Embassy Suites by Hilton Rockford Riverfront

What Embassy Suites by Hilton Rockford Riverfront does

Embassy Suites by Hilton Rockford Riverfront is a 160-suite, 12-story full-service hotel located in downtown Rockford, Illinois, operated as a franchised property under the Embassy Suites by Hilton brand (owned by Hilton Worldwide) and managed by Aimbridge Hospitality. The property was developed through the restoration of the historic Amerock Building, occupying 416 S Main St along the Rock River and adjacent to the Main Street District and Davis Park. Its core accommodation product is the brand's signature two-room suite configuration, bundled with complimentary made-to-order breakfast and an evening reception, and supplemented by 21,000 sq ft of meeting and event space (including a 7,426 sq ft ballroom), two on-site restaurants (Culinary Underground and The Top Rooftop Bar & Lounge), an indoor saltwater pool, a golf/sports simulator, a game room, and a 24/7 fitness center.

The business operates a multi-segment hospitality model. Primary revenue comes from transient room rentals distributed through Hilton.com, EmbassySuites.com, central reservations, GDS channels, OTAs, and Hilton Global Sales corporate accounts, with secondary revenue from food and beverage, meeting and event space rentals, weddings and social events, parking, and ancillary services. Target customers include corporate business travelers, meeting and event planners, wedding parties, leisure travelers visiting regional attractions (Burpee Museum, Anderson Japanese Gardens, BMO Harris Bank Center), and group retreats. The property markets through Hilton's global brand infrastructure, Hilton Honors loyalty, a direct sales and catering team, the property website esrockford.com, and partnerships with the Rockford Area Convention Center & Visitors Bureau.

Technically, the property runs on Hilton's standard property management and global reservation systems, with no disclosed proprietary technology beyond the standard brand-platform stack. Strategically, the asset combines Hilton brand leverage, the largest hotel event footprint in the Rockford market, and a differentiated amenity set to position itself as the primary upscale full-service destination in a secondary Midwestern city; revenue data, ownership structure, and forward expansion plans are not disclosed in the available source material.

Name

Embassy Suites by Hilton Rockford Riverfront

Legal name

Embassy Suites by Hilton Rockford Riverfront Hotel & Conference Center

Website

https://esrockford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Embassy Suites by Hilton Rockford Riverfront is a 160-suite, full-service hotel in downtown Rockford, Illinois, serving business travelers, meeting and event planners, wedding parties, and leisure guests with two-room suites, 21,000 sq ft of event space, two on-site restaurants, and Hilton brand distribution.

Ownership category

akta.pro rank

Product category

Upscale Hotel & Conference Center Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Upscale hotel accommodations
• Conference and event space
• Wedding and banquet hosting
• Extended stay lodging
• On-site restaurant dining

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Rentals: Primary revenue stream from hotel room bookings through direct channels, OTAs, and corporate negotiated rates. Room revenue is the dominant income source for the property.
2. Food & Beverage: Revenue from onsite dining venues including Culinary Underground restaurant, The Top Rooftop Bar & Lounge, Suite Service, and seasonal patio dining with live music.
3. Meeting & Event Space Rental: Revenue from hosting corporate meetings, conferences, weddings, and social events in over 21,000 sq ft of flexible event space including a 7,426 sq ft ballroom.
4. Parking & Ancillary Services: Revenue from parking fees and other guest services including fitness center access, game room, and recreational activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Embassy Suites by Hilton Rockford Riverfront operates a 160-suite upscale hotel in downtown Rockford, Illinois, housed in a restored 12-story historic Amerock Building. The property offers two-room suite accommodations with complimentary made-to-order breakfast and evening reception, alongside over 21,000 sq. ft. of meeting and event space through the Rockford Conference Center. On-site amenities include two dining venues (Culinary Underground restaurant and The Top Rooftop Bar & Lounge), an indoor saltwater pool, a golf and sports simulator, a fitness center, and a game room.

Product overview

Embassy Suites by Hilton Rockford Riverfront is a 160-guest suite hotel in downtown Rockford, Illinois, offering a unified hospitality experience. The property provides Two-Room Suites as its core accommodation product, complemented by signature amenities including complimentary made-to-order breakfast and evening drinks/snacks. The hotel features over 21,000 sq. ft. of event space through the Rockford Conference Center, including a 7,426 sq. ft. ballroom and multiple breakout and hospitality rooms. On-site dining includes Culinary Underground (American restaurant with patio music) and The Top Rooftop Bar & Lounge (upscale rooftop bar and tapas). Recreational amenities encompass an indoor saltwater pool and hot tub, Golf & Sports Simulator, Game Room, and Fitness Center. The property is ranked in the top 10 of Rockford hotels by TripAdvisor.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ranked in top 10 of Rockford hotels by Tripadvisor for spacious suites, convenient downtown location, and attentive service

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, primary and secondary.

• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorEmbassy Suites by Hilton is a brand of Hilton Worldwide. The property operates as a franchised or managed property under the Hilton brand umbrella, utilizing Hilton's global reservation systems, Hilton Honors loyalty program, and Hilton's sales and marketing infrastructure. Hilton provides operational standards, training, and quality assurance frameworks.
• Culinary UndergroundStrategic or Co-development PartnerOnsite restaurant located within the hotel featuring seasonal patio dining with live music. The restaurant is a separately branded local dining establishment that operates within the hotel property, providing food and beverage services to hotel guests and local patrons.
• The Top Rooftop Bar & LoungeprimaryStrategic or Co-development PartnerOnsite rooftop bar and tapas restaurant offering upscale outdoor dining with views of the Rock River and surrounding countryside. A separately branded venue operating within the hotel property, serving hotel guests and local customers.
• Rockford Roasting CompanysecondaryStrategic or Co-development PartnerOnsite coffee shop located within the hotel, providing fresh coffee and café offerings to guests and visitors.
• Aimbridge HospitalitycoreImplementation/ SI/ Consulting PartnerAimbridge Hospitality is a hotel management company that operates the Embassy Suites Rockford Riverfront. The property posts job openings through Aimbridge's career portal, indicating an employee leasing or management company relationship.
• Rockford Area Convention Center & Visitors BureausecondaryGTM or Marketing PartnerLocal tourism organization referenced as a resource for Things to Do and activities in the Rockford region. The hotel directs visitors to the organization's calendar of events and My Rockford Guide for local activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marriott Hotels & Resorts (Rockford / regional Midwest full-service): A global full-service hotel brand with properties in Rockford-area or comparable secondary Midwest markets offering meeting space and loyalty programs. Comparable as a broader incumbent competitor for corporate group business and brand-loyal travelers in the same price tier.

Direct peers

• Hyatt Place Rockford / Hyatt House (regional Midwest): Hyatt-branded select-service hotels operating in secondary Midwest markets with comparable meeting space and loyalty-driven demand. Comparable on brand-distribution model, customer mix, and event space positioning in similar-size markets.
• Holiday Inn Rockford / IHG hotels in secondary Midwest markets: Full-service Holiday Inn or other IHG-branded hotels with comparable meeting space and group/event capabilities in secondary Midwest markets. Comparable on full-service format, group demand positioning, and event-driven revenue mix.
• DoubleTree by Hilton (Rockford or regional Midwest): Hilton-branded full-service hotels operating in Rockford-area or similar Midwest secondary markets with comparable meeting space, dining, and loyalty-driven demand. Comparable as a brand cousin within the Hilton system competing for the same corporate and group customers.
• Radisson Hotel Rockford (formerly Clock Tower Resort): A full-service branded hotel in the Rockford market with meeting and event facilities, competing head-to-head for corporate meetings, weddings, and group business. Comparable on geography, full-service format, and group/event positioning.
• Courtyard by Marriott (Rockford / regional Midwest): Select-service Marriott-branded hotels in Rockford and similar secondary markets, competing for corporate transient and small group demand. Comparable on guest mix, brand-distribution mechanics, and meeting space footprint at a slightly lower service tier.
• Embassy Suites by Hilton Chicago Downtown Magnificent Mile: A flagship Embassy Suites property under the same brand with the signature two-room suite and complimentary breakfast/evening reception format. Comparable as a brand-format peer operating in a major urban market, useful for benchmarking RevPAR, F&B capture, and event space economics under the same Hilton standards.
• Hilton Garden Inn Rockford: A Hilton-branded limited/full-service hotel also operating in the Rockford, IL market, competing for the same transient, corporate, and group demand at a slightly lower tier. Comparable because it shares the Hilton distribution/loyalty flywheel and serves overlapping customer segments in the same geographic catchment.

Regional players

• Hotel Metro & Suites (Rockford area): An independent or branded hotel in the broader Rockford/northern Illinois region offering comparable meeting and lodging services to corporate and leisure travelers. Comparable as a regional competitor for group and transient demand outside the immediate downtown catchment.

Others

• Aimbridge Hospitality (operator peers): The third-party management company operating the property; comparable as a peer operator running many similar full-service and select-service hotels across Hilton, Marriott, and IHG systems. Useful as a benchmark for management fee structures, GOP margins, and operating performance across the operator's portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/embassy-suites-rockford

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embassy Suites by Hilton Rockford Riverfront