Hotel Poblado

What Hotel Poblado does

Hotel Poblado is a beachfront hotel located in Coveñas, Sucre, Colombia, facing the Gulf of Morrosquillo at Calle 6 Nro. 12-386, Sector Punte Piedra - Primera Ensenada. The property is legally operated by Operadora de Hoteles Avia SAS, a subsidiary of Grupo Aviatur, a Colombian tourism conglomerate, with the corporate data-controller being Avia Soluciones Hoteleras (AVIANET). It serves leisure travelers, families, couples, corporate groups, and wedding parties seeking an all-inclusive Caribbean beach experience, with adjacent access to the San Bernardo Islands archipelago and the 1,800-hectare Ciénaga de La Caimanera nature reserve.

The hotel offers a portfolio of accommodations including Standard Rooms (17-24 m²), Junior Suites (27 m² with private jacuzzi), Vista al Mar rooms, and Family/Multiple rooms. Supporting infrastructure includes multiple food and beverage outlets (Poblado Restaurant, Poblado Bar, Beach/Cruise Bar, Heladería Poblado ice cream shop, Poblado Cafeteria, Poblado Rooftop), a spa with Turkish bath and jacuzzi, a boutique, event venues for corporate and social functions, nautical activities (sports boat rental with two 300 HP engines, kayaks, paddleboards), free bicycle service, and private transportation. The property runs a documented sustainability program including 552 RETIE-certified solar panels, card-controlled room power, rainwater harvesting, water-saving fixtures, and waste recycling (3,377 kg recyclables and 1,513 kg WEEE diverted in 2023).

Hotel Poblado generates revenue across multiple streams: room rentals under Continental (breakfast) and Poblado (full-board) meal plans, food and beverage across its outlets, spa treatments, corporate and social event hosting, private transportation, on-site boutique retail, nautical rentals, pet accommodations, and Day Pass (Pasadía) packages. Distribution combines a direct website with Synxis booking integration, call center (+57 601 587 9479) and WhatsApp (+57 3138984956) reservations, walk-ins, third-party OTAs via Synxis, and the Grupo Aviatur travel agency network. Marketing leverages content around local attractions (San Bernardo Islands, Caimanera Swamp, Marine Infantry Museum), Instagram (@pobladohotel), and a Colombian Tourism Quality Certificate, with recent recognition via the 2025 Digital Award TRA.

Name

Hotel Poblado

Legal name

Operadora de Hoteles Avia SAS

Website

https://hotelpoblado.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Poblado is a beachfront hotel in Coveñas, Sucre, Colombia, operated by Operadora de Hoteles Avia SAS within Grupo Aviatur. It serves leisure families, couples, corporate groups, and wedding guests with rooms, F&B outlets, spa, event venues, and nautical activities, distributed via Synxis, Aviatur, and direct channels.

Ownership category

akta.pro rank

Product category

Beachfront Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beachfront hotel services
• Hospitality accommodation
• Spa wellness services
• Corporate event hosting
• Nautical tourism activities

Headquarters

HQ city

Coveñas

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals including Junior Suite, Standard, Sea View, Multiple, and Family rooms. Revenue generated from nightly stays with various meal plans (Continental Plan or Poblado Plan with full meals).
2. Food and Beverage: Restaurant services including Poblado Restaurant, Poblado Cafeteria, Poblado Bar, Ice Cream Shop, and Rooftop dining. Includes cocktail services, à la carte dining, and meal plans.
3. Spa and Wellness: Spa services offering exclusive treatments for relaxation and rejuvenation
4. Event Hosting: Corporate events, weddings, and social celebrations in dedicated event spaces with technology-equipped facilities
5. Transportation Services: Private transportation with two vans and one private car for airport transfers and local transfers. Vans have capacity for up to 25 people.
6. Retail - Boutique: On-site boutique offering local products and fashion items
7. Nautical Activities: Sports boat rental with two 300 HP engines, capacity for 18 people, includes bathroom, sun loungers, cooler with ice, and music
8. Pet Services: Pet accommodation services with $150,000 fee in high season and $120,000 in mid/low season
9. Day Pass (Pasadía): Day-use packages including welcome cocktail, lunch, and refreshments at varying seasonal rates

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hotel Poblado is a beachfront hotel in Coveñas, Sucre, Colombia, offering overnight accommodations across five room categories (Standard, Junior Suite, Vista al Mar, Family, and Multiple), six food and beverage outlets (restaurant, bar, cafeteria, beach bar, rooftop, and ice cream shop), spa and wellness treatments, event spaces for corporate meetings and weddings, nautical activities, and guided tours to nearby natural attractions. The property also provides ancillary services including private transportation, pet accommodations, day passes, and complimentary bicycle rentals.

Product overview

Hotel Poblado is a beachfront hotel in Coveñas, Sucre, Colombia, operated by Operadora de Hoteles Avia (Avia Solutions Hoteleras) under the Aviatur Group. The property offers a portfolio of accommodations including Standard Rooms (17-24 m²), Junior Suites (27 m²) with Jacuzzi, Vista al Mar rooms with ocean views, and Family/Multiple rooms for larger groups. The hotel operates multiple food and beverage outlets: Poblado Restaurant (main dining), Poblado Bar (poolside), Beach Bar/Cruise Bar, Heladería Poblado (ice cream shop), Poblado Cafeteria, and Poblado Rooftop. Wellness amenities include a full-service Spa with Turkish bath and jacuzzi, plus a Boutique. The property features event venues for corporate meetings, conferences, weddings, and social celebrations. Activities offered include nautical sports (kayaking, snorkeling, paddleboarding), private boat rentals, and complimentary bicycle service. The hotel also serves as a base for regional tours to the San Bernardo Islands, Ciénaga de La Caimanera lagoon, and the Marine Infantry Museum. Accommodation is available through Continental Plan (breakfast included) or Poblado Plan (full board).

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room

Quantifiable outcome

• 3,377 kg of recyclable waste prevented from landfills in 2023
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Aviatur Group (Operadora de Hoteles Avia SAS)coreStrategic or Co-development PartnerHotel Poblado is operated by Operadora de Hoteles Avia SAS, part of the Aviatur Group. This partnership provides distribution network access, centralized reservations ([email protected]), and corporate booking infrastructure. The hotel is branded and marketed under the Poblado name while benefiting from Aviatur's established tourism ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hoteles Estelar: Established Colombian hotel chain operating city and beach properties with full-service amenities. Comparable rooms/F&B/events offering, but operates at larger scale and broader footprint than a single-property Coveñas resort.
• NH Hotels (Minor Hotels) Colombia: International operator with multiple Colombian properties including beach/coastal locations. Comparable full-service amenity profile but with international brand standards and broader geographic reach.
• Sonesta Hotel Cartagena: International brand operating beachfront full-service properties on the Colombian Caribbean with rooms, F&B, spa and event venues. Overlapping business model targeting family/leisure and corporate event demand.
• GHL Hoteles: Largest Colombian hotel operator with a broad portfolio across beach, business and city locations. Comparable full-service hospitality delivery and Colombian market presence, but with broader geographic and segment diversification.
• Hoteles Dann: Colombian hotel chain with business and resort properties including beach locations. Overlaps with Hotel Poblado on full-service hospitality delivery and Colombian market, though with broader portfolio.
• Hilton Cartagena: International-brand beachfront resort on Colombia's Caribbean coast with full-service rooms, F&B, spa and large event facilities. Comparable in service mix though targeting a higher price tier and broader corporate/international demand.

Direct peers

• Decameron Hotels: Colombian-origin all-inclusive beachfront resort operator with multiple Caribbean coastal properties. Directly comparable business model: full-meal plans, beachfront lodging, F&B outlets, and event spaces serving family/couple leisure demand in Colombia.
• Hotel Irotama: Beachfront resort in Santa Marta (Colombian Caribbean) with multiple room categories, F&B, spa, pools and event facilities. Comparable Colombian Caribbean full-service beach lodging with family/leisure focus.
• Hotel Las Américas: Beachfront resort group in Cartagena offering full-service rooms, multiple F&B outlets, spa, event venues and pools — directly comparable full-service beachfront hospitality product to Hotel Poblado on Colombia's Caribbean coast.
• Hotel Decameron Galeones (San Bernardo): Decameron's all-inclusive resort on the San Bernardo Islands archipelago — geographically adjacent to Hotel Poblado's Coveñas base and competing for the same eco-tourism/San Bernardo Islands traveler pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pobladohotel
• LinkedInlinkedin.com/company/hotel-poblado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Poblado