Hotel Estelar Milla de Oro

What Hotel Estelar Milla de Oro does

Hotel Estelar Milla de Oro is a single full-service hotel property operated by HOTELES ESTELAR S.A., a Colombian hotel chain, and located in the El Poblado district of Medellín at Calle 3 Sur No. 43ª 64, adjacent to Centro Comercial Oviedo. The property offers six room categories ranging from Queen Standard (from COP 446,250/night) through Junior Suites (from COP 557,700/night), two on-site restaurants — Kuzina (international and regional cuisine fusion) and Maki Bar (Asian-inspired cuisine) — and event/meeting facilities including the Salon Estelar A-B-C auditorium (capacity up to 200 persons), sub-rooms, a Milla de Oro room, and a VIP meeting room. Ancillary services include covered parking, airport transfers, spa and jacuzzi, and pet-friendly accommodations.

The underlying technology stack is built on the Roiback booking and distribution platform, which powers the hotel's official website booking engine, dedicated travel-agency portal, and corporate business portal. The property also operates the 'Huésped Siempre Estelar' loyalty program, offering up to 28% member discounts and cross-property benefits across ESTELAR Hotels' 20+ locations in Colombia and Peru.

Revenue is generated through nightly room rentals (with seasonal and promotional pricing, plus a 19% tourism VAT), F&B sales across two outlets and 24-hour room service, event-space rentals for conferences, weddings, banquets, and corporate functions, and ancillary fees for parking (COP 5,000/hour, COP 25,000/day), airport transfers, and spa services. The hotel serves four primary customer segments: leisure travelers in the Provenza/El Poblado tourism corridor, corporate and business travelers with dedicated portal access, families (children under 12 stay free), and event organizers. Distribution combines direct-to-consumer channels (website, phone, email), channel partners (travel agencies), and B2B corporate bookings. The entity holds Colombian Tourism Registry RNT 17957 and operates under HOTELES ESTELAR S.A., with governance links to Grupo Aval and Corficolombiana indicated through shared ethical-line infrastructure.

Name

Hotel Estelar Milla de Oro

Legal name

HOTELES ESTELAR S.A.

Website

https://estelarmilladeoro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Estelar Milla de Oro is a full-service boutique hotel in Medellín's El Poblado district, offering six room categories, two restaurants, event spaces, and a loyalty program, operated under the HOTELES ESTELAR S.A. chain and serving leisure, business, family, and event-traveler segments in Colombia.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodation
• Event venues
• Restaurant dining
• Corporate lodging
• Hospitality services

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Services: Room rentals across multiple room categories including Queen Standard, Superior, Superior Twin, Superior Queen Non-Smoking, Junior Suite, and Junior Suite Queen Non-Smoking. Revenue generated from nightly rates with seasonal pricing and promotional offers.
2. Food and Beverage: On-site dining through Kuzina Restaurant (international and regional cuisine fusion) and Maki Bar (Asian-inspired cuisine with Japanese influences including makis, donburis, nigiris, pokes, and temakis). Room service available 24 hours.
3. Event and Meeting Spaces: Rental of multiple event rooms including Estelar Salon A-B-C (up to 200 persons), individual salons (A, B, C), combined salons (AB, BC), Milla de Oro room, and VIP meeting room. Services for conferences, weddings, corporate events, and banquets.
4. Ancillary Services: Additional revenue from parking (5,000 COP/hour, 25,000 COP/day), airport transfers, spa services, and jacuzzi access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Estelar Milla de Oro is an upscale hotel property in El Poblado, Medellín, offering six categories of guest rooms (Queen Standard, Superior, Superior Twin, Superior Queen Non-Smoking, Junior Suite, Junior Suite Estelar Queen Non-Smoking) with nightly rates. The property operates two on-site restaurants (Kuzina Restaurant for international-regional fusion and Maki Bar for Asian-inspired cuisine) and rents multiple event and meeting rooms accommodating up to 200 guests for conferences, weddings, and corporate events. Ancillary paid services include spa and wellness treatments, secure parking, airport transfers, and pet-friendly accommodations under the Huésped Siempre Estelar loyalty program.

Product overview

Hotel Estelar Milla de Oro is a hotel property offering a unified hospitality experience. The core product consists of six room types (Queen Standard Room, Superior Room, Superior Twin, Superior Cama Queen Non Smoking, Junior Suite, and Junior Suite Estelar Queen Non Smoking), two restaurants (Kuzina Restaurant and Maki Bar), and meeting/event spaces accommodating up to 200 guests. Add-on services include spa and wellness treatments, pet-friendly accommodations, airport transfers, and the Huésped Siempre Estelar loyalty program. The hotel positions itself in the El Poblado district of Medellín, Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Siempre Estelar: Loyalty program offering discounts and special benefits to returning guests.
• Huésped Siempre Estelar

Products and services

• Queen Standard Room Standard accommodation category featuring two beds, cable TV, minibar, and non-smoking options, targeted at two guests and starting from COP 446,250 per night.
• Superior Room Spacious room option with two beds or queen-sized bed configurations, connectable to standard rooms, featuring safe and amenities for both short and extended stays, starting from COP 500,495 per night.
• Superior Twin Room Two-bed room with cozy design, 24-hour room service, safe, alarm clock, and WiFi Easy Connection, suited for two guests sharing accommodation.
• Superior Queen Non-Smoking Room Non-smoking room with queen-size bed designed for couples or business travelers, featuring 24-hour room service, safe, alarm clock, and WiFi Easy Connection.
• Junior Suite Premium suite with separate sitting room, connectable to standard rooms, with cable TV and daily housekeeping service, starting from COP 554,394 per night.
• Junior Suite Estelar Queen Non-Smoking Remodeled premium suite with living room, large windows, free WiFi, minibar, safe, ironing equipment, hairdryer, TV, and telephone, starting from COP 557,700 per night.
• Kuzina Restaurant On-site restaurant serving international and regional cuisine fusion, featuring iconic dishes from different parts of the world alongside local autochthonous discoveries, with 24-hour room service available.
• Maki Bar On-site restaurant and bar offering Asian-inspired cuisine including makis, donburis, nigiris, pokes, and temakis, complemented by mixology and a curated drinks selection.
• Meeting and Event Spaces Rental of seven event and meeting rooms including Estelar Salon A-B-C (up to 200 persons), Salons A, B, and C, combined salons AB and BC, Milla de Oro, and a VIP meeting room for 15 persons, with layouts including auditorium, banquet, cocktail, U-shape, and classroom for conferences, weddings, and corporate events.
• Spa and Wellness Services Professional spa offering personalized massage treatments, relaxation services, and access to a terrace jacuzzi and gym facilities for hotel guests and event attendees.
• Airport Transfer Service Paid transportation service to and from the airport for hotel guests, with reservations required and an additional fee applied.
• Parking Service Covered and guarded parking available to guests and visitors at COP 5,000 per hour or COP 25,000 per day.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Estelar Blue: Sister property under the same ESTELAR brand in Medellín. Closest comparable on operating model, brand standards, loyalty integration, and target customer base.
• Hotel Dann Carlton Medellín: Premium full-service hotel also located in El Poblado, Medellín. Directly comparable on geography, segment (business + leisure), and service mix including event facilities and F&B.
• NH Collection Medellín Royal: Upper-upscale international chain hotel in El Poblado serving business and leisure travelers with comparable room tiers, F&B, and meeting facilities.
• The Click Clack Hotel Medellín: Design-led boutique hotel in El Poblado targeting design-conscious business and leisure travelers. Comparable on location, upper-upscale positioning, and experiential F&B.
• InterContinental Medellín: Full-service international luxury hotel serving the corporate and MICE segments in Medellín. Comparable on premium positioning, event capacity, and business-traveler focus.
• Marriott Medellín Hotel: International full-service hotel in Medellín targeting business travelers with comparable event space, F&B outlets, and loyalty program (Marriott Bonvoy).
• Hotel Park 10 Medellín: Boutique luxury hotel in El Poblado with full-service amenities including restaurant, spa, and event space. Direct competitor for premium leisure and corporate stays.
• Novotel Medellín El Tesoro: Mid-to-upper upscale international chain (Accor) in Medellín with F&B and meeting facilities. Comparable on segment and business-traveler targeting.
• Hotel San Fernando Plaza Medellín: Established full-service hotel in the El Poblado/Provenza corridor with event facilities and multiple F&B venues. Comparable on geography and full-service positioning.
• Hotel Poblado Plaza: Boutique upper-upscale hotel in El Poblado offering rooms, restaurant, and event spaces. Comparable on segment, location, and event-led revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-estelar-milla-de-oro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Estelar Milla de Oro