restoration professionals and contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ESP Sales is a specialty e-commerce distributor of environmentally safe, professional-grade cleaning, sealing, polishing, and restoration products for natural stone, masonry, tile, glass, and stainless steel surfaces. The company aggregates more than 30 specialty brands (Better Bio Solutions, MB Stone Care, Stone Pro, MORE Surface Care, Diamond Vantage, Dr. Fred's, Faber, Bonstone, D/2 Biological Solution, and others) and sells them directly to stone restoration contractors, stone fabricators, tile installers, and homeowners across the United States, supported by a free 30-day return policy, fast shipping, and the Stain Care PRO mobile/web app for stain removal guidance.

Product overview

ESP Sales is a specialty distributor of environmentally safe stone, masonry, tile, glass, and stainless steel care products operating as a multi-brand e-commerce platform. The product portfolio is organized around branded sub-lines (Better Bio Solutions, MB Stone Care, Stone Pro, MORE Surface Care, Diamond Vantage, Dr. Fred's Innovative Solutions, Faber, Bonstone) rather than a single unified platform. Core product categories span daily cleaners, heavy-duty cleaners and strippers, sealers and color enhancers, polishing powders and creams, diamond abrasives, adhesives and repair kits, and bath/shower care. The company also offers a companion Stain Care PRO mobile/web app for professional stain management guidance and maintains a Safety Data Sheets resource library. All brands collectively target stone restoration professionals, fabricators, and maintenance contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Better Bio Solutions product line Bio-safe and biodegradable cleaning product line committed to providing economical, safe, easy-to-use, and environmentally friendly formulations for stone, tile, and glass surfaces, including non-fuming, non-corrosive, non-combustible cleaners such as Better Bio Problem Solved for granite, marble, and limestone.
• MB Stone Care product line Professional stone care products including MB-20 granite polishing cream, MB-11 etch remover, and various cleaning solutions for natural stone surfaces, marketed to professional restoration contractors and homeowners.
• Stone Pro product line Full line of stone care products including Crystal Clean daily cleaner, polishing compounds, diamond-impregnated pads, and sealers for natural stone and tile surfaces.
• D/2 Biological Solution Biodegradable liquid cleaner that removes stains from mold, algae, mildew, lichens, and air pollutants. Effective on marble, granite, limestone, brownstone, travertine, masonry, terra cotta, concrete, stucco, wood, and architectural surfaces including monuments, sculpture, and headstones.
• Dr. Fred's Innovative Solutions stain management system Professional stain management system including the Ultimate Stain Removal Kit with three specialized reagents for organic, inorganic, and metal stains, paired with access to the Stain Care PRO mobile/web app subscription and eLearning course.
• Faber product line Italian stone care products including Hidro Protector water-based sealer, Limestone Densifier, NO OIL stain remover, and Scratch Off Kit for porcelain restoration.
• MORE Surface Care product line Water-based stone and tile care products delivering performance with up to 90% VOC reduction versus solvent-based products; includes acidic/alkaline cleaners, sealers, enhancers, and strippers for natural stone and tile.
• Diamond Vantage abrasives and tools Diamond abrasives and cutting tools including Zenesis porcelain tile blades, brazed core bits, and diamond-impregnated pads for stone fabrication and restoration work.
• Bonstone adhesives and repair products Adhesives and repair products including Touchstone Glacier two-part structural adhesive for light-colored stone, Scratch Repair Kit with CA glue, and color epoxy kits for stone fabrication and repair.
• ESPS product line ESP Sales' own branded product line of stone, tile, and surface care products sold directly via the espsales.net storefront.
• Stain Eraser product line Dedicated stain removal product line for stone and tile surfaces sold through the ESP Sales storefront.
• Stain Care PRO mobile and web app Mobile and web application providing interactive stain charts with step-by-step removal instructions, case studies, guides, and how-to videos for professional stone restoration technicians.
• Restoration Kits Comprehensive restoration kits including Engineered Stone Restoration Kit, Natural Stone Restoration Kit, Porcelain Restoration Kit, and Quartz Restoration Kit, containing polishing pads and compounds for stone restoration professionals.
• MB-20 Stone Granite Polishing Cream Professional-grade cream polishing product that improves gloss 20-30% over original factory finish on difficult-to-polish granites including Absolute Black, Costa Esmeralda, and Rainforest Green; available in a 2.2 lb resealable bucket and used in commercial and industrial applications.
• Better Bio Problem Solved cleaner Bio-safe, biodegradable concentrated cleaner for granite, marble, and limestone that revitalizes stone, free of fumes, corrosives, and combustibles, priced $24.95-$45.95 across sizes.
• Glass Plus Metal cleaner Non-acidic cleaner that restores and shines glass, natural tile, fiberglass, most stones, and metals including windows, showers, boats, and windshields, rinsing cleanly without residue, priced at $19.95.
• Invisible Squeegee surface protection Surface protection product that creates an invisible barrier on shower doors to inhibit soap film build-up, priced at $29.95.

Quantifiable outcome

• Products improve granite and engineered stone gloss surfaces by 20-30% from original factory finish (e.g., MB-20 Stone Granite Polishing Cream)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Better Bio SolutionscoreChannel Partner/ Reseller/ DistributorESP Sales is an authorized distributor of Better Bio Solutions products, which are bio-safe, biodegradable cleaning products for stone and tile surfaces. Better Bio is committed to providing economical, safe, easy to use, and environmentally friendly products.
• MB Stone CarecoreChannel Partner/ Reseller/ DistributorDistributor of MB Stone Care professional-grade stone care products including polishing compounds, cleaners, sealers, and restoration kits.
• Stone ProcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Stone Pro professional stone care products including diamond-impregnated pads, polishing compounds, cleaners, and sealers.
• FabercoreChannel Partner/ Reseller/ DistributorDistributor of Faber surface care products including limestone densifiers, sealers, and restoration chemicals for natural stone.
• Diamond VantagecoreChannel Partner/ Reseller/ DistributorReseller of Diamond Vantage diamond abrasives, core bits, and cutting tools for stone fabrication and restoration.
• Dr. Fred's Innovative SolutionscoreChannel Partner/ Reseller/ DistributorDistributor of Dr. Fred's stain removal reagents and products, including the Ultimate Stain Removal Kit and Stain Care PRO mobile app subscription.
• MORE Surface CarecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of MORE Surface Care water-based stone care products including cleaners, sealers, and enhancers for natural stone and tile.
• BonstoneminorChannel Partner/ Reseller/ DistributorReseller of Bonstone adhesives, repair kits, and epoxy products for stone fabrication and repair applications.
• D/2 Biological SolutionminorChannel Partner/ Reseller/ DistributorDistributor of D/2 Biological Solution, a biodegradable cleaner for removing mold, algae, mildew, and lichens from stone surfaces including monuments and headstones.
• Natural Stone InstitutecoreStrategic or Co-development PartnerIndustry association membership providing credibility and industry recognition for ESP Sales as a trusted stone care product supplier.
• SurpHacescoreStrategic or Co-development PartnerEndorsed education and certification partner. ESP Sales promotes SurpHaces elearning courses and the Stain Care PRO app with their stain removal products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FILA Solutions: Italian maker of surface care treatments for stone, porcelain, and ceramic tiles with established U.S. distribution. ESP already distributes Faber's sister products, making this a direct competitive and product-overlap comparable.
• Aqua Mix: A leading U.S. manufacturer of sealers, cleaners, and maintenance products for stone, tile, and grout. Directly comparable as a multi-product stone care chemistry brand competing for the same contractor and DIY channels.
• PROSOCO: U.S. manufacturer of specialty cleaners, sealers, and protective treatments for masonry, concrete, and natural stone. Comparable product lines (Consolideck, Stand Off) and overlapping contractor customer base.
• Tenax: Italian manufacturer of stone processing, finishing, and care chemicals serving fabricators and restorers globally. Comparable in product categories (polishing, sealing, adhesives) and professional stone trade customer base.
• Miracle Sealants: Manufacturer of sealers, cleaners, and restoration products for natural stone, tile, and grout. Closely comparable in product mix (sealers, cleaners, problem solvers) and customer base of stone professionals.
• Black Diamond Stoneworks: DTC-focused stone and concrete care brand selling cleaners, polishes, and sealers through e-commerce and Amazon. Comparable in product overlap and digital-first GTM targeting both professionals and DIY consumers.
• Lithofin: German specialty manufacturer of stone care products including cleaners, sealers, and stain removers. Highly comparable range of branded SKUs targeting stone professionals and end consumers.
• Stone Care International: Specialty retailer/distributor of stone care products including cleaners, sealers, and restoration tools. Comparable business model as a multi-brand stone care e-commerce specialist.
• HMK Stone Care: Specialty stone care product line offering cleaners, sealers, and polishing products for natural and engineered stone. Comparable in product categories and target customer profile of stone installers and restoration professionals.

Broad incumbents

• StoneTech (by LATICRETE): Stone care line owned by LATICRETE, a much larger tile and stone installation systems manufacturer. Overlaps in cleaners and sealers but competes as part of a broader, vertically integrated construction chemicals portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=FhOwg83dD0E
• Facebookfacebook.com/espsales1
• LinkedInlinkedin.com/company/esp-environmentally-safe-products-&-procedures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESP/Environmentally Safe Products & Procedures