Eternity Funeral Home

What Eternity Funeral Home does

Eternity Funeral Home and Crematory is a privately held, single-location funeral services provider founded in 1996 in Jacksonville, Florida, operating under the legal name "Eternity Funeral Homes and Crematory." The company serves families across North Florida with traditional burial services, on-site cremation (including direct and no-cost cremation), pre-need planning, and forwarding of deceased remains. Its core differentiator is an on-site crematory, which keeps deceased individuals in the company's care throughout the entire process and removes dependence on third-party cremation vendors.

The company's product portfolio also includes a merchandise line (caskets, urns sourced via Mark Thomas & Co, markers and monuments, ledgers, scrolls, memorial books, cremation jewelry via Our Urn Catalog, and baby and child memorials) and digital memorial services. The technology backbone is provided by FuneralTech, which powers the company website, online obituary archive (762+ pages of historical service records), interactive tribute walls, and the tribute store integrating flower ordering through Kuhn Flowers and memorial tree planting. The firm employs approximately 5 people.

Eternity generates revenue through unit-priced funeral services, cremation fees, merchandise sales, pre-need service agreements (often pre-funded), and affiliate referrals to complementary providers such as Bio-One, probate attorneys, and veterans services. Distribution is direct-to-consumer via in-person office visits, phone inquiries, and the company website. A best-price guarantee with refund-if-oversold, combined with acceptance of any competitor's pre-need plan, anchors its value proposition around affordability and continuity of care.

Name

Eternity Funeral Home

Legal name

Eternity Funeral Homes and Crematory

Website

https://eternityfuneralhome.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Eternity Funeral Home and Crematory is a privately held, single-location funeral services provider in Jacksonville, Florida, serving North Florida families with traditional burial, on-site cremation, pre-need planning, and memorial merchandise since 1996.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Funeral Services: Full-service funeral arrangements including visitation, ceremony, and burial services. Revenue generated through service fees, facility usage, and coordination of third-party services (cemetery, flowers, etc.).
2. Cremation Services: On-site cremation services with no-cost cremation options available. Revenue from cremation fees and optional add-on services such as urns, memorial jewelry, and scattering services.
3. Products: Sale of funeral-related merchandise including caskets, urns, markers, monuments, memorial books, baby and child memorials, scrolls, and ledgers.
4. Pre-Need Planning: Advance funeral planning services allowing families to pre-arrange and pre-fund funeral services, generating revenue through service agreements.
5. Third-Party Service Referrals: Referrals to associated services including legal advice, probate attorneys, veterans benefits, grief resources, and bio-cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eternity Funeral Home and Crematory delivers traditional funeral, burial, and on-site cremation services to families across North Florida from its Jacksonville facility. The company complements these core services with pre-need funeral planning, a no-cost cremation offering, and a catalog of memorial merchandise such as caskets, urns, markers, scrolls, ledgers, cremation jewelry, and baby and child memorials. Online tributes, flower ordering, and memorial tree planting extend the offering into digital memorialization.

Product overview

Eternity Funeral Home and Crematory is a funeral services provider serving North Florida from Jacksonville, offering a comprehensive portfolio of funeral and cremation services. The core offerings include traditional burial services, on-site cremation services (including direct cremation and no-cost cremation options), pre-planning arrangements, and forwarding deceased services. The company also provides an extensive range of memorial products including caskets, urns, markers and monuments, ledgers, scrolls, memorial books, cremation jewelry, and baby/child memorials. Digital services include interactive online tributes for remote mourners, memorial tree planting through a tribute store platform, and flower arrangements via partner Kuhn Flowers. The on-site crematory enables the company to keep loved ones in their care throughout the entire process.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bio-OneminorOthersReferenced as a resource partner for bio-cleaning and trauma scene cleanup services. Eternity Funeral Home includes Bio-One in their resources section, likely referring families requiring specialized cleaning services following death scenes.
• Kuhn FlowersminorGTM or Marketing PartnerFlower delivery partner enabling families to send flowers directly to funeral services through the Eternity Funeral Home tribute pages. Partnership provides integrated flower ordering functionality within the tribute store platform.
• FuneralTechcoreTechnology or IntegrationCore technology provider powering the company's website, tribute management system, obituary publishing, and online memorial features. The CMS login (eternityfhc.funeraltechweb.com) indicates deep platform integration.
• Mark Thomas & CominorChannel Partner/ Reseller/ DistributorExternal partner providing urn products. The company's products page links to Mark Thomas Co for metal urns, indicating a product distribution relationship.
• Our Urn CatalogminorChannel Partner/ Reseller/ DistributorExternal partner providing cremation jewelry products. The products page links to oururncatalog.com for cremation jewelry, indicating a product fulfillment partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Carriage Services: Houston-based publicly traded provider of funeral and cemetery services with hundreds of locations across the U.S. Operates in the same funeral services category as Eternity with overlapping offerings including pre-need planning, cremation, and merchandise.
• StoneMor Partners: Operator of cemeteries and funeral homes across the U.S., primarily focused on cemetery operations but offering funeral services as well. Comparable to Eternity in providing integrated end-of-life services to families.
• Dignity Memorial: Consumer-facing brand of Service Corporation International offering funeral, cremation, and cemetery services nationwide. Directly comparable to Eternity on core funeral and cremation offerings, but as part of a national network rather than an independent local operator.
• Foundation Partners Group: Private operator of funeral homes and cemeteries across the U.S. with a similar mix of cremation, traditional funeral, and pre-need services as Eternity. Functions as a potential roll-up acquirer of small independent operators like Eternity Funeral Home.
• Park Lawn Corporation: Canadian-based funeral, cemetery, and cremation operator with growing U.S. presence. Operates in the same death care category with comparable service offerings, though primarily focused on the Canadian market and select U.S. regions.
• Service Corporation International (SCI): Largest funeral, cemetery, and cremation operator in North America with thousands of locations across the U.S. and Canada. Competes broadly with Eternity Funeral Home on the same core services (funeral, cremation, pre-planning) but at vastly greater scale, and operates the consumer-facing Dignity Memorial brand.

Emerging players

• Tulip Cremation: Direct cremation specialist operating across multiple U.S. states with an online-first, affordable model. Represents an emerging digital-native threat to traditional funeral homes including Eternity, particularly for the price-sensitive cremation segment.
• Parting Stone: Innovative cremation alternative offering solidified remains as a substitute for traditional urns. Adjacent to Eternity's urn and cremation jewelry lines and a potential partner or competitor in the memorialization category.

Direct peers

• Hardage-Giddens Funeral Homes & Cemetery: Multi-location funeral home operator serving the Jacksonville, Florida area directly. Most directly comparable local competitor to Eternity Funeral Home, serving the same North Florida customer base with similar full-service, cremation, and pre-need offerings.

Others

• Batesville: Major manufacturer and supplier of burial caskets, cremation urns, and related products to the funeral industry. Comparable to Eternity as a supplier ecosystem partner — Batesville supplies casket inventory that Eternity resells to North Florida families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eternity-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternity Funeral Home