eStar

What eStar does

eStar, operating through the Estarholding brand, is a Russian web services holding founded in 2004 with approximately 95 employees. Its core business is the provision of internet infrastructure services to Russian businesses and individuals seeking to establish an online presence. The company operates primarily through its affiliated platform i7.ru, which delivers domain name registration in .RU and .РФ zones, shared web hosting across multiple tariff plans, dedicated server installation, SSL certificates, and professional website creation services. A three-step onboarding workflow — register domain, order hosting, request site creation — is the central product proposition.

The company has built a wider ecosystem of adjacent service portals cross-linked from the holding site: expired.ru for domain auctions and interception of expiring .RU/.РФ domains using a multi-registrar pooling mechanism; myssl.ru for SSL certificate distribution; proxyspot.com for proxy services; job.i7.ru for IT recruitment; and ipaddress.ru for IP address trading. This portfolio positions eStar as a one-stop vendor for SMB web presence needs within the Russian market. The holding operates exclusively in Russia, with no international footprint claimed, and distributes services entirely through direct online self-serve channels rather than a direct sales force. Revenue, pricing, ownership, and management information are not publicly disclosed, and the holding's own corporate site (estarholding.ru) is listed as 'in development,' with active operations conducted under the i7.ru brand.

Name

eStar

Website

https://estarholding.ru

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

eStar is a Russian web services holding (founded 2004, ~95 employees) operating primarily through its i7.ru platform to provide domain registration, web hosting, dedicated servers, SSL certificates, and website creation to Russian SMBs and individuals.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

eStar provides domain name registration, web hosting, dedicated server installation, SSL certificates, and custom website creation services primarily through its affiliated i7.ru platform for Russian .RU and .РФ domain zones. The offering is structured as a three-step process: register a domain, order hosting, and request site creation. Sub-brands include Expired.ru (domain auction/interception) and myssl.ru (SSL management).

Product overview

eStar operates primarily through its i7.RU brand, offering a unified web services platform. The product portfolio centers on domain registration and management (including expiring domains via the Expired.ru sub-brand), web hosting with multiple tariff plans, dedicated server installation, SSL certificate services, and custom website creation. All services are designed to make website creation accessible with a simple three-step process: register a domain, order hosting, and request site creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Registration Domain name registration service allowing users to search for and register available domain names in .RU and .РФ Russian domain zones, provided through the i7.ru platform.
• Web Hosting Web hosting service with multiple tariff plans catering to different website needs, offered through the i7.ru platform for customers needing online web presence.
• Dedicated Server Installation Dedicated server installation service for users requiring dedicated infrastructure for their websites or applications.
• SSL Certificates SSL certificate issuance and management service for securing websites, distributed through the myssl.ru service portal.
• Website Creation Professional website development service offering sites of any complexity level, ordered through contact with company specialists.
• Expired.ru Domain Auction A domain auction and interception service listing expiring domains in .RU and .РФ zones, with registration applications routed through a maximum pool of registrars to maximize availability chances.
• WHOIS Lookup Service Domain WHOIS lookup and verification service for checking domain registration details, accessible via whois7.ru.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• i7.RUOthersi7.ru is the primary affiliated platform providing domain registration, web hosting, and website creation services. Domain estarholding.ru is registered through i7.ru. The holding appears to operate as part of or in close connection with the i7.ru ecosystem.
• Expired.rucoreTechnology or IntegrationDomain auction and expiring domain acquisition service. Provides list of expiring domains in .RU and .РФ zones with domain capture service. Registration applications are submitted through a maximum pool of registrars.
• myssl.rucoreTechnology or IntegrationSSL certificate distribution and management service for securing websites.
• job.i7.ruminorOthersIT job board and employment service platform integrated into the ecosystem.

Recent moves4 records

Expansion highlights3 records

Direct peers

• REG.RU: One of the largest Russian domain registrars and hosting providers, offering domain registration, shared hosting, VPS, and dedicated servers — directly comparable to eStar's i7.ru portfolio and targeting Russian SMBs in the same .RU/.РФ ecosystem.
• RU-Center (NIC.RU): The official .RU and .РФ domain registry operator and major registrar, offering domain registration, hosting, SSL, and email services. Closest peer by domain-zone specialization and full-stack web-presence offering.
• Beget: Major Russian hosting provider offering shared hosting, VPS, dedicated servers, and domain registration. Competes with eStar on hosting price, managed services, and Russian SMB customer acquisition.
• Selectel: Russian IaaS and hosting provider serving SMBs and enterprises with VPS, dedicated servers, and managed hosting — competing with eStar on infrastructure tiers and Russian geographic reach.
• Timeweb: Russian cloud and hosting provider offering shared hosting, VPS, dedicated servers, and domains. Direct competitor for eStar's hosting and dedicated server products aimed at Russian SMBs and developers.

Broad incumbents

• GoDaddy: Global incumbent in domain registration and hosting. While not a direct Russian-market competitor due to access restrictions, it anchors the global competitive benchmark for pricing, bundled offerings, and SMB onboarding UX.
• Cloudflare: Cloud infrastructure and security provider whose free SSL/TLS, DNS, and registrar services competitively compress the pricing of standalone SSL and DNS products like those offered via myssl.ru and i7.ru.
• Namecheap: Global domain registrar and hosting provider. Comparable in product mix (domains + hosting + SSL) and SMB self-service positioning, serving as pricing and product benchmark for eStar.
• Hetzner: International hosting and dedicated server provider with strong price-performance positioning. Comparable to eStar on dedicated server and shared hosting offerings, particularly for developer and SMB customers.

Regional players

• 1GB.ru (FirstVDS): Russian hosting and VPS provider competing on price-tier hosting and dedicated servers. Comparable SMB focus and similar bundled domain + hosting offering within the Russian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/estar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eStar