Kuhn Flowers

What Kuhn Flowers does

Kuhn Flowers is a privately held, family-owned retail florist founded in 1947 by Bob Kuhn, currently owned by Marty McCall and Michelle Morgan, who acquired the business in 2015. The company operates four retail storefronts across Northeast Florida — a 28,000-square-foot flagship on Beach Boulevard in Jacksonville, plus locations in Ponte Vedra Beach, Historic Avondale (operated as the wholly-owned sub-brand Cattleya European Floral), and Fernandina Beach (operated as Dottie B Florist) — and runs a 24/7 e-commerce website with same-day local delivery (no surcharge for orders placed before 2:00 PM) at a $17.95 per-address delivery fee. Its product portfolio spans hand-crafted fresh flower arrangements, roses, plants, balloon bouquets, gift baskets, tropical and modern-luxury collections, bundled Ultimate Packages, and preserved Lifetime Candles, supported by design services for weddings, corporate subscriptions, holiday installations, and consumer floral-design classes.

The business makes money through four primary streams: one-time retail product sales (flowers, plants, gifts), recurring corporate floral subscriptions, transaction-based local delivery fees, and professional-services revenue from wedding and event floral design consultations. There is no proprietary technology platform, no SaaS offering, no API surface, and no disclosed AI/ML capability — the technology stack is described as a standard e-commerce and content-marketing operation (blog, email newsletter, WeddingWire listing, review-platform presence). Pricing is unit-based across a wide tiered range ($14.95 single items up to $449.95 ultra-premium arrangements), with no subscription software or platform fees.

Customer segments are diversified across individual consumers for personal occasions (birthdays, anniversaries, romance, get well, new baby), corporate clients with recurring office arrangements, wedding couples using bridal consultations and full-service event floral design, and families ordering sympathy arrangements. Geographic reach is concentrated in Northeast Florida from Fernandina to St. Augustine, extended nationally through a partner florist network for out-of-area orders. Ownership remains tightly held by the McCall/Morgan family with no disclosed institutional investors, parent company, or funding rounds.

Name

Kuhn Flowers

Legal name

Kuhn Flowers

Website

https://kuhnflowers.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuhn Flowers is a privately held, family-owned retail florist founded in 1947, operating four storefronts across Northeast Florida (Jacksonville, Ponte Vedra Beach, Avondale, Fernandina Beach) plus a 24/7 e-commerce site, serving consumers, corporate accounts, and wedding clients with hand-crafted floral arrangements, subscriptions, and same-day local delivery.

Ownership category

akta.pro rank

Product category

Retail Floral Services

NAICS

Florists (45931), Florists (4593), Florists (459310)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Retail floral services
• Same-day flower delivery
• Wedding floral design
• Sympathy flower arrangements
• Corporate floral subscriptions

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail flower and gift sales: One-time product sales of fresh flowers, plants, arrangements, and complementary gifts such as candles, gourmet baskets, and specialty items. Revenue generated through in-store purchases and e-commerce orders with delivery fees.
2. Flower delivery service: Local delivery service within Northeast Florida communities with a delivery fee of $17.95 per address. Same-day delivery available for orders placed before 2:00 PM with no additional charge.
3. Wedding and event floral services: Custom wedding floral design and consultation services including bridal consultations, wedding packages, and event decorations.
4. Corporate floral subscriptions: Recurring floral subscription services for business clients requiring regular flower arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kuhn Flowers designs and sells handcrafted fresh cut flower arrangements, roses, plants, gift baskets, balloon bouquets, and luxury floral collections through a 24/7 e-commerce website and four retail stores in Northeast Florida. The company delivers locally the same day at no extra charge and partners with florists nationwide to fulfill out-of-area orders. It also provides wedding floral design and consultation, corporate floral subscriptions, floral design classes, and specialized holiday design services.

Product overview

Kuhn Flowers is a family-owned florist established in 1947, operating as a single-location traditional flower shop with multiple retail stores in the Jacksonville, Florida area. The business offers a comprehensive portfolio of floral products and services centered around handcrafted fresh cut flower arrangements as the core offering. The product lineup is organized around occasion-based categories (birthdays, anniversaries, sympathy, weddings, corporate events) combined with product-type collections including roses, plants, balloon bouquets, gift baskets, and luxury arrangements. Premium services include wedding floral design with consultation, corporate floral subscriptions, holiday design services, and same-day delivery across Northeast Florida. The company also offers bundled Ultimate Packages combining flowers with complementary gifts (candles, balloons, gourmet items) and add-on gift items such as Lifetime Candles featuring preserved botanicals. No technology platform, SaaS product, API, or AI capabilities are offered—this is a traditional retail florist operation.

Differentiator

Problem solved

Functional benefit

Brands

• Cattleya European Floral: A boutique floral shop in Historic Avondale, Jacksonville.
• Dottie B Florist

Products and services

• Fresh Cut Flower Arrangements Handcrafted fresh flower arrangements designed in-house for occasions including birthdays, anniversaries, romance, get well, sympathy, and corporate events. Built by in-house designers using seasonal flowers and available through the e-commerce site and four retail stores.
• Roses Roses offered as Classic (1, 2, or 3 dozen in red, yellow, or mixed colors), Modern (Kaleidoscope Roses, Rose Dreams), and the Champagne Collection. Rose specials start at $49.95.
• Plants Potted plants and dish gardens including 8\", 10\", and 12\" dish gardens, white and purple orchid plants, and Extra Large Basket Gardens in specialty ceramic dishes. Marketed as corporate gifts and home decor.
• Balloon Bouquets Mylar balloon bouquets themed for birthdays, anniversaries, get well, and new baby, available standalone or combined with floral arrangements. Birthday Balloon Bouquet includes nine mylar balloons.
• Gift Baskets Curated Fruit Trays (Large and Extra Large) and Sweet Snack Baskets (Large and Extra Large) filled with cookies, chips, candy bars, soda, and assorted candy, priced from $59.95 to $149.95.
• Signature Design Arrangements Seasonal market-fresh arrangements curated by in-house designers and available in Standard to Over the Top sizes, paired with chic complimentary vases that vary by season.
• Tropical Collection Tropical flower arrangements featuring birds of paradise, anthuriums, orchids, and protea, including Tropical Daydreams and Tropical Paradise in coastal-inspired designs.
• Modern Luxury Collection Premium luxury arrangements such as Superior Sights Bouquet (blue and white hydrangeas with roses in a cut glass vase), French Countryside Bouquet, and the Sail Away With Me coastal-themed design.
• Sympathy Collections Funeral and sympathy arrangements including vase arrangements, baskets, keepsake floral, sympathy plants, and arrangements for the home or service, designed to convey condolences with grace.
• Ultimate Packages Bundled gift packages combining a floral arrangement with candles, balloons, and other gifts. Includes Feel Better Sunshine Package, I Love You Package, Happy Birthday Package, and Recovery Package.
• Customer Favorites Best-selling arrangements including Garden of Dreams, A Dog-Able (novelty dog-shaped arrangement), Royal Elegance, Dutch Treat, Bright Lights, and Colorful Sorbet.
• Lifetime Candles Preserved floral candles featuring faux orchids and botanicals preserved inside non-flammable paraffin oil with fiberglass wicks, designed to last for years. Includes Green Orchid XL Cylinder and additional styles.
• Wedding Floral Services Full-service custom wedding floral design including bridal consultations, packaged wedding offerings, and inspiration gallery, with consultation-driven custom floral arrangements and decorative elements for ceremonies and receptions.
• Corporate Floral Services Corporate floral arrangements and recurring subscriptions for businesses, plus holiday design services and ongoing floral maintenance programs for offices and commercial spaces.
• Floral Subscriptions Recurring floral delivery service allowing customers to schedule regular flower deliveries for homes or offices on a subscription basis.
• Holiday Design Services Specialized holiday floral design services featuring elaborate window displays and seasonal arrangements for Christmas and other major holidays, marketed as a Macy's-quality showcase.
• Classes and Events Floral design classes and events for customers interested in learning flower arrangement techniques and creative design skills.
• Same-Day Flower Delivery Same-day hand-delivered local flower delivery across Jacksonville, Ponte Vedra Beach, Atlantic Beach, St. Augustine, and other North Florida communities; free for orders placed before 2:00 PM, with a $17.95 per-address fee otherwise.

Quantifiable outcome

• Same-day delivery available with no additional charge for orders placed before 2:00 PM
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nationwide network of floristssupportingChannel Partner/ Reseller/ DistributorKuhn Flowers partners with a network of florists across the United States to fulfill orders for deliveries outside their local Northeast Florida service area. This extends their geographic reach to national coverage while maintaining local quality standards for in-area deliveries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FTD: Established florist network and online floral retailer. Comparable to Kuhn Flowers as a same-category floral brand with both online ordering and partner-florist fulfillment, though FTD operates at national scale rather than a regional delivery focus.
• 1-800-Flowers: National online floral and gifting retailer that aggregates florist network fulfillment. Comparable to Kuhn Flowers because it competes for the same occasion-based floral demand, though Kuhn emphasizes local hand-delivery while 1-800-Flowers operates as a broad multi-category gift platform.

Direct peers

• ProFlowers: Online floral retailer offering fresh-cut arrangements and plants with nationwide delivery. Comparable to Kuhn Flowers because both serve the occasion-based and gift floral market, with Kuhn differentiating via local hand-delivery and store experience.
• The Bouqs: Direct-to-consumer online floral company with farm-to-door delivery model. Comparable to Kuhn Flowers because both target occasion-based floral purchases, though The Bouqs competes on supply chain and digital experience rather than local storefronts.
• UrbanStems: Direct-to-consumer online florist with curated arrangements and same-day delivery in select markets. Comparable to Kuhn Flowers because both target modern, design-forward floral customers, though UrbanStems is a digital-native brand without physical retail.
• Teleflora: Florist network service that connects local florists to nationwide orders. Comparable to Kuhn Flowers because Kuhn participates in a similar partner-florist network for out-of-area deliveries and competes for the same handmade-arrangement customer.
• From You Flowers: Online floral and gift retailer with same-day delivery through partner florists. Comparable to Kuhn Flowers because both serve the same price-sensitive and same-day occasion demand, with From You Flowers competing primarily on price and partner-network scale.
• Avas Flowers: Online floral retailer offering arrangements and gifts with nationwide florist-network fulfillment. Comparable to Kuhn Flowers because both compete for occasion-based floral orders, with Avas Flowers emphasizing partner-florist delivery similar to Kuhn's out-of-area model.

Others

• Edible Arrangements: Multi-location retail and delivery brand selling fruit arrangements and gift items. Comparable to Kuhn Flowers as a same-channel multi-location gift retailer competing for the celebration and gift-occasion customer, though the core product (fruit vs. flowers) differs.

Emerging players

• BloomsyBox: Subscription-focused online florist offering recurring flower delivery. Comparable to Kuhn Flowers in the recurring/subscription segment, though BloomsyBox competes as a digital subscription specialist rather than a local retail and event florist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kuhnflowers1947
• Xx.com/kuhnflowers
• LinkedInlinkedin.com/company/kuhns-flowers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuhn Flowers