Akyado

What Akyado does

Akyado, legally operated as Deep Services SA, is a Swiss health and beauty company founded in 1999 and headquartered in Remaufens (Fribourg canton), Switzerland. The company operates a four-pillar multi-brand ecosystem covering consumer skincare (Akyado Care), professional beauty products and equipment (Akyado Professional), nail design training (Akyado Academy), and a network of physical beauty salons branded as Swiss Wellness Lounge (Akyado Lounge). The product line is built around natural ingredient cosmetics, including the Fleur de Lait cuticle oil line featuring sweet almond, apricot kernel, rapeseed, and jojoba oils, marketed under a 'Pure Helvetic Care' Swiss-origin positioning.

The company's underlying technology stack is a multi-language e-commerce portal (akyado.com) with French, German, and English versions, supported by dedicated sub-domain portals for retail (akyado-care.ch), professional products (akyado-pro.ch), salon locations (akyado-lounge.ch), and training (akyado-academie.ch). No proprietary technology, patents, or AI/ML capabilities are disclosed in the source data. The underlying technology is a standard e-commerce/content platform (Theme Prime front-end with Odoo-style web) rather than a differentiated technical product.

Akyado's business model combines four revenue streams: (1) D2C retail product sales through its own e-commerce storefront, (2) B2B sales of professional products and equipment to salons and practitioners, (3) professional services revenue from operated Swiss Wellness Lounge beauty salons, and (4) training and education fees from Akyado Academy. Pricing is in Swiss Francs, with visible retail SKUs in the CHF 18-20 range. The customer base is split between individual Swiss consumers, beauty salon operators, and professional nail technicians/estheticians, all served exclusively within the Swiss domestic market.

Name

Akyado

Legal name

Deep Services SA

Website

https://akyado.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Akyado is a Swiss health and beauty company operating a four-brand ecosystem of consumer skincare (Akyado Care), professional products and equipment (Akyado Professional), nail training (Akyado Academy), and beauty salons (Swiss Wellness Lounge), serving Swiss consumers and beauty professionals via direct e-commerce and physical salons.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Nail Salons (812113), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Nail Art & Custom Designs (HSALACAE), Nail Technology (EDAOALAG), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Salon Business, Management & Retail Training (HSALANAK), Beauty Tools, Accessories & Devices Distribution (CRAOAEAL)

Keywords

• Skin care products
• Professional nail care
• Beauty salon services
• Beauty professional training
• Cosmetic manufacturing

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Retail product sales: Direct-to-consumer e-commerce sales of Akyado-branded skin care and beauty products including cuticle oils and treatments through the company's online portal.
2. Professional products & equipment: B2B sales of professional beauty products and equipment to salons and beauty practitioners through a dedicated professional portal.
3. Beauty salon services: Swiss Wellness Lounge beauty salon services operated under the Akyado beauty salon brand.
4. Nail training academy: Professional nail design training courses offered through Akyado Academy for beauty professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Akyado develops and sells Swiss cosmetic and nail care products through its consumer and professional brands, operates branded beauty institutes (Swiss Wellness Lounge) offering salon services, and provides professional beauty equipment to industry customers. The company also runs a training academy delivering structured nail care education to beauty professionals.

Product overview

Akyado is a Swiss health and beauty company operating a multi-brand portfolio across consumer skincare, professional beauty products and equipment, nail training education, and beauty salon services. The consumer-facing Akyado Care brand offers skincare products like the Fleur de Lait Cuticle Oil. Akyado Professional serves salon practitioners with equipment and supplies. Akyado Academy provides nail training courses. The Swiss Wellness Lounge represents their beauty salon services. Products are sold through the Akyado e-commerce portal with offerings for both individual consumers and beauty professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Akyado Care: Consumer skincare products - skin care products for personal use
• Akyado Professional
• Akyado Academy
• Akyado Lounge
• Akyado Swiss Wellness Lounge

Products and services

• Akyado Care Consumer-facing skincare line offering Swiss-made skincare products for personal use, sold through the Akyado e-commerce storefront with pricing model type one_time_license.
• Akyado Professional Professional-grade nail care products and beauty equipment sold to beauty professionals and salon operators through the dedicated professional portal with pricing model type one_time_license.
• Akyado Academy Professional education and training program for nail technicians and beauty professionals, with pricing model type professional_services covering course fees.
• Akyado Lounge (Swiss Wellness Lounge) Branded beauty salon locations offering professional nail care and beauty services to end consumers, with pricing model type professional_services.
• Fleur de Lait Cuticle Oil A specific Swiss-made cuticle oil product available for purchase through the Akyado consumer retail storefront.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• L'Oréal Professionnel: Global professional beauty giant with salon products, education academies, and broad brand portfolio. Competes with Akyado Professional and Academy but at vastly larger scale and broader category scope.
• Douglas: Europe's largest beauty retailer with broad cosmetics, skincare, and nail care assortment across DACH markets. Indirectly comparable to Akyado's retail e-commerce and may list competitor products.
• Wella Company: Major professional beauty conglomerate with hair, nail, and skin care products plus salon education. Overlaps with Akyado's professional products and training categories but serves a much broader market.

Direct peers

• CND (Creative Nail Design): Leading professional nail brand offering gel polish, acrylics, and nail training through CND Academy. Comparable to Akyado Professional and Akyado Academy's B2B and education offerings.
• Mavala: Swiss-founded nail care specialist offering professional and consumer nail products globally. Directly comparable to Akyado Care and Akyado Professional in the nail care and nail salon supply category.
• Gehwol: German foot and nail care specialist with professional and consumer product lines. Compares to Akyado's nail care (cuticle oil) and professional foot/nail care offerings.
• Alessandro International: European professional nail and beauty brand with salon-channel distribution and own academies. Closely mirrors Akyado's combination of professional products, training, and salon services.
• Klapp Cosmetics: German-based professional beauty and skincare brand supplying salons and offering professional training. Comparable to Akyado's German-language Swiss market and professional product positioning.
• OPI: Global professional nail lacquer and treatment brand with strong salon channel presence. Overlaps with Akyado's professional product line and salon supply business.

Emerging players

• Manucurist: French green/natural nail care brand selling to consumers and professionals. Comparable to Akyado Care's natural-ingredient consumer nail care positioning and DTC go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/akyadosuisse
• LinkedInlinkedin.com/company/akyado

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akyado