What Esthima does

Esthima is the leading French pet funeral services brand, operating as a trade name of Incinéris SASU, a wholly-owned subsidiary of the IVC Evidensia France veterinary group. Founded in 1995 (originally as Incinéris, rebranded to Esthima in 2023) and headquartered in Villeneuve d'Ascq, the company runs a nationwide network of 18+ crematoriums and funeral agencies across metropolitan France, offering three core cremation service tiers — private cremation with ash restitution, reference cremation, and collective/plural cremation — for dogs, cats, and NAC (nouveaux animaux de compagnie / exotic pets). It serves two primary customer segments: individual pet owners (B2C, via direct phone, online configurator, and pre-need funeral contracts) and veterinary clinics (B2B, through two partnership formulas: Crematis, where the vet remains the sole family contact, and Esthima Pro, where Esthima handles full family accompaniment).

The company monetizes through three streams: (1) core cremation professional services, priced via personalized quotes rather than published rates; (2) e-commerce sales of memorial products — urns in ceramic, metal, bamboo, crystal and wood (€56–€142 ASP), photo-frame urns, jewelry, paw print keepsakes, and remembrance books — shipped via Colissimo with Alma installment payment support; and (3) recurring pre-need funeral contracts that lock in future cremation revenue. Supporting infrastructure includes a WordPress-based website, an online pricing configurator, a customer tracking portal ("Mon Espace" / suivi parcours funéraire), and a content marketing library of 70+ educational guides plus the "Au pays d'Eden" podcast. Strategic priorities evidenced in 2023–2024 include national network expansion via both greenfield openings and the roll-up acquisition of regional crematoriums (A.V.C Crémation in Cuers, Bye Bye Crémation in La Teste-de-Buch), the launch of France's first pet funeral TV campaign, and a two-star Positive Company ESG certification. The business is structurally a traditional services operator with no disclosed AI/ML, software, or proprietary technology assets beyond standard web and payment integrations.

Name

Esthima

Legal name

Incinéris SASU

Website

https://esthima.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Esthima is the leading French pet funeral services brand, operating a nationwide network of 18+ crematoriums for dogs, cats, and exotic pets. It serves individual pet owners with cremation, memorial products, and pre-need contracts, and veterinary clinics via Crematis and Esthima Pro partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Villeneuve d'Ascq

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Cremation Services: Core funeral services including private cremation (with ash restitution), reference cremation, and collective/plural cremation for dogs, cats, and NAC (new pets/exotic animals). Services include body pickup, cremation, and optional urn delivery.
2. Funeral Products (Urns & Accessories): E-commerce sales of memorial products including cremation urns (bamboo, ceramic, metal, wood), photo frame urns, memorial jewelry, paw print keepsakes, and remembrance books. Online shop accessible at esthima.fr/boutique with delivery via Colissimo.
3. Pre-need Funeral Contracts: Advance funeral planning contracts allowing pet owners to pre-arrange and pre-pay for their animal's cremation services, providing revenue visibility and customer lock-in.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Esthima operates a nationwide network of pet crematoriums in France providing three cremation service tiers (private with ash restitution, reference cremation, and collective/plural cremation) for dogs, cats, and NAC. The company sells memorial urns and keepsakes through an online boutique and offers pre-need funeral contracts. It also serves veterinary clinics via two dedicated service brands—Crematis (clinic manages family relationship) and Esthima Pro (Esthima provides full family accompaniment).

Product overview

Esthima operates as a comprehensive pet funeral and cremation service provider, offering three core cremation service tiers (Crémation privée, Crémation référence, and Crémation plurielle) alongside two service brands: Crematis for veterinary partners and Esthima Pro for direct family accompaniment. The company maintains an e-commerce boutique featuring diverse funerary urn products including ceramic, metal, wood, and crystal designs in various styles (photo frames, paw print memorials, animal-shaped urns, candle urns). Additional digital services include an online price configurator and customer portal for funeral journey tracking. Esthima also offers jewelry keepsakes (pendants, bracelets), memorial frames, and memory boxes as companion products.

Differentiator

Problem solved

Functional benefit

Brands

• Crematis: Service dedicated to veterinarians for animal cremation where vets remain the sole point of contact for families
• Esthima Pro

Products and services

• Crémation privée

Quantifiable outcome

• 100% client satisfaction rate with phone accompaniment service
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• IVC Evidensia France (Parent Company)coreOthersEsthima is a brand of Incinéris SASU, which is a subsidiary of IVC Evidensia France (SAS, RCS Nanterre 844 060 004, 8-14 Avenue de l'Arche Zac Danton, 92400 Courbevoie). IVC Evidensia is an international veterinary group that includes other brands such as HORSIA, ANIMORIAL, CYCLAVET, and CREMATIS.
• Veterinary Clinics (France-wide Network)coreChannel Partner/ Reseller/ DistributorNationwide network of veterinary clinics that partner with Esthima for pet cremation services through two formulas: Crematis (clinic manages client relationship) and Esthima Pro (full-service family accompaniment). Veterinarians recommend Esthima services to grieving pet owners and facilitate body pickup.
• SAS MEDIATION SOLUTIONminorImplementation/ SI/ Consulting PartnerConsumer dispute resolution mediator for handling customer complaints and disputes in accordance with French consumer protection regulations (SAS MEDIATION SOLUTION RCS 832 869 564, 222 chemin de la bergerie 01800 Saint Jean de Niost).
• Alma (Payment Partner)supportingTechnology or IntegrationPayment partner enabling installment payments (2, 3, or 4 times) for orders between €50 and €3,500. Alma provides secure payment processing with 3D Secure protection.
• Colissimo (Logistics Partner)supportingTechnology or IntegrationShipping partner for e-commerce product deliveries (urns, accessories) throughout Metropolitan France. Provides tracking and delivery notifications.
• Blaaaaz (Digital Agency)supportingTechnology or IntegrationWebsite design and development agency responsible for esthima.fr and related digital properties.
• Nikita (Video Production)supportingTechnology or IntegrationVideo production company responsible for Esthima's video content including TV spots and promotional materials.
• OVH (Web Hosting)supportingTechnology or IntegrationWeb hosting provider for esthima.fr and related websites (RCS Lille Métropole 424 761 419, 2 rue Kellermann, 59100 Roubaix).
• WAMIZ (Pet Media Platform)supportingGTM or Marketing PartnerCollaborative partnership with WAMIZ pet platform for joint studies on pet funeral practices and grief. Conducted 'Étude Esthima/WAMIZ: Obsèques et Deuil de nos Animaux de Compagnie' research study.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• CVS Group: UK's largest listed veterinary services provider with 500+ practices. Comparable as a multi-site veterinary group whose clinic network intersects with pet funeral referral channels.
• BluePearl Pet Hospital: US specialty and emergency veterinary hospital chain. Comparable as a scaled veterinary services provider that frequently partners with pet cremation services for end-of-life care.
• National Veterinary Associates (NVA): US veterinary hospital and pet care services group with 1,400+ locations. Comparable as a scaled veterinary services operator that frequently partners with pet cremation services for end-of-life care.
• IVC Evidensia: International veterinary group that owns Esthima; operates over 2,000 veterinary clinics across Europe. Comparable as the parent company context and an upstream veterinary services player whose clinic base is Esthima's key B2B channel.
• VetPartners: European veterinary group operating practices across UK, France, and other markets. Comparable as a multi-site veterinary services network that could partner with or compete against pet funeral services.

Broad incumbents

• Dignity PLC: UK funeral services provider with ~800 locations including crematoria and funeral homes. Comparable to Esthima as a European multi-location death care operator offering cremation, funeral services, and pre-paid funeral plans in a similar regulatory environment.
• Service Corporation International: US-based funeral services giant operating over 1,500 funeral homes and 400 cemeteries. Comparable to Esthima as a scaled, multi-location death care operator offering cremation, funeral services, and memorial products across a wide geographic footprint.
• Mars Petcare: Global pet care leader across food, veterinary services (VCA, Banfield, Anicura), and pet tech. Comparable as a broader pet services ecosystem player whose pet humanization initiatives drive category demand for premium end-of-life pet services.
• Carriage Services: US death care provider operating funeral homes and cemeteries across multiple states. Comparable to Esthima as a multi-site death care operator with a tiered service model and B2C/B2B customer mix.
• StoneMor Partners: US death care company operating cemeteries and crematoria with adjacent memorial product sales. Comparable to Esthima as a cemetery/crematory operator with a related merchandise business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/incineris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esthima