estudo dirigido

What estudo dirigido does

Estudo Dirigido (legal name Estudo Dirigido Psi EIRELI-ME) is a privately held, bootstrapped Brazilian educational institution founded in 1999 in Rio de Janeiro, specializing in psychology exam preparation for public service positions and healthcare residency programs. The company originated as an in-person preparatory course provider for 15 years before launching an online platform in 2014; today it operates primarily as a direct-to-consumer digital course business. Its product portfolio spans comprehensive exam prep packages (ENARE Residencies at R$1,297, SES/RJ complete at R$1,197, HUPE/UERJ Clinical Psychology at R$546, IPUB/UFRJ Mental Health at R$494) plus lower-priced specialized modules (Psychopathology at R$90, Mental Health at R$70, Psychotherapy Theories at R$120, Organizational Psychology at R$225) and a higher-priced personalized Study Plan Project at R$1,717.

The technology stack is a conventional WordPress/WooCommerce e-commerce site delivering on-demand video lessons (watchable up to 3 times, 24/7 access during the course window) supplemented by Google Meet for live synchronous sessions and PagSeguro/PIX for payments (including up to 12x installments). Course content is produced by a faculty of currently-serving public-sector psychologists (Federal Justice, INCA, UERJ Hospital, Defensoria Pública/RJ, Municipal Health), positioning insider institutional knowledge as the core differentiator rather than technology. Distribution is entirely D2C: self-serve web purchases, phone/WhatsApp sales, and in-person registration at the Rio de Janeiro office.

The revenue model is almost entirely one-time course purchases with subscription-style course-extension options, priced in Brazilian Reais with PIX (10-12%) and returning-student discounts. End customers are fragmented B2C: psychology graduates preparing for civil service exams (TJRJ, SMS/RJ, Colégio Pedro II) and multi-professional residency candidates (ENARE, HUPE/UERJ, IPUB/UFRJ). Marketing is driven by prominently displayed student approval rankings, word-of-mouth referrals inside the psychology professional community, and institutional partnerships with ABED, FACHA, UNIPSICO-RIO, Curso Primor and Interface Psi Jus. The company is led by founder/general coordinator Selma Mendonça de Oliveira (CRP 05/20309) alongside an academic coordination team, with no external investors, no subsidiaries, and 15 total employees.

Name

estudo dirigido

Legal name

Estudo Dirigido Psi EIRELI-ME

Website

https://estudodirigido.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Estudo Dirigido is a bootstrapped Brazilian online education company founded in 1999, selling psychology exam preparation courses for public service and healthcare residency candidates across Brazil via a WordPress/WooCommerce platform and Google Meet live sessions.

Ownership category

akta.pro rank

Product category

Professional Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Psychology exam preparation
• Civil service test prep
• Medical residency prep
• Online professional courses
• Psychology certification training

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: One-time purchase of specific online courses. Students pay upfront for individual courses with prices ranging from R$70 to R$1,495 depending on course comprehensiveness. Includes access to video lessons, materials, and exercise workbooks for a defined period (typically 30-180 days after purchase).
2. Subscription Extensions: Students may extend course access or purchase additional courses. Payment plans available for installment purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Estudo Dirigido provides online and live exam preparation courses for psychologists in Brazil preparing for public service civil service contests (concursos públicos) and healthcare residency programs such as ENARE, HUPE/UERJ, IPUB/UFRJ, and SES/RJ. Course content combines recorded video lessons with live review sessions hosted on Google Meet, sold directly to individual students via the company website at price points ranging from R$70 to R$1,495.

Product overview

Estudo Dirigido PSI is a pioneer in psychology exam preparation in Brazil, offering online courses since 2014 for civil service exams, health residencies, and professional certification. The company provides a portfolio of exam preparation courses including comprehensive programs (ENARE Residencies, SES/RJ complete packages) and specialized modules (Psychopathology, Organizational Psychology, Psychotherapy Theories, Mental Health, Psychodiagnosis). Courses are delivered as video-on-demand with live class components, supported by downloadable PDF materials, exercise workbooks, and academic mentoring. The platform operates via WordPress/WooCommerce with Google Meet for live sessions and PagSeguro for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychology Civil Service Exam Preparation Courses Online and live review courses preparing psychology professionals for Brazilian public service concursos públicos (civil service exams); delivered via recorded video lessons and live Google Meet sessions.

Quantifiable outcome

• Documented top rankings including 1st, 2nd, 3rd place finishes in major examinations (ENARE, IPUB/UFRJ, HUPE/UERJ, TJRJ, SMS/RJ)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• ABED (Associação Brasileira de Educação a Distância)minorOthersBrazilian Association for Distance Education. Partner organization shown on the company's website partners section, indicating alignment with distance education standards and practices.
• FACHA (Faculdades Integradas Hélio Alonso)minorStrategic or Co-development PartnerHigher education institution in Rio de Janeiro. Faculty member Silvia Ignez S. Ramos serves as adjunct professor at FACHA, indicating academic collaboration.
• UNIPSICO-RIO (Cooperativa de Psicologia do Estado do Rio de Janeiro)minorStrategic or Co-development PartnerPsychology cooperative in Rio de Janeiro. Faculty members Luciana Lamarca and Theresa Cristina Pinto serve as members and instructors, indicating professional collaboration.
• Curso PrimorminorChannel Partner/ Reseller/ DistributorExam preparation course partner. Faculty member André Moraes teaches both at Primor and Estudo Dirigido, suggesting cross-promotional relationship.
• Interface Psi JusminorOthersEducational platform focused on legal psychology. Listed as partner on Estudo Dirigido website, indicating collaboration in the psychology and law space.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TEC Concursos: Online study platform for Brazilian concursos with question banks, video lessons, and simulators across multiple verticals including psychology. Directly comparable self-serve model targeting the same candidate pool.
• Gran Cursos Online: Major Brazilian online concurso prep platform offering courses for federal, state, and municipal exams including psychology positions. Comparable product-led video course delivery, broader vertical coverage, and significantly larger subscriber base.
• Estratégia Concursos: Brazil's largest online exam preparation platform, covering concursos across dozens of verticals including psychology and public health residencies. Directly comparable self-serve video course model, but at vastly greater scale and with broader subject coverage.
• Alfacon Concursos: Brazilian exam preparation company offering online and in-person courses for concursos, including vertical-specific tracks. Comparable target customer (civil service candidates) and online video delivery model.
• Direção Concursos: Brazilian online exam prep platform offering video courses for federal and state concursos across various disciplines. Comparable self-serve video model aimed at the same Brazilian public-service exam candidate.
• Curso Primor: Brazilian exam preparation partner that cross-shares faculty with Estudo Dirigido (instructor André Moraes teaches at both). Direct competitor in psychology concurso prep with similar in-person + online model in Rio de Janeiro.

Emerging players

• Coursera: Global online learning platform offering psychology and mental health specializations from universities. Comparable video-on-demand + certificate model, but serves a broader international audience and lacks the local concurso-specific positioning.

Broad incumbents

• edX: Global MOOC provider offering university-level psychology and healthcare courses. Comparable online video + certificate model, but at significantly larger scale and with academic rather than exam-prep orientation.
• Portal Educação: Established Brazilian online education platform offering courses across professional development, healthcare, and exam preparation. Comparable online course delivery for Brazilian adult learners, with much broader vertical coverage including psychology CE offerings.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/estudo-dirigido

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about estudo dirigido