What Športna loterija d.d. does

Športna loterija d.d. is a Slovenian joint-stock company (delniška družba) headquartered in Ljubljana that operates the e-stave.com online and retail sports betting and lottery platform under a permanent government concession granted by the Republic of Slovenia. The concession grants the company a regulatory monopoly on organizing classic games of chance in the domestic market. Founded in 1995, the company serves adult Slovenian residents (18+) through a diversified product portfolio spanning pre-match and live sports betting across 20+ sports including esports, number-based lottery games (Lucky 7, TOP 5, TOP 6, Cifra Plus with draws every 1-2 minutes), virtual sports (six disciplines with 3-minute cadence), electronic games, and prediction games (Toto Gol, Gol Napoved).

The technology stack combines a web-based betting platform with a mobile application available on iOS, Android, and Huawei AppGallery, supported by a physical retail network of point-of-sale locations and self-service terminals. Notable product features include live streaming of sporting events for in-play betting, a Cash Out (Predčasno izplačilo) function with partial settlement, a Bet Builder combining markets within a single match, and the AI-powered Stavni svetovalec (Betting Advisor) providing real-time statistics and betting suggestions for football matches. The platform also incorporates an AI customer-service chatbot (Zmago), VIP loyalty payout bonuses, and responsible-gaming tooling including self-exclusion (ZIS).

The business model is a transaction-fee structure across all product lines, with revenue derived from the spread between offered odds and outcomes on sports betting and from player stakes on lottery and virtual products. Stakes range from EUR 0.09 minimum on virtual sports to EUR 250 maximum per combination on sports betting, with maximum ticket winnings capped at EUR 20,000 (sports) and EUR 300,000 (Cifra Plus). A 15% withholding tax applies to lottery winnings above EUR 299.99. The company holds WLA membership (2024-2027), European Lotteries membership, ISO 9001 certification (SIQ/IQNet), and a Bisnode Boniteta AAA Platinum credit rating (2024). Operating geographies are restricted to Slovenia, and a statutory portion of gambling revenue is mandated for funding disability, humanitarian, and sports organizations in the country.

Name

Športna loterija d.d.

Legal name

Športna loterija d.d.

Website

https://e-stave.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Športna loterija d.d. is a Slovenian joint-stock company operating the e-stave.com sports betting and lottery platform under a permanent government concession, serving adult Slovenian residents via web, mobile app, and a national retail network.

Ownership category

akta.pro rank

Product category

Lottery and sports betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Sports betting
• Lottery games
• Live in-play betting
• Virtual sports betting
• Number prediction games

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Sports Betting: Pre-match and live sports betting across football, tennis, basketball, handball, hockey, volleyball, beach volleyball, baseball, rugby, American football, futsal, snooker, table tennis, badminton, squash, darts, Formula 1, motorsport, winter sports, MMA, Counter Strike, League of Legends, Dota 2, and e-sports. Revenue generated from the margin between odds offered and actual outcome probabilities.
2. Number-based Games (Stave na številke): Number prediction lottery-style games including Lucky 7, TOP 5, TOP 6, Cifra Plus, with automated draws every 1-2 minutes. Revenue derived from player stakes.
3. Virtual Sports Betting: Betting on computer-simulated sports events (virtual football league, horse racing, dog racing, speedway, cycling, auto racing) running 24/7 with draws every 3 minutes.
4. E-igre (Electronic Games): Electronic casino-style games offered within the platform.
5. Toto Gol: Prediction game where players select 8 matches expected to have the most goals from a list of 25, with system betting options. Ticket price 0.91 EUR per prediction.
6. Gol Napoved (Goal Prediction): Prediction game based on goal scoring patterns across multiple matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Športna loterija d.d. operates the e-stave.com platform offering sports betting (pre-match and live), number-based lottery games (Lucky 7, TOP 5, TOP 6, Cifra Plus), prediction games (Gol Napoved, Toto Gol), virtual sports betting across six disciplines, and electronic games, all delivered under a permanent Slovenian government concession via website, mobile app, retail outlets, and self-service terminals.

Product overview

Športna loterija d.d. operates e-stave.com, a comprehensive online gambling and betting platform offering multiple product categories: sports betting (pre-match and live), number-based lottery games (Lucky 7, Top 5, Top 6, Cifra Plus), prediction games (Gol Napoved, Toto Gol), virtual sports (Virtualni športi with 6 disciplines, Virtualna nogometna liga), and e-games. The platform is accessible via website, mobile application (iOS/Android), and self-service terminals, with registered users managing their accounts through a dedicated gaming account system. Key features include live streaming, early payout (cash-out) options, VIP winnings, Betbooster, and the AI-powered Stavni svetovalec betting advisor.

Differentiator

Problem solved

Functional benefit

Brands

• e-Stave: Online sports betting and lottery platform operated by Športna loterija
• Cifra Plus
• Lucky 7
• TOP 5
• TOP 6
• Virtualni športi
• Virtualna nogometna liga
• Gol napoved
• Toto gol

Products and services

• Športne stave (Sports Betting)

Quantifiable outcome

• Maximum win per Cifra Plus prediction: 300,000 EUR
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor.

• World Lotteries Association (WLA)minorOthersŠportna loterija is a member of the World Lotteries Association (WLA), an international organization for state-owned and licensed lotteries. Membership provides access to best practices, industry standards, and cross-border cooperation in responsible gaming.
• European Lotteries Association (EL)minorOthersŠportna loterija is a member of the European Lotteries Association (EL), representing state and licensed lottery operators in Europe. Membership supports compliance with European regulatory standards.
• SIQ / IQNetminorOthersŠportna loterija holds ISO 9001 quality management certification issued by SIQ (Slovenski inštitut za kakovost in meroslovje) and IQNet, demonstrating compliance with international quality standards.
• BisnodeminorOthersBisnode awards Športna loterija the Boniteta AAA Platinum financial reliability rating, evaluating the company's creditworthiness and business stability.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kindred Group (Unibet): Major pan-European online gambling group operating Unibet sportsbook and casino across multiple jurisdictions. Broadly incumbent competitor for Slovenian bettors who access it cross-border, but with vastly greater scale and product breadth.
• Entain plc: Global sports betting and gaming group (Bet365 co-owner, Ladbrokes, Coral, bwin, PartyPoker). Broad incumbent setting the product standard against which any European sportsbook operator — including Športna loterija — is implicitly benchmarked.
• Betsson AB: Nordic-headquartered online gambling operator with sportsbook, casino and lottery-style products across multiple European markets. Relevant incumbent for benchmarking product strategy and competitive dynamics in regulated European markets.

Direct peers

• Loterije Slovenije: Slovenian state-licensed lottery operator running Loto, Eurojackpot and instant-win games under the same national concession framework as Športna loterija. Closest direct comparable: same country, same regulator, complementary product portfolio (classic lottery vs. sports betting).
• Sazka Group: Czech Republic's principal state-concessioned lottery and sports betting operator (Sazka, Chance). Highly comparable business model combining draw-based lottery, sportsbook and digital channels under a national concession in a small Central European market.
• Österreichische Lotterien (Austrian Lotteries): Austrian national concession holder operating Lotto, Toto, Joker and win2day sports betting. Closely mirrors Športna loterija's mix of lottery, sports prediction and online channels under a single state-granted monopoly in a neighboring Alpine market.

Emerging players

• Lottoland: Online lottery and betting operator offering bets on outcomes of international lotteries plus sports betting products. Relevant as an emerging cross-border digital alternative to single-country state lottery monopolies like Športna loterija.

Regional players

• Szerencsejáték (Hungarian National Lottery): Hungarian state-concessioned lottery and sports betting operator with Tippmix sportsbook. Similar monopoly-based model in a neighboring Central European market, although at materially larger scale than Slovenia.
• Veikkaus (Finnish state operator): Finnish state-owned operator running lottery, sports betting (Vedonlyönti) and e-games under a national monopoly. Comparable single-state licensed lottery-plus-sportsbook model in a small Nordic market.
• SuperSport (Hattrick-PSK): Croatian market-leading sports betting and lottery operator with extensive retail and digital presence. Comparable in offering a sportsbook plus draw-based games to a small-country consumer base, though operating under different Croatian/Central European regulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SportnaLoterija
• LinkedInlinkedin.com/company/sportna-loterija

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Športna loterija d.d.