ESTHE' pro Diffusion SARL

What ESTHE' pro Diffusion SARL does

ESTHE'pro Diffusion SARL is a privately held French wholesaler (SARL) based in Savigné-l'Évêque that distributes professional aesthetic products, equipment, and consumables to licensed beauty institutes and spa professionals. The company operates an e-commerce storefront at estheprodiffusion.fr covering epilation (Starpil waxes, cartridges), body care (Morjana Cosmétiques, BIORELINE, La Crèmerie, goat milk treatments, Moroccan hammam rituals), facial care (Héliabrine, Morjana, Korean Lifting, bio goat milk), nail products (Akyado semi-permanent varnishes and gels), makeup, equipment and furniture, consumables and linens, and resale products including Solinotes fragrances and nutricosmetics. The catalog is assembled via distribution partnerships with recognized professional brands.

The business operates two revenue streams: wholesale product sales at undisclosed unit pricing to registered beauty professionals, and paid professional training delivered at the company's QUALIOPI-certified training center (approval number 52 72 01112 72). Training programs cover massage techniques, nail art, eyelash extensions, permanent makeup, and other aesthetic modalities, priced between €280 and €1,800 HT per participant, run in small groups of up to six trainees at the Savigné-l'Évêque headquarters. The company claims 100% trainee satisfaction and pass rates in 2023.

The customer base is reported at over 1,200 beauty institutes, concentrated primarily in the Pays de la Loire region with extension into Normandy, Poitou-Charentes, and selected French departments; worldwide delivery is technically available via the website. Distribution is direct-to-consumer e-commerce supplemented by in-person consultation at the headquarters. The company has five employees, holds QUALIOPI certification and GDPR compliance, and is identified by Candy PERRICHET as Director of Publication. No external funding, M&A activity, or public listing is disclosed.

Name

ESTHE' pro Diffusion SARL

Legal name

ESTHE PRO DIFFUSION

Website

https://estheprodiffusion.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ESTHE'pro Diffusion SARL is a French wholesaler based in Savigné-l'Évêque that distributes professional aesthetic products, equipment, and consumables to over 1,200 beauty institutes across western France, complemented by a QUALIOPI-certified training center.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies Wholesale

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Waxing & Depilatory Professional Products (CRABALAH), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Professional beauty supplies
• Aesthetic equipment wholesale
• Beauty institute supplies
• Esthetic professional training
• Spa product distribution

Headquarters

HQ city

Savigné-l'Évêque

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale product sales: ESTHE'pro Diffusion generates revenue primarily by selling professional aesthetic products and equipment to beauty and spa professionals. Products span categories including epilation, body care, facial care, nail care, makeup, linen, and furniture/equipment. Revenue is derived from one-time product transactions sold at wholesale prices to registered professionals.
2. Professional training services: The company offers paid professional training programs for licensed estheticians across a wide range of techniques (massage, nail art, eyelash extensions, permanent makeup, etc.). Training is conducted in small groups at the company's headquarters, with pricing ranging from €280 to €1,800 per program. Revenue is recognized per enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ESTHE' pro Diffusion SARL is a French wholesale distributor of professional aesthetic products, equipment, furniture, and consumables sold to licensed beauty and spa professionals operating institutes and salons. The company curates branded product lines across epilation, body care, facial care, nail care, makeup, linens, and equipment from brands such as Starpil, Morjana Cosmétiques, Akyado, Héliabrine, Mollon, BIORELINE, and Solinotes. It also operates a QUALIOPI-certified professional training center offering paid instruction in massage, nail art, eyelash extensions, permanent makeup, and related techniques, plus institute implantation and expansion advisory services.

Product overview

ESTHE' pro Diffusion SARL is a French wholesaler and supplier of professional aesthetic and spa equipment and products based in Savigné-l'Évêque, France. The company offers a comprehensive portfolio of aesthetic products including epilation supplies (Starpil waxes, cartridges), body care products (Morjana, BIORELINE, La Crèmerie, goat milk treatments), face care (Héliabrine, Bioreline, Morjana), beauty equipment and furniture, makeup, nail products (Akyado gels, semi-permanent varnishes), consumables and linens, and resale products (Solinotes fragrances, nutricosmetics). The company also provides professional training services for aesthetic practitioners in various techniques including massage, nail art, eyelash extensions, and makeup. Key brand partnerships include Morjana Cosmétiques, Starpil, Akyado, Héliabrine, and Mollon. The company serves over 1,200 beauty institutes across France and offers installation planning and project support services for new or expanding institutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Beauty Products Wholesale Wholesale distribution of professional aesthetic products and consumables spanning epilation (peelable wax, strip wax, cartridges, accessories, devices), body care (goat milk, La Crèmerie, BIORELINE, Morjana body care lines), facial care (Korean lifting, Héliabrine, Bioreline, Morjana, makeup, lash and brow treatments), nail care (Akyado semi-permanent varnishes, gels, files, brushes), consumables and linens (hygiene products, examination drapes, disposable linens), resale products (Le Mans perfume, Solinotes fragrances, nutricosmetics), and equipment/furniture (towel warmers, disinfection, treatment and manicure tables, face and body devices). Sold at wholesale prices to registered beauty and spa professionals in France and worldwide.
• Professional Training Services QUALIOPI-certified paid training programs for licensed estheticians covering massage techniques (Ayurvedic, hot stones, shell, manual lymphatic drainage, African, Lomi Lomi), nail art perfectionnement, holistic head SPA, Kobido facial, Korean lifting, eyelash extensions, lash lift, lash/brow tinting, permanent makeup powder brows, and maderotherapy. Programs run in small groups of 2-6 participants at the Savigné-l'Évêque headquarters, with prerequisites such as CAP Esthétique Cosmétique for some courses and optional starter kits (e.g., €950 HT for permanent makeup). Training approval number: 52 72 01112 72.
• Institute Project Consulting Services Advisory and project planning services for beauty professionals setting up, expanding, or renovating institutes, including customized layout design adapted to client preferences and expectations. Delivered in-person at the company's headquarters or on a project basis.

Quantifiable outcome

• Over 1,200 beauty institutes rely on ESTHE'pro Diffusion as their primary supplier
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Morjana CosmétiquescoreOthersMorjana Cosmétiques is a recognized brand in professional aesthetic products carried by ESTHE'pro Diffusion. The brand specializes in body care products inspired by Moroccan wellness traditions, including lines such as 'Rêve de Marrakech', 'Rituels du Spa', and 'Rituel du Hammam Marocain'. The partnership provides ESTHE'pro Diffusion with premium, culturally differentiated product lines for its beauty professional customers.
• StarpilminorOthersStarpil is a recognized brand in professional waxing (épilation) products. ESTHE'pro Diffusion distributes Starpil products as part of its epilation category offerings, serving beauty professionals seeking high-quality waxing solutions.
• AkyadominorOthersAkyado is a professional nail care brand (VSP semi-permanent varnish colors and other nail products) distributed by ESTHE'pro Diffusion. The partnership provides nail care product lines for beauty professionals.
• HéliabrineminorOthersHéliabrine is a professional skincare brand carried by ESTHE'pro Diffusion, offering facial care products targeting specific skin concerns including anti-aging, anti-spot treatments, hydration, and combination/oily skin ranges.
• MollonminorOthersMollon is a professional cosmetic brand distributed by ESTHE'pro Diffusion, providing beauty professionals with quality body and facial care product options as part of the company's curated supplier selection.
• Nu SkinminorOthersESTHE'pro Diffusion carries Nu Skin products and hosts a branded sub-site (mysite.mynuskin.com) for Nu Skin sales, indicating a product distribution or affiliate relationship for resale of Nu Skin beauty and wellness products.
• Skin-EstheticminorOthersSkin-Esthetic is referenced as a partner brand on the ESTHE'pro Diffusion website. The company is listed among the brand partners whose products are distributed by ESTHE'pro Diffusion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Notino: Large European online beauty and perfumery retailer. Comparable as a digital-first competitor pressing on the e-commerce side of ESTHE'pro Diffusion's wholesale business, particularly for resale products.
• LPG Systems: French manufacturer of professional beauty and body-care equipment (cellu M6, etc.) sold through certified partner institutes. Comparable on the equipment and furniture category of ESTHE'pro Diffusion's catalog.
• Guinot: Long-established French professional skincare brand with its own institute network and authorized distributors. Comparable on the professional skincare and facial care product side of ESTHE'pro Diffusion's assortment.
• Maria Galland: Luxury French professional skincare brand sold through partner institutes and spas. Directly comparable to brands such as Héliabrine and Morjana carried by ESTHE'pro Diffusion.
• Thalgo: French professional marine-based skincare brand distributed to spas and institutes. Comparable to Héliabrine, Morjana and BIORELINE lines carried by ESTHE'pro Diffusion for professional facial/body care.

Direct peers

• Perron Rigot: French professional wax and depilatory products manufacturer. ESTHE'pro Diffusion distributes Starpil in the same wax category; Perron Rigot is a direct comparable on the depilatory professional product side of the assortment.
• Hive of Beauty: Professional wax and depilatory brand distributing to estheticians and salons across Europe. Comparable as a competing supplier within ESTHE'pro's core epilation category.
• Distri Beauté Professionnelle: French wholesale distributor of professional beauty and esthetics products to institutes and spas. Directly comparable to ESTHE'pro Diffusion in customer segment (licensed estheticians), product mix (professional consumables, skincare, equipment), and B2B distribution model in France.
• Pro-Duo: Wholesale/retail chain supplying professional beauty products and salon supplies across Benelux and neighboring markets. Comparable assortment breadth across skincare, body care, nail and equipment, serving the same professional beauty customer base as ESTHE'pro Diffusion.

Regional players

• Beauty Success: French multi-store beauty retailer carrying a broad cosmetics, skincare and fragrance assortment. Comparable on the resale-product line of ESTHE'pro Diffusion's business (Solinotes, Le Mans perfume, ambient fragrances) in the French regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/esthe'-pro-diffusion-sarl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESTHE' pro Diffusion SARL