Colegio de Agentes Comerciales de Barcelona

What Colegio de Agentes Comerciales de Barcelona does

Colegio de Agentes Comerciales de Barcelona (COACB), operating through its training arm ESVEN (Escuela Superior de Ventas), is a non-profit professional collegiate body headquartered at C/ Casp 130, Barcelona, providing regulated commercial and marketing education in Catalonia. Founded in 2006 (per Spanish sources) under the management of Fundación Privada Agencia y Mediación Comercial (AMEC) and presided by Ricard Penas, the organization delivers over 4,000 training hours annually to more than 1,100 professionals. Its core product is the IUCAB-validated Titulación Oficial de Agente Comercial (Official Commercial Agent Course), a 25-hour blended-learning certification priced at 235€ with a 180€ member subsidy.

ESVEN's product portfolio extends across multiple channels and price points: monthly FORMA.T capsules (free for members, 25€ for non-members); Formación Bonificada managed through Fundación Tripartita credits for company workers; customized In-Company training across 9 modular itineraries; the Projecta't mentoring program for employed commerce/marketing workers in Catalonia; and 100% subsidized courses via Consorci per a la Formació Contínua de Catalunya for autonomous and unemployed professionals. Distribution spans a single Barcelona training facility, the Campus Comercial and CEVirtual COACB virtual campuses, Zoom webinars, and partnerships with the Associació Intercolegial and Comercial-Jobs.com.

The business model blends direct tuition (certification, FORMA.T, language, IT courses), managed subsidized training (Consorci, Fundación Tripartita), and professional services (In-Company, Projecta't mentoring). Customer segments include individual commercial agents seeking IUCAB-recognized certification, self-employed professionals accessing subsidized training, and companies purchasing Formación Bonificada credits. AI is addressed as curriculum content (generative AI for sales, AI prompting, fundamentals of generative AI) rather than as a native platform capability, with delivery running on Zoom webinar infrastructure and standard web analytics. With 11 employees and no disclosed financial figures, COACB/ESVEN operates as a small, regionally focused collegiate training institution whose competitive position rests on regulatory recognition, government-subsidy access, and institutional affiliation rather than technology differentiation.

Name

Colegio de Agentes Comerciales de Barcelona

Legal name

Colegio Oficial de Agentes Comerciales de Barcelona (COACB)

Website

https://esven.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

COACB, through its training arm ESVEN, is a Barcelona-based non-profit collegiate body delivering certified commercial and marketing education to 1,100+ professionals annually via subsidized courses, IUCAB-validated certification, in-company training, and virtual campuses in Catalonia.

Ownership category

akta.pro rank

Product category

Professional Commercial Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPACANAJ

Credentialing, Certification Prep & Exam Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABAHAE

Delivery & Execution (Planning, Estimation, Tracking)

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

SECONDARYEDABAFAJ

Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday)

Education/Corporate Training & Professional Development/Technical & IT Skills Training

Keywords

• Professional training services
• Commercial education programs
• Vocational certification training
• Subsidized training programs
• Sales training courses

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and course fees: Revenue from paid courses such as the Official Commercial Agent course (235€ with 180€ COACB subsidy for members), FORMA.T capsules (free for members, 25€ for non-members), and language courses.
2. Subsidized and funded training management: Management of training credits through Fundación Tripartita for company training (formación bonificada), and subsidized training through Consorci per a la Formació Contínua de Catalunya for self-employed and employed workers.
3. In-company training services: Customized training programs for companies delivered on-site (in-company), managed as a service offering to corporate clients.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

ESVEN (Escuela Superior de Ventas) is the official training center of the Colegio Oficial de Agentes Comerciales de Barcelona (COACB), delivering commercial and marketing professional education. Core offerings include the IUCAB-validated Official Commercial Agent certification, monthly FORMA.T capsules, fully subsidized courses for autonomous/self-employed professionals, and customized in-company training programs for sales teams. The center delivers over 4,000 training hours annually to more than 1,100 professionals through blended in-person and online formats.

Product overview

ESVEN (Escuela Superior de Ventas) operates as the training center of the Colegio Oficial de Agentes Comerciales de Barcelona (COACB), offering a comprehensive portfolio of commercial and marketing education programs. The core offering includes the Official Commercial Agent Certification (Titulación Oficial de Agente Comercial) validated by IUCAB, supplemented by the FORMA.T monthly capsule series for ongoing professional development. ESVEN provides specialized training through multiple channels: Formación Bonificada for subsidized company training, In-Company customized programs with 9 modular itineraries, and the Projecta't mentoring program for career guidance. Additional offerings include language courses (German, French, Russian, Chinese), IT/computing courses, and fully subsidized courses through the Consorci per a la Formació Contínua de Catalunya. The organization delivers over 4,000 training hours annually to more than 1,100 professionals, with courses also accessible through the Campus Comercial Virtual platform.

Differentiator

Problem solved

Functional benefit

Brands

• FORMA.T: Cápsulas formativas mensuales dirigidas a profesionales del área comercial que deseen actualizarse y reciclarse en diferentes ámbitos.
• Formación Bonificada
• Formación In Company

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Consorci per a la Formació Contínua de CatalunyacoreStrategic or Co-development PartnerThe consortium grants COACB fully subsidized training places (cursos 100% subvencionats) for autonomous members, general regime workers, and unemployed persons in commerce and marketing. Also funds the Projecta't professional orientation program for employed workers.
• Associació Intercolegial (Intercollegiate Association)coreStrategic or Co-development PartnerCOACB is part of the Associació Intercol·legial, which enables members to access subsidized courses (English, coaching, business management) offered by other member professional colleges free of charge.
• Fundación Tripartita (Tripartite Foundation)coreStrategic or Co-development PartnerESVEN manages subsidized training credits from the Fundación Tripartita for company workers, covering commercial, transversal, and entrepreneurship training areas. Annual non-cumulative subsidies help companies train employees.
• IUCAB (Internationally United Commercial Agents and Brokers)coreStrategic or Co-development PartnerIUCAB validates the Official Commercial Agent Course certificate issued by ESVEN, providing international recognition of the professional qualification for commercial agents.
• Colegio Oficial de Agentes Comerciales de Barcelona (COACB)coreStrategic or Co-development PartnerCOACB is the parent professional body that owns and operates ESVEN as its official training center. ESVEN is managed by Fundación Privada Agencia y Mediación Comercial. COACB is presided by Ricard Penas.
• Fundación Privada Agencia y Mediación Comercial (AMEC)coreStrategic or Co-development PartnerThe AMEC foundation manages ESVEN, the training center of COACB. ESVEN is legally registered as 'Escuela Superior de Ventas (Fundación AMEC)' with CIF G60925492.
• Comercial-Jobs.comminorGTM or Marketing PartnerBanner advertising partnership on Comercial-Jobs.com for cross-promotion of ESVEN training programs to professional audiences in sales and commerce.
• BexeperienceminorOthersExternal training facilitator and speaker provider for FORMA.T capsules. Laia Morales from Bexeperience delivers multiple training sessions including AI applied to sales, marketing, and customer prospecting topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OBS Business School: Online business school focused on professional development programs in marketing, sales, and management, primarily serving Spanish-speaking professionals — comparable online-first delivery model and curriculum breadth to ESVEN's Campus Comercial.
• EAE Business School: Barcelona-based business school offering professional development and corporate training programs across management, marketing, and commercial skills — overlapping target audience (Spanish-speaking professionals seeking upskilling) and delivery model (blended/online plus in-person).
• IFP Group: Spanish vocational training group offering subsidized professional training in commerce, marketing, languages, and corporate skills — competes for the same subsidized training credits and autonomous-worker segment as ESVEN.
• ESIC Business & Marketing School: Spanish business and marketing school offering undergraduate, postgraduate, and executive programs with a strong focus on sales, marketing, and commercial management — directly comparable to ESVEN's commercial-and-marketing training focus but at a much larger scale.
• Colegio Oficial de Agentes Comerciales de Madrid: Madrid-based counterpart professional college for commercial agents — operates the same model (training center for commercial agents) in a different Spanish region and is the most structurally comparable peer.
• CEF Centro de Estudios Financieros: Spanish professional education provider offering business, finance, marketing, and corporate training programs with both in-person and online modalities — comparable professional/career-oriented training portfolio for Spanish professionals.

Broad incumbents

• Coursera: Global online learning platform with university and industry credentialed programs in sales, marketing, AI, and business — competes with ESVEN on breadth, brand, and internationally-recognized certificates for individual learners.
• LinkedIn Learning: Global professional development platform offering courses on sales, marketing, leadership, and AI — competes with ESVEN's non-certified course portfolio (FORMA.T capsules, IT, languages) on convenience and price for individual learners.
• Cámara de Comercio de Barcelona: Barcelona chamber of commerce operates a much larger training and professional development program for Catalan businesses — broader in scope than ESVEN but overlapping audience of Catalan companies and sales/commercial professionals.

Regional players

• Formació Professional (Catalan FP system): Public vocational training system in Catalonia offering subsidized commercial-and-marketing qualifications — regional competitor for the same autonomous worker and entry-level commercial training demand that ESVEN addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/coacbcn.html
• YouTubeyoutube.com/channel/UCVifu8LUpA_Ao8VWEbCeyPA.html
• LinkedInlinkedin.com/company/colegio-de-agentes-comerciales-de-barcelona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colegio de Agentes Comerciales de Barcelona